EFE MATRIX: (External Factors Evaluation)

S.NO Key external factors anymore Timeshare not popular Political instability Opportunities Boom of economy hotel brands 1. industry in emerging markets Terrorism 2. Distinctive among hotel service offered 3. Brand innovations to suit the changing 4. Decreases of cost of real estate in US 5. Improving hospitality market in the PAK 6. Environmentally and family oriented Total 2.17

Marriott Hotel Threats

Weight 0.07 0.13 0.08 0.14 0.09 0.06 0.14 0.06 0.19 0.04 1

Rating 2 3 3 2 1 3 3 2 1 3

Weighted 0.14 score 0.39 0.24 0.28 0.09 0.18 0.42 0.12 0.19 0.12

The above result show that organization is not responding to existing threats and opportunities. The average score is 2.17 which is lower than 2.50. It indicates that he firm is not taking advantages of opportunity and does not minimize the potential threats.

IFE MATRIX: (Internal Factors Evaluation)

Key internal factors Weight 0.09 0.15 0.12 0.08 0.13 0.09 0.08 0.12 0.08 0.06 1 Rating 3 4 4 3 4 1 2 2 1 1 Weighted score 0.27 0.6 0.48 0.24 0.52 0.09 0.16 0.24 0.08 0.06 2.74

Strengths
Technical innovations to ease the business Experience for the customers Higher brand recognition and recall Websites and social network Brand equity

Weaknesses
Focus on Pak instead of international establishment Being targeted by extremist
Build high end inns

Business model which has the potential to dilute the brand perception and limit the revenue growth Weak financial performance affecting companys expansion Total

Interpretation:

As the above matrix is showing that the average weighted score is above the 2.50 means that it is 2.74 therefore it is clarified that the organization is internally strong position therefore the policies and strategies are used in an effective manner that strengthen the organization internally .

Financial Ratios LIQUIDITY RATIO:

Current ratio current assets current liabilities Current ratio 11314 11391 0.993

LEVRAGE RATIO:
Times-interest earned ratio profits before interest and taxes total interest charges Times-interest earned ratio 7725 177 43.64

ACTIVITY RATIO:
Activity ratio sales fixed assets Activity ratio 35510 17433 =2.036

PROFITABILITY RATIO:
Gross profit margin sales minus cost of goods sold sales Gross profit margin 35510 28729 33510 0.202

GROWTH RATIO:
Net income annual percentage in profits Net income

Mission and Vision

Nestl
Mission
Nestls mission, in the words of our founder Henri Nestl, is to ...positively influence the social environment in which we operate as responsible corporate citizens, with due regard for those environmental standards and societal aspirations which improve quality of life. Henri Nestl, 1857. Nestl strives to be a leader in nutrition, health and wellness, with the belief that good food is central to health and wellness. At the Nestl Research Center, nutrition research meets food innovation to bring consumers of all ages and stages of life, foods and beverages that contribute to health and wellness, while offering remarkable taste and convenience

Vision

To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products. We know there is still much to discover about health, wellness and the role of food in our lives, and we continue to search for answers to bring consumers Good Food for Good Life.

Nokia
Vision
Nokia wants to create a new world; to transform a big planet to a small village. Their vision is to create, build, and encourage people from all countries to communicate with each other in order to create a world where everybody is connected. The Individual communications experience

Mission

To guide and focus decision making, create a balance between the competing interests of various stakeholders and motivate and inspire organizational members. We help communications, service providers, and build more valuable customer relationships

Amazon
Vision and mission
Amazons vision is to be earths most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. (They list this as their mission as a combination mission/vision on their website.)

Dell
Vision
Dell is committed to being a good neighbor in the communities we call home. We must continue to grow responsibly protecting our natural resources and practicing sustainability in all its forms and improve the communities where we live and work through our financial and volunteer efforts.

Dells mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve.

Mission

Microsoft
Vision
Empower people through great software anytime, anyplace, and on any device. Create experiences that combine the magic of software with the power of Internet services across a world of devices

Microsofts mission is to enable people and businesses throughout the world to realize their full potential.

Mission

Nestle: http://www.nestle.co.za/AboutUs/Pages/MissionVision.aspx http://www.blurtit.com/q4289961.html Nokia: http://mktg-plan.blogspot.com/2010/12/mktg-plan-of-nokia-15.html http://wiki.answers.com/Q/WHAT_IS_Mission_and_vision_of_Nokia_mobile_compa ny Amazon: phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-faq Dell: http://drdianehamilton.wordpress.com/2011/01/13/top-10-company-missionstatements-in-2011/ Microsoft: http://www.microsoft.com/about/diversity/en/us/vision.aspx