Sponsored By: DON’T MISS THESE SPECIAL EVENT FEAURES:

ND
Official Online
4 EXPERT OPINIONS!
1 RAPID NETWORK EXCHANGE!
1 SPEAKER ROUND TABLE SESSION! 2 ANNUAL
Partners:

Official
NEW MEDIA MARKETING Revolutionise your marketing strategy, enhance your brand and
24, 25, 26, 27 March 2008 remain at the forefront of the digital transformation
Publication:
Gallagher Estate, BACK BY POPULAR DEMAND ARE THESE INNOVATIVE SPEAKERS:
Johannesburg • Rudolph Muller, Founder, MYADSL
• Rick Joubert, Executive Head: Mobile Advertising, VODACOM
• Arthur Goldstuck, CEO, WORLD WIDE WORX
Official Media “Find Out How To Really • Mike Stopforth, Social Media Consultant, CEREBRA
Partner: Communicate With • Leon Orsmond, Disruptivator, OSMOSIS
‘Generation Y’ – • Grant Shippey, CEO, AMORPHOUS
The Youth Of Today!” PLUS! INTRODUCING YOUR ALL NEW FRESHTHINKING PANEL OF SPEAKERS:
Official Media • Patrick Collings, Partner, SAGACITE BRAND AGENCY
OVER 70 DELEGATES • Colin Daniels, Digital Business Development Manager, JOHNNIC COMMUNICATIONS
Sharing Partner:
ATTENDED THE • Allan Kent, Creative Group Head, SAATCHI & SAATCHI
2007 EVENT! • Justin Hartman, New Media Strategist, THE TIMES and founder, AFRIGATOR
• Herman Heunis, Managing Director, MXIT
• Paul Jacobson, New Media Lawyer, JACOBSON ATTORNEYS
Researched and
• Matthew Buckland, MD, MAIL&GUARDIAN ONLINE
Developed By:
• Lize Esterhuizen, Web Editor, STELLENBOSCH UNIVERSITY
• David Wessels, CEO, SARUGBY.COM
• Mike Balkind, Web Editor, JHB LIVE
• Jenny van Niekerk, Marketing Manager, ORANJERIVIER WINE CELLARS
ATTENTION ALL MARKETING AND • Eric Edelstein, Chairman, TRAFFICSYNERGY.COM
• Tyler Reed, Chief Strategist, YOUNIQUE ONLINE MARKETING
ADVERTISING EXECUTIVES – • Jonathan Bishop, Head of Visual Communications, NETCARE
Bring your clients along and you will receive your
ticket for half-price! PS: Book your place today and save up to R1000 off the full price
of the conference! See page 3 for details
FACEBOOK FUNDI?
Join the “2nd ANNUAL NEW MEDIA MARKETING” event FEATURING OVER 50 EXCLUSIVE CASE STUDIES!
on FaceBook for speaker updates and other SARUGBY.COM, ORANJERIVIER WINE CELLARS, HEWLETT PACKARD, STER KINEKOR, THE TIMES,
exciting conference news! SONY, VODACOM, STELLENBOSCH UNIVERSITY, SECOND LIFE, BMG, NIKE, BMW, MERCEDES,
DISNEY, MICROSOFT, CLUB PENGUIN, NETCARE AND MORE!
2
PLUS! PRE- AND POST-CONFERENCE
DO NOT MISS THIS OPPORTUNITY TO GET THE LATEST AND HOTTEST
INFORMATION ON THESE ISSUES: WORKSHOPS:
• Investigating connectivity across the country to determine your marketing • THE A  Z OF NEW MEDIA JARGON - defining
strategy all the terms you need to know in utilising the
• Discovering how to gain buy-in from decision makers in your industry digital arena
• Exploring brand new concepts and ideas to freshen up your marketing drive • MULTIMEDIA BRANDING - integrating web and
• Capitalising on your target market by understanding the new consumer’s needs mobile strategies to create a comprehensive,
• Discussing Web 2.0 and the effect of this social phenomenon on your brand
cutting edge marketing strategy
• Analysing and tracking your digital marketing strategies for increased exposure

WHAT PAST DELEGATES HAD TO SAY ABOUT IQPC’S

5 Reasons Why New Media Marketing Gives You PREVIOUS NEW MEDIA EVENT:
The Best Value For Your Marketing Spend:
“Loved the conference, attended all 3 days. Speakers and
1 You will have direct access to the most senior people in the industry; the key decision topics were extremely up-to-date, topical and well-versed
makers who are responsible for creating innovative marketing strategies
in their particular fields”
2 Your clients and your critical potential clients will be attending the 2nd Annual New MULTIMEDIA MANAGER, MONTE CASINO
Media Marketing and this is the perfect chance to make yours the brand they remember
3 You will have the option of receiving a full participant list prior to the conference so that “Very interesting overall. I enjoyed the ‘theory’ speakers
you can see exactly who is attending and target those who are specifically relevant to being backed up by the ‘real world’ applications”
your business COPYWRITER, WUNDERMAN
4 The exhibition area is strategically placed in the conference venue to enable maximum
interaction with all attendees. You will have full and prolonged exposure to this select
audience.
5 Our focused and highly researched presentations will provide you with the in-depth
knowledge of the industry to further your business, improve existing relationship and
pursue new contacts.

As 2nd Annual New Media Marketing is not a tradeshow, there will only be a
limited number of opportunities available. To secure premium sponsorship and
exhibition opportunities, call IQPC on +27-11-669-5000 or
email: sponsorship@iqpc.co.za

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 3
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4

DAY 1, MONDAY 24 MARCH 2008 PLUS! CASE STUDY  ORANJERIVIER WINE CELLARS

PRECONFERENCE WORKSHOP A Building the Business Case for New Media Marketing
After having attended our previous New Media Marketing event, Jenny van Niekerk realised
Workshop Format: there was a whole world of marketing strategies that Oranjerivier Wine Cellars had not yet
07:30 Registration tapped into. In this session she will detail how, after the conference, she embarked on a plan
08:30 Workshop Commences to bring her company up to speed in the digital era.
12:30 Workshop Ends • Reaching the end consumer through the use of New Media Marketing strategies
• Using blogs, podcasts and e-retailing to create an interactive and user-friendly medium
Refreshments will be served during the morning for attracting new business
• Moving beyond traditional marketing by gaining buy-in for this initiative from top
management
WORKSHOP : THE A  Z OF NEW MEDIA JARGON Jenny van Niekerk, Marketing Manager
ORANJERIVIER WINE CELLARS
Your marketing strategy sits above of your business strategy and includes everything
that helps you deliver value to your customers: differentiation; understanding your value
12:30 Lunch And End Of Workshop Day
proposition as well as delivering a competitive advantage. However, traditional advertising
strategies are no longer enough to convey this. New media skills have gone from being
something only “web people” need to have to something that every marketing person DAY 2, TUESDAY 25 MARCH 2008
needs. “Convergence” is no longer a vague notion - it has arrived in some of South Africa’s 07:30 Registration And Early Morning Refreshments
leading organisations.
08:30 Opening Remarks By Chairperson
In this half-day, practical session you will learn: Patrick Collings, Partner
1. …to define blogs, podcasts and viral campaigns SAGACITE BRAND AGENCY
2. …to understand the difference between and value of mobisodes and mobizines
08:40 Investigating Wireless Internet Access In Supporting The Deployment Of A
3. …how all new media elements can be combined in a comprehensive marketing
Sustainable Internet Solution Throughout Africa
strategy
• Exploring the demand for internet access on the continent and how it affects
Grant Shippey, CEO
marketing practices
AMORPHOUS
• Discovering why fixed-line, dial up internet connections are no longer
adequate for marketers to utilise in building their brands

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 5

• Bridging the digital divide by comparing the costs of wireless and broadband • Investigating the use of a variety of technologies to communicate Netcare’s
to fixed line costs move towards wellness and health
Rudolf Muller, Founder • Advertising across new technology and traditional media platforms to
MYADSL maximise a message’s exposure
Jonathan Bishop
09:20 Incorporating Search Engine Optimisation And Social Media Into Your Head of Visual Communications
Marketing Spend: Gaining The Competitive Edge By Ensuring Your Brand NETCARE
Is Number One
• Optimising your brand recognition by using search engine marketing SEM 11:50 Investigating How SARugby.com Dramatically Increased Traffic By
as part of your media strategy Changing Their Online Strategy
• Leveraging publicity for your brand by utilising Social Media effectively • Creating customer-centric content by identifying your users and constructing
• Analysing user driven content and the effect this has on advertisers and consumer profiles
brand specialists • Holding users in conversation: making sure you are listening to what your
Justin Hartman, New Media Strategist customers want
THE TIMES and Founder • Identifying the convergence of real-worlds and digital worlds to use your
AFRIGATOR brand effectively in both.
Dave Wessels, CEO
10:00 Mid Morning Refreshments SARUGBY.COM
10.30 Assessing Affiliate Marketing And The Instant Global Sales force It 12:30 Effectively Capitalising On Your Target Market By Identifying Mobile
Creates Trends In South Africa
• Investigating Affiliate Marketing – what is it and how I can I use it to • Crunching numbers: Discovering how many South Africans are using mobile
maximise my marketing strategy? devices and services
• Considering the differences between Affiliate Marketing, Pay Per Click and • Exploring the future: Where mobile technology is going in South Africa
Search Engine Optimisation • Following the money: the factors that work for and against mobile banking
• Comparing the South African landscape to international trends and commerce
Eric Edelstein, Chairman Arthur Goldstuck, CEO
TRAFFICSYNERGY.COM WORLD WIDE WORX
11:10 Adopting New Technology Platforms In A Healthcare Environment 13:00 Rapid Network Exchange
• Using different technology platforms to communicate with a staff that is not Meet, network and exchange business cards with fellow delegates and speakers in
stationary IQPC’s exclusive, lively networking session. In this revolutionary, quick-fire format

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6

you can meet every single delegate and exchange best practice and learning. Bring • Educating consumers on the use of mobile technologies by maximising
along your business cards, this will be exciting! traditional media sources
• Taking advantage of innovative developments in the new media space to
14:00 Lunch For Delegates and Speakers influence future marketing strategies
14:40 Investigating The Development Of Mobile As A Medium To Rival Colin Daniels, Digital Business Development Manager
Traditional Media: The Vodacom Experience JOHNNIC COMMUNICATIONS
• Taking centre stage: Investigating mobile as the 7th mass medium 17:10 Closing Remarks By Chairman
• Setting local standards by engaging on a global level
• Developing a credible medium by delivering auditable and verifiable 17:25 Close of Day 2
measures and standards
Rick Joubert, Executive Head: Mobile Advertising DAY 3, WEDNESDAY 26 MARCH 2008
VODACOM
07:30 Registration And Early Morning Refreshments
15:20 Exploring The Evolution Of MXit: How We Captured The Youth Market
• Advertising to a captured mobile audience by using Splashscreen advertising 08:30 Opening Remarks By Chairperson
• Using MXit’s own advertising service to market themselves to their existing Patrick Collings, Partner
database SAGACITE BRAND AGENCY
• Increasing user-base by identifying the existing market as an advertising tool 08:40 Exploring The Role Of “Consumer 2.0” – The New Role Of The Content
to spread a viral campaign User And It’s Consequences For Content Providers
Herman Heunis, Managing Director, • Assessing the role of the “blogosphere” in the growth of new media marketing
MXIT • Extending your target audience reach by incorporating social media into your
15:50 Mid Afternoon Refreshments business model
• Taking user-generated content to a new level in the form of Crowdsourcing:
16:30 Creating Brand Awareness By Using Inventive Mobile Marketing Ideas putting the design of your marketing in the consumers’ hands
During the fever of the Rugby World Cup 2007, a few employees at Johnnic Matt Buckland, MD
Communications decided to capitalise on this wave of patriotism by creating a MAIL & GUARDIAN ONLINE
ringtone called “The Zulu Haka”. In this session, Colin Daniels will highlight the
innovative mobile strategy used to download the ringtone and what it meant for 09:20 Discussing The Explosion Of Social Networking And The Impact On
the various stakeholders. Brands In The Digital Arena
• Explaining the methods used in creating the “Zulu Haka” download • Exploring the social networking consumer – who are they and what are they
looking for?

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• Maximising the use of your brand in social networks to increase the power of
your visibility
• Forging relationships with your online customers and ensuring your brand’s
well-being through these partnerships
Mike Stopforth, Social Media Consultant
CEREBRA
10:00 Mid Morning Refreshments
10:30 Engaging The Youth Of Today Through Social Media
• Exploring the mindset and habits of savvy youngsters
• Investigating the power of instantaneous and multi-tasking communication
amongst the youth through their use of mobile and social networks
• Exploring the importance of engaging and interacting with the youth to build
brand loyalty
Tyler Reed, Chief Strategist
YOUNIQUE ONLINE MARKETING
11:10 Creating An Electronic Environment For Academic And Social Networks:
The E-Life Of Students At Stellenbosch University
• Moving from hard copy to electronic copy: Incorporating an interactive,
digital environment into the primary learning environment
• Educating the end-user by means of leadership initiatives to create a viral,
word -of- mouth campaign throughout the Stellenbosch campus
• Augmenting the Stellenbosch brand through the use of New Media
Lize Esterhuizen, Web Editor
STELLENBOSCH UNIVERSITY
11:50 Exploring New Media And Technology Law And The Effects Of This On
Your Marketing Deployment
• Understanding the risk of defamation through the use of social media
• Reviewing the intellectual property rights issues on the Web and the options
Register Today! Call +27 (0) 11 669 5000 Fax +27 (0) 11 669 5069 E-mail: registration@iqpc.co.za Website: www.iqpc.com/za/newmedia
7
you have when marketing your brand
• Protecting your relationships with your customers through adherence to New
Media Law
Paul Jacobson, New Media Lawyer
JACOBSON ATTORNEYS
12:30 Lunch For Delegates and Speakers
13:30 Discovering The Second Life Of Brands
In this session you will look at the appearance of brands within virtual worlds such as
Second Life and explore what brand strategies have worked and what haven’t. The
topic will explore the significance of virtual worlds and explain how they are already far
more established in society than we realise. The future of virtual worlds as a marketing
platform for brands will also be discussed. Specifically, the topic will cover:
• Second Life as the pioneer of a new way of interacting with brands and
where it succeeded and where it failed
• The reality of brand independence and how brands take on their own virtual
lives independent of their brand managers
• Virtual worlds as a mirror and influencer of society and what this mean for
brand communication
• The close parallels between product placement and brands in virtual worlds
and where they intersect
• Guidelines for building successful brand strategies in virtual worlds
Patrick Collings, Partner
SAGACITE BRAND AGENCY
14:10 Changing The Face Of Marketing By Integrating New Media Into Your
Traditional Marketing Strategy
• Maximising traditional forms of media to educate users about new media
options
• Making use of the “Web 2.0” phenomenon effectively to ensure you are not
left behind in reaching social media consumers
8

• Re-engineering your New Media campaign to include interactive and visual

elements for ease of use for the consumer
DAY 4, THURSDAY 27 MARCH 2008
Allan Kent, Creative Group Head POSTCONFERENCE WORKSHOP B
SAATCHI & SAATCHI
You have learnt the theory, now join your peers in this interactive masterclass where you will
14:50 Mid Afternoon Refreshments be able to take the skills taught to you by industry professionals and put them to practical use.
Workshop Format:
15:20 Investigating How Viral Strategies Help Make Communities Dominate 07:30 Registration
Brands 08:30 Workshop Commences
• Disrupting current technology by embracing the long tail theory 16:30 Workshop Ends
• Partnering with Ster Kinekor & Off Limit to produce a viral campaign that
Lunch, mid-morning and mid-afternoon refreshments will be served during the day.
launched the Maponya Mall Ster Kinekor
• Demonstrating the power of flash mobs, urban spam, guerrilla sms , sound bombs MULTIMEDIA BRANDING
and other new market spaces: further case studies from innovative clients Integrating Web And Mobile Strategies To Create A Comprehensive,
Leon Orsmond, Disruptivator Cutting Edge Marketing Strategy
OSMOSIS
We are living in an era of convergance, driven by the digital age. No longer is convergance
16:00 Speaker Round Table just a “tech” thing, but a social phenomenon that has a major impact on consumers
This is your opportunity to meet with the speakers in a one on one setting. Discuss and marketers alike. The author of “Convergence Culture”, Henry Jenkins describes the
and debate topical issues surrounding New Media Marketing with the experts phenomenon as a place “where old and new media collide… [and] where the power of
Leon Orsmond, Disruptivator the media producer and the power of the media consumer interact in unpredictable ways”.
OSMOSIS Companies are being affected in terms of content creation, content distribution and content
consumption. What is your company doing to stay ahead of the trend? Are you utilising the
Allan Kent, Technical Director
cheaper and easier methods of producing multimedia strategies? In this full day, practical
SAATCHI & SAATCHI session you will be able to answer the following questions:
Matt Buckland, MD Q: How do I integrate web and mobile strategies?
MAIL & GUARDIAN ONLINE Q: How can I effectively design my campaign to fit on a web platform as well as a mobile
Patrick Collings, Partner platform?
SAGACITE BRAND AGENCY Q: What are the best types of strategies to use when merging web and mobile into one
comprehensive marketing campaign?
16: 45 Closing Remarks By Chairperson Q: How can I incorporate a New Media approach into my traditional advertising format?
17:00 Close of Day 3 Michael Balkind, Web Editor,
JHB LIVE

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9

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 2nd Annual New Media Marketing
24, 25, 26 & 27 March 2008 Gallagher Estate, Johannesburg
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