Name: Chirag Suri Mobile No.

: 9999694597, 8860862325

Enrollment No.: 11BSP1354 E-mail Id: Chiragsuri.88@gmail.com

SUMMER INTERNSHIP PROGRAM

Initial Information Report (IIR)

I. Project Details: Title of the project: Analysis of Consumer Behavior in choosing their courses at under graduate level and customer satisfaction from various coaching Institutes. Area of the project: Marketing Objective of the project: The objective of the project is as follows Understanding various business dimensions, and making effective changes Achieving higher sales targets and revenue growth for the organization Overall management of Center Operations Responsibly maintaining the sales and after sales services Description of the project in brief: The project involves the following Implementing the existing and developing new promotional activities in synchronization with the available promotional tools and resources Undertaking the business development initiative and extending it to build relationships Managing sales and the allocated Center II. Organizational Details: Name of the Organization: EduMentor Educational Services Address of the Organization: EduMentor Educational Services Head Office, C-9/213, 1st Floor, Laxmi Nagar, Near V3S Mall Parking, Opposite Laxmi Nagar District Centre, Delhi-110092

Telephone Numbers: 011-43035171, +919650499917

E-mail: info@edumentor.org hr@edumentor.org

Main activity of the Organization: Provides specialized coaching to the students who seek admission into Undergraduate courses and delivers quality education, which is its top priority. Name and Designation of Head of the Organization: Mr. Vikas Jain Founder and CEO EduMentor Educational Services Work Timings: 9:00 am to 6:00 pm Facilities available: Mobile Phone III. Company Guide: Name: Mr. Vikas Jain Telephone Numbers: +919999975094 Designation: Founder and CEO E-mail: vikas.jain@edumentor.org

IV. Project Implementation and Schedule: (subject to change) Schedule: 27th March 2012-31st March 2012: Training Sessions (Apart from the 7 Training sessions conducted in College ). 1st April 2012- Till SIP Completion: Center Management and Business Development (includes Relationship Management and Operations and Logistics) V. I will submit the following reports as per the schedule given below: Evaluation Component: Date Planned: Final Report End of May 2012 Faculty Guide Name: Associate Prof. Harshvardhan Kothari

Date: 7th April 2012

Chirag Suri Signature of the student