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  • Steve Sommer, Splunk - Thoughts On Freemium

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    Kachingle
    343 vues15 pages
    Steve is Chief Marketing Officer at Splunk, responsible for Splunk's global marketing strategy. He is passionate about new, disruptive markets and has helped build several start-ups that created and marketed innovative software. Steve brings over 20 years of worldwide enterprise software marketing experience to Splunk.

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    Steve Sommer, Splunk — Thoughts on Freemium

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    Steve is Chief Marketing Officer at Splunk, responsible for Splunk's global marketing strategy. He is passionate about new, disruptive markets and has helped build several start-ups that created and marketed innovative software. Steve brings over 20 years of worldwide enterprise software marketing experience to Splunk.

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    343 vues15 pages

    Steve Sommer, Splunk - Thoughts On Freemium

    Transféré par

    Kachingle
    Steve is Chief Marketing Officer at Splunk, responsible for Splunk's global marketing strategy. He is passionate about new, disruptive markets and has helped build several start-ups that created and marketed innovative software. Steve brings over 20 years of worldwide enterprise software marketing experience to Splunk.

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    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
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    sur 15

    Some

    Thoughts on the Freemium Model


    Steve Sommer CMO Splunk Inc. May 10, 2012

    A New Approach
    Spelunking:
    to explore underground caves

    Splunking:
    to explore machine data

    Copyright 2011, Splunk Inc.

    Listen to your data.

    Splunk: The Engine for Machine Data


    Collect massive machine data from any source in real-Lme
    GPS, RFID, Hypervisor, Web Servers, Email, Messaging, Clickstreams, Mobile, Telephony, IVR, Databases, Sensors, Telematics, Storage, Servers, Security devices, Desktops, CDRs
    Ad hoc search

    Integrated, end-to-end capabiliLes


    Add knowledge Monitor and alert Custom Report and dashboards analyze

    Splunk storage
    3 Listen to your data.

    Copyright 2011, Splunk Inc.

    Value From Department to Enterprise


    Enterprise Deployment

    >
    Expansion

    Workgroup Free Download

    >
    > More sites > More geographies > More data sources > More data volume
    4

    >
    Initial User

    >
    > Specific use case > Specific users

    ! ! ! !

    Enterprise standard Large number of users Many different use cases Many different users

    Copyright 2011, Splunk Inc.

    Listen to your data.

    Splunk Delivers Value Across the OrganizaLon


    ApplicaLon Development & Management IT OperaLons Security & Compliance Web Intelligence Business AnalyLcs

    Small Data. Big Data. Huge Data.


    Copyright 2011, Splunk Inc. 5 Listen to your data.

    3,700+ Customers in 75 Countries


    Financial Services & Insurance Cloud and Online Services

    Over Half the Fortune 100


    Retail

    Technology Cloud and Online Services

    Cloud and Online Services

    Cloud and Online Services

    Government Cloud and Online Services

    Healthcare Cloud and Online Services

    Manufacturing Cloud and Online Services

    Media & Entertainment Cloud and Online Services

    Energy and Utilities Cloud and Online Services

    Education Cloud and Online Services

    Telecommunications Cloud and Online Services

    Travel and Leisure Cloud and Online Services

    Copyright 2011, Splunk Inc.

    Listen to your data.

    Some Thoughts on the Freemium Model

    What Is Your Freemium Oer?


    Trial? Perpetual? ! Proprietary or open source? ! Highly valuable as a soluLon to a recognized problem? ! Viewed as a crippled enterprise version? ! How do you dene (delineate) Free vs. Premium?
    !

    Copyright 2011, Splunk Inc.

    Listen to your data.

    Splunk Free vs. Splunk Enterprise


    Daily data indexing rates beyond 500 MB ! FuncLonality:
    !
    AlerLng AuthenLcaLon and role-based access controls Distributed search Single sign-on A few others

    Copyright 2011, Splunk Inc.

    Listen to your data.

    Copyright 2011, Splunk Inc.

    10

    Listen to your data.

    What Is the Freemium Experience?


    Overall posiLve / compelling experience? ! Truly free to the user? ! Require Hardware? Services? Training? Support? ! Other barriers to adopLon?
    !

    Copyright 2011, Splunk Inc.

    11

    Listen to your data.

    What Are the AlternaLves?


    Other free or open source opLons? ! Manual processes? ! CompeLLve response?
    !

    Copyright 2011, Splunk Inc.

    12

    Listen to your data.

    Freemium Economics
    Can you reach your target users cost-eecLvely? ! Cost to capture free users? ! Cost to support free users? Leverage a community? ! Whats the entry pricing point (low or high hurdle?) ! Cost to upsell/upgrade free users? ! Conversion raLos? ! LifeLme value of a paid customer?
    !
    Copyright 2011, Splunk Inc. 13 Listen to your data.

    Mission

    Make machine data accessible, usable and valuable to everyone.

    Copyright 2011, Splunk Inc.

    14

    Listen to your data.

    Splunk

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