Indian Touch: Himalaya Anti-Dandruff Shampoo product classified under Himalaya hair care segment for Soothing &

Moisturizing Dry / Damaged Hair. As Himalaya product this shampoo is made up of special blend of Tea Tree oil and other effective, natural anti-dandruff agents. Key ingredients of this shampoo are Tea Tree oil: Natural anti-dandruff agent, Grape Seed: Effective anti-dandruff and antimicrobial action & Indian Sarsaparilla & Aloe: Nourishes and moisturizes hair and scalp all herbal ingredients that doesnt affect the skin of the user.

Target Market: The Himalayas hair care production concentrates deep into the requirements of the users where they maintain a unique standard of producing the products using herbal ingredients that does not affect the skin of the user.

WHY THE TARGET MARKET NEEDS THE PRODUCT( Reason behind the invention): The target market as stated before are the users who expect the product to be more of herbals rather than chemicals that spoils their hair. Himalaya thus produces products that are more towards personal hair care that protect the consumers from inside, air conditioning and dehydrating hair, Outside, a chemical cocktail with every breathe. Thus the products produced are well satisfied with the consumers expectations thereby providing them with a healthy nourishing skin. Preparations made from Plant extracts are sought after by patients all across the globe as they have minimal side effects. However, it would be an exaggeration that Ayurvedic products have no side effects. Since Ayurvedic preparations are made from plant extracts they help in healing a complication in the natural way. Popular Herbal formulations which have acquired popularity in foreign markets include Serpina, Liv.52, Bonnisan, Reosto, Menosan, PureHands, Himplasia. According to Philipe Haydon, President & CEO for pharmaceuticals, says Himalaya is in touch with about 3.75 lakh doctors and reaches 94 per cent of pharma retailers

About the company: The Himalaya Drug company was founded in 1930 by Mr.M.Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5000 year old system of medicine. Since its inception, the company has focused on developing safe, natural & innovative remedies that will help people lead richer, healthier lives. Today Himalaya products have been endorsed by 300000 doctors around the globe & customers in 71 countries rely on Himalaya for their health & personal care needs.

Strategies: Early Strategy:

Recent Market Strategy (Recently 2009): In 2009,The 17 shampoos are from five brands from China, India and Iran and have been found to contain a high percentage of Dioxane 1.4, which is carcinogenic (cancer-causing), if used on a long term basis. From India it is Himalaya brand Herbals Gentle Baby, Protein shampoo Normal Hair and Herbals Anti-Dandruff shampoo -greasy hair.

Competitors: Major competitors of Himalaya Health care includes Dabur,CavinKare, Paras pharmaceuticals,etc., The manufacturing costs & processing costs are high and also there is huge competition from synthetic brands.

Growth: 1930 - Mr. M Manal formed the Himalaya Drug company. 1934 - Launch of Serpina,the worlds first hypertensive drug. 1955- Liv 52, a hepatoprotective drug is launched and goeson to become one of the worlds top selling drug. 1975- An advanced manufacturing facility is set up in Bangalore. 1996 - The company opens its US office at Houston, Texas. 1998-The animal health product range for commerciallivestock is launched. 2001 The company adopts a new unified brand equity. 2005 Himalaya celebrates 75 years.