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The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended

to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. The objectives that a good brand will achieve include:

Delivers the message clearly Confirms your credibility Connects your target prospects emotionally Motivates the buyer Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. What does branding mean to your company's marketing strategy? Post Questions, Comments, and Answers to this Question in the Marketing Forum. N

branding. Here are the seven common types of branding. Corporate Branding Making the promise of quality products, service, and delivery to customers. The intent is to attract new customers and create loyalty in past customers. Corporate branding is nothing new; its been around as long as competition between businesses has existed. Employer Branding Focusing on employees to understand the vision, mission, goals, products, and services of the company. It is designed to educate employees in order for them to uphold the corporate brand to their customers. (While employer branding may be required and essential to a competitive business, it neither aligns an employees goals and values with a companys, nor does it apparently help in retaining employees as indicated by the continuing efforts to reduce turnover.) Cause Branding Attempting to attract customers by associating the company with a cause or purpose that potential customers would find beneficial to their personal goals or in line with their values. This might be a percentage contribution of company sales to charitable organizations or donations to nature and wildlife preservation councils. Co-Branding Becoming more familiar to the consumer all the time. These include, for example, minimarts attached to gas stations, banking facilities within grocery stores, and Laundromats attached to anything from bowling alleys to family entertainment centers. This branding falls in the one-stop shopping category.

Spirit Branding Hit the consumer market big time by selling soft drinks with the slogan of Id like to teach the world to sing . . . . Its that get a good feeling from using our product approach. The world looks brighter and things just go better when you start your morning off with our product. Community Branding Showing the collective good a company can do for the community in which it and its employees reside. This branding can include company and employee outreach programs to help the needy, support the elderly, contribute to public education, or provide emergency relief and jobs for the unemployed. Its a promise to the people in the community that this company will be a beneficial partner to them. Culture branding Another method of branding, branding to employees may be something new to consider in waging war against sagging morale and high employee turnover. Culture branding is making promises to employees concerning their working environment and relationship to their leaders and managers. In this case, promises are different from guarantees and opportunities in that they are offered free of encumbrances other than taking advantage of them through either purchase and use or employer agreement.

What is Branding and Why is It Important?

Exploring brand marketing concepts is a great way to fine-tune your business model and business practices, but what is branding and why is it important? A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer.

Do The Research
Brand development is a foundational piece in your marketing communication and one you do not want to be without. In order to perfect the image and message of your brand you must do the research to determine your target audience and how you want to be seen by that audience.

Define Your Target Market Define and Write Your Positioning Statement

Types of Branding
There are different types of branding including personal or corporate branding. Which one is right for you? There are pros and cons to both, explore the differences and learn which one is right for you.

Personal Branding: Is It Right For You? Internal Branding - Branding From the Inside Out

Implementing Your Brand Strategy

You've defined your brand and you've done the research, but what steps do you need to take to successfully implement your brand strategy? These resources well help in not only defining what your strategy and objectives are, but they will help you in the implementation process.

Developing Your Brand Strategy Determining Your Brand's Objectives Focusing on your Target Audience Discover and Crush Your Brand Barriers Continuity: Creating An Image Greater Than The Parts Brand Packaging: Are You Reflecting the Right Company Image? What Role Does Your Logo Play in Your Branding Strategy? Write a Slogan that Sticks

Brand Revision and Recreation

There are times where you will find yourself revisiting your brand to make sure it's reflecting the mission and goals of your company. Brand revision and recreation can either add life to your business or destory it - by managing the proc
Airoli man does a 007 to get back stolen car - When his first vehicle was stolen, he fitted Micro Technologies Vehicle Security System [Micro VBB] in his new Bolero : Source DNA 25 Dec, 2010

Media Releases on the Launch of 'Micro Emergency Response System' held on 11th Dec, 2010 at Micro InfoTech Park, Vashi. 11 Dec, 2010

Micro Technologies helps you keep watch over things with your phone. And tracks your phone if you lose that : Source Forbes - India/Asia Sep, 2010

Micro Technologies is again selected by Forbes for "Best under Billion" Award among 200 Asian companies out of 13,000 Publicly traded companies : Source [http://www.forbes.com] Sep 13, 2010

Micro EVPMS redifining Events and Exhibitions : Source EVNA ARTICLE [Magazine] July - Sep, 2010

Micro VBB, the Best Bet for Your Vehicle's Safety : Source The Mumbai Protector [Magazine] July - Aug, 2010

Micro Technologies - Security for all : Source DSA [Magazine]

Mr. Shio Murti Thakur, VP, Marketing, Micro Retail Ltd. quotes on the growing market of Vehicle Security System : Source Auto Monitor [Magazine]

July 16-31, 2010

Micro Technologies coverage : Source DNA Navi Mumbai July 07, 2010