Identify the bases Iqra University uses for its market segmentation strategy

Geographic Factors Iqra University has catered the geographical factors very effectively in marketing strategy. For this purpose, they have opened their campuses in Gulshan-e-Iqbal and North Nazimabad so that a larger segment of customers can be targeted. Demographic characteristics Another important base that Iqra uses is that they focus on different age groups, ranging from students of intermediate to post graduates and Doctorates. Hybrid segmentation Iqra also uses hybrid segmentation as a bases of marketing because they combining several segmentation variables rather than relying on a single strategy. Iqra University caters the students of various demographic profiles and of varying socio-economic class.

Identify a company that produces several versions of a product in one product category. Please name those products and companys positioning strategies concerning those products.
Following are the companys that produces several versions of a product in one product category

PepsiCo

Pepsi-Cola
Pepsi Pepsi Max Diet Pepsi Diet Pepsi Lime Tropicana Twister Soda Orange Lipton Sweet Iced Tea

Frito-Lay
Lays potato chips Lays Kettle Cooked potato chips Natural Tostitos Natural Lay's Natural Cheetos Lay's Sun chips

Tropicana
Tropicana Pure Premium juices Tropicana Twister juice drinks Dole Sensations

Quaker
Quaker Old Fashioned Oats Capn Crunch cereal Quaker Instant Oatmeal

Unilever

Walls Calippo Carte dour Chunky Cornetto X-pop Funny Finger Twister Feast Magnum Knorr Classic Chow Mein Chicken Fried Rice Teriyaki Rice Teriyaki Noodles Thai Sesame Noodles Buffalo Chicken Steak Fajitas Rice Medley Lipton Yellow label tea Earl grey Green tea Quarlet Blissful berry Ice tea Fitness and energy

P&G

Gillette Razors Fusion ProGlide Power Razor Fusion ProGlide Razor Fusion ProGlide Styler Fusion Power Razor Fusion Razor MACH3 Turbo Razor Gillette Shave Gel and Foam Fusion ProGlide Clear Shave Gel Fusion ProGlide Irritation Defense Shave Gel Fusion ProGlide Hydra Smooth Shave Gel Fusion HydraGel Pure and Sensitive Shave Gel Series Pure and Sensitive Shave Gel Classic Regular Shave Foam Classic Lemon-Lime Shave Foam

Explain the phenomenon of embedded marketing by citing a TV show, music video, feature film etc and the products it markets.

Identify five ads making appeals corresponding to five levels of Maslows hierarchy of needs.

1. Physiological needs

The ad I found that fits into Maslows physiological needs was an ad for Pizzaone. The strategy of this ad is to let people know that Pizza one pizza is filled with full of cheese, not just hold you over until you are able to eat a full meal. It will, in essence, remove all of the hunger from your body, not just cover it up. This is an example of Physiological need because one of the most basic things humans need is food. 2. Safety

The ad I found that covers Maslows Safety need is an ad for ADT security systems. The ad exposes an elaborate theft type that could be used against any home owner. The strategy of this ad is that by using ADT security systems, you will be able to rest at easy knowing that you have the brains of an entire network of experienced people and computers working to keep your home safe from smart burglars. Burglars may be smart, but ADT is smarter and working for you. This is an example of the Safety need because humans need to be able to know that they are safe from financial and physical harm. This ad demonstrates that ADT is able to help prevent financial harm, someone stealing your belongings, and possibly physical harm

3. Love and Belonging

The ad I found that covers Maslows love and belonging need is for Axe deodorant and body spray. Axe deodorant is able to fulfill this need by beginning the first step towards love: attracting a girl, which you cant do unless she at least finds that you smell decent. Axe gives you the ability to smell decent and get the girl. This ad is an example of love need because to be loved by someone, you must first attract them. Smelling bad, what Axe solves, is a hindrance in attracting someone. 4. Esteem Need

The ad I found that covers Maslows esteem need is for Cheetah running shoes. The strategy of this ad is to highlight the achievements of Shahid Afridi which he has got in his career and a Cheetah shoe perfectly matches his personality. This ad is an appeal for esteem need for everyone like Afridi achieves it. 5. Self-Actualization

The ad I found that covers Maslows Self-Actualization need is for the PCB. The strategy of this ad is that PCB has achieved a sense of accomplishment and become a better, stronger, more powerful board in the whole world. This ad is an example of covering Self-Actualization because its offering its viewers a chance to better themselves and become a better-rounded and complete individual.

Select two ads, which make use of the concepts of classical and operant conditioning
Classical Conditioning

In classical conditioning a subject reacts to a something because it is paired with another stimulus that is closely related to it, such as seeing lightening then preparing to hear refreshment. Advertising is a great example of classical conditioning put to use. Here is an ad that demonstrates classical conditioning. The viewer is supposed to learn a connection with physical refreshment and drinking Pepsi to rehydrate

Operant Conditioning

In operant conditioning an individual's behavior is modified by its consequences. Here is an example of operant conditioning in which Pepsi in collaboration with PCB starts campaign to train individuals. The viewer is supposed to learn a behavior of Wasim Akram for inviting others to join them.

Interview any respectable marketer or advertising professional in person or on telephone to find out if they ever make use of two sided message in their ads

Interview
Warid Telecom Haris Rasheed (Brand Manager) 0322-2001877 Haris.rasheed@waridtel.com

1. 2. 3. 4. 5.

Key Findings They have their own management philosophy i.e. they made their own campaign to market their products. They have a company policy to mainly focus on the positiveness on the product that is to be promoted They wont compete in advertisement with their competitors as Ufone and Zong did it. They mainly focus on the promotion campaign on their product. They are not allowed to show negative reinforcement in their advertisement as its against their company policy. When they have been ask that two sided message is more creditable then 1 sided, then they replied that they made their ad in this attractive way by using tech and well known stars that an individual wouldnt go for it.