CAMPUS EVENT PROMOTION

A Research Study Conducted for JOMC 279 Group 3: Missy Fournier, Kaylee Baker, Arlena Ratli ,
Catie King, Tim Patron, and Sterling Cates

UNC-CH SPRING 2013

Executive Summary
College students are a commonly targeted group for public relations campaigns. As users of new media, organizations often have trouble targeting this sector of the public. In an e ort to discover how this particular audience becomes aware of events, our group focused on students and campus events at the University of North Carolina at Chapel Hill, located in Chapel Hill, North Carolina. Through our study we hope to answer the following two research questions: What publicity method is the most e ective when promoting awareness of events on UNC-CHs campus? What publicity method(s) do college students think is most e ective when promoting awareness of campus events at UNC-CH? We hypothesize that Facebook is the most e ective medium to use in order to increase UNC-CH students awareness of campus events. In an e ort to test this hypothesis, we constructed a 12-question electronic survey that was distributed to a diverse group of UNC-CH students. We disseminated the survey using various tactics, including new media and convenience sampling. We surveyed 105 students, reaching our goal of surveying at least 100 students. Our data showed a discrepancy between UNC-CH students beliefs of the most e ective way to create awareness about campus events and what actually is most e ective when promoting campus events. Our results showed that although Facebook was the third most common reason for attending an event on UNC-CHs campus, survey takers perceived the social network to be more e ective than data showed. In actuality the top three most motivating factors that in uenced UNC-CH students to attend an event was membership in the events organization, friendship with a member of the events organization and thirdly, Facebook. In using our data to make future recommendations for public relations practitioners, we recognize that while social media is a vital way to create awareness about an event, it should be used as a follow-up tool to traditional word of mouth and networking publicity.
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EXECUTIVE SUMMARY

LITERATURE REVIEW

Introduction
College often blurs the line between extracurricular and academic activities. For many students, extracurricular activities are just as much a part of the college experience as attending a two-hour lecture or cramming for a nal. College students are constantly bombarded with event invitations from campus organizations and frequently must decide whether or not to attend an event. A recent study reveals that individuals in the United States spend an estimated 36 percent of their time on social networking sites (Swartz). New media has changed the way marketers meet the needs of their consumers. As future public relations practitioners, and more speci cally event promoters, we are interested in understanding how students initially learn about campus events and why they choose to attend them. Through our research, based speci cally on UNC-CH students, we hope to reveal tactics public relations and advertising professionals can implement to cut through the clutter. Our research question is as follows: What publicity method is the most e ective when promoting awareness of events on UNC-CHs campus? People learn about campus events from various sources including Facebook, Twitter, websites, yers, word of mouth, campus organizations or club meetings, campus publications, campaigns, emails, posters, friends, etcetera. Preliminary research and observation suggest that people attend events for reasons such as social grati cation in the form of feeling better about oneself for supporting a cause, wanting to appear positively in the eyes of peers; hoping to socialize with friends or develop new friends; trust in the organizations mission, members, past events, or actions; a relationship with members of the organization whether academically related or otherwise; agreement with the organizations goals or mission; persuasion from an organizations publicity e orts or event attendance mandated by a professors classroom policy. Our hypothesis is as follows: On UNC-CHs campus, Facebook is the most e ective medium to increase awareness of on-campus events. For the purpose of this study,
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an on-campus event will be de ned as an event hosted and publicized by a UNC-CH a liated academic or student organization, professor or class. This de nition excludes athletic events and includes events occurring outside of the greater Chapel Hill area so long as the event meets the above speci cations.

LITERATURE REVIEW

The Facebook E ect: Why students attend events publicized on Facebook

In a study by Valenzuela, Park and Kee that re nes existing research by identifying the needs that drive Facebook Group use associated with real world social activities, the data shows that students join Facebook Groups because of the need to obtain information about on- and o -campus activities, to socialize with friends, to seek self-status and for entertainment. The ndings show that users who seek out this information through Facebook are more likely to participate in civic activities. The ndings also illustrate that participation in campus events varies depending on class status, with upperclassmen participating in Facebook events less than underclassmen due to heavier workload. Paris, Lee and Seery from the School of Community Resources & Development at Arizona State University suggest in their study that users trust and expected relationships through Facebook had a signi cant e ect on users acceptance of Facebook and their intended o ine behaviors to attend the event. The ndings of this study are important for event promoters and marketers as they increasingly adopt new marketing strategies focused around social media and consumer generated media. Understanding the social concepts inherent to social media, such as social capital and the related concepts of trust and relationships, and the in uence of these concepts on the attitudes towards the technologies being utilized and the in uence on consumer behavior will allow for more successful marketing strategies. The results of this study suggest that campus organizations should actively seek to build trust with students just as businesses would with their customers using their Facebook pages, and that their e orts should be made to focus on making their Facebook Events straightforward and entertaining to be most e ective.
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LITERATURE REVIEW

Interactive Facebook pages proved to accrue the highest turnout to events. The ndings of this study suggest that users acceptance of Facebook Event invitations can in uence their actual intentions to attend an event. Another study conducted by a graduate student Meredith Metsker at California State University found that while Facebook is an extremely important tool in getting the word out about campus events, word of mouth marketing is just as e ective. It also found that while an organizations presence on Facebook is important, it does not matter how frequently the organization posts. These ndings seem to contradict the common theory that Facebook event promotion needs to be constant to be e ective. These ndings also seem to indicate that if word of a campus event comes from a trusted source, whether its from a friend in person or on Facebook, it is much more e ective in increasing event attendance (Metsker 68). In his report entitled, Have You Facebooked Astin Lately? analyst Greg Heiberger uses what he calls the Astin Theory to explain the positive relationship between the use of social media, particularly Facebook, and student involvement on college campuses. Heiberger ultimately ties this association to the idea that by creating smaller communities through invitations to campus organizations and events, students become more social and have higher retention rates (Heiberger 25). Comprised of ve elements, The Astin Model is a tool used to evaluate the individual development of college students by considering their use of communication through Facebook (Heiberger 22). The ve pillars in the theory include (Heiberger 22-25): 1. Involvement Requires Physical and Psychological Energy 2. Involvement Occurs Along a Continuum 3. Involvement Has Both Quantitative and Qualitative Features 4. Development is Proportional to Quality and Quantity of Involvement 5. Education E ectiveness is Related to Capacity to Increase Involvement
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Through the application of this theory, Heiberger further explains the data collected from Your First College Year Study, a report compiled of data from 31,500 rst-year students at 114 colleges and universities from all across the United States (Heiberger 33). Heiberger found that 78.1 percent of students who spent more than one hour on Facebook per day were members of at least one student organization compared to 63.3 percent of students who spent less than one hour on Facebook per day (Heiberger 33-35). Heiberger concludes his study by challenging this misconception that students who spend more time on Facebook allocate less time to studying. Heiberger instead resolves that students who engaged in more activity on Facebook do not spend more or less time studying, but that they are more active in their university community (Heiberger 36) . The study, Student Socialization in the Age of Facebook, by Louise Barkhuus and Juliana Tashiro of the University of California, focuses on Facebooks a ect on the o -line world of college students. The article looks at how social structures are created and managed through the social networking site. Among other conclusions, the study found that students use the event function available on Facebook to scheduled social gatherings and special events and that Facebook provides a good platform for casual communication. The reduced pressure and ability to ignore a Facebook message or event allows individuals to communicate freely. Examples of this study are clearly seen throughout UNC-CHs campus. Consider the event invitations used by campus dance groups like Carolina Style, Blank Canvas or Carolina Vibe. Some of these groups, including Carolina Vibe, have a page used to communicate events speci c to its group members and to outside members of the UNC-CH community. Kendra S. Bayne from Georgia State University explores the e ectiveness of social media marketing in relation to attendance by college students to a campus special recreation event. In her study titled, "E ectiveness of Social Media Marketing: An Experimental Inquiry on College Students Awareness of, Interest in, and Intention to Participate in a Campus Recreation Special Event," Bayne primarily focused on
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LITERATURE REVIEW

LITERATURE REVIEW

applications through Twitter and Facebook. Three groups, including Facebook, Twitter, and a Control, were used to track students awareness, intent, and interest of attending a special event. The study used 134 participants and a compilation of surveys. It found that awareness of events increased for students who were updated via tweets and Facebook status updates (Bayne). The study found an increase in intent for student participation for the Facebook group. However, the intention of participation decreased for the Twitter and Control groups. This study is helpful to understanding students responses to certain types of event advertising through social media. The ultimate goal is to determine what makes students more likely to attend certain events and how they are exposed to event information. This study supports our hypothesis through showing the strong correlation to student attendance of campus events and media marketing, particularly through Facebook.

Face-to-Face: Publicity Methods other than Facebook

In a study conducted at Clinton Global Initiative University (CGIU) researchers questioned some of their most successful student commitment-makers to learn about the most e ective ways to promote events on a college campus (Advice from Student Commitment-Makers par. 1). An analysis of this information suggests that word of mouth is a successful tool to get the word out about campus events. This form of communication can take place verbally, in a face-to-face conversation, or through email from listservs. This study also found that collaborating with and reaching out to campus departments that center around a particular event can increase student engagement. Larger college campuses that o er transportation for students can also act as a means of informing students of campus events. CGIU agreed that posting yers on public transportation allows campus events to have a bigger audience, perhaps even attracting upper class individuals who are most likely to live o campus (Advice from Student Commitment-Makers par. 2-3).

The University of California, San Diego (UCSD) studied the use and e ectiveness of uno cial campus advertising. Examples of such advertising includes posters, banners and stickers posted everywhere throughout campus. The study discusses the importance of making such methods of advertising for certain events e ective by quickly attracting attention and conveying a certain message to the target audience. People should be engaged. By placing thousands of posters and other types of uno cial campus advertising on campus, the study tracked the e ectiveness. The goal of campus advertising is to rst, to gain attention, second, to give information, and third, to get the target audience to do something (i.e. attend an event). The study found that di erent characteristics attract attention from di erent types of people. Important factors include font, color, size and whether or not there is an interactive component. This is an interesting study because it focuses on more traditional methods of communication as opposed to social media.

LITERATURE REVIEW

Conclusion
The aim of our study is to expound upon current Facebook research and explore the various ways people learn about events on a college campus. The high volume of content studying Facebook e ectiveness among student populations on a college campus a ected the construction of our hypothesis. We created the following alternative hypothesis: Facebook is the most e ective medium in increasing awareness of on-campus events at UNC-CH. Our null hypothesis is as follows: Facebook is equally e ective or less e ective in creating awareness than other media. Thus, our hypothesis is one-tailed. A one-tailed test is appropriate because we believe that missing the consequences of an e ect in the untested direction is negligible and in no way irresponsible or unethical. Ultimately, we are seeking insight into the direction of the relationship between our variables. A one-tailed test best suits this intended purpose.
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RESEARCH QUESTIONS

Research Questions and Clear Rationale of Research

The goal of the research process was to aid in our understanding of e ective marketing methods and use of practical tools to reach intended audiences. As future public relations practitioners it is essential that we understand the habits of college students, who are often an essential audience sector. Research surrounding our selected topic posed two research questions by inquiring what prompted our survey takers to attend their last UNC-CH campus event and what method(s) of communication survey takers feel is most persuasive in their appearance at an event. The research questions are as follows: RQ1: What publicity method(s) is most e ective when promoting awareness of campus events at UNC-CH? RQ2: What publicity method(s) do college students think is most e ective when promoting awareness of campus events at UNC-CH? With more than 17,000 undergraduate students and over 600 student organizations, it can be a challenge to reach students and persuade them to attend campus events. Our group conducted a 12-question survey that consisted of queries about the most e ective and most preferred way(s) for students to hear about campus events. By surveying students from various class statuses, social realms, and academic majors, we were able to obtain a wide-array of data. This exploration of varying advertising and publicity methods provided insight to the most e ective conduits of communication to students on UNC-CHs campus. The purpose of this research was to provide UNC-CH campus organizations and event coordinators information about the most e cient way(s) to enhance awareness of campus events. With this goal this study will enhance our knowledge and abilities as public relations professionals.

Methodology
As previously stated, this study asks what publicity method is the most e ective when promoting awareness of events on UNC-CHs campus? Our group distributed surveys in an e ort to produce quanti able data to answer this research question. Because our project was part of a class assignment, which provides constraints, surveys were selected as the most appropriate data collection method. We were provided about a week and a half to collect research data with no nancial budget. Our group decided to appeal to students by making the survey convenient for their schedules and daily habits, such as checking email and using the Internet. To do this we created an electronic, 12-question survey. Our survey implemented a variety of questions to produce data. Due to time constraints our group focused on producing questions that provide quantitative data. The decision was based on our short timeframe to interpreting data and a realization that students shy away from lengthy surveys. The survey consisted of 10 nominal and ordinal structured questions and two unstructured questions. The question design ranges from multiple choice/single response, multiple choice/multiple response and ranking answers. Refer to Appendix A to view survey questions. A total of 105 UNC-CH students took the survey. For a more detailed timeline refer to Appendix B. The survey was disseminated via Facebook, Twitter, UNC-CH classes, word of mouth, organization listservs and email. This resulted in snowball sampling. In an attempt to survey a wide range of UNC-CH students with varying ages, sexes, races, class statuses, social realms, and academic majors, our group performed convenience sampling in UNC-CHs Student Union since it is a c ommon gathering place for students.

METHODOLOGY

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INTERPRETATION OF FINDINGS

Interpretation of Findings
After analyzing the data collected from 105 surveys, we accepted our null hypothesis that Facebook is equally e ective or less e ective in creating awareness than other media, and rejected our alternative hypothesis that on UNC-CHs campus, Facebook is the most e ective medium to increase awareness of on-campus events Membership in the events organization, Facebook and email listservs were the top three ways, in order, that people initially learned about the last UNC-CH event they attended. The graph below explains the top ve ways in which people initially heard about the last UNC-CH event they attended:
10% 31% 12% Membership Facebook Listserv 14% Friends w/ Member

Top 5 ways that respondents initially heard about their last attended UNC-CH event

11 22%

Other

On the other hand, the top three most motivating factors that impacted UNC-CH students decisions to attend their last event, in order, were membership in the sponsoring event organization, friendship with a member of the sponsoring event organization and Facebook.
13% 8% 27% Membership Facebook Listserv 19% Friends w/ Member Other 18%

Top 5 most motivating factors in decision to attend last UNC-CH event as indicated by respondents.

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UNC-CH EVENT PROMOTION

STUDENT

SURVEY RESULTS

NON-STUDENT
ACADEMIC DEPARTMENT CLASS PROFESSOR OTHER

ORGANIZATION
OTHER
FLYER

SPONSOR WEBSITE
LISTSERV PIT PUBLICITY ANOTHER ORGANIZATION FRIEND WHO IS A MEMBER TWITTER MEMBERSHIP FACEBOOK

INITIAL IMPRESSION
OTHER
FLYER

SPONSOR WEBSITE
LISTSERV PIT PUBLICITY ANOTHER ORGANIZATION FRIEND WHO IS A MEMBER TWITTER MEMBERSHIP FACEBOOK

MOTIVATING IMPRESSION
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As stated in our null hypothesis, Facebook is not the top reason for event awareness and attendance, but rather the second most common way of initially hearing about an event and the third most common reason for actually attending an event. These results prove that involvement in an organization and word of mouth are the most e ective publicity skills for promoting UNC-CH students to attend an event. These ndings also correspond with the evidence found in the study conducted at the Clinton Global Initiative University. Researches in this review concluded that word-of -mouth serves as an e ective means of promoting college campus events. While not as prominent as factors such as membership and Facebook, these forms of communication including, friends with members and listserv, consistently ranked in the top ve of both motivating factors and initial discovery of campus events in our study. Friends with members, considered a practice of word-of-mouth, ranked second as a factor in respondents decision to attend their last UNC-CH event. Our results proved that although Facebook was the third most common reason for attending an event, survey takers perceived the social network as having a more e ective result for convincing people to attend UNC-CH events. Survey takers perceived Facebook as the second-most common motivator for attending an event, when in reality it was the third-most common motivator.
AVG: 4.49

INTERPRETATION OF FINDINGS

Top 5 promotional outlets perceived to be the most e ective by survey resondents.

Membership STD DEV: .85 Facebook STD DEV: .79 Friends w/ Member Twitter Listserv
AVG: 3.81 STD DEV: .94 AVG: 3.36 STD DEV: 1.07 AVG: 3.33 STD DEV: 1.06 AVG: 4.31

2
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INTERPRETATION OF FINDINGS

We noted that the way in which people initially learn about events and motivating factors for attending those events change throughout students college careers. Our surveys showed that underclassmen, including freshmen and sophomores, initially heard about events via Facebook and email listservs while upperclassmen, including juniors and seniors, initially learned about events due to membership in organizations or their friends membership in organizations. This re ects the UNC-CH trend of less in-depth involvement in campus organizations as an underclassman, and more in-depth involvement with organizations as an upperclassman. Fifty-eight out of 78 times, a UNC-CH students initial impression for learning about a UNC-CH event matched his or her motivating impression for attending that event. In other words, a person was motivated to attend an event because of the medium in which he or she initially heard about the event 70.81 percent of the time. Some of the limitations we encountered when determining data were mainly a result of the short time period we had for researching. When we sent out the survey, the last four weeks of a UNC-CH students life included a week of Spring Break when students were, in general, not attending campus events. Therefore, the data regarding number of events attended in the last four weeks would technically translate to the number of events attended in the last three weeks of class sessions. In addition, the time constraint did not enable us to use a valid sample. As previously stated, we used sampling techniques such as snowball sampling and convenience sampling to gather our survey takers. These participants were mainly females who have been a student at UNC-CH for three years, which does not accurately re ect the demographics of students at UNC-CH. If we were to have more time for this project, we would have attempted to gain validity by performing a simple random sample using the UNC-CH SRS email database, which would have allowed us to send out the survey to a representative sample via email.
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Application of Findings to Public Relations Problems and Opportunities

With any event there are several ways to capitalize on e ective mediums of publicity to increase attendance. The purpose of this study is to determine how students nd out about campus events, as well as, what publicity method is the most e ective when promoting awareness of events on UNC-CHs campus. According to the Public Relations Society of America, Public relations is a strategic communication process that builds mutually bene cial relationships between organizations and their publics. Speci cally, this study focuses on researching, conducting and evaluating, on a continuing basis, programs of action and communication, in an attempt to achieve the informed public understanding necessary for the success of an organizations aims. Campus organizations strive for successful events that express the organizations values. Because of this, each organization must e ectively communicate with students in order to assure attendance. Examples of the tools of communication that we are investigating include Facebook, Twitter, word of mouth, event sponsors website, iers, etc. Social media is a relatively new tool that has transformed the way people communicate today. Because of this, we wanted to investigate whether or not this change in public relations has a ected event attendance. In this study we accepted our null hypothesis that Facebook is equally e ective or less e ective in creating awareness of other media. Our data showed that Facebook did not rank as highly as other forms of communication, particularly word of mouth. Initially, we were anticipating that Facebook is the most e ective way to increase awareness about events on UNC-CHs campus. Although social media is becoming much more prevalent in todays society, this study shows that even traditional forms of communication are still vital to event promotion.

APPLICATION TO PR

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APPLICATION TO PR

For the purpose of this study, it seems as though the most e ective means of communication are those that arent intrusive into the daily lives of the students. Our results prove to be interesting, as membership in the events organization, Facebook and email listservs were the most prevalent source from which UNC-CH students who participated in this study rst heard about the last particular campus event he/she attended. However, these ndings di er from what form of communication convinced the student to actually attend. Instead of Facebook being the top motivator to attend an event, we found that word of mouth forms of communication are most e ective in regards to our study of UNC-CH campus events. Beyond word of mouth, our data showed that Facebook is the next prominent method to promote for events on UNCs campus. The results of this study on attendance of UNC-CH campus events are important to consider in terms of public relations. Especially in todays changing roles of communication, organizations must understand how to e ectively build relationships with their publics. Public relations involve a variety of responsibilities ranging from crisis to communication, media events and public press conferences. Additionally, public relations can also be an e ort to in uence others. In this study, we examine how organizations on campus in uence students to attend events.v

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"Advice from Student Commitment-makers." Clinton Global Initiative University. Clinton Global Initiative Press O ce. Web. 13 Feb. 2012. <http://www.cgiu.org/commitments/commitment_basics/advice_from_commit ment-makers.asp>. Barkhuus, Louise, and Juliana Tashiro "Student Socialization in the Age of Facebook." In Proceedings of the 28th International Conference on Human Factors in Computing Systems (CHI '10) (2010): 133-142. Web. 12 Feb. 2010. <http://cseweb.ucsd.edu/~barkhuus/barkhuus-chi2010.pdf>. Bayne, Kendra S., "E ectiveness of Social Media Marketing: An Experimental Inquiry on College Students Awareness of, Interest in, and Intention to Participate in a Campus Recreation Special Event" (2011). Kinesiology Theses. Paper 2. http://digitalarchive.gsu.edu/kin_health_theses/2/ Heiberger, Greg, and Ruth Harper. "Have You Facebooked Astin Lately?" 2008. Web. 13 Feb. 2012. <http://cyber.law.harvard.edu/sites/cyber.law.harvard.edu/ les/ Chapter%202%20-%20Facebook%20and%20Student%20Engagement.pdf>. Long Beach State University. California:ProQuest Dissertations and Theses (2011). Web. 14 Feb. 2012. Metsker, Meredith K. "Facebook: A Facilitator of College Student Involvement?" California State University, Long Beach, 2011. United States -- California: ProQuest Dissertations & Theses (PQDT). Web. 14 Feb. 2012. http://search.proquest.com.libproxy.lib.unc.edu/docview/902860102 Namsu Park, Kerk F. Kee, and Sebastin Valenzuela. CyberPsychology & Behavior. December 2009, 12(6): 729-733. doi:10.1089/cpb.2009.0003. Paris, Cody, Woojin Lee, and Paul Seery. "The Role of Social Media in Promoting Special Events: Acceptance of Facebook Events." Information and Communication Technologies in Tourism. (2010): 531-541. Web. 14 Feb. 2012.http://www.springerlink.com/content/lr55p5658u201357/fulltext.pdf>. Swartz, Jon. "Time spent on Facebook, Twitter, YouTube grows." USA Today 01 August 2010, n. pag. Web. 15 Feb. 2012. <http://www.usatoday.com/tech/news/2010-08-02-networking02_ST_N.htm>. Weigle, Eric. "A Semiotic Analysis of Uno cial Campus Advertising." (2005): 14 Feb. 2012. <http://scholar.googleusercontent.com/scholar?q= cache:RmNr2MV3ElQJ:scholar.google.com/ e ective event advertising

WORKS CITED

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Survey Questions
How many years have you been a UNC-Chapel Hill student? 1 2 3 4 5 or more What is your sex? Male Female I prefer not to answer How many UNC-Chapel Hill events, or those organized by o cial UNC-CH organization(s), faculty, sta or classes, excluding athletic events and club meetings, have you attended in the last four weeks? None 1 2 3 4 5 6 or more List the name of the last UNC-CH campus event you attended. Which category best describes the individual or group that sponsored the last campus event you attended? UNC-CH student organization UNC-CH organization, not student UNC-CH academic department UNC-CH class UNC-CH professor Other ____________________ What UNC-CH organization, faculty, sta or class sponsored the last event you attended? How did you rst nd out about the last campus event you attended? Facebook Twitter Event sponsor's website Other website Flyer You are involved in the sponsor organization A di erent on-campus organization A friend that is involved in the sponsor organization Campus newspaper Campus magazine

APPENDIX A

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Activities or publicity in the Pit Listserv An o -campus outlet The cubes in the Pit or by the Campus Y Other ____________________ In your opinion, which of these forms of communications most impacted your decision to attend this event? Facebook Twitter Event sponsor's website Other website Flyer You are involved in the sponsor organization A di erent on-campus organization A friend that is involved in the sponsor organization Campus newspaper Campus magazine Activities or publicity in the Pit Listserv An o -campus outlet The cubes in the Pit or by the Campus Y Other ____________________ Please explain your answer for the question above. Please rank the following mediums according to their e ectiveness, one being a poorly e ective medium for publicizing campus events and ve being strongly e ective for publicizing events. ______ Facebook ______ Twitter ______ Event sponsor's website ______ Other website ______ Flyer ______ You are involved in the sponsor organization ______ A di erent on-campus organization ______ A friend that is involved in the sponsor organization ______ Campus newspaper ______ Campus magazine ______ Activities or publicity in the Pit ______ Listserv ______ An o -campus outlet ______ The cubes in the Pit or by the Campus Y ______ Other Please explain your answer for the question above.

APPENDIX A

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MARCH 2012

APPENDIX B

MON TUE WED THU FRI 1 5 12 19 26 6 13 20 27 7 14 21 28 8 15 22 29 2 9 16 23 30

SAT SUN 3 10 17 24 31 4 11 18 25

Survey Created Consult with Professor Distribute Survey Analyze Data and Write Report
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JOMC 279.001 | Spring 2012 Group 3

CREDITS

Missy Fournier

Kaylee Baker

Arlena Ratli

Catie King

Tim Patron

Sterling Cates

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