Starting a new business of children fashion clothes

"If you don't drive your business, you will be driven out of business." (B.C. Forbes)

It is well said the A good product design begins with a good marketing research. But it does much, much more than just gathers facts about market demographics and consumer buying patterns. We have selected the Gulberg Lahores liberty market for opening a upscale shop for children retail clothing for newborns through 10 years olds children.

RESEARH METHODS
Information that is needed before making decision:
Before starting a new business, we should analyze that what is estimated demand of our product in that particular area which have we chosen. If we want to know that how many people will buy our clothes for their children then the marketing intelligence will no more effective to estimate all these information. We need marketing research at this stage. Marketing research has following steps as shown in principles of marketing by Philip Kotler.

1: Defining a problem and research objectives:There are three types of research objective 1. Exploratory research 2. Descriptive research 3. Casual research And we will apply descriptive research to define market potential and attitude of consumers.

2: Developing a research plan:To meet the managers information needs, the research plan can call for gathering secondary data or primary and may be both.

Gathering primary data

Primary data collection has three approaches 1. Observation 2. Survey 3. Experiment We select observation and survey to analyze the demand of people about our product and consumer point of view as well as marketers point of view.
Observation:

We can observe the following aspects by these elements on different functions and festivals by getting opinions of the people Income level Mental level Social behavior Buying attitude of people Children average age Society status Culture Economic situation

 Competitor analysis Discussion Discussion with extensive Family members about their likes and dislikes
Survey:

We can make questionnaire and distribute to people in that area and so that we can take feedback of people either they will buy our product or not.

Gathering secondary data

It Provide a good starting point for research and help to define research points we can get information from other factors

Associations Local media Chambers of commerce And government agencies provide special help to new business Web resources (www.census.gov) and (www.bea.gov) And very little cost in the search engine and research marketing consultancy online

We can visit following store if we need further information and can observe how they manage Enem store liberty 32 Commercial Zone, Liberty Market Gulberg III, Lahore, Pakistan. Tel: 042-3 5758001

Mother care
10-11-12, Mezzanine, Siddiq Trade Center, 72, Main Boulevard, Main Gulberg, jail road Lahore Tel: (0)42 5781674