FBinfluence - Social Media Made Simple by Amy Porterfield

Social Media Made Simple
5 No-Fail Advanced Strategies To Get You Real Results

Practical Training for LWL Launchers
Presented by
Amy Porterfield Social Media Consultant and Trainer

www.LadiesWhoLaunch.com
Todays Expert Presenter

! Amy Porterfield, Social Media Consultant and Trainer ! Co-Author, Facebook Marketing All-in-One for Dummies (June 2011) ! Creator of The Simple Social Media Formula-an online training program designed to eliminate social media overwhelm while getting you massive online exposure
What Youll Learn: 5 Tested and Proven Social Media Strategies
What Youll Learn: Focused on ACTION (goal: get things moving!)
What Youll Learn: The Simple Social Media Formula
Facebook increased by 100 million new users (now 600+ million).
(Stats by Pingdom) www.LadiesWhoLaunch.com
20.7 million new Facebook users just in the U.S.
Each month: 30 billion pieces of content (links, notes, photos, etc.) are shared on Facebook.
Each day 2 billion videos are watched on YouTube.
The average Internet user watched 186 online videos per month (USA).
Every minute 35 hours of video are uploaded to YouTube.
In 2010, users sent 25 billion tweets and added 100 million+ new users.
Theres over 600 million search queries on Twitter each day.
A new member every second (says LinkedIn CEO).
100% of Fortune 500 Companies have executives using LinkedIn.
50% of LinkedIn's users are decision makers in their company.
Companies that have a business blog attract 55% more website visitors than non-blogging companies.
43% of U.S. companies will market via a blog by 2012
Companies that blog have more Twitter followers and Facebook fans.
Thats me with my husband and son . . . !
Paul Colligan, YouTube Expert! -Live Webcast-!
Tony Robbins Infomercial Shoot, Fiji!

Mari Smith, Facebook Guru !
(Blog World Interview)!
Ship It!!
Its all about taking ACTION.
Take Seths advice:

! Nail it to the wall.
Take Seths advice:

! Nail it to the wall. ! Identify it.
Take Seths advice:

! Nail it to the wall. ! Identify it. ! Defeat it.
Take Seths advice:

! Nail it to the wall. ! Identify it. ! Defeat it. ! Make something happen.
Facebook Strategy!
Youre only as good as your last post.
Facebook Strategy!
Whats your Profile Strategy for your business?
Facebook Strategy!
One surefire way to create engagement is with Friends Lists--they allow you to focus your communication.
Facebook Strategy!
Create a Friends List campaign.
Facebook Strategy!
Step #1: Take Inventory Are you using all of them as intended? Take inventory and delete the lists you dont use.
Facebook Strategy!
Step #1: Review your lists For business, 5-10 lists are manageable.
Friends Lists Campaign!

Step #2: Build Your Campaign Create a Google Doc and pre-plan how you will use each list. Document it to make it real!
Friends Lists Campaign: 2 Outcomes !

1.! Customize & Personalize Your Facebook Communication! 2.! Monitor The Posts of Your Core Lists!

Pull up your specic Friends List and monitor only their posts at one time. ! Great way to collect powerful intelligence!!

Answer these questions:
! ! ! !
Name of List Purpose of List How often will you post to the list? What is your core call to action?

Name of List: Social Media Examiner Fans

Purpose of List: Get to know more, offer value around social media content

Posting schedule: Once a week

Core call to action: Send them to valuable content links, including my own blog and YouTube videos (Tip: Even if its a soft CTA you still need one!)
Additional Facebook Resources!

3 Reasons Facebook Trumps Twitter for Business http://www.socialmediaexaminer.com/3-reasonsfacebook-trumps-twitter-for-business/ Facebook 101 for Business: Your Complete Guide http://www.socialmediaexaminer.com/ facebook-101-business-guide/
Get The Slides!

Go To:
www.bit.ly/SMSlides!
Online Video Marketing!

Making videos takes time and effort (2 things that are often hard to come by!)
YouTube Strategy!
Its tough to take that leap and start churning out videos.
YouTube Strategy!
Why is video so powerful? Rapid rapport building!
Build a Playlist Channel!

Step #1: Set Up Your Channel
Choose a channel name (keywords work here) ! Brand your channel Use keywords throughout your description and bio

Step #2: Start Creating Content: - Create playlists that incorporate other peoples videos -Think of titles of playlists that will catch the eye of your viewers and ideal audience members

Step #2: Start Creating Content: - Favorite great videos and make one a featured video (or do this with your own)

Step #2: Start Creating Content: - Send friend invites
Post a Bulletin to Friends and Subscribers!

-On your subscribers recent activity module (on the homepage)! -On your channel page in your recent activity module!

Step #2: Start Creating Content: - Leave THOUGHTFUL comments on other peoples channels in your niche
Additional YouTube Resources!

16 Tips for Successful Online Video Marketing http://www.socialmediaexaminer.com/16-tips-forsuccessful-online-video-marketing/ 5 Steps to Achieving Success With Video Marketing http://www.socialmediaexaminer.com/5-steps-toachieving-success-with-video-marketing/
YouTube Strategy: ! 7 Quick Content Ideas!

- Educate - Train - Teach

Answer your most frequently asked questions

Do a product review

Tell a story

Talk about your case studies and results
Debunk Myths!

Take your viewers behind the scenes
Business Blogging Strategy!

Biggest challenge: Getting more interested readers to see your blog.

Start a Blog Sharing Action Group
! Start with 10 core people in

your close network
! Agree to tweet and post

each others blogs regularly
! Use an automation tool to

make it really stick

Experiment with the Twitter Feed Tool
Additional Blogging Resources!

Twitter Feed http://twitterfeed.com Get More Exposure & Build Powerful JV Relationships With This Automated Twitter Strategy http://katiefreiling.com/automated-twitterstrategy/
Twitter Marketing Strategy!

More than 600 million searches PER DAY on Twitter.

Know what your customers are searching for--its their language that really counts.

Know what words your competitors are using--stay one step ahead of them.
Twitter Strategy: !
Kinaxis Keyword Campaign!
One keyword a month--created a lead generation campaign around that keyword. Included a white paper, blog posts, social media mentions, etc.
Source: Rob Birgfeld, SmartBlogs!

Twitter Strategy: !
Kinaxis Keyword Campaign!
The results? Kinaxis had a 270% increase in traffic to its domain and a 320% increase in leads generated online since kicking off the social campaign.
Source: Rob Birgfeld, SmartBlogs! www.LadiesWhoLaunch.com
Twitter Strategy: !
Social Keyword Campaign! #1: Choose one critical keyword each quarter
Twitter Strategy: !
Social Keyword Campaign! #2: Create a lead-generation strategy on that subject (white paper giveaway, mini-video series, report, etc.)
Twitter Strategy: !
Social Keyword Campaign! #3: To create a buzz and exposure, create blog posts related to that particular keyword and offer opportunities to download the giveaway
Twitter Strategy: !
Social Keyword Campaign! #4: To create even more buzz, include videos on YouTube and presentations on SlideShare focusing on the keyword of the quarter.
Additional Twitter Resources!

Twitter Search http://search.twitter.com/ Real Time Social Search http://www.48ers.com/ http://socialmention.com/
Social Marketing Strategy: Its All About The Experiences

To stand out in social media, you have to make that little extra effort others wont. What can you do to create value for your fans and get you even greater interaction and exposure? Whats your secret sauce? What do your clients praise you for? Use that as fuel.
Case Study: Expert Fridays via Social Media Examiner

Why Theyre Great
! Its a 3-way win: the fan, the expert and SME ! Extra content for blog posts, newsletters, etc. ! You can easily repeat the process.
Expert Friday Example with David Garland!
Case Study: Expert Fridays via Social Media Examiner Check SME out at: Website: www.SocialMediaExaminer.com Facebook: www.facebook.com/smexaminer
Case Study:
Twitterviews with Joel Carlson

Why Theyre Great
! Theyre unique, so they stand out. ! Two audiences converge, giving both parties
greater exposure.
! Sets Joel as the expert interviewer. Great

social proof and expert recognition.
Case Study:

Twitterview example with @priorfatgirl!
Case Study:
Case Study:

Check Joel out at: Website: www.joelsviews.com Twitter: www.twitter.com/JoelCarlson
Case Study:
MarieTV with Marie Forleo

Why Its Great
! You get to know Marie at an entirely intimate

level. Youre in her home and in her head.
! Topic focused: showcases her content, her

expertise and her skills
! Theyre fun and a bit edgy. They educate,

empower and entertain at the same time.
Case Study:
MarieTV Episode Topics!
Case Study:
Case Study:
Case Study:
MarieTV with Marie Forleo

Check Marie out at: Website: www.MarieForleo.com MarieTV: www.youtube.com/marieforleo
Take Action . . .
What will you create for your Signature Social Experience?
Get The Slides!

Go To:
www.bit.ly/SMSlides!
Remember: Ship It!
Its all about taking ACTION.
Take Seths advice:

! Nail it to the wall.
Take Seths advice:

! Nail it to the wall. ! Identify it.
Take Seths advice:

! Nail it to the wall. ! Identify it. ! Defeat it.
Take Seths advice:

! Nail it to the wall. ! Identify it. ! Defeat it. ! Make something happen.
Designed To Work For ! Your Unique Personality and Brand!

[social media on your terms!]!
5 Training Modules!
Social Media + Simple Strategy = Success & Sanity!
[the simple social media formula]!
Module One! [the facebook marketing formula]!
Engagement + You Time = More Money! [the facebook marketing formula]!
Module Two! [the online video formula]!
Personality + Subscribers = More Clients! [the online video formula]!
Module Three! [the business blogging formula]!
Content + Comments = Expert Status! [the business blogging formula]!
Module Four! [the twitter marketing formula]!
Broadcasts + @Replies = $$ Opportunities! [the twitter marketing formula]!
Module Five! [the linkedin marketing formula]!
Connections + Recommendations =! Higher $ Programs! [the linkedin marketing formula]!
Whats Included:
5-week video module training sessions
Whats Included:
Each module includes: - Multiple training videos in each module - Each recorded - Transcripts - Accompanying audio
[value-packed video training sessions]!
The 5 simple and effective strategies in each module to get real results
Model the best: real world examples
A comprehensive list of EXACTLY what you should do yourself and what to outsource
5 MUST do actions for each social network
Each video is recorded and transcribed
Members only Private Portal
One year full access
[kick-butt cheat sheets]!
5 MUST do actions for each social network
3 most COMMON MISTAKES most make on each network and how to avoid them
Answers to the 5 FAQs
Links to the hottest resources online for each network
Heres a taste of what youll learn:!
My easy system to generate hot testimonials and loads of social proof
The exact strategies we used to grow a Facebook page from zero to over 30,000 fans in about a year
The secret, no-fail technique to instantly connect with top influencers in your niche
Choose Your Payment Plan
Option 1: One-Time Payment of $497 Option 2: Two-Installment Plan of $264

30-DAY MONEY BACK GUARANTEE. ! If youre not 100% satised, send me an email anytime during the rst 30-days once we begin the program and I will refund your money. No questions asked!!
Be the rst to enroll:!
FREE 30-minute social media phone assessment for the first 5 people to enroll today!
To Sign Up, Go to:!
http://bit.ly/LWLSocialMedia!
Go to 'Today's Opportunity ! in your members area ! For the special offer!!

Connect with Amy!

Website: www.amyporterfield.com Facebook: www.facebook.com/amyporterfield Webinar Slides: www.bit.ly/SMSlides
Become an Expert Presenter!
-Available to Premium Members Only!"#$%&'"%('")'"*+',(-.%/+#'.#'/'&+(/0',/1'0"'#2+(/3'04(' ,"+3'/-"*0'1"*+'(52(+$#(6' 7"&'.%'0"'1"*+'787'/99"*%0'/%3':.#.0'04(';(<-(+'=(%(>0#' 2/&('0"'>??'"*0'04('/22?.9/$"%@' A"0'/'B+(<.*<';(<-(+C'7"&'"%'0"' ,,,@7/3.(#84"7/*%94@9"<'0"'D".%6'

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FBinfluence - Social Media Made Simple by Amy Porterfield

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Social Media Made Simple

5 No-Fail Advanced Strategies To Get You Real Results

Amy Porterfield Social Media Consultant and Trainer

Todays Expert Presenter

What Youll Learn: 5 Tested and Proven Social Media Strategies

What Youll Learn: Focused on ACTION (goal: get things moving!)

What Youll Learn: The Simple Social Media Formula

Facebook increased by 100 million new users (now 600+ million).

(Stats by Pingdom) www.LadiesWhoLaunch.com

20.7 million new Facebook users just in the U.S.

Each day 2 billion videos are watched on YouTube.

Every minute 35 hours of video are uploaded to YouTube.

Theres over 600 million search queries on Twitter each day.

A new member every second (says LinkedIn CEO).

100% of Fortune 500 Companies have executives using LinkedIn.

50% of LinkedIn's users are decision makers in their company.

43% of U.S. companies will market via a blog by 2012

Thats me with my husband and son . . . !

Paul Colligan, YouTube Expert! -Live Webcast-!

Tony Robbins Infomercial Shoot, Fiji!

Take Seths advice:

Take Seths advice:

Take Seths advice:

Take Seths advice:

Friends Lists Campaign!

Friends Lists Campaign: 2 Outcomes !

Friends Lists Campaign!

Friends Lists Campaign!

Friends Lists Campaign!

Friends Lists Campaign!

Friends Lists Campaign!

Friends Lists Campaign!

Additional Facebook Resources!

Get The Slides!

Online Video Marketing!

Build a Playlist Channel!

Build a Playlist Channel!

Build a Playlist Channel!

Build a Playlist Channel!

Post a Bulletin to Friends and Subscribers!

Post a Bulletin to Friends and Subscribers!

Post a Bulletin to Friends and Subscribers!

Build a Playlist Channel!

Build a Playlist Channel!

Build a Playlist Channel!

Additional YouTube Resources!

YouTube Strategy: ! 7 Quick Content Ideas!

YouTube Strategy: ! 7 Quick Content Ideas!

YouTube Strategy: ! 7 Quick Content Ideas!

YouTube Strategy: ! 7 Quick Content Ideas!

YouTube Strategy: ! 7 Quick Content Ideas!

YouTube Strategy: ! 7 Quick Content Ideas!

YouTube Strategy: ! 7 Quick Content Ideas!

Business Blogging Strategy!

Business Blogging Strategy!

! Start with 10 core people in

! Agree to tweet and post

! Use an automation tool to

Business Blogging Strategy!

Business Blogging Strategy!

Business Blogging Strategy!

Business Blogging Strategy!

Business Blogging Strategy!

Business Blogging Strategy!