Marketers Summary for Facebook New Brand Pages

03/01/12 Puerto Rico

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Salomon Dayan:



Email: sdayan@lih.com

Twitter : http://twitter.com/sedayanr

LinkedIn: http://do.linkedin.com/in/salomondayan
Slideshare: http://www.slideshare.net/sedayanr
Google+: https://plus.google.com/109134724726450874915
Website: http://lih.com/


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"NOTICE: Proprietary and Condential

All the content of this document (text, gures, lists, nancial information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos), whichever is the format used (paper or electronic), is condential and proprietary to LIH. This document includes ideas and information based on the experience, know-how, intellectual/creative effort of LIH. For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties to the public, without the express and written consent of LIH



http://www.facebook.com/about/pages
http://www.learnfacebookpages.com/
http://www.imediaconnection.com/content/31101.asp
http://adage.com/article/digital/meet-coolest-facebook-brand-timelines-coke-espn-ford/233015/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage
http://www.allfacebook.com/facebook-pages-timeline-7-2012-02
http://mashable.com/2012/02/29/facebook-brand-timelines-changes-marketing/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29
http://www.insidefacebook.com/2012/02/29/timeline-for-facebook-pages-complete-overview/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+ %28Inside+Facebook%29&utm_content=Yahoo%21+Mail
http://blog.hubspot.com/blog/tabid/6307/bid/31633/The-Complete-Guide-to-Setting-Up-the-New-Facebook-Page-Design.aspx
http://mashable.com/2012/02/29/facebook-timeline-brand-pages/#view_as_one_page-gallery_box4519
http://www.allfacebook.com/facebook-advertisements-now-2012-03
http://www.allfacebook.com/facebook-ofcially-debuts-offers-premium-ad-placement-2012-02
http://adage.com/article/digital/facebook-offers-brands-ush-fans-ways-spend-money/233030/
http://www.insidefacebook.com/2012/02/29/facebook-to-give-pages-new-offers-posts-scrap-check-in-deals/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A +InsideFacebook+%28Inside+Facebook%29&utm_content=Yahoo%21+Mail
h t t p : / / w w w. i n s i d e f a c e b o o k . c o m / 2 0 1 2 / 0 2 / 2 9 / f a c e b o o k - m o n e t i z e s - u s e r s - l o g g i n g - o u t - w i t h - l o g o u t - e x p e r i e n c e - p r e m i u m - a d - p l a c e m e n t / ? utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29&utm_content=Yahoo%21+Mail
http://www.insidefacebook.com/2012/02/29/facebook-introduces-new-reach-generator-packaged-advertising-solution/
h t t p : / / w w w. i n s i d e f a c e b o o k . c o m / 2 0 1 2 / 0 3 / 0 1 / f a c e b o o k - a d d s - n e w - p u b l i c - d a t a - t o - p a g e - t i m e l i n e s - l e t s - b u s i n e s s e s - a s s e s s - c o m p e t i t o r s / ? utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29&utm_content=Yahoo%21+Mail
http://www.insidefacebook.com/2012/02/29/facebook-page-insights-go-real-time/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+%28Inside +Facebook%29&utm_content=Yahoo%21+Mail
http://www.slideshare.net/jackmortonWW/marketers-guide-to-facebook-timeline-tips-for-brands-and-marketers-for-the-2012-changes-to-pages-11812395
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http://www.slideshare.net/RootMusic/timeline-for-facebook-pages "NOTICE: Proprietary and Condential

http://www.learnfacebookpages.com/ui.html

Intro

Facebook announced on Wednesday morning that Timeline is now live for the rst time for some organizations that use Pages

This capability will automatically roll out to all pages on March 30, but you could upgrade to timeline right now.

Cover Photo

Prole Picture

Similar to personal pages, Brand pages will have 2 primary photos:

Cover Photo: visual impact, should be unique and make people interested in the page
Prole Picture: appears in other parts of Facebook (i.e newsfeed). Therefore, a Logo is recommended

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Views & Apps

New navigation includes 4 main views.

Photos App is 1st and the other 3 can be ordered as needed.

If more views are needed, drop down menu appears

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Cover Photo

Cover photo dimensions are:

Width: 851px | Height: 315px


Facebook's policies regarding cover photos states that cover photos cannot look like banner ads so images cannot include (a) price or purchase information, (b) contact info, (c) calls to action or (d) references to Facebook features such as Like or Share

Prole Picture

Prole picture dimensions are:

Width: 135px | Height: 135px

Prole Picture

Prole Picture is 74px above the Cover Photo so Designers can be creative using both images integrated

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Prole Picture

Take into account that this same picture appears in the Newsfeed and other parts of Facebook in 32x32

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Apps

Default Landing Tabs Are Gone.

A total of 12 apps can be shown here, which can be viewed when page visitors click the dropdown arrow

App images are 111x74 pixels

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Messages

More control in the Content

By hovering over individual stories, Admin can make them wider
Hide them from your timeline with the pencil icon
Highlight them as important with the star icon, or
Delete them entirely.

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Messages

More control in the Content


Weekly pinned post
Starred Post
Milestones
Change Post Dates

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Messages

Weekly pinned post:
Appears at the top of the page.
Pinned posts can stay for up to 7 days.
Pinned posts are available to all pages


Admin can highlight specic posts such as remarkable content, calls-to-action for your best marketing offers, or other events/promotions you want to feature

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Pinned Post appears at the top

Messages

Starred post: Posts larger than others, similar to what users can do with life events on Timeline

Normal post images are 403px but the Starred Post images are: 843px



Larger story for starred post

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Messages

Milestones: Allows page admins to highlight some of their business' biggest accomplishments, such as fan growth, award wins, product releases, etc.

Milestone images are set at 843 x 403 pixels

Highlights important moments in your historyby creating milestone

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Messages

Change post dates at any time

Change Post Dates: Allows to add post to your timeline on days in the past

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Applications

New Timeline layout displaces Facebooks existing Page tab conguration (including a tabs 520-pixel width), and replaces it with a new 810-pixel layout that look centered in the middle of the 810pixel layout without any adjustments.

All applications that remain on a brands Page will need new application icons of 111x74

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New Admin Panel

Keep track of your activity on your page from the admin panel.

Respond when people write on your page timeline, and view your latest insights
Visit your activity log to review all your posts and activity
Also includes Help Center items like Request a name change for your page, prompts to create ads and other tips for page owners

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Message Fans Directly

Finally, brands will be able to send and receive private messages with users

This allows for much deeper consumer interaction, Admin must use this feature when you need to discuss a topic or customer service issue in more depth, and when Admin prefers the conversation not be made public for all page visitors to see

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Offers, Premium Ad Placement, Sponsored Stories For Mobile Devices

Facebooks communications team summarized these announcements:

Premium ads and Sponsored stories on Facebook can now appear in two new places: on the Facebook log-out page and mobile news feed

Sponsored stories for mobile news feed increase the visibility of stories related to a business or organization to help pages share their fans activities
Offers ads are a free and easy way for businesses to share special discounts and promotions to their community through Facebook. Offers let a business share a discount or promotion directly from a Facebook page

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Take advantage of

Timeline is more visual

Admin have more control of Post

More Social and Engaging Social Ads

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Questions

Salomon Dayan:




Email: sdayan@lih.com


 Twitter : http://twitter.com/sedayanr
Slideshare:
http://www.slideshare.net/sedayanr

LinkedIn: http://do.linkedin.com/in/salomondayan
Google+: https://plus.google.com/109134724726450874915
Website: http://lih.com/

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