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Oracle Demantra Overview


Nagappan Periakaruppan Oct 2011

Agenda
Understand Demantra in the context of VCP (Value Chain Planning) Describe key capabilities of Oracle Demantra Understand what business processes are supported within Demantra Understand Oracle Demantra Concepts and Jargon
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Oracle Value Chain Planning Solution


Trading Partners Best in class Business Processes
Network

Supply Chain

Demand driven

Risk Management adaptive planning

Real-Time S&OP

Operational Multi-Enterprise Excellence Collaboration


Role-based Portals

Integrated Planning Functions

Design

Demand Sensing And Shaping Postponement Optimization Holistic Supply Planning Promise, Distribute, and Replenish Preconfigured Worksheets and Workbenches Execute to plan
Global Order Promising

Products

Strategic Network Optimization

Real-Time Inventory Optimization Sales & Operations Planning

Demand Management & Advanced Forecasting

Predictive Trade Planning & Optimization

Advanced Supply Chain Planning Production Scheduling

Collaborative Planning

Platform
WFL

Connectors Common planning data model

Embedded Analytics

Future

E1

EBS

Legacy ERP

Oracle Demantra Applications

Demand Management

Advanced Forecasting and Demand Modeling

Trade Promotion Optimization

Real-time Sales and Operations Planning

Deduction and Settlement Management

Predictive Trade Planning

Demantra Integration The Big Picture


Demantra Operations Planning Real-Time Sales and Demand Management Trade Promotion Management

Demand Management

Predictive Trade Planning

Deduction and Settlement Management

Advanced Forecasting

Promotion Optimization

Value Chain Planning Strategic Network Optimization Inventory Optimization Adv. Supply Chain Planning Global Order Promising Collaborative Planning Production Scheduling

Oracle EBS Supply Chain Management and Financials

JDE E1 Supply Chain Management and Financials

Siebel CRM Trade Management Execution

What is Demand Management?


Planning for future demand scenarios - Estimate future demand based on market conditions - Collaborative planning process involving internal and external participants A crucial function for improving operational plans - Optimal resource allocation - Reduced inventory levels - Improved customer satisfaction

What is Demand Management?


Compare and consolidate disparate forecasts - Sales, Marketing, Manufacturing - In units or amount Improve forecast accuracy - Better statistical forecasts Manage by exception - Multi-dimensional OLAP for analysis (product, channel, geography, ) - User-defined exceptions - Proactive alerts/notifications

Oracle Demantra Key Features


Relational Data Model Flexible Web Based UI Advanced Statistical Forecasting Algorithm Workflow Enabled Collaboration Series

Flexible Web Based UI


Collaborator Workbench Worksheets

Collaborator Workbench
Serves as Home Page/Entry Point to the users Worksheets are typically opened from workbench Can be configured to display KPIs/Metrics Displays task alerts sent by the system/other users

Collaborator Workbench Contd

Worksheets
The worksheet is the primary user interface of Oracle Demantra Spectrum. Worksheets are where user view and adjust the forecast as well as view and edit other data Worksheets can be filtered to specific data set (i.e. Brand A, Item A) Worksheets can be easily created or modified A worksheet can contain one or more views, usually displayed as tabs or Multi Dimension View (MDI) within the worksheet Worksheet data can be exported to Excel or copy and pasted it to other software tools.

Worksheets UI Components
Table Menu and Toolbar Member Browser Graph

Activity Notes and Attachments Embedded Worksheet Status Bar Details

Workflow enabled Collaboration


Why collaboration capabilities are important?
It is extremely critical to bring sales, operations, finance and marketing to agreement on a single forecast number. A platform that enables collaboration between these stakeholders will result in a better aligned corporation marching towards a common goal.

Ability to easily tailor process flows that is custom to each business


Web based workflow development tool allows creating new workflows and modifying canned workflows easy. For example, you can have a workflow that enables collaboration between account manager, regional manager and country manager before finalizing the forecast.

Process to define and handle exceptions


Create workflows to handle exception events such as over/under forecasting and remediation plans

Workflows to integrate external systems


Facilitate integrating external systems data through workflows For example, loading external customer forecast into the system

Workflow enabled Collaboration between Stakeholders

Expressions / Color Coding Alerts

Demantra Statistical Forecasting Capabilities


Historical data

Time series forecasting with causal factors Bayesian-Markov algorithm uses a mixed statistical model that is better than best-fit approaches. Forecast tree uses hierarchy to determine the best levels to forecast
For example, start at the lowest levels in the hierarchy and then move up one step at a time.

Multiple causal factors

Bayesian Estimator Bayesian Optimizer

Forecast
Combined model

Nodal tuning capabilities Promotional Forecasting capabilities

Seasonality Causal Analysis

Promotion Events

Trend

Outlier Detection

Cyclical Patterns

Causal Factors
Global Factors
- Model global causal factors that apply to all products and locations - For example, holidays such as Thanksgiving and Christmas, seasons, etc

Local Factors
- Local causal factors apply to a specific product and location - For example, a snow plough is more likely to sell more during snowy season in the NorthEast than in Arizona.

Improved forecast accuracy as a result of better incorporation of the causals.

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Glossary of Terms

For Oracle employees and authorized partners only. Do not distribute to third parties. 2010 Oracle Corporation Proprietary and Confidential

Data Model
Data Model represents a structure how data will be stored and organized within the system Demantra Core Data Model structure made up of following 3 base dimensions
Item Dimension Location Dimension Base Time Bucket (Daily or Week or Calendar Month)

Item & Location Dimension contains one or more Hierarchies (i.e. Customer Hierarchy, Product Family Hierarchy.etc) Each Hierarchy made up of two or more Levels and represents Child to Parent relationship between them
Demantra doesnt allow One to Many child to parent relationship i.e. If Item is a child level and Product Family is its parent level then a given item can belong to only one product family.

Data Model Contd

Item & Location Dimension

Hierarchy

Level

Levels
Used in worksheets, import or export integration interface, and statistical forecasting Types of levels: Items - group data according to characteristics of items Locations - group data according to characteristics of locations Matrix/Combinations - group data according to time-independent characteristics of item-location combinations (i.e. Forecast System Status) Time - group data by sales date General Levels Promotions - group data according to characteristics of Promotions including Item, Location and Time. Used in AFDM promotion modeling and PTP modules Settlements - group data according to characteristics of Settlements including Item, Location and Time. Used in DSM module. CTO Stores Model BOM definitions for a Independent Demand Item (a.k.a. Base Model). Used in CTO, part of DM module

For Oracle employees and authorized partners only. Do not distribute to third parties. 2010 Oracle Corporation Proprietary and Confidential

Series
A set of data that can be displayed in a worksheet table or graph, at any aggregation level 3 data types of Series: Numeric, String, or Date

For Oracle employees and authorized partners only. Do not distribute to third parties. 2010 Oracle Corporation Proprietary and Confidential

Workflow Manager
Web-based Not accessible to most end users Used to define and run workflows

For Oracle employees and authorized partners only. Do not distribute to third parties. 2010 Oracle Corporation Proprietary and Confidential

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