Calculation of sample size

e= .10 p= 0.67 q= 0.33 Level of confidence= 91 % = 4.5 %

Z
n=

= Z0.045 = + 1.69

n=

n= 63 or n=60

Statistical analysis
Toothpaste: Colgate

1)

Descriptive Statistics
N Minimum Maximum 1 0 .5 1000 40.0 3 2 2.0 680000 500.0 Sum 106 55 71.0 Mean 2.00 1.04 1.340 Std. Deviation .650 .808 .5351 Variance .423 .652 .286 13570567348.48 5 11252.193

Brushing in 1 day Yearly switching Monthly consumptio n of packs INCOME (monthly) Expense on toothpaste (monthly)

53 53 53 33 32

2117900 64178.79 116492.778 5615.0 175.469 106.0764

2)

Confidence interval for population parameter

Confidence interval: 85% ( shifa k uncle ki post) One-Sample Statistics

Testing of hypothesis:
Testing of hypothesis for number of times people brush in one day: Tcal : 22.385 P va= 0.000 85% CI for P= Prob [1.87 <

< 2.13]

Testing of hypothesis for number of people who switch to other toothpastes with in a year:

Tcal: 9.353

P va: 0.000 85% CI for P= Prob [0.88 < < 1.20]

Testing of hypothesis for number of packs consumed by people (monthly): Tcal: 18.227 P va: 0.000 85% CI for P= Prob [1.232 < < 1.447]

Testing of hypothesis for monthly income Tcal: 3.165 P va: 0.003 85% CI for P= Prob [34268.75 < < 94088.82]

Testing of hypothesis for monthly expenditure on toothpastes: Tcal: 9.357 P va: 0.000 85% CI for P= Prob [147.789 < < 203.149]

Toothpaste: sparkle
1)

Descriptive Statistics
N Minimum 1 0 1 10000 30.0 Maximum 3 2 2 50000 2500.0 Sum 13 7 8 110000 3030.0 Mean 1.86 1.00 1.07 27500.00 505.000 Std. Deviation .900 .577 .450 16583.124 978.8514 Variance .810 .333 .202 275000000.000 958150.000

Brushing in 1 day Yearly switching Monthly consumption of packs INCOME (monthly) Expense on toothpaste (monthly)

7 7 7 4 6

2)

Confidence interval for population parameter

Confidence interval: 85% ( shifa k uncle ki post)
One-Sample Statistics

3)

Testing of hypothesis:

Testing of hypothesis for number of times people brush in one day: Tcal : 5.461

P va= 0.002 15% CI for P= Prob [1.79 < < 1.92]

Testing of hypothesis for number of people who switch to other toothpastes with in a year:

Tcal: 4.583 P va: 0.004 15% CI for P= Prob [1.04 < < 1.11]

Testing of hypothesis for number of packs consumed by people (monthly): Tcal: 6.301 P va: 0.001 15% CI for P= Prob [1.04 < < 1.11]

Testing of hypothesis for monthly income Tcal: 3.317 P va: 0.045 15% CI for P= Prob [25792.19 < < 29207.81]

Testing of hypothesis for monthly expenditure on toothpastes: Tcal: 1.264

P va: 0.262 15% CI for P= Prob [425.422 < < 584.578]

Graphs
most demanded toothpaste

C= colgate S= Sparkle
Bars show counts

50

40

30

20

The graph shows that out of 60 people observed only 7 use sparkle toothpaste while the rest of the 53 use Colgate

Count

10

53
c

7
s

brand

sw itc hin g b e h av iou r of p e o p le

Bars s how count s

20

15

Count

A= advertisement of new brand B= bad taste R= rising prices U= unavailability

10

This graph shows the switching behavior of population proportion

6 21
a

7
b

8
r

18
u

sw itch

According to the graph 21 out of 60 observed people switch toothpaste because of advertisement of a new brand, the other 7 switch because of bad taste, 8 switch because of rising prices, 18 switch to other brands because of unavailability while the rest 6 of the 60 observed people do not switch to other brands.

v ariables that attracts to the custome rs

f= flavor p= price pk= packing Bars show counts q= quality

25

20

15

of 12

10

15
f

5
p

12
pk

28
q

According to the graph, 15 out of 60 people are attracted to a certain brand toothpaste because of flavor, 5 because of price, due to packing of the brand and 28 choose a particular product because of its quality.

Count

attractn

Statistical findings

A survey was conducted to compare 2 toothpastes; sparkle and Colgate. 60 people were observed for this purpose. According to the survey it was found out that colgate is one of the leading brand, capturing the 85% share of the market, where as sparkle is a struugling brand and it has only 15% of the market share.

Through the survey we came to know that 47out of 60 observed people enjoy brushing their teeth, while the rest dont.

According to the people, the manner of brushing is more important as compared to the number of times a person brushes his or her teeth. 83.33% people from the surveyed population think that the manner of brushing is more important than the number of times one brushes his or her teeth.

It was also known through the survey that 23% of the observed people brushes their teeth once in a day, 55% brush twice a day, while 21% people brush their teeth 3 times a day.

Through th survey we also came to know that 32 people out of 60 use mediam size of the toothpaste tubes, the rest 12 and 16 people use small and large sizes of tube respectively.