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The document discusses the role of international marketing in economic development. It states that international marketing can increase a country's per capita income, national income, physical quality of life index, and human development index, which are key indicators of economic development. International marketing brings foreign direct investment that leads to more jobs and income, raising per capita income. It also increases a nation's productivity and national income. Further, international marketing improves standards of living through competition, technology sharing, and introducing modern goods and services.
The document discusses the role of international marketing in economic development. It states that international marketing can increase a country's per capita income, national income, physic…