GARRETT SCHAEFER

New York, NY 10010 garrettschaefer@mac.com

917.842.1768

SENIOR LEVEL MARKETING MANAGEMENT PROFILE

Develop strategies that work, teams that are inspired, and deliver measurable results Accomplished, forwardthinking marketing, communications, and public relations executive with experience across national and international marketing channels. Demonstrated success in maximizing resources and developing powerful market entry strategies for major entertainment corporations, skills that are easily transferable to a variety of industries and venues. Equally effective in startup and growth situations. Conversational in Swedish. Committed to excellence. SIGNATURE STRENGTHS Product Marketing / Merchandising Creative Direction & Content Creation Strategic Partnerships Business Development / Consulting Project Management Event Production & Planning Brand Manager / Strategist Advertising Planning / Execution Fiscal Budget Leadership / P&L Digital Marketing / Social Media Public / Client Media Relations International Business Motivational Leadership Build & Develop Teams Customer Retention

Articulate clear business goals and tactical direction; influence, collaborate with, and gain consensus across, stakeholders driving bottomline results. Create value by envisioning and executing opportunities to achieve unprecedented results in challenging and competitive markets. Develop and execute strategically focused, creative campaigns, set and administer budgets, and manage projects from conception to completion. CAREER NARRATIVE & SELECTED HIGHLIGHTS FUSE TV, New York, NY; 11/11 to Present The national television network dedicated exclusively to music, Fuse accommodates the wide ranging tastes and attitudes of its 18-34 year-old audience with compelling music programming on-air, on-line, on demand, in HD and via mobile technologies. Strategic Consultant Working with SVP Partnerships and Events to develop an overall integrated live event partnership strategy. Produced the networks first-ever branded events at 2012 South By Southwest and Coachella Music Festivals. Overseeing all aspects including event marketing, sponsor integration, and venue design. UNIVERSAL MUSIC GROUP, New York, NY; 03/09 to 08/11 The worlds largest music company with offices in 72 countries and the #1 market share for recorded music in the U.S. as well as market leading positions in publishing and merchandising. Over 7000 employees worldwide with annual revenues of $6.3B. Vice President Marketing, Island Def Jam Music Group Introduced to market of recorded music product for both American and International artists. Directed photo shoots, package design, traditional marketing, digital marketing, publicity, sales & distribution, and strategic partnerships. Reported to the President. Spearheaded development of business by establishing strong relationships with artists and managers. Managed projects and coordinated project launches. Combined US and International sales generated in excess of $50MM. Designed crossplatform marketing plans for key artists across multiple demographics, and exercised creative control over all external advertising campaigns including digital. Projects included: Through an aggressive and allencompassing marketing plan, enabled the group Bon Jovi to achieve a #1 record release with the album The Circle. Drivers included the Showtime premiere of a related documentary and the creation of an exclusive Comcast video channel that generated $6 million in advertising for the album. Negotiated and executed Sony brand partnership for Bon Jovis first 3D video What Do You Got? - Recipient of 2011 Telly Award for Bon Jovi Whats Next 3D. Achieved U.S. sales of 10+ million singles for UK artist Taio Cruz in 18 months. Partnered with Nivea brand for Taio Cruz to perform exclusively in globally broadcast Times Square event on New Years Eve 2011. Led partnership project integration and relationship development with major brands including CocaCola, Nivea, Kenneth Cole, and People.

GARRETT SCHAEFER

917.842.1768

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NO PARTICULAR REASON, LLC, New York, NY; 08/06 to 02/09 Privatelyheld entertainment management company. Marketing Consultant Responsible for managing artist marketing projects, establishing advertising opportunities, and developing public relations nationally and internationally. Provided consulting on music, fashion, and special projects. Artist Management Consultant to John Mellencamp, and band Five Star Iris. Cultivated relationship with Best Buy and aligned album launch strategies , including marketing/promotion, positioning, and web presence. Secured international touring and publicity with Armed Forces Entertainment/Navy Entertainment, including tours of SW Asia (Iraq), Cuba (Guantanamo Bay), Japan, Australia, and highprofile Pentagon performance. SONY MUSIC ENTERTAINMENT INC., New York, NY; 04/98 to 01/06 Sony Music had largest share of the U.S. recorded music market, and Columbia Records was the #1 label for 5 consecutive years. Annual sales of $4.9B with >5,000 employees worldwide. Senior Director of Marketing, Columbia Records Managed release of Consumer Packaged Goods by frontline artists. Directed projects from marketing planning through product launch, including creating budgets, advertising, sales, digital marketing, publicity and leading creative direction on all related artwork, pursuing branding and strategic marketing partnerships. Developed and executed multiphase marketing campaigns for product releases by superstar, alternative, pop and rock artists, including branding, and licensing opportunities optimizing product launches. Drove creative direction on artrelated, publicfacing surfaces including packaging, videos, point of sale materials, advertising (retail, radio, international venues, website content, digital, launch events, and strategic partnerships). Managed individual project budgets up to $2.5MM, and generated company billings of $80MM. Projects included: Noteworthy success of The Offspring album Americana generating worldwide sales of 10MM units. Partnered Aerosmith with NFL for nationally televised 2004 Kickoff event in Washington, DC. Rebranded and relaunched the hiphop group, Cypress Hill, as a rock band with release of album, Skull & Bones, achieving global sales of 2MM units. Achieved gold album (U.S. sales of 500K units) for previously unknown Swedish pop group PLAY. COLUMBIA HOUSE RECORD CLUB (coowners: Sony/Time Warner), New York, NY; 11/94 to 03/98 First and ultimately premiere membership record club with 16 million customers. Annual revenues of $750MM+. Director, Artists & Repertoire (A&R) Managed team of six responsible for selection of all genres of music, for distribution, placement in 18 catalogs annually, numerous direct mail solicitations and inpublication offers, and scheduling of new artist releases selected for distribution. Secured independent alternative labels for distribution via industry outreach program. Achieved first distribution deals with independent rock music labels in the history of company. Cultivated new relationships with over 30 independent record labels for their inclusion in club mailings and distribution, and maintained relationships with publishers, artist managers, and performing rights societies. Promoted from Manager to Director and head of the department within six months. Prior experience: TOURDATES.COM, Atlanta, GA; Co-Founder / Board of Directors Founding shareholder and marketing for early online music destination. Acquired by Launch Media (later Yahoo!) in 2000. TMI, Inc. New York, NY; Tour Manager Global management of tours throughout North America, Europe, Australia and New Zealand for numerous artists. LLOYDS BANK INTERNATIONAL, New York, NY; Executive Officer Executive Training Program and liaison between Lloyds, European multinationals and North American subsidiaries. EDUCATION University of Miami Coral Gables, FL Bachelor of Arts Degree, International Finance & Marketing Presidential Scholar