Info search info can be obtained from personal sources -family, friends, neighbours commercial sources -ads, dealers,

displays public sources resturant reviews, editorials, consumer rating

evaluation od alternaives products are seen as bundles of product attributes customers rank attributes and form purchase intentions purchase decisions

evalution of alternatives > purchase intention >:attributes of others/ unexpected situational factors> purchase devisions post pirchase behavious the smaller the gap between custiome expectations and perceived performance the great the customers satisfaction cognitive dissonance is buyer discomfort casued by past purchas conflict stages in the consumer life cycle stage one includes households in teh 20s usually without children whether married or not young gruops are more likey to rent than own opend more monet than other groupson cinema tickets take away food, beer adn cloths stage two households in thies 30s and 40s typically involes children adn brings with it changes in lifestyle and consumption households needs increase their spending on baby cloths furnitues and tv viewing of childrens programming incresases salesnoiusy restaurants and fast food are chosen in live

of quit expensicve restaurants time of high debt borrwings for house and other faimly purchases stage 3 middle agged household, marroied with children in teens and early 20s expericncing high costs of higher education in insurance etc. children support and aging parents demand for time sawing servies eg clearers middle ages househoold, singles without children may have many of the same needs as married households but tent to live in smaller houses -higher travel expenditures, enjoy lux items and may partact in golf and spa treatments stage 4 older married and single household in teh 65+ age group seperate into 2 district groups young retiress and old retirees have dfifferent consumption patterns young retiress if a good health -frequent travellers -patrons of culture with increase in life expectances actively retired age groups contunues to grow old retiree regerdless of health care assisted living and retirement homes becomes important types of buying behaviour comples buying disonance reducing vbuying habitual buying variety seeking buying complex buying results from situations where involvemtn is high and where there is a high degree of perceived difference among brands high involvement is a result of uncertainty of the product quality and/or high price uncertainty thatthe product image and needs its serves are compatible with a consumers self image values adn needs a customer will attempt to learn about a product and then adept the info into the beliefs about the products quality and possible benifits behaviuor is cognitive innature and markets most usually respnd with promotion that is info rich

dissonence reducing buying associated with products that are risky purchases infrequently or expensive (high invdument) customer may shop around for the best prioce but buy relatively quickly and often can be affected by enviroonment (behavioural) factors such as convenience past purchase may resultin post purchase dissonance, believing there is actually something better on the market both cognitive and behaviourla factor such as convenience post purchase may result in post purchase dissonance beliving there is actually something better o the market both cognitive and behavioural factos habitual buying behavioural low customer involvment and little sucnficance to brnad differences frequesnt purchasing behavciour does not pass thorugh the standard concnative process of belief attitude beahvior fomration info is recieved in a passive natural way through tv or internet unconciouse advertising repetition creates fmailiararty which often translates into a brand purchases is when the consumer is deciding what to buy behaviourl decision making variety seeking buying low involment opurchases but significant differences in brands if comsumer is curious or disatisfied with the prpduct choice engage in different brands organisation buiyinng behaviour characteristics of different markets additional needs industrial organisations buying differs from that of cosnumers because they are making profits fullfilling legal obligations differenant decion making processes there are more people involved in the purchasing decions and written the organisations there way be formal polies and procdures which one to be followed ref org buying making process -administrative paperwork associated with purchasing activites 1