ALLISON RYAN CAIRNS

Current Address: 27 Gledhow Gardens, London, SW5 0AZ Tel: +34 622 252 287 allison.cairns@gmail.com @arcairns http://www.allisoncairns.com

RELEVANT EXPERIENCE Hydra Social Media, Madrid, Spain January 2011 Present Social Media Manager Manage eight Spanish language client accounts: Starbucks Espaa, Canon Espaa, Cash Converters Espaa, WWF Espaa, AMANDA Moda, InfoResidencias.com, Museo Thyssen-Bornemisza and Pilar del Castillo, which generate over 350,000 in annual revenue Create and execute fully integrated social media marketing campaigns that combine traditional and digital marketing and advertising techniques Develop client relationships while supervising team of ten employees, including Creative, Community Management, and Monitorization teams Re-designed the social media strategy of Starbucks Espaa, a principal client, expanded Facebook fanbase from 2,000 to over 275,000 in less than one year, driving the Social Bakers ranking to 15 out of 431 branded pages in Spain and reduced average cost-per-fan from 13.00 to 0.22 Draft budgets, prepare creative briefings, present campaign pitches, create targeted advertising campaigns, develop and coordinate ad buys, and compile detailed reports on growth and campaign successes for all accounts Manage online communications budget of over 100,000 and collaborate with Starbucks Seattle and Starbucks EMEA to create local Spanish campaigns that fit with the international identity of the brand Hydra Social Media, Madrid, Spain September 2010 January 2011 Social Media Consultant As the first employee, established and developed the online presence and business model for the company through close cooperation with the CEO Designed and developed Hydra's Facebook, Twitter, Youtube channel, and blog as the sole contributor of content and graphic design Wrote company-wide Social Media Best Practices Manual, which is now used for every client relationship Researched, developed, and presented social media plans to potential clients, including budget proposals and strategy development Promoted to Client Manager role and hired and trained additional six employees after landing first account Athens Convention & Visitors Bureau, Athens, GA May August 2010 PR and Social Media Intern Drafted press releases to promote Athens tourism, special CVB promotions, upcoming events, and relevant news Established personal contacts with targeted media to pitch content of selected press releases and other story ideas Wrote editorial calendars, published content, and managed all CVB social media platforms (Facebook, Twitter, and blog) to position Athens as a more attractive travel destination Updated website, YouTube channel, and other literature for CVB Collateral, contributing both content and graphic design elements Created and sent weekly "Athens This Weekend" email blasts using Constant Contact email marketing tools The University of Georgia New Media Capstone Class, Athens, GA January May 2010 Team Leader Conceptualized and developed Uncapped Everywhere by Sharpie, an augmented reality iPhone application prototype that Newell Rubbermaid plans to adapt and debut in the iTunes store Engaged with Sharpie brand to plan, create, and execute a cross-platform social media and marketing campaign to increase brand awareness, consumer engagement, and online presence University of Georgia Athletic Association, Athens, GA August 2009 July 2010 Marketing Intern Generated top group ticket sales out of all interns for 2009-2010 UGA basketball season, surpassing the previous seasons sales Contacted local businesses, organized group outings, created promotional literature, and generated order form and ticket packages Created and designed email marketing campaigns using JumpTV, scheduled and generated bi-weekly email blasts Organized and compiled web analytics for email marketing campaigns, coordinated and analyzed data for marketing database Hooper, Sanford, Baldwin, & Thomas, Athens, GA August 2009 May 2010 Account Executive Served as Account Executive of UGAs only student-run, full service advertising agency, comprised of 70 students and 10 clients Managed and supervised a 7-member team to create an advertising and social media campaign for Saladworks, a national chain restaurant Planned and delegated creative projects, community management, and guerilla marketing strategies to penetrate youth market BBDO Atlanta, Atlanta, GA Account Management Intern Participated in client meetings to discuss creative briefs, planning strategies, and marketing initiatives for the 2009 REI campaign Generated and updated action forms, job openers, production estimates, and print and broadcast traffic instructions Monitored ads of competitors and kept up with advertising trends to keep client informed of advertising activity in their market Collaborated with group of interns to create re-branding campaign, which was presented to top BBDO and OMD executives EDUCATION University of Georgia, Grady College of Journalism, Athens, GA Bachelor of Arts in Journalism, Bachelor of Arts in Spanish Majors in Advertising and Spanish; New Media Certificate Universidad Autnoma de Barcelona, Barcelona, Spain SKILLS Language: English (native), Spanish (fluent) Computer: Qualified in Microsoft Office, Microsoft Publisher, Adobe Creative Suite, Xcode, HTML, CSS Expert knowledge of social media analyzation tools, basic knowledge of SEO/SEM best practices and Google AdWords campaigns July 2010 Major G.P.A. 3.9 May July 2008 June August 2009