SUMMER TRAINING PROJECT REPORT ON

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS PRODUCTS & SERVICES

TRAINING SUPERVISOR ( BRANCH SALES MANAGER)

SUBMITTED BY:GURPREET SINGH ENROLLMENT NO.

SESSION: 2007-2010

GURU JAMBHESHWAR UNIVERSITY HISAR

ACKNOWLEDGEMENT
A successful and satisfactory completion of any project is the outcome of invaluable and aggregate contribution of personal skill in the radical direction and the guidance of the concerned authorities. Even the best efforts are wasted without a proper guidance and advice. The success of any project is the result of hard work, dedication and the support of the well wishers. I wish to express my gratitude and appreciation to all those who stood by me and gave me all the possible help. First and foremost my intellectual debts to my project guide Mr. _______________ ( ) for helping me in various ways, despite his preoccupation with his own routine. My sincere Thanks to all the people in the department for giving their valuable suggestions and help in the project. Finally I thank all the individuals whom I met during the completion of project and was obligingly granted information which eventually formed the life-blood of the project.

GURPREET SINGH

PREFACE
I student of JaganNath Institute of Management sciences is pursuing a BBA Course and towards the partial fulfillment of it, I have undergone a summer training project for a period of 6 weeks. I have put my sincere efforts to accomplish my objectives within the stipulated time. Despite all the limitations, obstructs-hurdles, and hindrances, I have filed and worked to my optimum potential to achieve the desired goal. Being neophytes in the highly competitive world of business. I come across some difficulties to make my objective a reality. Any how, with the kind help and genuine interest of one all formally supported by guidance of my guide. I am presenting this hand carved effort is colored. I tried my level best to conduct a research to gain a through knowledge about the project in the topic "Competition Analysis of Sharekhan and Marketing and Promotion of Online trading account" I have put the best of my efforts and have also tried to be justice with the available. If anywhere something is found unacceptable or unnecessary to the theme you are welcomed with your valuable suggestions.

EXECUTIVE SUMMARY
This report specially focuses on Sharekhan, a leading broking house in India. The project deals with the how is the Sharekhan as a broking house, what services it provides. Among the services, the report mainly flash light on the DEMAT service of Sharekhan, facilities provided by Sharekhan, steps to open an a/c are mainly covered in this part. So in a nut cell, this report has distinctly five phases. Phase I provides the information about the products and services of the Kotak securities, Phase II ICICIdirect.com, Phase III- Indiainfoline (5 paisa.com), Phase IV- Indiabulls.com, And the last Phase V- provides the information about the HDFCsecurities.com. And then the comparative analysis of all the stock broking companies.

The SIP is an opportunity to experience the professional environment, making the internship meaningful to the company one works with and to oneself in ones career prospects. With the commencement of the SIP, the progress of SIP is as followsBy the end of first two weeks, understanding the company as a whole by going through various departments of the company. of the company. With the next following weeks, the products and services offered by the company is studied- The distribution network of the company, product portfolio, sales force, pricing and promotional strategies used by them for their product, Customer service, market share, competitors of the company and their products and services. In the next weeks, understanding the organizational structure and chart, department and functions, staff strength. And after understanding the company services, then to understand the products and services if its competitors. So that, it makes us capable of marketing their products better as compared to the competitors. And to understand the industry in which the company is operating so that it will help us in gaining more knowledge about the position

CONTENTS

CHAPTER 1 : INTRODUCTION
1.1 1.2 1.3 1.4 1.5 Overview of Industry as a whole Profile of the organization Problems of the organization Competition Information S.W.O.T. Analysis of the Organization

CHAPTER 2 : OBJECTIVE AND METHODOLOGY

2.1 Significance of the study 2.2 Managerial usefulness of the study 2.3 Objectives of the study 2.4 Scope of the study 2.5 Methodology

CHAPTER 3 : CONCEPTUAL DISCUSSION CHAPTER 4 : DATA ANALYSIS CHAPTER 5 : FINDINGS AND RECOMMENDATION ANNEXURES BIBLIOGRAPHY