Sennheiser Manual 110426

Corporate Design Manual
Definition of the corporate design system standards
SENNHEISER | CORPORATE DESIGN MANUAL 04/2011
01 INTRODUCTION
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INDEX
01 bRaND poSItIoNINg .................................................. 03 02 Logo ........................................................................... 06
02.01 02.02 02.03 02.04 BASICS ...........................................................................................07 CLEARANCE SPACE AND LOGO VERSIONS ...............................08 MISUSE ..........................................................................................09 SOUND LOGO ................................................................................10
07 bUSINESS CoMMUNICatIoN ...................................... 40

07.01 07.02 07.03 07.04 07.05 07.06 07.07 07.08 07.09 BASICS ...........................................................................................41 BUSINESS STATIONERY................................................................42 PRESS RELEASE ............................................................................47 PRESS KIT ......................................................................................48 BILL OF LADING ............................................................................49 INTERNAL NOTES .........................................................................50 FOLDERS ........................................................................................51 POWERPOINT ................................................................................52 EMAIL SIGNATURE .......................................................................53
03 tYpogRapHIC SYStEM .............................................. 11

03.01 CORPORATE FONT AND OFFICE FONT ........................................12 03.02 HEADLINES, SUBLINES AND BODY COPY ..................................13
08 SIgNagE & bRaNDINg ............................................... 54

08.01 FLAGS ............................................................................................55 08.02 PYLON ............................................................................................56 08.03 CAR BRANDING .............................................................................57
04 CoLoRS ....................................................................... 16
04.01 PRIMARY COLOR SYSTEM ...........................................................17
05 bRaND StagE aND INFo aREa ................................. 18

05.01 05.02 05.03 05.04 05.05 05.06 BRAND STAGE ..............................................................................19 BRAND STAGE WITH SENNHEISER SUBBRANDS ....................22 INFO AREA ....................................................................................23 MINIMUM INFO AREA ..................................................................24 EXTENDED INFO AREA .................................................................25 HOLOHEDRAL INFO AREA ...........................................................26
09 SpoNSoRINg .............................................................. 58
09.01 09.02 09.03 09.04 09.05 09.06 STANDARD LOGO .........................................................................59 STADIUM BANNER .......................................................................60 PROMOTION WALL .......................................................................61 COMPACT LOGO ............................................................................63 PROMOTION WALL WITH COMPACT LOGO ...............................64 LISTINGS AS SPONSOR ................................................................66
06 SaLES CoMMUNICatIoN ............................................ 27

06.01 06.02 06.03 06.04 06.05 06.06 06.07 06.08 BASICS ...........................................................................................28 PAGE MARGIN AND BRAND STAGE ...........................................29 TEXT AXIS .....................................................................................30 TEXT ELEMENTS ...........................................................................31 PLACING IMAGERY .......................................................................33 SENNHEISER FAMILY BRAND LAYOUT ......................................35 PRICE LIST ......................................................................................36 ONLINE BANNERS ........................................................................37
10 aDDItIoNaL DESIgN ELEMENtS ................................ 67

10.01 EYE-CATCHERS AND FLASHES ...................................................68
11 FURtHER gUIDELINES ................................................ 71

11.01 PICTURE CONCEPT .......................................................................72 11.02 PRINT GUIDELINES ......................................................................73 11.03 POP GUIDELINES ..........................................................................74
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01 branD positioning
01 INTRODUCTION
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01 bRaND poSItIoNINg
the new brand identity What is the purpose of this manual? This manual presents the enhanced Sennheiser corporate design and defines the visual appearance of the brand. In the process of design development Sennheiser strived for the right balance between continuity and renewal of the brands visual elements. The corporate design is derived from our new brand identity, which describes the central strengths, beliefs and passions at Sennheiser. What is the Sennheiser brand identity? A brand identity defines the character of a brand and answers the question What does the brand stand for? The brand identity is the basic tool for all brand activities and helps to create a common understanding of the brand among all people working for it. As a result, our brand identity reflects the history and soul of Sennheiser and serves as the benchmark for how we want to be perceived by our customers, partners, service providers and other stakeholders in the future. The Sennheiser brand identity is therefore the central guideline toward inspiring and implementing all activities concerning the brand ranging from product development, distribution and prices to service and communication. Where does the Sennheiser brand come from? Sennheiser is a brand with a long-standing tradition. For more than 60 years we have been dedicated to creating high-quality sound solutions. Driven by this spirit, we successfully developed our brand rapidly over the last decades, in particular by charging it with emotion and desirability. We started off as a specialized German manufacturer of professional sound equipment known for its superior product quality and innovative spirit. Over the years Sennheiser widened its portfolio while striving for new geographic markets and target groups in order to provide the best sound solutions; not only for professionals, for pretty much everybody. Remaining in consistent alignment with this goal, our aim is to provide all our customers with the best sound solution for their specific needs. If we manage to fulfill this promise, then Sennheiser will succeed as the essential brand for the global sound community. What does our new brand identity consist of? To define what Sennheiser represents now and in the future our mission and inner stance have been manifested in a clear and distinctive brand identity. The brand identity consists of a brand core, three brand values and four brand tonalities. These elements build the platform for all of our activities and conduct.
01 BRAND POSITIONING
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What is our new brand identity like? the brand core A brand core transports the central belief of a brand in a brief statement that culminates all the different aspects of a brand. Our brand core distinctly describes the soul of our brand and the approach it takes: We are the The Essence Of Sound the true sign of sound for the whole sound community. the brand values Brand values are specifications of the brand core and show different facets of its meaning. Consequently, they represent the attitude the brand assumes toward products, market and customers. premium, progression and passion underline and specify The Essence of Sound. The combination of the three brand values characterizes how we interpret The Essence Of Sound. premium We set the benchmark for sound performance. The whole world of sound puts its trust in us as a partner. Sennheiser sound solutions are German engineering at its best: Adapted to specific needs, substantial and superior. progression We are driving tomorrows sound experience. We are one step ahead in developing and creating sound solutions. Our ambition is to give innovative and sustainable impulses to the sound market. passion We fascinate the sound-loving community. We are the brand for all sound-lovers and truly understand their aspirations and needs. Our clear commitment makes Sennheiser the true sign of sound and a desirable icon to all those who want to make their mark. How the Sennheiser brand appears what it feels like: our brand tonalities Whereas brand core and values define what the brand stands for and what the brand communicates, brand tonalities bring the brand identity to life and describe how we communicate how we appear to our customers, partners and staff. Sennheiser has committed itself to the following four brand tonalities: Iconic: We are self-confident and embody a leadership attitude. Emotive: We are authentic and touch our customers feelings. Distinctive: We are smart and pure. Enriching: We are functional and genuinely beneficial. What does our brand look like? the Sennheiser corporate design The Sennheiser brand identity was developed to create a common platform for all brand activities. The Sennheiser corporate design is one fundamental element of brand identity implementation. The guidelines for the new Sennheiser corporate design can be found in the following chapters.
01 bRaND poSItIoNINg
We set the benchmark in sound performance
premium
the Essence of Sound
We are driving tomorrows sound experience
progression
We fascinate the soundloving community
passion
01 BRAND POSITIONING
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02 logo
01 INTRODUCTION
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02.01 baSICS
The Sennheiser logo consists of the Sennheiser picture mark, the S, and the Sennheiser word mark. These elements must always be used together and should never be altered. The combination of these two elements makes Sennheiser recognizable everywhere around the world.
1 Sennheiser picture mark 1 2 2 Sennheiser word mark
20 mm
30 mm
Minimum Sizes In order to guarantee visibility and impact, please make sure that the logo is never smaller than the minimum sizes shown here:
3 The minimum size for the positive version is 20 mm. 4 The minimum size for the negative version is 30 mm.
Maximum Size The logo is scalable and has no defined maximum size.
02 LOGO
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02.02 CLEaRaNCE SpaCE aND Logo VERSIoNS

1 Clearance
To ensure prominence and legibility, the Sennheiser logo is always surrounded by a clearance space. As shown, the minimum clearance space is illustrated here by a rectangular box containing the Sennheiser logo. This box does not print out. The clearance space is derived from the Sennheiser picture mark, which functions as spacer to all sides and determines the minimum clearance.
Original positive version
B/W positive version
Silver positive version
Original negative version
B/W negative version
Silver negative version
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To download the Sennheiser logo versions, please go to: www.sennheiser.com/brandzone > Corporate Design > Logos
02 LOGO
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02.03 MISUSE
Do not scale other than proportional
Do not separate the picture mark from the word mark
Do not add any outlines
Do not add additional graphics or effects
SENNHEISER
Do not change colors or use any others Do not change, adjust or alter the Sennheiser lettering within the logo
Do not add shadows of any kind
02 LOGO
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02.04 SoUND Logo

The Sennheiser sound logo is a brief, distinctive melody. It can be seen as the acoustic equivalent of the visual logo and can be used to create additional Sennheiser brand impact and recognition wherever possible (commercial, internet, exhibitions etc.).
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To download the Sennheiser sound logo, please go to: www.sennheiser.com/brandzone > Corporate Design > Logos
02 LOGO
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03 tYpograpHiC sYsteM
01 INTRODUCTION
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03.01 CoRpoRatE FoNt aND oFFICE FoNt

Sennheiser-Bold
Sennheiser-Book
Hamburgefonstiv. The quick brown fox jumps over the lazy dog. A B C D E F GH I JKL M NO PQ R S T UV W X Y Z abcde fgh i j kl m o p q r s t u v wxy z 1 2 3 4 5 6 7 8 9 0 ( . ; ; : ! ? )
Sennheiser-Book Italic
Hamburgefonstiv. the quick brown fox jumps over the lazy dog. A B C DE FGHIJK LM NOP QRS TUV WX YZ ab cd e fgh ij klmo pqr stuvwxyz1 2 3 4 5 6 7 8 9 0(.;;:! ?)
Sennheiser-Bold Italic
A single corporate font has been established to strengthen recognition of the Sennheiser brand. This typeface is an essential part of the brand identity. It is important to use the same typeface consistently in all printed communication.
1 Corporate Font
Hamburgefonstiv. The quick brown fox jumps over the lazy dog. A B C D E F GH I JKL M NO PQ R S T UV W X Y Z abcde fgh i j k l m o p q r s t u v wxy z 1 2 3 4 5 6 7 8 9 0 ( . ; ; : ! ? )
Sennheiser-Demi
Hamburgefonstiv. The quick brown fox jumps over the lazy dog. A B C DE FGHIJK LM NOP QRS TUV WX YZ ab cd e fgh ij k lmo pqr stuvwxyz1 2 3 4 5 6 7 8 9 0(.;;:! ?)
The Sennheiser corporate font is clearly readable and suitable for body copy on the one hand, and for sublines and headlines on the other. The italic versions of the font are only used in exceptional cases. office Font
2 Microsoft Sans Serif is used as correspondence
Hamburgefonstiv. the quick brown fox jumps over the lazy dog. ABCD E FGHIJK LM NO P QR S T U V WX YZ abcd e f gh ijk l mo pqrs t u v w x yz 1 2 3 4 5 6 7 8 9 0 (.; ; :! ? )
Sennheiser-Demi Italic
Hamburgefonstiv. The quick brown fox jumps over the lazy dog. ABCD E FGHIJK LM NO P QR S T U V WX YZ a bcde f gh ijkl mo pqrs t u v w x yz 1 2 3 4 5 6 7 8 9 0 (.; ; :!? )
font for e-mails and letters. It can be chosen within the Office environment, especially when using PowerPoint and Microsoft Word.
Microsoft Sans Serif Regular
Hamburgefonstiv. The quick brown fox jumps over the lazy dog. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz1234567890(.;;:!?)
Microsoft Sans Serif Bold
Microsoft Sans Serif Italic
03 TYPOGRAPHIC SYSTEM
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Main typographical elements
03.02 HEaDLINES, SUbLINES aND boDY CopY

1 Headline
Headline typography lorem ipsum

2 3
Headlines are set using uppercase and lowercase letters in Sennheiser-Demi weight. If required, it is also possible to set the headline using one, two or three different font sizes in a free alignment to make it visually more interesting.
2 Subline
Like headlines, sublines are also set using uppercase and lowercase letters in Sennheiser-Bold.
3 body copy
Subline lorem ipsum

Body copy, hent dolor sequamcon ulluptat. Odolestrud dolor iniam, cortio eu feu feugait lor iure minim vel dolore erilit vel ex et aliquat, venim digna acipsum vero del utpatue tem iriure core essit la feugiat ip eriure tetue vulputpat vercidui et wismod ex eugueros eugait ver summy nulluptat ipis adionummy nos adignit, quip eum aliquat aute magna facin henibh exerostrud tiscipit lute te dolum dolor sit eu facipit adiamcore dit lobor sequisisci et lamcommy nonse dolum vulluptat. Ciliquam duis nisl iustie diamet vullam zzriustrud tie dolestie magnit velenibh etum.
Body copy is always set in Sennheiser-Regular. Special names or accentuations can be highlighted by using Sennheiser-Bold within the body copy.
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Headlines

Example 2 Headlines are a very short and compact introduction to the following text or page content. They should not be more than three lines long. Headlines will always be set in Sennheiser-Demi, uppercase and lowercase. One font size is generally used for headlines, but if required two font sizes may be used to make them visually more interesting. The two type sizes must ensure a clear visible differentiation. alignment to the text axis (ideal condition) The text axis is aligned flush left with the Sennheiser logo. At least one line of the headline must be aligned flush left with the text axis. A headline with: 1 line: The line is aligned to the text axis. 2 lines: The bottom line is aligned to the text axis. 3 lines: The center line is aligned to the text axis. This is meant to be the ideal condition. If it does not fit with the layout, it is possible to deviate. Further information about handling the text axis can be found in Chapter 06.03 TEXT AXIS. Leading When using two or three different font sizes, the leading is to be corrected optically (by eye). When using one font size, the leading is the font size +2 (InDesign). Specifications for a4 format: One-size headline: Sennheiser-Bold, 28 pt/30 pt, Blue or White Two-size headline: Sennheiser-Bold, 34 pt and 21 pt, Blue or White
Example 1

Subline lorem ipsum

Subline lorem ipsum
Text axis
Text axis
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sublines and body copy

1 Sublines
Example 1
Example 2
Sublines are always set in Sennheiser-Bold, aligned flush left with the text axis. Font size: 2 pt more than the size of the copy text (InDesign) Leading: +2 (InDesign) Paragraph: Space after is 2 mm (InDesign)
2 body copy

1 2

1
Subline lorem ipsum

Body copy, hent dolor sequamcon ulluptat. Odolestrud dolor iniam, cortio eu feu feugait lor iure minim vel dolore erilit vel ex et aliquat, venim digna acipsum vero del utpatue tem iriure core essit la feugiat ip eriure tetue vulputpat vercidui wismod. Highlighted content using color. Ex eugueros eugait ver summy nulluptat ipis adionummy nos adignit, quip eum aliquat aute magna facin henibh exerostrud tiscipit lute te dolum dolor sit eu facipit adiamcore dit lobor sequisisci et lamcommy nonse dolum vulluptat. Ciliquam duis nisl iustie diamet vullam zzriustrud tie dolestie magnit velenibh etum.
Subline lorem ipsum dolor sit amet situs vilatin isit abanit venim digna acipsum vero del
Body copy, hent dolor sequamcon ulluptat. Odolestrud dolor iniam, cortio eu feu feugait lor iure minim vel dolore erilit vel ex et aliquat, venim digna acipsum vero del utpatue tem iriure core essit la feugiat ip eriure tetue vulputpat vercidui wismod. Highlighted content using weight. Ex eugueros eugait ver summy nulluptat ipis adionummy nos adignit, quip eum aliquat aute magna facin henibh exerostrud tiscipit lute te dolum dolor sit eu facipit adiamcore dit lobor sequisisci et lamcommy nonse dolum vulluptat. Ciliquam duis nisl iustie diamet vullam zzriustrud tie dolestie magnit velenibh etum.
Body copy is always set in Sennheiser-Regular and aligned flush left with the text axis.
3 Highlighted text
Special names or accentuation can be made either by using Sennheiser Blue or by setting the highlighted text in Sennheiser-Bold. The text axis is aligned flush left with the Sennheiser logo. Further information about handling the text axis can be found in Chapter 06 SALES COMMUNICATION (End Customer). Specifications for a4 and a5 formats: Subline: Sennheiser-Bold, 11 pt/13 pt, Blue, Paragraph settings: Space after is 2 mm (InDesign) Body copy: Sennheiser-Regular, 9 pt/12 pt, Black or White
Text axis
Text axis
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04 Colors
01 INTRODUCTION
| 16
04.01 pRIMaRY CoLoR SYStEM
Blue
Anthracite
Silver
White
print Spot colors CMYK Pantone 2925 C (HKS 47) 85 | 24 | 00 | 00 Pantone Cool Gray 11 C 41 | 27 | 22 | 69 Pantone 877 C 00 | 00 | 00 | 30 --00 | 00 | 00 | 00
Screen RGB* Hexadecimal RaL 0 | 150 | 214 # 0096d6 5012 Light Blue 77 | 79 | 83 # 4D4F53 7015 Slate Grey 213 | 213 | 213 # D5D5D5 9022 Pearl Light Grey 255 | 255 | 255 # FFFFFF 9016 Traffic White
* please note: The color settings for RGB should be based on the sRGB color space.
04 COLORS
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05 branD stage anD info area
01 INTRODUCTION
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05.01 bRaND StagE

The brand stage is THE essential design element of the Sennheiser brand identity. It appears on nearly all of the applications. The amplitude in the brand stage is a visual echo of the Sennheiser picture mark to bring in dynamics and create a distinct, individual brand element. The brand stage always appears in Sennheiser Blue and contains the logo in negative Sennheiser White.
the sennheiser brand stage
05 BRAND STAGE AND INFO AREA
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standard brand stage

2
05.01 bRaND StagE

The standard brand stage is positioned at the bottom of the format. The position of the logo and amplitude within the brand stage is fixed and should not be changed. The width of the brand stage can only be altered on the left-hand side. The curve of the amplitude is set and should not be altered or changed. The starting and end points of the amplitude are used to align other design elements.
End point Starting point
1 blue stage 2 amplitude 3 Sennheiser logo
the new
audio Headphones
reference class in
the new
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SENNHEISER HD 800 nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute minis aute commolorem auguercil ut prat vel iure eum et. nonsequi exegniamcommy nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute.
There are templates in place. To download or for further information, please go to: www.sennheiser.com/brandzone > Corporate Design > Master Templates
Examples
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top brand stage
05.01 bRaND StagE

There is a top version of the brand stage, which is used on most applications in business communication (letterhead, business card etc.). The width of the brand stage can only be altered on the right-hand side. The download file is optimized for A4 formats. For slim formats (e.g. online banner) or applications which require a high visibility from a greater distance (e.g. displays), the logo is allowed to sit above the amplitude to guarantee the maximum possible logo size.
top brand stage slim format
End point
Starting point
Sennheiser electronic gmbH & Co. Kg Am Labor 1 30900 Wedemark, Germany Sennheiser electronic gmbH & Co. Kg Am Labor 1 30900 Wedemark Tel +49 (51 30) 600 - 0 Fax +49 (51 30) 600 - 300 www.sennheiser.com
The new
Audio Headphones
Frau Martina Musterfrau Musterstrae 123 D 12345 Musterhausen
Reference class in
Betreffzeile lorem ipsum 25.05.2009
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www. sennheiser.com
Markus Mustermann
TITLE POSITION
Sennheiser electronic gmbH & Co. Kg Am Labor 1, 30900 Wedemark, Germany Phone +49 (51 30) 600 123 Fax +49 (51 30) 600 456 Mobile +49 (172) 12 34 56 Direct Fax +49 (172) 78 91 23 markus.mustermann@sennheiser.de www.sennheiser.com
Max Mustermann
Sennheiser electronic GmbH & Co. KG Sitz 30900 Wedemark, Amtsgericht Hannover HRA 120100 phG Sennheiser Beteiligungsgesellschaft mbH Sitz 30900 Wedemark, Amtsgericht Hannover HRB 120179 geschftsfhrer Volker Bartels, Dr. Heinrich Esser, Stefan Junker Vorsitzender des aufsichtsrates Prof. Dr. sc. techn. Jrg Sennheiser bankverbindungen Kreissparkasse Hannover Kto. - Nr.: 1070 287 659 BLZ 250 502 99 | Nord LB Hannover Kto. - Nr.: 101 027 225 BLZ 250 50 00
Examples
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sennheiser Communications in standard brand stage

05.02 bRaND StagE WItH SENNHEISER SUbbRaNDS

Other logos, such as Sennheiser Communications, are placed on the brand stage in the same way using the Sennheiser picture mark for measurement. please note: These versions are only applicable for Sennheiser Communications . No other logo versions should be positioned on the brand stage.
sennheiser Communications in top brand stage
DoWNLoaD
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05.03 INFo aREa

The info area above the brand stage is another essential brand element used for all communicative media. There are three different heights which can be used, depending on the application and amount of information. The info Area is always in Sennheiser Anthracite.
1 Minimum Info area
Can be used with full-bleed images. The minimum info area contains no text or other graphic elements.
2 Extended Info area
The height of the extended info area is always 1/3 of the format. Can be used to place product images and/or text.
3 Holohedral Info area
Can be used for product images and text.
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05.04 MINIMUM INFo aREa

The dimensions of the minimum info area are taken from the Sennheiser picture mark. The curve of the amplitude is the same as in the brand stage. The minimum info area contains no text or other graphic elements.
Starting point
the new
audio Headphones
reference class in
Example
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05.05 EXtENDED INFo aREa

The height of the extended info area should always be 1/3 of the respective format. The dimensions of the extended info area are taken from the Sennheiser picture mark. The curve of the amplitude is the same as in the brand stage. The extended info area can be used to place product images and/or text.
Starting point
1/3 of relevant format
the new
audio Headphones
reference class in
SENNHEISER HD 800
Sing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati si. Ullupta Audi dio volum quislo utat veliquatEm zril ea cor ire modip eumsa lestasuin vero del dolor se mdiam vel ut iuscilit iril iureet, verostrud diat.
Example
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05.06 HoLoHEDRaL INFo aREa

The holohedral info area uses full-bleed Sennheiser Anthracite above the brand stage. It is used to place large product images, headline and text components.
the new
audio Headphones
reference class in
SENNHEISER HD 800
Sing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati si. Audi io volum quislo zril ea cor ire.
Example
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06 sales CoMMuniCation
01 INTRODUCTION
| 27
example Din a4 (portrait format)

the new the new the new
06.01 baSICS
audio Headphones
reference class in
audio Headphones
reference class in
audio Headphones
reference class in
All media for sales communication use the brand stage with the logo and the anthracite info area. There are three different info-area sizes to choose from: the minimum, the extended or the holohedral version. Which one to use depends on how detailed the information is and on whether there is an additional product image etc.
Sennheiser HD 800
Sennheiser HD 800
Sing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati si. Ullupta Audi dio volum quislo utat veliquatEm zril eaco.
Holohedral image area with minimum info area (portrait format)
Image and product layout with extended info area (portrait format)
Product layout with holohedral info area (portrait format)
example Din a5 (horizontal format)

the new audio Headphones
reference class in
the new
audio Headphones
reference class in
Sennheiser HD 800 nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute minis aute commolorem auguercil ut prat vel iure eum et. nonsequi exegniamcommy nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute.
DoWNLoaD
Sennheiser HD 800 nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute minis aute commolorem. nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute minis aute commolorem.
Image and product layout with extended info area (horizontal format)
Product layout with holohedral info area (horizontal format)
06 SALES COMMUNICATION
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portrait format, Din a4
06.02 pagE MaRgIN aND bRaND StagE

There are fixed page margins for all layouts which derive from the picture mark in the Sennheiser logo. No elements should be placed outside this area (except for full-bleed images). For an A4 portrait format, the page margins should be 10 mm on each side. For an A5 horizontal format, the page margins should be 7 mm on each side. For more information about the brand stage, please refer to chapter 05 BRAND STAGE AND INFO AREA.
Horizontal format, Din a5
| 29
portrait format, Din a4
06.03 tEXt aXIS

One axis originates from the logo and is used to align all text elements of the layout.
the new
audio Headphones
reference class in
This is the ideal state, which may vary depending on the layout.
Horizontal format, Din a5
the new
audio Headphones
reference class in
SENNHEISER HD 800
SENNHEISER HD 800 Auguercil ut prat vel iure eum et. nonsequi exegniamcommy nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute.
Text axis
Text axis
| 30
portrait formats, example Din a4
06.04 tEXt ELEMENtS

1
the new
audio Headphones
reference class in
the new
audio Headphones
reference class in
Headlines For headlines using different type sizes and free alignment, one line is always aligned flush left with the text axis. Sublines All sublines and product names are aligned flush left with the body copy. When using two columns for body copy, the subline moves to the left. body copy In a vertical format, the body copy can be set in one or two columns. The right column always stays aligned flush left with the text axis. The column width equals the logo width. There is a 4 mm margin in between the columns. The vertical position of the text columns within the info area must not exceed the defined area, which is limited by one picture-mark spacer at the top of the info area, and one picture-mark spacer at the bottom. For more information about headlines, sublines and body copy, please refer to 03.02 HEADLINES, SUBLINES AND BODY COPY.
2 3
Sennheiser HD 800
2 3
SENNHEISER HD 800
Sing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati si. Ullupta Audi dio volum quislo utat veliquatEm zril ea cor ire modip eumsa lestasuin vero del dolor se mdiam vel ut iuscilit iril iureet, verostrud diat. Sing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati si. Ullupta Audi dio volum quislo utat veliquatEm zril ea cor ire modip eumsa lestasuin vero del dolor se mdiam vel ut iuscilit iril iureet, verostrud diat.
Text axis
Text axis
| 31
Horizontal formats, example Din a5
06.04 tEXt ELEMENtS

1 1
the new
audio Headphones
reference class in
Headlines For headlines using different type sizes and free alignment, one line is always aligned flush left with the text axis. Sublines All sublines and product names are aligned flush left with the body copy. When using two or three columns for body copy, the subline moves to the left. body copy In a horizontal format, the body copy can be set in one, two or three columns. The right column always stays aligned flush left with the text axis. The column width equals the logo width. There is a 4 mm margin in between the columns. The vertical position of the text columns within the info area must not exceed the defined area, which is limited by one picture-mark spacer at the top of the info area, and one picture-mark spacer at the bottom. For more information about headlines, sublines and body copy, please refer to Chapter 03.02 HEADLINES, SUBLINES AND BODY COPY.
2 3
SENNHEISER HD 800 Nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute minis aute commolorem auguercil ut prat vel iure eum et. nonsequi exer sit aci blaor suscil dio od eum doloborem dio commolenim deliqui blamcon ullandi gniamcommy nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio ulputem nullute minis aute commolorem auguercil ut et.
Text axis
the new the new
audio Headphones
reference class in
audio Headphones
reference class in
SENNHEISER HD 800 nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute minis aute commolorem auguercil ut prat vel iure eum et. nonsequi exegniamcommy nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute.
SENNHEISER HD 800 nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute minis aute commolorem et. nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute minis aute commolorem et.
Examples for body copy on two and one columns

| 32
example Din a4
1 2
06.05 pLaCINg IMagERY

1 When using the layout with the minimum info area,
a full-bleed image is placed into the image area.
the new
audio Headphones
reference class in
the new
2 When using the layout with the holohedral info
audio Headphones
reference class in
area, the image placed into the info area has to have an anthracite background.
SENNHEISER HD 800
Sing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati si. Ullupta Audi dio volum quislo utat veliquatEm zril ea cor ire modip eumsa lestasuin vero del dolor se.
| 33
example Din a4
1 2
06.05 pLaCINg IMagERY

placing additional product imagery
1 When using the layout with the extended info area,
the new
audio Headphones
reference class in
the new
audio Headphones
reference class in
a full-bleed image is placed into the image area. An additional product image can be placed into the info area.
2 To separate very dark images from the extended
info area, a silver outline is added to the info area. Outline: 2 pt, Pantone 877
SENNHEISER HD 800
SENNHEISER HD 800
| 34
example Din a4
06.06 SENNHEISER FaMILY bRaND LaYoUt

The advertising layout with the Sennheiser family brands is identical to the regular layout, apart from the usage of the family brands shown here. They are placed to the left above the brand stage and aligned with the top of the brand stage.
Starting point
the new
family layout
sennheiser
aboUt tHE LaYoUt

Sing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati si. Ullupta Audi dio volum quislo utat veliquatEm zril ea cor ire modip eumsa lestasuin vero del dolor se mdiam vel ut iuscilit iril iureet, verostrud diat. Sing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati si. Ullupta Audi dio volum quislo utat veliquatEm zril ea cor ire modip eumsa lestasuin vero del dolor se mdiam vel ut iuscilit iril iureet, verostrud diat.
Example
| 35
06.07 pRICE LISt

The price list uses the same layout components as all the other media for sales communication. Templates have been set up for the four different page types used for a price list folder.
Sennheiser pricelist cover: Version 3
Cover
Brand stage with variable size of the anthracite area
Sennheiser pricelist table of contents with tabs: Version 1
table of Contents
TABLE OF CONTENT Belux Nederland Q1/2010
Sennheiser pricelist innerpage: Version 1

With header
HEADPHONES
inner page
Sennheiser pricelist tabs : Version 1a

HEADPHONES
tabs
Sennheiser tabs, blue cover with logo for the Sennheiser products
HEADPHONES AUDIOLOGY HEADSETS PROFESSIONAL INSTALLED SOUND WIRELESS MICROPHONES WIRED MICROPHONES HEADSETS CONSUMER
HEADPHONES ENTERTAINMENT | HIGH END

02
HEADSETS CONSUMER
Product Code Art. No.

Brand
Description Technical Data
CONSUMER PRODUCTS
HEADPHONES ................................................................................................................................ 2 15 COMMUNICATIONS .................................................................................................................... 16 25
Price Incl. BELUX
Price Incl. NL
Price Excl.
Group
HOME ENTERTAINMENT
WIRED MICROPHONES
HD 437 05175
Senn
Open headphone - 32 Ohms
30,00
29,95
25,17
group 11
PROFESSIONAL PRODUCTS
WIRED ......................................................................................................................................... 26 40 WIRELESS .................................................................................................................................... 41 61 INSTALLED SOUND .................................................................................................................... 62 70 AVIATION .................................................................................................................................... 71 78 AUDIOLOGY ................................................................................................................................. 79 82
HD 457 05177
Senn
40,00
39,95
33,57
group 11
WIRELESS MICROPHONES
HD 415 500264
Senn
50,00
49,95
41,97
group 11
HD 435 500265
Senn
66,09
65,00
54,62
group 11
OTHER WBRANDS
PHONIC EAR ................................................................................................................................ 83 NEUMANN ................................................................................................................................... 84 98 KLEIN+HUMMEL ........................................................................................................................ 99 111 IC AUDIO .................................................................................................................................... 112 123 FISCHER AMPS ......................................................................................................................... 124 126 KNIG & MEYER ....................................................................................................................... 127 159 OVERLINE .................................................................................................................................. 160 TELEVIC ..................................................................................................................................... 161 REINHARDT ............................................................................................................................... 162 167 RDL ............................................................................................................................................ 168 193
HD 465 500157
76,26
75,00
63,02
group 11
INSTALLED SOUND
Senn
HD 485 500266
Senn
90,00
89,95
75,59
group 11
HEADSETS PROFESSIONAL
HD 408 504007
Senn
Open headphone for bass driven stereo sound Closed back stereo headphone with dynamic bass Closed back stereo headphone with dynamic bass and high passive noise attenuation High-quality closed back stereo headphones High-quality closed back stereo headphones with high passive noise attenuation
40,00
39,95
33,57
group 11
HD 418 502764
Senn
50,00
49,94
41,97
group 11
AUDIOLOGY
group 11
Senn
HD 438 502766
Senn
80,00
79,94
67,18
group 11
HD 448 502767
Senn
90,00
89,95
75,59
group 11
HIGH END HEADPHONES HD 515 05341 Open headphone - 50 Ohms 100,00 99,84 83,90
group 11
PRICELIST
Senn
Belux Nederland Q1/2010
Met deze prijslijst vervallen alle voorgaande prijslijsten. Alle prijzen kunnen zonder voorgaande mededeling worden gewijzigd. Alle prijzen zijn exclusief eventuele recyclagebijdrage. Cette liste de prix remplace toutes autres listes de prix antrieures. Tous les prix sont susceptibles dtre modifis sans avis pralable. Tous les prix sentendent hors cotisation de recyclage ventuelle. This pricelist replaces all previous pricelists. All the indicated prices may change without prior notice. These prices do not include any possible recycling taxes.
HD 515 Gaming 502423

Senn
Circumaural headphone with E.A.R. technology - 50 Ohms Open headphone - 50 Ohms
120,00
119,00
100,00
group 11
HD 555 05342
Senn
150,00
149,00
125,21
group 11
Oktober 2010 | SENNHEISER HEADPHONES
AUDIOLOGY
HD 428 502765
70,00
69,95
58,78
HEADSETS PROFESSIONAL
INSTALLED SOUND
WIRELESS MICROPHONES
WIRED MICROPHONES
HEADSETS CONSUMER
| Sennheiser | Pricelist | 09.07.2010
No:
No:
No:
14
No:
10
DoWNLoaD
| 36
slim format (160 x 600px)

Text axis
06.08 oNLINE baNNERS

For slim formats the slim brand stage must be applied. The text axis aligns the word mark of the Sennheiser logo with other text components on the banner. The Sennheiser URL is always aligned to the width of the logo.
The new
The new
The new
Audio Headphones
Reference class in
Audio Headphones
Reference class in
Audio Headphones
Reference class in
The new
Audio Headphones
Reference class in
SENNHEISER HD 800 Sing enit irilluptat adipit dal laortie min ut ad etue est et dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati quis si.
Minimum free space
www. sennheiser.com
www. sennheiser.com
www. sennheiser.com
Example: Full-size image
Example: Extended info area (1/3 of the banner' s height)
Example: Holohedral info area with product layout
DoWNLoaD
www. sennheiser.com
| 37
Horizontal formats

For horizontal formats the standard brand stage should be used. The Sennheiser picture mark determines the minimum clearance to the margin and to text components. The Sennheiser URL is always aligned to the width of the logo. The horizontal formats are available in the following pixel formats: 234 x 60 px 468 x 60 px 728 x 90 px
www.sennheiser.com
Audio Headphones
The new Reference class in
SENNHEISER HD 800 Sing enit irilluptat adipit dal laortie min ut ad etue est et dolorem quis
Text axis
Minimum free space
www.sennheiser.com
Audio Headphones
www.sennheiser.com
Audio Headphones
SENNHEISER HD 800 Sing enit irilluptat adipit dal laortie min ut ad etue est et dolorem quis
Example: Image and text area
www.sennheiser.com
Audio Headphones
SENNHEISER HD 800 Sing enit irilluptat adipit dal laortie min ut ad etue est et dolorem quis delores.
DoWNLoaD
| 38
square formats (300 x 250px)

For square formats the standard brand stage should be used. The Sennheiser picture mark determines the minimum clearance to the margin and to text components. The Sennheiser URL is always aligned to the width of the logo.
The new
Audio Headphones
Reference class in
SENNHEISER HD 800 Sing enit irilluptat adipit dal laortie min ut ad etue est et dolorem quis eu feugaite nim iurero eugus comm nisl.
Text axis
Minimum free space
www.sennheiser.com
The new
The new
Audio Headphones
Reference class in
Audio Headphones
Reference class in
The new
Audio Headphones
SENNHEISER HD 800 Sing enit irilluptat adipit dal laortie min ut ad etue est et dolorem quis eu feugaite nim iurero eugus comm nisl eugu.
Reference class in
DoWNLoaD
SENNHEISER HD 800 Sing enit irilluptat adipit dal laortie min ut ad etue est et dolorem quis eu feugaite nim iurero eugus comm nisl.
www.sennheiser.com
www.sennheiser.com
www.sennheiser.com
Example: Extended info area (1/3 of the banner' s height)
| 39
07 business CoMMuniCation
01 INTRODUCTION
| 40
07.01 baSICS
Every contact with the brand should reinforce the brands image in the customers mind. A consistent application of the corporate design framework to all parts of our business communication is therefore an important success factor in brand-building.
Max Mustermann
Director Customer Relationship Management Professional Systems Division
Sennheiser electronic GmbH & Co. KG Am Labor 1 30900 Wedemark, Germany
Sennheiser electronic GmbH & Co. KG Am Labor 1
<Firma> <Empfnger> <Strasse Nr> <Postfach> <Plz Ort> Re
30900 Wedemark, Germany Tel +49 (51 30) 600 - 0 Fax +49 (51 30) 600 - 300 www.sennheiser.com Contact person: ext.:
Sennheiser electronic GmbH & Co. KG Am Labor 1, 30900 Wedemark, Germany Phone +49 (0) 5130 600 xxx Fax +49 (0) 5130 600 xxx Mobile +49 (0) 172 xx xx xxx Home-Office xxxxxxxxxxxxx max.mustermann@sennheiser.com www.sennheiser.com
dd.mm.yyyy
dd.mm.yyyy
If specific design requirements are experienced which are not in accord with the guidelines defined here, please contact our marketing department prior to each individual adaptation. Templates are in place for all Sennheiser stationery and must be used. Please be aware that some of the applications, e.g. letterhead, have formats specific to a certain country.
Sehr geehrte ip ea feum dolore tetuer secte facil dolor il exeros niam inim ad eros ad dignisi. Idunt illum del delisl dit ilis nostrud del dolobor perostie ea commy nostissecte dolum iure feugait alit laoreetumsan volor suscidunt vullaor in hent amet landiam ing esto esequam vel in vel eugiat. Duisl utat. Equip et adit, corperatio consenis alisim numsandre consequ ipismodiat dolendigna augait euis am volortio odiam nostinisl ea faccum delit velesse dolenis aliquisi.Faciduis nismodigna feuisi.Te tat nos nonsequipis nullaore con ex esto esto dolobor in vullaorem do do dolorem quip ex esenim nis niamconulput am amet, quat eu faci blaortie consendre con hendit nos esequam nonse vent vent prat. Endre conse faccum velenisi tat lore veliquis ad mincinim vullamet il utat non utat. Bore elissisi eugue min utametuer cidunt nulputpate magna facidunt wisit lor iureetum adipis nummodo eugait dolore ex esectem vullaorerit ex ex eros et iril ea feuisi. Amet aliquatumsan henit loborti nciliquat.Ugiam nulpute vel do core conullandre velesto eros nim nonulla consequ atissi.Siscil dolor iure commy nos ametum ing et prat veliquat. Bore commolenim quiscil ulla feuipis ad tat autat. Ut alit, quatuer ostrud tat pratem dolum quat. Cinciduipit inibh elenit dunt nonullut iriusto do odio ea consecte minibh eril dolorper senim iure dolorperos at. Wis non henim vendrerosto dolenibh er susto do dolorperatue modolobor at. Ore modiam dolore exercil il i voloreet nibh exerostrud ea faccum alitMincilisci elenibh exeriusto consenim nos eugait dolor seniamcon venis accum iureet dipsum velisl dolore vullum er iriuree tueraessi bla commodolenim vulluptatie feuis ad. It irit vulla feuguerat volobore facil dolortie tatum dolore modolobor sequisit ipit et num iuscil ut wisim zzrit utet adiate tat iliquis amconse quatummodit la atem aliscin cilisi. Mit freundlichen Gren
sennheiser benelux SENNHEISER BENELUX

sennheiser nederland bV Sennheiser Nederland BV Jool Hulstraat 16, 1327 HA Almere Hulstraat 16, 1327 HA Almere
Max Mustermann
Max Mustermann
Sennheiser electronic GmbH & Co. KG Sitz 30900 Wedemark, Amtsgericht Hannover HRA 120100 phG: Sennheiser Beteiligungsgesellschaft mbH Sitz 30900 Wedemark, Amtsgericht Hannover HRB 120179 Geschftsfhrer Volker Bartels, Dr. Heinrich Esser, Daniel Sennheiser Vorsitzender des Aufsichtsrates Prof. Dr. sc. techn. Jrg Sennheiser Sparkasse Hannover Kto. Nr.: 1070 287 659 BLZ: 250 501 80 SWIFT: SPKHDE2H IBAN: DE52 2505 0180 1070 2876 59 Deutsche Bank AG Hannover Kto. Nr.: 0517 052 00 BLZ: 250 700 70 SWIFT: DEUTDE2H IBAN: DE82 2507 0070 0051 7052 00
Headline of this page
Title of Presentation Optional second text line

Room for descriptive Subtext optional second text line for further information
I am a headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse imperdiet, neque acrhoncus auctor, in fringilla dui tellus ac sem.dignissim rutrum mi. Integer bibendum eros at turpis.
Divider for structuring a chapter Optional second line for text
!! Bullet 1. Maecenas consequat, nunc a eleifend consectetuer,
justo nisl molestie tellus, ut accumsan dolor

!! Bullet 1. Eros mollis elit. Morbi non dolor nec odio facilisis bibendum.
Ut quam. Aliquam et est. Class aptent taciti sociosqu ad litora.
"! Bullet 2. Augue tellus, sagittis vitae, blandit vitae, congue non, eros.
Pellentesque et ligulajusto. Maecenas et justo vitae ante.
"! Bullet 3. Proin libero dolor, tempus eu, ullamcorper vel, porta eu,
enim. Sed sodales purus eget tortor. Sed vitae arcu in dolor Condimentum blandit. Duis molestie nisl in nibh. Maecenas venenatis felis eget justo. Proin at augue. Etiam id sem nec nunc lobortis suscipit. Pellentesque
3 | Title of Presentation | 23.11.2010
07 BUSINESS COMMUNICATION
| 41
example Din a4
First Page Second Page
07.02 LEttERHEaD
1 Microsoft Sans Serif Regular
Size: 6 pt | Color: Black

Size: 10 pt | Line Spacing: 14 pt | Color: Black

3 Microsoft Sans Serif bold 1 2
6 7
Sennheiser electronic GmbH & Co. KG Am Labor 1 30900 Wedemark, Germany Tel +49 (51 30) 600 - 0 Fax +49 (51 30) 600 - 300 www.sennheiser.com Contact person: ext.:
<Firma> <Empfnger> <Strasse Nr> <Postfach> <Plz Ort>
ip ea feum dolore tetuer secte facil dolor il exeros niam inim ad eros ad dignisi. Idunt illum del delisl dit ilis nostrud del dolobor perostie ea commy nostissecte dolum iure feugait alit laoreetumsan volor suscidunt vullaor in hent amet landiam ing esto esequam vel in vel eugiat. Duisl utat.Equip et adit, corperatio consenis alisim numsandre consequ ipismodiat dolendigna augait euis am volortio odiam nostinisl ea faccum delit velesse dolenis aliquisi. Faciduis nismodigna feuisi. Te tat nos nonsequipis nullaore con ex esto esto dolobor in vullaorem do do dolorem quip ex esenim nis niamconulput am amet, quat eu faci blaortie consendre con hendit nos esequam nonse vent vent prat. Endre conse faccum velenisi tat lore veliquis ad mincinim vullamet il utat non utat. Bore elissisi eugue min ut ametuer cidunt nulputpate magna facidunt wisit lor iureetum adipis nummodo eugait dolore ex esectem vullaorerit ex ex eros et iril ea feuisi. Amet aliquatumsan henit loborti nciliquat. Ugiam nulpute vel do core conullandre velesto eros nim nonulla consequ atissi. Siscil dolor iure commy nos ametum ing et prat veliquat. Bore commolenim quiscil ulla feuipis ad tat autat. Ut alit, quatuer ostrud tat pratem dolum quat. Cinciduipit inibh elenit dunt nonullut iriusto do odio ea consecte minibh eril dolorper senim iure dolorperos at. Wis non henim vendrerosto dolenibh er susto do dolorperatue modolobor at. Ore modiam dolore exercil il i voloreet nibh exerostrud ea faccum alit Mincilisci elenibh exeriusto consenim nos eugait dolor seniamcon venis accum iureet dipsum velisl dolore vullum er iriuree tueraessi bla commodolenim vulluptatie feuis ad It irit vulla feuguerat volobore facil dolortie tatum dolore modolobor sequisit ipit et num iuscil ut wisim zzrit utet adiate tat iliquis amconse quatummodit la atem aliscin cilisi. Nonulla adiam alis num dolenibh er ipis dolore tat lor sumsan euisi ex eniscidunt adion velisim zzril ut aciliquisci tatem vulla feumsandio diat at. Ut iustrud eum accum er sisisi. Idunt praeseniscin er ing ese mod et niam, commolessi blam eliquat. Lorpero odolorem quat la aut alit do eummy nim zzrit nostio con henis ea feum vero elit augue magna acip elit ver senit, sustisl eugait ilisit lor aliquamet enibh exeraese conulput la augait iure vulla corting erci bla am zzriusto dolor alismolore veliquam exeriuscilit nonsequisse tisi. Um vel iliquat ionsequis ex et lutat. Nonulla adiam alis num dolenibh er ipis dolore tat lor sumsan euisi ex eniscidunt adion velisim zzril ut aciliquisci tatem vulla feumsandio diat at. Ut iustrud eum accum er. Amet aliquatumsan henit loborti nciliquat. Ugiam nulpute vel do core conullandre velesto eros nim nonulla consequ atissi.Siscil dolor iure commy nos ametum ing et prat veliquat.


5 Microsoft Sans Serif Regular and bold
3 4
Re
dd.mm.yyyy

Size: 6,5 pt | Color: Black

Mit freundlichen Gren
Max Mustermann
Max Mustermann
DoWNLoaD
| 42
example Din a4
First Page Second Page
07.02 LEttERHEaD WItH paRtNER LogoS

Letterhead with partner logos (optional) If required, silver-colored partner logos can be embedded in the standard Sennheiser stationery. They can be placed in the designated area below the brand stage and must not be taller than 6 mm. When using partner logos, dont forget to individually adapt the address and other content-related details.
ip ea feum dolore tetuer secte facil dolor il exeros niam inim ad eros ad dignisi. Idunt illum del delisl dit ilis nostrud del dolobor perostie ea commy nostissecte dolum iure feugait alit laoreetumsan volor suscidunt vullaor in hent amet landiam ing esto esequam vel in vel eugiat. Duisl utat.Equip et adit, corperatio consenis alisim numsandre consequ ipismodiat dolendigna augait euis am volortio odiam nostinisl ea faccum delit velesse dolenis aliquisi. Faciduis nismodigna feuisi. Te tat nos nonsequipis nullaore con ex esto esto dolobor in vullaorem do do dolorem quip ex esenim nis niamconulput am amet, quat eu faci blaortie consendre con hendit nos esequam nonse vent vent prat. Endre conse faccum velenisi tat lore veliquis ad mincinim vullamet il utat non utat. Bore elissisi eugue min ut ametuer cidunt nulputpate magna facidunt wisit lor iureetum adipis nummodo eugait dolore ex esectem vullaorerit ex ex eros et iril ea feuisi. Amet aliquatumsan henit loborti nciliquat. Ugiam nulpute vel do core conullandre velesto eros nim nonulla consequ atissi. Siscil dolor iure commy nos ametum ing et prat veliquat. Bore commolenim quiscil ulla feuipis ad tat autat. Ut alit, quatuer ostrud tat pratem dolum quat. Cinciduipit inibh elenit dunt nonullut iriusto do odio ea consecte minibh eril dolorper senim iure dolorperos at. Wis non henim vendrerosto dolenibh er susto do dolorperatue modolobor at. Ore modiam dolore exercil il i voloreet nibh exerostrud ea faccum alit Mincilisci elenibh exeriusto consenim nos eugait dolor seniamcon venis accum iureet dipsum velisl dolore vullum er iriuree tueraessi bla commodolenim vulluptatie feuis ad It irit vulla feuguerat volobore facil dolortie tatum dolore modolobor sequisit ipit et num iuscil ut wisim zzrit utet adiate tat iliquis amconse quatummodit la atem aliscin cilisi. Nonulla adiam alis num dolenibh er ipis dolore tat lor sumsan euisi ex eniscidunt adion velisim zzril ut aciliquisci tatem vulla feumsandio diat at. Ut iustrud eum accum er sisisi. Idunt praeseniscin er ing ese mod et niam, commolessi blam eliquat. Lorpero odolorem quat la aut alit do eummy nim zzrit nostio con henis ea feum vero elit augue magna acip elit ver senit, sustisl eugait ilisit lor aliquamet enibh exeraese conulput la augait iure vulla corting erci bla am zzriusto dolor alismolore veliquam exeriuscilit nonsequisse tisi. Um vel iliquat ionsequis ex et lutat. Nonulla adiam alis num dolenibh er ipis dolore tat lor sumsan euisi ex eniscidunt adion velisim zzril ut aciliquisci tatem vulla feumsandio diat at. Ut iustrud eum accum er sisisi.
dd.mm.yyyy
Amet aliquatumsan henit loborti nciliquat. Ugiam nulpute vel do core conullandre velesto eros nim nonulla consequ atissi.Siscil dolor iure commy nos ametum ing et prat veliquat.
Mit freundlichen Gren
Max Mustermann
Max Mustermann
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07.02 bUSINESS CaRD

Front Side Rear Side
1 Sennheiser-bold
Size: 9,5 pt | Line Spacing: 10 pt | Color: Anthracite

Max Mustermann
2 Sennheiser-book
Capital Letters | Size: 8 pt | Line Spacing: 9 pt Color: Anthracite

3 Sennheiser-bold
Size: 8 pt | Line Spacing: 9 pt | Color: Anthracite

4 Sennheiser-book
Size: 8 pt | Line Spacing: 9 pt | Color: Anthracite (Paragraph: Breaks are made by setting the line spacing to 12 pt)
1 2 3 4
Max Mustermann
If required, silver-colored partner logos can be embedded in the standard Sennheiser business card. They can be placed in the designated area below the brand stage.
Rear Side with Family Brands
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07.02 ENVELopES
SENNHEISER NEDERLAND sennheiser nederland
SENNHEISER BENELUX sennheiser benelux

Sennheiser Belux BVBA sennheiser belux bVba Doornveld 22, 1731 Asse-Zellik Doornveld 22, 1731 Asse-Zellik
Sennheiser Nederland BV sennheiser nederland bV Jool Hulstraat 16, 1327 HA Almere Hulstraat 16, 1327 HA Almere
1 The brand stage with the Sennheiser logo
is positioned at the bottom.

2 The address is positioned in the upper-left corner.

sennheiser nederland bV Sennheiser Nederland BV Jool Hulstraat 16, 1327 HA Almere Hulstraat 16, 1327 HA Almere

sennheiser belux bVba Sennheiser Belux BVBA Doornveld 22, 1731 Asse-Zellik Doornveld 22, 1731 Asse-Zellik
| 45
fax (example in english)
07.02 FaX
The fax uses the same layout principle as the letterhead. It is set up in black & white for best usability. The typography is Microsoft Sans Serif, 10 pt.
4 1 2
Sennheiser electronic GmbH & Co. KG Am Labor 1, 30900 Wedemark, Germany Tel. +49 (0) 5130 600-0, Fax +49 (0) 5130 600-300 www.sennheiser.com
1 Microsoft Sans Serif bold

Fax
Company: To: Fax no.: Pages: Re: From: Phone: Fax no.: Email: Date: 07.02.2011



XXX
Sennheiser electronic GmbH & Co. KG Sitz 30900 Wedemark, Amtsgericht Hannover HRA 120100 phG: Sennheiser Beteiligungsgesellschaft mbH Sitz 30900 Wedemark, Amtsgericht Hannover HRB 120179 Geschftsfhrer Volker Bartels, Dr. Heinrich Esser, Daniel Sennheiser Vorsitzender des Aufsichtsrates Prof. Dr. sc. techn. Jrg Sennheiser
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example Din a4
07.03 pRESS RELEaSE

Last Page The press release is set up as a Word template. Images can be integrated into the text.
First Page
PRESS RELEASE
PRESS RELEASE
One of the most wonderful reasons to travel: Sennheiser expands its Travel Line Wedemark, 8 July 2010 The tickets are booked and the suitcases packed: for some, travelling is an essential part of their job, while for others it is the beginning of the most wonderful time of the year. To ensure that frequent flyers and holidaymakers alike can enjoy their journey right from the start, audio specialist Sennheiser now has a total of nine different travel headphones and headsets in its product range. The latest additions are the PXC 360 BT Bluetooth headphones, the MM 550 Bluetooth headset and the MM 80i TRAVEL headset which has been specially designed for use with the iPhone* and other Apple products. Now theres a perfect travelling companion for every journey.
MM 80i TRAVEL
High-end ear canal headset for the apple iPhone and other apple products with optimum passive noise attenuation and in-line microphone
The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the worlds leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company, which was established in 1945, recorded sales of around 390 million in 2009. Sennheiser employs more than 2,100 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres). You can find all the latest information on Sennheiser by visiting our website at www.sennheiser.com, or by contacting: Sennheiser electronic GmbH & Co. KG Presse- und ffentlichkeitsarbeit Edelgard Marquardt Am Labor 1 30900 Wedemark Tel +49 (51 30) 600 - 329 Fax +49 (51 30) 600 - 295 edelgard.marquardt@sennheiser.com Sennheiser Communications A/S Morten Siglev Langager 6 2680 Solrd Strand Denmark Tel +45 56 18 00 19 Fax +45 5618 0099 msi@senncom.com
*iPod and iPhone are registered trademarks of Apple Inc. in the USA and other countries
First Class for your ears Just lean back and enjoy music or a film in peace during your journey. No matter whether you are travelling on a plane or on a train, the Travel Line models ensure that you arrive relaxed. NoiseGard active noise-cancelling technology minimises external noise, while Sennheiser's proven acoustics guarantee a top-quality sound experience even in noisy surroundings. At the same time, the TalkThrough function enables you to conduct a conversation without removing the headphones at the push of a button, miniature microphones on the outside of the headphones listen to the voice of the person sitting next to you and play it clearly through the headphones. For mobile use, all models are optimally adapted to portable video or
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CD-roM Direct printing
07.04 pRESS KIt

The press kit contains a template for the CD-ROM and the CD cover.
Sennheiser
Press Kit
Audiology
Sennheiser
Press Kit
Audiology
English/German
English/German
CD Cover front
CD Cover back
SENNHEISER AUDIOLOGY PRESS KIT
The Sennheiser press kit features press releases in English and German as well as high-resolution press images for the following topics:
Sennheiser Audiology NEW!
Set 900
Sennheiser
Press Kit
Audiology
Sennheiser
Set 900 Design Awards NEW!
Press Kit
Audiology
Set 840-TV / Set 840 S
Set 830-TV / Set 830 S
Sets for hearing aids NEW!
RS 145 comfort Runs on both Windows and Macintosh platforms. If you have an auto-start enabled CD drive you have access to the press release navigation, an intuitive application to quickly select the desired information and images. To bypass this application, simply choose open from your CD drives context menu (right mouse click).
English/German
English/German
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example Din a4
07.05 bILL oF LaDINg

The bill of lading uses the same layout principle as the letterhead.
1 Microsoft Sans Serif Regular 5

Sennheiser electronic GmbH & Co. KG Am Labor 1, 30900 Wedemark, Germany Tel. +49 (0) 5130 600-0, Fax +49 (0) 5130 600-300 www.sennheiser.com


1 2
<Firma> <Empfnger> <Strasse Nr> <Postfach> <Plz Ort>
Delivery note no.: Date: Contact person: Email: surname.name@sennheiser.com dd.mm.yyyy


Description Jhksdagdfgjhsgdf hsdfhgs dfhjgsdfhgj sdhjfgsa dfhjgsadfg sdjhgfsadhjgf sajhdfasjgdfhjgsadfhjgasdfjhgsajhgdfsahjdgf sahdjgasd hgjfashjdgshjd hsgjadfhsjagdjhgasdffjhga sdfgsadf ghjsadf gsadhgjf ssdahsdahd fasg dfghsad fgh sdafg sadghf sadhgfgsahdf gsdaf gsdafg asdghf sdahgfsadghfgasd fghasd fgasg fasgfagshd fgsd Kjdshfkjshdfkjhsd fkjsd fkjhdsfkjhs dfksjdahf hsdfh dsfjkhsdfhj sajdhkfhjsadfhj sadfjhksdfhasjkhldfjhkasdfkjhsadfhjksadfjlkhssad jfsdhjf as Hjdkfhjsadkfhsaf sadhfj ashjdfs jadhfhjas dfjkhasdjhfsahjdfjhskadfhjasdfhjs dhaf hsad jhksd fhjdf sadhf ashdjfhasdjfhasdhf ashdf as hjkf hajsfjhkdkdshjfdjh Ksjlhdasdkffh sdfhsajkhfkhsjd fjkhsadfhjsajkhdfs kdfhjsdfkjhsdfk jhsdkjh fsadhkjf skjdfhjksadfj ksdafjhksdafjh ksdh fsdah fh asdfh sdf sdfhjsadhjf sdhkajff hsdf sd fshjk fshdafhjdsf sdhf sdhjkfhsd fhsdaf sdahf sadhfahsf has fhsdaf Quantity 12.990
30.090
34.500
Best regards, Sennheiser electronic GmbH & Co. KG
Sennheiser electronic GmbH & Co. KG Sitz 30900 Wedemark, Amtsgericht Hannover HRA 120100 phG: Sennheiser Beteiligungsgesellschaft mbH Sitz 30900 Wedemark, Amtsgericht Hannover HRB 120179 Geschftsfhrer Volker Bartels, Dr. Heinrich Esser, Daniel Sennheiser Vorsitzender des Aufsichtsrates Prof. Dr. sc. techn. Jrg Sennheiser
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example Din a4 (in german)
07.06 INtERNaL NotES

The letterhead for internal information uses the same header as the standard letterhead with the brand stage and Sennheiser logo. The additional line Mitarbeiterinformation (staff information) is at the upper right below the brand stage.
Mitarbeiterinformation Mitarbeiterinformation
1 Sennheiser-bold
18 pt | Sennheiser Anthracite, Pantone Cool Gray 11C
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example Din a4
1
07.07 FoLDERS
Wide folder spine The brand stage is placed on the spine of Sennheiser folders. The front is in Sennheiser Blue and includes the logo, the back is in Sennheiser Anthracite.
1 Wide folder 2 Narrow folder
90 mm Narrow t folder spine
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07.08 poWERpoINt
Sennheiser PowerPoint templates contain different layouts which can be used to structure the presentation.
Title of Presentation Optional second text line

Room for descriptive Subtext optional second text line for further information
1 Opening slide
Divider for structuring a chapter Optional second line for text
2 Intro slide 3 Chapter-divider slide 4 Slide with text content and headline
plus subline (optional)

4
Subline of this page
5
5 Slide with image content and headline
plus subline (optional)

6 Slide with full-size image
I am a headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse imperdiet, neque acrhoncus auctor, in fringilla dui tellus ac sem.dignissim rutrum mi. Integer bibendum eros at turpis.
!! Bullet 1. Maecenas consequat, nunc a eleifend consectetuer,
7 Slide with text content and images
(layout version 1)
8 Slide with text content and images
justo nisl molestie tellus, ut accumsan dolor

!! Bullet 1. Eros mollis elit. Morbi non dolor nec odio facilisis bibendum.
Ut quam. Aliquam et est. Class aptent taciti sociosqu ad litora.
"! Bullet 2. Augue tellus, sagittis vitae, blandit vitae, congue non, eros.
Pellentesque et ligulajusto. Maecenas et justo vitae ante.
"! Bullet 3. Proin libero dolor, tempus eu, ullamcorper vel, porta eu,
enim. Sed sodales purus eget tortor. Sed vitae arcu in dolor Condimentum blandit. Duis molestie nisl in nibh. Maecenas venenatis felis eget justo. Proin at augue. Etiam id sem nec nunc lobortis suscipit. Pellentesque
(layout version 2)
For more information about the PowerPoint application, please refer to the "How to use guidelines" in the brandzone.
7
8
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse imperdiet, neque acrhoncus auctor, in fringilla dui tellus ac sem.dignissim rutrum mi. Integer bibendum eros at turpis.
!! Bullet 1. Maecenas consequat, nunc a eleifend
consectetuer, justo nisl molestie tellus, ut accu.

!! Bullet 1. Eros mollis elit. Morbi non dolor nec odio
Lorem ipsum dolor sit amet
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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse imperdiet, neque acrhoncus auctor, in fringilla dui tellus ac sem.dignissim rutrum mi. Integer bibendum eros at turpis.
!! Bullet 1. Maecenas consequat, nunc a eleifend
facilisis bibendum. Ut quam. Aliquam et est. Class aptent taciti sociosqu ad litora torquent co per nubia nostra, per inceptos.
!! Bullet 1. Augue tellus, sagittis vitae, blandit vitae,
congue non, eros.Pellentesque et ligulajusto. Ma cenas et justovitae ante.
consectetuer, justo nisl molestie tellus, ut accu.

!! Bullet 1. Eros mollis elit. Morbi non dolor nec odio facilisis
bibendum. Ut quam. Aliquam et est. Class aptent taciti sociosqu ad litora torquent co per nubia nostra, per inceptos.
Lorem ipsum dolor sit amet
| 52
07.09 EMaIL SIgNatURE

Sehr geehrte Frau Mustermann, velenim quipit verciduissim irit velit velisl irilisi eum vel iureet, summodigna facibla commy nos nonse dolorper ilit loreriurem volor ing er ate eniat. Lent illaor adiam ipsumsan vulla consequis nonummod eugue con ullaore etuercilit, nos adionsequi bla feum quisi. Viele Gre / Best regards
1
The e-mail signature is set in Microsoft Sans Serif Regular in 10 pt/12 pt. It contains diverse information:
1 Name and title 2 Contact details 3 URL (highlighted in blue and bold in 12 pt) 4 Facebook link 5 Legal entity information 6 Confidentiality note
Max Mustermann Job Title / Department Division Sennheiser electronic GmbH & Co. KG Am Labor 1, 30900 Wedemark, Germany Phone +49 (0) 5130 600 xxx Fax +49 (0) 5130 600 xxx Mobile +49 (0) 172 xx xx xxx Home-Office xxxxxxxxxxxxx max.mustermann@sennheiser.com
3 4 5
www.sennheiser.com
www.facebook.com/Sennheiser Sennheiser electronic GmbH & Co.KG, Sitz: Wedemark, Handelsregister: AG Hannover HRA 120100, Aufsichtsratsvorsitzender: Prof. Dr. sc. techn. Jrg Sennheiser phG: Sennheiser Beteiligungsgesellschaft mbH, Sitz: Wedemark, Handelsregister: AG Hannover HRB 120179, Geschftsfhrer: Volker Bartels, Dr. Heinrich Esser, Daniel Sennheiser Diese E-Mail enthlt vertrauliche oder rechtlich geschtzte Informationen. Wenn Sie nicht der beabsichtigte Empfnger sind, informieren Sie bitte sofort den Absender und lschen Sie diese E-Mail. Das unbefugte Kopieren dieser E-Mail oder die unbefugte Weitergabe der enthaltenen Informationen ist nicht gestattet. The information contained in this message is confidential or protected by law. If you are not the intended recipient, please contact the sender and delete this message. Any unauthorized copying of this message or unauthorized distribution of the information contained herein is prohibited.
| 53
08 signage & branDing
01 INTRODUCTION
| 54
flag Version 1
flag Version 2
1/2 width
08.01 FLagS
Flags can be depicted either in Sennheiser Blue with the brand stage as a white outline or in Sennheiser Blue/Anthracite.
Flags 80 x 200
Line 43 pt
End curve radius
Angle: 30
Angle: 30
Starting point of amplitude

| SENNHEISER | Flags | 09.07.2010
No:
No:
No:
08 SIGNAGE & BRANDING
| 55
Frontansicht
Seitenansicht
Rckansicht
08.02 pYLoN
The pylon uses the brand stage for slim formats with the Sennheiser logo above the amplitude. All elements are applied using adhesive foil.
1 branding
Front and rear sides with adhesive foil Blue brand stage: Avery 800/1775 Blue matt Sennheiser logo: Avery 830 White, matt Alternatively: Avery 800 White, glossy start point of amplitude
2 typography
Welcome
Seitenansicht Rckansicht
Pylon - Variante 2 (groer Schriftzug/ versetzt)

Mastab 1:20
Goodbye
Rckansicht
Sennheiser-Demi 400 Pt Blue typography: Avery 800/1775 Blue matt White typography: Avery 830 White, matt Alternatively: Avery 800 White, glossy
3 pylon
Willkommen
Auf Wiedersehen
Frontansicht Seitenansicht
Adhesive foil for background on both sides and around corners: Avery 800/1776A Grey, matt Frontansicht Alternatively: Avery 881 Dark Grey, glossy
200
1800 1400
140
3600
160
Goodbye Auf Wiedersehen
Welcome Willkommen
Goodbye Auf Wiedersehen
550
840
340
tober 2010
No:
| Sennheiser | Pylon Eingangstor | 11. Oktober 2010
No:
| 56
No:
| Sennheiser | Pylon Eingangstor | 11. Oktober 2010
Variante 1 (Fallback)
www.sennheiser.de
08.03 CaR bRaNDINg

Car branding makes use of the brand stage and Sennheiser Blue and White in reference to business communication. All elements are applied using adhesive foil. The rear view is foil-sheeted using the Sennheiser URL and the note that Sennheiser drives with Blue Efficiency (including logo). branding Blue brand stage: Avery 800/1775 Blue, matt Sennheiser logo: Avery 830 White, matt Alternatively: Avery 800 White, glossy typography www.sennheiser.de Sennheiser-Bold, Avery 830 White, matt Alternatively: Avery 800 White, glossy Sennheiser drives with blue Efficiency Sennheiser-Demi, Avery 830 White, matt Alternatively: Avery 800 White, glossy
www.sennheiser.de
Variante 1b (Fallback)
Ansichtsbeispiel
www.sennheiser.de
| Sennheiser | Car Branding | 15.11.2010
No:
10

| Sennheiser | Car Branding | 15.11.2010
| 57
No:
11
09 sponsoring
01 INTRODUCTION
| 58
09.01 StaNDaRD Logo

The standard version of the logo should be used as the first choice for sponsoring. The clearance space around the logo must always be considered when adopting the logo into sponsoring. There are four different-colored versions of the logo. Which one to choose depends on the usage and destination.
1 positive version 2 Negative version 3 Silver version 4 black & white version
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09.02 StaDIUM baNNER

For the stadium banner, the standard logo version including the clearance space should be scaled to the full height of the banner. The negative version on the Sennheiser Blue background is recommended for greater impact.
09 SPONSORING
| 60
09.03 pRoMotIoN WaLL

For a Sennheiser promotion wall, logos including the clearance space are placed next to each other as a repeating pattern.
1 Promotion wall using the positive logo version 2 Promotion wall using the negative logo version
Example
09 SPONSORING
| 61
09.03 pRoMotIoN WaLL

For a promotion wall involving various sponsor partners, the logo should be placed in the maximum possible size next to the other logos while always observing the defined clearance space.
Example
09 SPONSORING
| 62
09.04 CoMpaCt Logo

There is a special version of the logo which can only be used for sponsoring in exceptional cases to create maximum impact and visibility. It can be used particularly in a context where there is limited space to place the logo or when other sponsor logos are more prominent than the Sennheiser logo. The clearance space around the compact version derives from the S in the Sennheiser word mark.
1 Compact logo positive version 2 Compact logo negative version 3 Compact logo silver version 4 Compact logo single-color version
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09.05 pRoMotIoN WaLL WItH CoMpaCt Logo

When using the compact logo as a repeating pattern, consideration must be given to the clearance space. It is taken from the picture mark. The space is defined as the width of the picture mark on both sides, and half its width above and below it.
1 Promotion wall using the positive compact
logo version
2 Promotion wall using the negative compact
logo version
Clearance Space for a Repeating Pattern
Example
09 SPONSORING
| 64
09.05 pRoMotIoN WaLL WItH CoMpaCt Logo

For a promotion wall involving various sponsor partners, the compact logo should be placed in the maximum possible size next to the other logos while always observing the defined clearance space for repeating patterns (see previous page).
Example
09 SPONSORING
| 65
09.06 LIStINgS aS SpoNSoR

1 2
If the Sennheiser logo appears on a list of multiple sponsors, a choice can be made between the standard logo version or the compact logo version. Which one to choose is depends on the given space and preferred impact the logo should achieve when between others. The preferred color version is the positive blue logo on a white background. Consideration must always be given to the defined clearance space for each of the logo versions.
Anwendung: Internet (Ideenexpo)

Version 2
vorher
Detail of image below

nachher
Detail of image below
1 Standard logo positioning on a tile while
observing the clearance space.

2 Compact logo positioning on a tile while
observing the clearance space.
09 SPONSORING
No:
| 66
| Sennheiser | Kompakte Sennheiser Marke | 30.05.2010
10 aDDitional Design eleMents
01 INTRODUCTION
| 67
10.01 EYE-CatCHERS aND FLaSHES

Eye-catcher for usage in brochures only (Size can vary and reflects the related typography of its destination) Eye-catcher for usage in marketing and promotional media There are eye-catchers and flashes in place for the different kinds of media. They must be used when required. The typography used for all eye-catchers is Sennheiser-Bold.
1 1 Core message
Sennheiser-Bold Size: 32 pt | Capital Letters orange: CMYK 10 | 75 | 80 | 10 Pantone 7580 *RGB 192 | 81 | 49 Hexadezimal c05131
2 additional messages
Eye-catcher plus product features, for usage in marketing and promotional media
Trade fair-related eye-catcher with event-related information, for usage in marketing and promotional media
Sennheiser-Bold Size: 27 pt | Capital Letters Sennheiser Anthracite: CMYK 41 | 27 | 22 | 69
NEW!
Sennheiser HD 800
2 1
luftfahrtmesse
2
bESUCHEN SIE UNS IN paRIS aUF DER
* please note: the color settings for RGB should be based on the sRGB color space.
VoM 15. 21. jUNI 2009
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| 68
example product Catalog

RS 4200 TV
The New eye-catcher is added when a new product is added to a sales list or catalog. It should be placed close to the product name in the same size as the product name.
NEW! CX 680i Sports

4044155054781 615104185975 504603 1820.000 Hz 120 dB 16 < 0.5 % 3,5 mm
TECHNISCHE DATEN
NEW! Perfectly connected. The ultralight stereo receiver of MX 680i Sports the RS 4200 TV picks up the sound OMX 680i Sports
signals from its transmitter within a radius of
PMX 680i Sports

4044155054798 615104185982 504604
4044155054767 leave the living room to do things in 4044155054828 you can
up to 100 m via radio even through walls. So the house or in the garden and still be back at
the 615104185944 television in time for your favourite pro615104186033 gramme. The transmitter can be easily connected to TVs and hi-fi components. Convenient: 504607 the receiver automatically switches on when it is put on, volume and balance are regulated dilasting up to 9 hours, theres nothing to stand
Set 50 TV NEW!
Lots of freedom for little money. This is what the infrared starter model, the SET 50 TV offers
IS 410 TV NEW!
The infrared Set IS 410 TV is proof that the most modern headphone technology is not only for the ears but also for the eyes. Its slim, functional design has won the iF product design award. Created entirely in black and silver, it harmonises perfectly with most flat screen TVs and hi-fi systems. But, of course, the IS 410 TV also dazzles with its inner values, too. For instance, the sophisticated infrared transmission, which relays crystal-clear sound up to 12 m, or the lithium polymer rechargeable battery that lasts up to 16 hours and is recharged in only 3 hours. Furthermore, the receiver automatically switches on when it is put on and is amazingly light, weighing only 53 g including the battery.
504601
1820.000 Hz on the receiver. Thanks to the Hz 1820.000 batteries rectly 118 dB 16 < 0.5 % 3,5 mm 1,2 m
in the way of undisturbed TV evenings.
1820.000little bit more. It can be set up you plus a Hz

quickly and easily. Simply connect the transmitter to 120 dB the television via the headphone socket, then turn on the receiver and adjust the volume using the convenient controls on the receiver. Up to 9 hours of undisturbed TV entertainment now awaits you. And the wireless
120 dB
Stereo TV listening system with 16 excellent sound quality Compression feature for improving
16
0 dB SPL)
< 0.5 % speech intelligibility
<infrared transmission technology allows you all 0.5 %

sorts of freedom of movement. No matter
Radio transmission up to 100 m, transmission also3,5 mm through walls Ideal for plasma TVs
3,5 obstacles in the light path to the transmitno mm 1,2 m without any interference. bed and
ter, the sound signal will be relayed undistur-
where you are in the room, as long as there are
1,2 m
CX 680i Sports
4044155054781
Extremely comfortable weighing only 53 g (incl. rechargeable battery)

NEW! CX 680i Sports
4044155054781 615104185975 504603 1820.000 Hz 120 dB 16 < 0.5 % 3,5 mm 1,2 m 100 - 10,000 Hz kugelfrmig 14 g PRODUCT EAN UPC Artikelnr
1,2 m
ofon
PRODUCT EAN UPC Artikelnr Frequenzbereich Schalldruckpegel Impedanz
100 - 10,000 Hz
NEW! MX 680i Sports
4044155054767 615104185975 504603 1820.000 Hz 615104185944 504601 1820.000 Hz
OMX 680i Sports

4044155054828
PMX 680i Sports

4044155054798 615104185982 504604 1820.000 Hz 120 dB 16 < 0.5 % 3,5 mm 1,2 m 100 - 10,000 Hz kugelfrmig 24 g PMX 680i-Headset Verlngerungskabel
100 - 10,000 Hz kugelfrmig

Frequenzbereich Schalldruckpegel Impedanz Klirrfaktor (1 kHz, 100 dB SPL)
NEW! MX 680i Sports
4044155054767 615104185944 504601 1820.000 Hz 118 dB 16 < 0.5 % 3,5 mm 1,2 m 100 - 10,000 Hz kugelfrmig 14 g MX 680i-Headset
100 - 10,000 Hz
OMX 680i Sports
4044155054828 615104186033 504607 1820.000 Hz 120 dB 16 < 0.5 %
PMX 680i Sports

4044155054798 615104185982 504604 1820.000 Hz 120 dB 16 < 0.5 % 3,5 mm 1,2 m 100 - 10,000 Hz kugelfrmig 24 g
100Wireless TV receiver for straightforward - 10,000 Hz

television sound reception of up to 12 m your choice Infrared transmission with a range kugelfrmig
RS 4200 TV
Perfectly connected. The ultralight stereo receiver of the RS 4200 TV picks up the sound signals from its transmitter within a radius of up to 100 m via radio even through walls. So you can leave the living room to do things in the house or in the garden and still be back at the television in time for your favourite programme. The transmitter can be easily connected to TVs and hi-fi components. Convenient: the receiver automatically switches on when it is put on, volume and balance are regulated directly on the receiver. Thanks to the batteries lasting up to 9 hours, theres nothing to stand in the way of undisturbed TV evenings. Stereo TV listening system with excellent sound quality Compression feature for improving speech intelligibility Radio transmission up to 100 m, transmission also through walls Ideal for plasma TVs Extremely comfortable weighing only 53 g (incl. rechargeable battery) Wireless TV receiver for straightforward television sound reception Infrared transmission with a range of up to 12 m Optimum TV sound at the volume of your choice Light and easy to carry only 53 g (incl. rechargeable battery)
615104186033 504607 1820.000 Hz 120 dB 16 < 0.5 % 3,5 mm
Stereo TV listening system with

Set 50 TV NEW!
teristik
kugelfrmig
120 dB 118 dB 16 < 0.5 % 3,5 mm 16 < 0.5 % 3,5 mm
kugelfrmig 18 g
3,5 mm 1,2 m 100 - 10,000 Hz kugelfrmig 18 g OMX 680i-Headset Schaumstoff-Ohrpolster 2 Paar luftgepolsterte Adapter (S/L) 2 Paar Ohradapter (S/L) Verlngerungskabel Transporttasche Kabel-Clip
excellent sound quality
IS 410 TV NEW!
The infrared Set IS 410 TV is proof that the most modern headphone technology is not only for the ears but also for the eyes. Its slim, functional design has won the iF product design award. Created entirely in black and silver, it harmonises perfectly with most flat screen TVs and hi-fi systems. But, of course, the IS 410
Klirrfaktor (1 kHz, 100 dB SPL) Stecker
Lots of freedom for little money. This is what the infrared starter model, the SET 50 TV offers
Compression function for improving Infrared transmission up to 12 m

TV also dazzles with its inner values, too. For instance, the sophisticated infrared transmission, which relays crystal-clear sound up to 12 m, or the lithium polymer rechargeable battery that lasts up to 16 hours and is recharged in only 3 hours. Furthermore, the receiver automatically switches on when it is put on and is amazingly light, weighing only 53 g including the battery.
ience sounds CX 680i-Headset all sides. Paar Ohradapter 3

Kabellnge 1,2 m 1,2 m 1,2 m Frequenzbereich Mikrofon 100 - 10,000 Hz 100 - 10,000 Hz Mikrofon Richtcharakteristik kugelfrmig kugelfrmig kugelfrmig Gewicht 14 g 14 g 18 g Lieferumfang CX 680i-Headset (S/M/L) MX 680i-Headset 3 Paar Ohradapter Schaumstoff-Ohrpolster 3 Paar EarFins (S/M/L) Adapter (S/L) 2 Paar luftgepolsterte 3 Paar EarFins (S/M/L) Gehuseabdeckungen Reinigungswerkzeug Lautstrkeregelung Transporttasche Kabel-Clip Ersatz-Membranschutz 2 Paar Ohradapter (S/L) Gehuseringe
14 g
14 g
Stecker Kabellnge Frequenzbereich Mikrofon Mikrofon Richtcharakteristik Gewicht
24 g Optimum TV sound at the volume of

Light and easy to carry PMX 680i-Headset only 53 g
you plus a little bit more. It can be set up
quickly and easily. Simply connect the transmitter to the television via the headphone volume using the convenient controls on the tertainment now awaits you. And the wireless infrared transmission technology allows you all sorts of freedom of movement. No matter where you are in the room, as long as there are no obstacles in the light path to the transmitter, the sound signal will be relayed undisturbed and without any interference. socket, then turn on the receiver and adjust the
speech intelligibility
100 - 10,000 Hz
receiver. Up to 9 hours of undisturbed TV en-
OMX 680i-Headset Schaumstoff-Ohrpolster 2 Paar luftgepolsterte Adapter (S/L) 2 Paar Ohradapter (S/L) Verlngerungskabel mit Lautstrkeregelung Transporttasche Kabel-Clip Bedienungsanleitung
Schaumstoff-Ohrpolster mit Lautstrkeregelung Transporttasche Kabel-Clip Bedienungsanleitung
MX 680i-Headset
Lieferumfang
CX 680i-Headset 3 Paar Ohradapter (S/M/L) 3 Paar EarFins (S/M/L) Gehuseabdeckungen Reinigungswerkzeug Lautstrkeregelung Transporttasche Kabel-Clip
Schaumstoff-Ohrpolster 3 Paar EarFins (S/M/L) 2 Paar luftgepolsterte Adapter (S/L) Gehuseringe Lautstrkeregelung Transporttasche Kabel-Clip Bedienungsanleitung
OMX 680i-Headset
PMX 680i-Headset Schaumstoff-Ohrpolster Verlngerungskabel mit Lautstrkeregelung Transporttasche Kabel-Clip
Schaumstoff-Ohrpolster
Ersatz-Membranschutz
2 Paar Ohradapter (S/L)
Schaumstoff-Ohrpolster
mit Lautstrkeregelung Bedienungsanleitung
Schaumstoff-Ohrpolster Verlngerungskabel
(incl. rechargeable battery)
(S/M/L)
VERPACKUNG Design Mae Einzelverpackung (B x H x T) 140 45 164 mm
Verlngerungskabel mit
Verlngerungskabel mit Lautstrkeregelung Transporttasche Kabel-Clip Bedienungsanleitung
3 Paar EarFins (S/M/L)

Bedienungsanleitung Fensterfaltschachtel
2 Paar luftgepolsterte
Bedienungsanleitung
Stereo TV listening system with excellent sound quality Compression function for improving speech intelligibility Infrared transmission up to 12 m
g television and music has to offer. With the light Sennheiser TV listening systems
Bedienungsanleitung
em. Modern transmission technology ensures that the sound is transmitted di140 45 164 mm 140 45 164 mm 163 67 203 mm Mae Einzelverpackung (B x H x T) 140 45 164 mm 140 45 164 mm Mae Sammelverpackung (B x H x T)
3 Paar EarFins (S/M/L)

Fensterfaltschachtel Fensterfaltschachtel Fensterfaltschachtel
2 Paar luftgepolsterte
VERPACKUNG Design Fensterfaltschachtel
Fensterfaltschachtel
Adapter (S/L)
Fensterfaltschachtel 140 45 164 mm Fensterfaltschachtel 163 67 203 mm 630 350 192 mm 710 450 227 mm
Experience sounds mit Lautstrkeregelung from all sides.

Hear everything television and music has to offer. With the light Sennheiser TV listening systems thats no problem. Modern transmission technology ensures that the sound is transmitted directly to your ears with no wires and no loss. And ambient sounds have no chance bass and treble, on the other hand, all the more.
Ersatz-Membranschutz ther hand, all the more.

Anzahl Produkte in 24 24 24 24 Sammelverpackung Verpackungssprachen Englisch, Deutsch, Englisch, Deutsch, Englisch, Deutsch,
ears with no wires and no loss. And ambient sounds have no chance bass and
630 350 192 mm 300 160 167 mm 630 350 192 mm 710 450 227 mm Mae Sammelverpackung (B x H x T) 630 350 192 mm 300 160 167 mm
Gehuseabdeckungen Reinigungswerkzeug
Franzsisch, Spanisch, Italienisch, Niederlndisch, Portugiesisch Franzsisch, Spanisch, Italienisch, Niederlndisch, Portugiesisch Franzsisch, Spanisch, Italienisch, Niederlndisch, Portugiesisch
Adapter (S/L)
Anzahl Produkte in Sammelverpackung Verpackungssprachen
2 Paar Ohradapter (S/L) Verlngerungskabel

24 24 Englisch, Deutsch, Franzsisch, Spanisch, Italienisch, Niederlndisch, Portugiesisch Englisch, Deutsch, Franzsisch, Spanisch, Portugiesisch Italienisch, Niederlndisch,
Transporttasche Kabel-Clip
2 Paar Ohradapter (S/L)

24 24 Englisch, Deutsch, Franzsisch, Spanisch, Italienisch, Niederlndisch, Portugiesisch
Englisch, Deutsch, Franzsisch, Spanisch, Portugiesisch Italienisch, Niederlndisch,
Englisch, Deutsch, Franzsisch, Spanisch, Italienisch, Niederlndisch, Portugiesisch
Gehuseringe
mit Lautstrkeregelung Transporttasche

HREN MIT LEIB UND SEELE 02 | 03
Bedienungsanleitung
Kabel-Clip Bedienungsanleitung
10 ADDITIONAL DESIGN ELEMENTS
| 69
example advertisement
0.5 0.5 0.5 0.5

1
NEW!
Sennheiser HD 800
the new
audio Headphones
reference class in
NEW!
Promotional eye-catchers should always be positioned in the upper-left corner. The size and position of promotional eye-catchers is derived from the picture mark in the Sennheiser logo as used in the respective media.
luftfahrtmesse
VoM 15. 21. jUNI 2009
bESUCHEN SIE UNS IN paRIS aUF DER
Sennheiser HD 800
Cropped Examples
Sennheiser HD 800
Sing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus 10 ADDITIONAL DESIGN ELEMENTS comm nisl euguer se dolore tati si. Ullupta Audi dio volum quislo utat veliquatEm zril ea cor ire modip eumsa lestasuin vero del dolor se mdiam
| 70
11 furtHer guiDelines
01 INTRODUCTION
| 71
Mood picture
11.01 pICtURE CoNCEpt

For more information on working with pictures, please go to the brandzone and download the picture concept.
Surroundings
People
People Close-Up
product picture
DoWNLoaD
To download the Sennheiser picture concept, please go to: www.sennheiser.com/brandzone > Corporate Design > Manuals
20.12.10 18:02
Application
High-Class Shot
Standard Product
HD35n65_SpecSheets_DE.indd 2
11 FURTHER GUIDELINES
| 72
brochure Cover and last page
11.01 LITERATURE (GENERAL)

All product brochures count as Sennheiser sales literature, including the spec sheets and pocket guides used in customer communications. Product brochures, spec sheets, pocket guides The product brochures add emotion to the products and display only separately selected products accompanied by a brief text for information purposes. In addition, table pages can be added detailing extensive technical data, which thus convey a more factual impression. The spec sheets contain more facts. They are designed to present a product or product series to B2B customers with all data over just a few pages. The pocket guides are similarly very fact-based, giving brief and concise information about product series. Back Front cover 02. Product brochure, DIN long portrait Download: Master_DIN_long.indd Formats The product brochures have a DIN A4 format (portrait) or DIN long (portrait), and the spec sheets measure 210 280 mm (portrait). The pocket guides are leaets measuring 120 mm high and with a page width of 80 mm. Depending on the amount of information, they may contain between 2 and 12 pages. 02. DIN long brochure. with people photography. 02. Introduction page Front and back cover. Download: Master_DIN_long.indd Download: Master_DIN_A4.indd
01. Introduction page with people photography. Download: Master_DIN_A4.indd
11.02 PRODUCT BROCHURES 11.03 FRONT AND BACK COVER 11.02 pRINt gUIDELINES (DIN A4)
Front cover, back information page Front cover For more cover, introductionon working with print formats, The front The front cover,cue from the print advertisement convey cover takes its back cover and introduction page please of to impression, aim here to build an initial imagegothe brochure. Thepreferablyisand layout and conveys an emotional the brandzone with download the print emotion while informing the reader about the brochure a large-format image featuring a photo of a person/people guidelines. and the corresponding headlines. Optionally, a high-class and highcontent at the same time. Photographs of people product image product pictures add emotion, while pictograms and the class can also be used as a cover picture. introductory texts provide orientation. For more about page In order to retain a distinction from the print see page 14 onwards. composition and layout properties, advertisement, illustrations showing combinations of people and products are not used. Only the subline close to the blue Sennheiser A detailed denition of the image concept is contained in the brand stage denesdesign supplement.brochure. corporate the content of the Pay close attention that the single-spaced sublines are placed below the Sennheiser Brand Stage bar (01 and 02). Inside pages Multiline sublines of the cover is continued further on the inside The aim are placed above the Brand Stage bar (page 04,pages, which contain detailed information about the image 04). products on emotional pages, as well as optionally on table The headline is composed using a exible system, further pages. Alongside photographs of people, the design elements details of are emotionalthe next page. which are on texts and pictures of high-class and volume products. Pictograms, tables containing technical data and Back cover guides provide the facts. user The back cover is highly reduced, containing only a small amount of information (such as the logo) against an contained in the Further details about the products are also anthracite-coloured background.pocket guides. spec sheets and Addresser details and any legal information are placed at the bottom left. Two to four pictograms 02. Introduction page with the background, displayed grid and are shown in thatcentre of high-class photography. The pages the follow contain information about the vertically typography. or horizontally, which illustrate the products in the brochure. The Sennheiser Brand Stage continues on the back cover. Exception: when the back cover contains too much information (page 04, image 03).
Publication data The publication data appears on the back cover, close to the fold, in rotated form. The information within it is sequenced with the distance of three blank spaces () between each component:
Brochure numberMonth/yearPrinted in Germany Sennheiser is a registered trademark of Sennheiser electronic GmbH & Co. KG www.sennheiser.com
11.04 PA
Page types Each brochure con introduction page
0103 The introd front cover, ideally in order to build o Optionally, a highemotional effect, a to the excellent qu Introduction page as chapter separat
Further page type
Back 01. Product brochure, DIN A4 portrait Download: Master_DIN_A4.indd
Front cover
DIN A4 brochure. Front and 01. Back cover with pictograms.back cover. Cover with people photography. Download: Master_DIN_A4.indd
11.04 PAGE LAYOUT
brochure inner pages

most wonderful reasons
11.02 PRODUCT BROCHURES Page types (DIN A4) different types of pages Each brochure contains
Innovative features
11.04 PAGE LAYOUT
11.04 PA
Page types
introduction page, beauty pages and table pages.

Perfect t
The Sennheiser/adidas sports earphones
One of the
When you have to quickly avoid unexpected obstacles, the earphones stay securely and comfortably in your ears. Uniquely water-resistant
to travel.
Sound that keeps you running, when nothing else does.

Practical volume control Every product includes a detachable extension cable with an integrated volume control. Driving sound Motivating right to the very hair tips: the clear and powerful sound will drive you on from start to nish. Tough cables
Front cover, back cover, introduction page 0103 The introduction page follows on directly from the The front cover, back cover and introduction page convey front cover, ideally with a further photo of a person/people, Intense sound. an initial image of the brochure. The aim here is to build in order while informing the reader about the brochure emotionto build on the emotional effect of the front cover. Optionally, a high-class image can be used people and highcontent at the same time. Photographs ofto support this emotional effect, at the same time serving as an introduction class product pictures add emotion, while pictograms and the to the excellent quality of the technology. introductory texts provide orientation. For more about page Inside page pages can also appear further on14 the brochure Back Front page Inside page Introduction composition and layout properties, see cover in onwards. as Pocket guide (fold-out), 120 similar layout. 04.chapter separator pages, with a 316 mm, four-page
Whether its rain or sweat running down your face, the membrane will only let perfect sound through, and no water. The earphones are robust, sweat- and water-resistant. They are also secure and comfortable to wear ideal for even the most extreme conditions. And the clear sound turns every beat into an adrenalin rush. Thats sound in its most athletic form! www.sennheiser.com/sports
The best of both worlds: adidas meets Sennheiser. A total of 120 years of experience in sport and sound brought together. The result: the new Sennheiser/ adidas sports earphone range. Specially developed to meet the needs of athletes.
Extreme effect.
Page types Each brochure contains different types of pages introduction page, beauty pages and table pages. 0103 The introduction page follows on directly from the front cover, ideally with a further photo of a person/people, in order to build on the emotional effect of the front cover. Optionally, a high-class image can be used to support this emotional effect, at the same time serving as an introduction to the excellent quality of the technology. Introduction pages can also appear further on in the brochure as chapter separator pages, with a similar layout. Further page types are explained on the following pages.
DuPontKevlar-reinforced, the cables remain exible and intact in heavy duty use, even down to minus 10C.
0508 Beauty pa contain several hig pictures, as well as
Sennheiser/adidas sports earphones sales guide
A detailed denition of the image concept is contained in the Further page types are explained corporate design supplement. on the following pages.
Intense sound. Extreme effect.
The German version looks like this:
PXC 360 BT
02. Introduction page with high-class photography. Back Front cover 03. Spec sheet for a product, 210 280 mm, two-page For tables, download: Master_DIN_A4.indd 01. Introduction page with people photography. 02. Introduction page with people photography. Back cover without Sennheiser Brand Stage, if there is too much content. Download: Master_DIN_A4.indd Download: Master_DIN_A4.indd
Inside pages The aim of the cover is continued further on the inside pages, which contain detailed information about the products on emotional pages, as well as optionally on table pages. Alongside photographs of people, the design elements are emotional texts and pictures product pictures. 03. Insideadvertisement. high-class of high-class and volume 03. Print page with twotables containing technical data and products. Pictograms, user guides provide the facts.
www.sennheiser.com/sports
The Sennheiser/adidas sports earphones the best of both worlds: sweat- and waterresistant, always a secure t in your ear and with a sound so clear and powerful it really gets your adrenalin owing.
538339 02/10 Gedruckt in Deutschland Sennheiser ist eine eingetragene Marke der Sennheiser electronic GmbH & Co. KG www.sennheiser.com
And the English version looks like this:
538340 02/10 Printed in Germany Sennheiser is a registered trademark of Sennheiser electronic GmbH & Co. KG www.sennheiser.com
04. Table page with pictograms and technical data. Download: Master_DIN_A4.indd
05. Beauty inside page with high-class product pictures. 03. Chapter separator page. Page types 0910 The product overview is also a section of the inside pages and is assembled using a exible grid. For further information on this, see page 14.
11.04 PAGE LAYOUT
For further information about logo sizes and distances, see the Corporate Design Manual and the pages that follow. 06. Beauty inside page with two high-class product pictures. 04. Product page.
Further details about the products photography. 02. Introduction page with high-class are also contained in the spec sheets and pocket guides. The pages that follow contain information about the grid and typography.
| SALES LITERATURE 01/2011 01/2011 | SALES LITERATURE
| SALES LITERATURE 01/2011
11 pages 11 Table pages. There is the option to put tableLITERATURE | SALES LITERATURE 01/2011 towards the end of the brochure. These may contain technical data, guides or tables with pictograms. These tables give a detailed insight into the technical data and how to use the products shown in the brochure.
Dividing bar A dividing bar seperates the individual products from one another as well as in individual technical categories (refer to page 36).
04
11 LITERATURE 11 LITERATURE
07 05
DoWNLoaD
To download the Sennheiser print guidelines, please go to: www.sennheiser.com/brandzone > Corporate Design > Manuals
concerts and conversations to the full. High-quality transducer systems and the nest diaphragms produce perfect sound, and three individual hearing settings distinctly improve the speech intelligibility of television sound. Furthermore, every product excels with clarity and precision. The excellent design and outstanding ease of use of our hearing sets have already won many awards.
09. Inside page as product overview with a high-class product picture. 04. Product page. 04. Table page with pictograms and technical data. Download: separator page. 03. ChapterMaster_DIN_A4.indd
10. Inside page with volume photography. Download: Master_DIN_A4.indd 04. Product page.
The beginning or rather to say the end of the dividing bar is restricted by the web width of the base-line grid. E.g. in a DIN A4 brochure the gap between the dividing bar 07. Beauty inside page for 5 mm. and picture accounts with a combination of high-class product pictures and people photography.
If you hear more, you also feel more. Words that get under your skin, music that makes your heart beat faster, lm scenes that give you goosebumps with the Sennheiser mobile sound ampliers, TV listening systems and TV headphones you dont only hear clearly and precisely, you hear with your heart and soul. Thats because of all the innovations inside them. Wireless transmission and activatable microphones allow you to enjoy
08. 1/1 Beauty page with people photography.
| 73
elements and setup
11.03 pop gUIDELINES

For more information about the technical composition, please go to the brandzone and download the detailed PoP guidelines.
Freestanding Elements
Wall Elements
Basic Elements
Additional Elements
DoWNLoaD
To download the Sennheiser PoP guidelines, please go to: www.sennheiser.com/brandzone > Corporate Design > Manuals
| 74
CoNtaCt
For more information or templates and artwork, please visit: www.sennheiser.com/brandzone If you have any questions regarding the Sennheiser corporate design guidelines, please contact us directly at: cicd@sennheiser.com.
01 INTRODUCTION
| 75

Sennheiser Manual 110426

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Corporate Design Manual

Definition of the corporate design system standards

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

07 bUSINESS CoMMUNICatIoN ...................................... 40

03 tYpogRapHIC SYStEM .............................................. 11

08 SIgNagE & bRaNDINg ............................................... 54

05 bRaND StagE aND INFo aREa ................................. 18

06 SaLES CoMMUNICatIoN ............................................ 27

10 aDDItIoNaL DESIgN ELEMENtS ................................ 67

11 FURtHER gUIDELINES ................................................ 71

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

We set the benchmark in sound performance

the Essence of Sound

We are driving tomorrows sound experience

We fascinate the soundloving community

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

02.02 CLEaRaNCE SpaCE aND Logo VERSIoNS

Original positive version

B/W positive version

Silver positive version

Original negative version

B/W negative version

Silver negative version

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

Do not scale other than proportional

Do not separate the picture mark from the word mark

Do not add any outlines

Do not add additional graphics or effects

Do not add shadows of any kind

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

02.04 SoUND Logo

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

03.01 CoRpoRatE FoNt aND oFFICE FoNt

Microsoft Sans Serif Regular

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

Main typographical elements

03.02 HEaDLINES, SUbLINES aND boDY CopY

Headline typography lorem ipsum

Subline lorem ipsum

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

03.02 HEaDLINES, SUbLINES aND boDY CopY

Headline typography lorem ipsum

Headline typography lorem ipsum

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

sublines and body copy

03.02 HEaDLINES, SUbLINES aND boDY CopY

Headline typography lorem ipsum

Headline typography lorem ipsum

Subline lorem ipsum

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

04.01 pRIMaRY CoLoR SYStEM

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

05 branD stage anD info area

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

05.01 bRaND StagE

the sennheiser brand stage

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

05 BRAND STAGE AND INFO AREA