ACKNOWLEGDEMENT

First of all, I would like to thank to Allah for giving me the air to breath and the strength to live in order to complete this task. Thousands of thanks to my Industrial Designs lecturer, En.Kamal Azam bin Bani Hashim for guiding me through this difficult path with lots of patience. Thank to him for always support and help me. He gave me enough motivation and encouragement in completing this task. Without his encouragement and guidance, I could not imagine how this project will be done as successful as now. Also plenty of thanks to my beloved parents for always giving me supports and encouragements each time I feel like giving up. Their supports always give me strength to continue my path until I completely success. Besides, thanks to my fellow friends which help me in this project through their guidance and supports. It was vital for the success of the project. I am grateful for their constant support and help.

DESIGN BRIEF
Theme Innovative Gift and Premium Product Designed Evaluation Criteria 1. Product Innovativeness 2. Product Originality
3. Ideal for corporate gift, marketing incentives or recognition

4. Handy and Carriable (Portable Design) 5. Quality of Presentation Such as : Apparels/ Bags/ Trophies/ Jewelry/ Electronic Item/ Stationeries/ Pewter ware/ Diaries/ Toys/ Umbrellas/ Writing Instruments/ etc

Premium Gift
Premium could be defined as a prize or bonus given as an inducement, as to purchase products. It also can be defined as great value or esteem or exceptional quality or greater value than others of its kind; superior. In the field of products, there are few products could be classified as premium. Most of premium products are high end and at unusually high price. There are three types of premium gifts which is corporate gifts, marketing incentives an recognitions.

Purposes of Premium Gifts

Advertising or promoting company. Engender goodwill. Create loyalty. Appreciation or show gratitude. Retain customer. Directly increasing sales. Win new business. Employee incentives. Apologies.

Custom on occasion such as Christmas. Promoting new product or services. Recognition of somebodys effort. As reward or prize. Souvenirs. Motivation. Give a good image or promoting corporate image. To congratulate. Celebration.

MARKETING INCENTIVES
Since human beings are purposeful creatures, the study of incentive structures is central to the study of all economic activity (both in terms of individual decision-making and in terms of cooperation and competition within a larger institutional structure). Economic analysis, then, of the differences between societies (and between different organizations within a society) largely amounts to characterizing the differences in incentive structures faced by individuals involved in these collective efforts. Ultimately, incentives aim to provide value for money and contribute to organizational success. Marketing incentives could be defined as the use of prizes and rewards to market or advertise a product, or to encourage people to buy or sell it. Incentive Marketing A program designed to incent specific behavior to achieve desired results. The offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy incentive motivation.

PHOTOS OF HOME DECORATION