Volume 3, Winter Quarter, Issue 8

Internships News Commentary

Social Media Guru Meets up with SPJ

ACRN Snaps into Action

Internship Listings

Matthew Keys, social media know-itall. will be sharing his knowledge with SPJ today.

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ACRN plans yet another highly anticipated Lobsterfest with over 20 bands.

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Check out our weekly list of opportunities around the country.

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Graduation: Bittersweet
Graylyn Roose n Contributor
s the last year under the quarter system comes to a close and I prepare for graduation along with the rest of the Scripps senior class, I keep looking back on some of the things Ill miss most about the place on campus that feels like home after four years. Im probably not alone when I say that Im really going to miss studying and hanging out near the amphitheater behind Scripps. As spring quarter goes on, more and more students and faculty take advantage of the nice weather and spend their afternoons laying out and listening to music on the grassy hill. Its no secret that OU is known for its scenic campus, but I think Scripps backyard is one of the prettiest spots in town. Im really going to miss my Thursday afternoons giving tours to prospective students inside Scripps, and across College Green at the RTV building. I became a Scripps Ambassador last year and have really enjoyed getting to know possible incoming freshmen. It doesnt seem like that long ago that I was taking a tour through Scripps for the first time myself. I chose Scripps because I had such a positive experience when I met with a student and faculty member for the first time and I like that Ive been able to give back and (hopefully) help some of the high schoolers choose our program. Looking back, Ive been involved in several different organizations within the college, but my experience with SPJ has been one of the best. From gathering to cont. on Page 2

The Key to Social Media Revealed

Matthew Keys, posing for a photo with his smart phone. | Provided

Taylor Petras n Reporter

atthew Keys is a 23-year-old that knows more than just the key to spelling his last name, but also, the key to dominating the social media world, which he will be sharing at OUs local SPJ chapter meeting this Tuesday. As the Deputy Social Media Editor for Reuters, a web site that keeps viewers updated with the latest news, Keys is responsible for publishing content to the Reuters four social media platforms including, Twitter, Facebook, Tumblr, and Google+, in order to raise awareness of its product and engage audience attention. His job title also includes connecting the business to journalists and assurance

of the companys use of proper social media etiquette. Before joining Reuters, Keys was an online content producer and manager for KTXL FOX40, a Tribune Broadcasting television station in Sacramento, and an online news producer for KGO-TV, the ABC affiliate in San Francisco. As a result, he quickly became known as one of the fastest Twitter users to publish developing news, by multimedia companies throughout the U.S. In addition, his personal Twitter account is followed by approximately 10,000 users including, The Associated Press, NBC News, and ABC World News. cont. on Page 3

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ACRN Snaps into Action for Annual Lobsterfest

Kaylyn Hlavaty n Reporter
or local radio station and online publication, ACRN, its that time of year, once again, to plan their annual, three-day music filled fest on South Green. Lobsterfest is known to have an array of both local and regional bands. As a result, fans have the opportunity to jam with familiar music while being introduced to new local bands. Starting May 31 and lasting until June 2, each band will perform on a different day throughout the festival, depending on the lineup. The shows will be at three different locations including The Union at 22 West Union St., Casa Nueva at 6 W. State St., Dragons Cup at 19 South Court St. and South Greens Beach. Past performers include bands such as The Sidekicks, Southeast Engine and Kevin Devine. This years lineup will feature approximately 20 local and regional bands. It will include; Mindy Braasch, Vagrant Beat, Fat History Month, Pigeonholes, Difficult Dogs, Whirl, Brothertiger, The Kyle Sowashes, Indigo Wild, Lazer Babez, She Bears, To Be Determined, Moms Weekend, Emily and the Complexes, Sign Off, Nurser, Blithe Field, Scubadog, Evolve and Cop Hugger. The lineup also in-

MENU 9 p.m.: Jay Reatard (Danceable new wave punk on Matador Records) http://www.myspace.com/jayreatard 7:45: Blueprint (Columbus hip hop) http://www.myspace.com/blueprint 6:45: Ruckus Roboticus (ACRN Alumnus DJ now based in Columbus) http://www.myspace.com/ruckusroboticusmusic 5:45: Earwig (Columbus indie rock) http://www.myspace.com/earwig 4:45: Kid, Youll Move Mountains (Illinois folk) http://www.myspace.com/kidyoullmovemountains 3:45: Kyle Sowashes (Fun indie pop) http://www.myspace.com/kylesowash 2:45: Kaslo (Athens folk rock) http://www.myspace.com/kasloband 1:45: She Bears (Energetic indie folk) http://www.myspace.com/shebearsband

cludes headliners, Pujol and Xray Eyeballs. The two bands share a similar garage-punk style, yet, differ in regards to their level of experience and collaborations with other musicians. Pujol, a band from Tennessee, has released music from both Saddle Creek Records and with Jack White from the White Stripes record label. As a result, the crew has be able to capture the attention of Bonnaroo Festivals booking agents. Pujol is an up and coming bandHes a really cool headliner and we are excited to have him, Matt Beamer said, ACRNs Public Relations Director. Xray Eyeballs, on the other hand, is a coed garage rock band hailing from Brooklyn New York. The group has also released their most recent album, Splendor Squalor with canine records in addition to sharing the stage with the Black Lips and Dum Dum girls. Due to the extent of the student organizations event, Kory Kasler, ACRNs Lobsterfest promotions manager and Promo Director, said that planning for this festival takes a lot of preparation in order to schedule locations and times of each performance. We usually start about a

quarter in advanced because we have to wait for SAC funding and once that goes through, we can see the funds that we have to work with and start scheduling from there, Kasler said. The fest is free to those in attendance, something those involved with ACRN is something special that sets them apart from other events in the area. This is due to ACRNs goal to support local bands while providing an experience for its members and its audience. This festival is a great way to support the local music scene in Athens and see favorite performers for free. We have a variety of bands with each a distinct style for everyones taste, Beamer said. The third day of the music festival will take place on South Greens beach and will come to an end with headliners Xray Eyeballs and Pujol along with local bands, To Be Determined, Evolve, Scubadog, Sign Off, and Fat History Month. Its going to be a real goodtime because students have the chance to enjoy some good music outside. I think its cool how different styles of music are coming together for this one festival, Kasler said.v

cont. from Page 1 gether for bigger events like the Ohio Sunshine Summit or Battle of the Bands, to our weekly Thursday exec board meetings that wind up being the perfect end to my week, Im going to miss the people Ive met, the contacts Ive made and the things Ive learned. I came in as a magazine major and am graduating with a main focus on broadcast news. SPJ covered a wide range of topics and disciplines in the meetings that I attended early on, and it helped me clarify exactly which type of

journalism was best for me. And of course, Im going to miss working, hanging out and practically living at WOUB. Working there for four years taught me a lot about producing and reporting for radio and TV, but more than that, it taught me how to learn. As a freshman, fresh out of the student orientation signup meeting, it was hard to imagine being anything but confused. Faced with audio equipment Id never seen before, computer software Id never worked with

and even a writing style I wasnt used to, the learning curve was pretty steep. But thanks to the help of the faculty there and the upperclassmen who helped me slowly figure it all out, Im graduating with a pretty solid sense of what it takes to work as a TV and radio journalist. The particulars may be different at my first job, but the basics will be the same. WOUB taught me how to both learn from others and teach myself and I think thats one of the most valuable skills a recent grad can have. v

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cont. from Page 1 His website, matthewkeys.net, exemplifies his dedication to social media platforms. By acessing his Twitter, Facebook, Tumblr and LinkedIn pages, users are quickly engaged into vast amounts of digital content. The site also exhibits helpful tools to aspiring journalists, including a stepby-step guide on how to use Tumblr. Gina Mussio, the secretary of SPJ, said that the meeting will focus on Twitter and other forms of social media. She also added that Keys is the perfect person to discuss this subject matter with as she described him as a social media guru. This is a neat way to look at the changing landscape of journalism with social media, Mussio said. Social media for journalists is really helpful to get our work out there and knowing how to use it is essential. Keys has helped many journalists advance in their means of social media and will bring many useful tips, dos and donts, and suggestions to journalism students at Ohio University. Students can join in on the discussion in Scripps Hall room 114 at 5 p.m.v

Q&A Spotlight
Name: Xueying Luo Year: Graduate student Major: Broadcast Hometown: Hunan, China Why did you decide to study journalism? My dad has been working at a TV station since I was a child. I attended some TV programs at that time and I began to get interested in the media area. As an international student, what is the biggest challenge that you see in terms of studying journalism here? Generally, language is not the biggest barrier but when you try to say something in native ways that would be hard. Whats the difference between studying Journalism in graduate school and studying it in undergraduate school? To me, there are more practices we did in undergraduate school, but when I was graduated students I feel like I learned more about Theory. What do you think the benefits of studying journalism have been? As a media person, I gained more responsibility to the society. Meanwhile, I could better understand the sense of belonging. - Interview by Yun Ye

At 23, Keys has already built-up an impressive resume. | Provided

INC. Volume 5 Winter Quarter, Issue 8

ScrippsTip
Dont forget to buy an INC raffle ticket for your chance to win two tickets to see Wiz Kahlifa! Tickets will be sold outside of Baker Center until Weds. and will be selected at HipHop Palooza Thurs. See website for more details.

THIS COULD BE YOU!!

Internship Listings
Broadcast/ Radio
Morning Show (CBS Radio) Broadcast/Radio St. Petersburg, Fl. http://www.cbsradio.com/careers/

Public Relations

Freespirit Media LLC. Public Relations Long Beach, CA tiffany.champagne@gmail.com The Late Late Show (CBS) Broadcast Los Angeles, CA LateLateShowIntern@cbs.com

Online Journalism
INC is awarding the chance for student organizations, businesses and others to advertise their meetings, products and more in our weekly publication! We will provide one free trial of a half page or quarter sized advertising space with the INC publication. Our goal is to create a special orientation print edition of INC to run fall of the coming year. Contact ousppjinc@gmail.com to sign up or to receive more information!

Broadcast

The Late Late Show (CBS) Broadcast Los Angeles, CA LateLateShowIntern@cbs.com

Co-editors I N C Jimmy Roller Staff Lindsay Friedman

Copy Chief Jimmy Roller Copy Assistant Kayla Hanley Design Lindsay Friedman

PR Chief Heather Wilson Web Designer Holly Moody

INC. Volume 5 Winter Quarter, Issue 8