Vous êtes sur la page 1sur 3

MARKET DESCRIPTION: As on 2012, there are 1011 fitness clubs in India with total membership of 0.23 million members.

(Source: as per the statistics of The IHRSA Asia Pacific Market Report, 2012) Indian fitness industry is a hugely under penetrated market compared to several developed and developing countries in the world. MARKET FACTS: India has a population of around 1.2 billion which is growing at a rate of about 1.7%. A global industry report suggests that in general, more people between the ages of 18-54 exercise. However, in India age group 20-44 can be mainly identified as prime market for fitness clubs. The proportion of people in the age group of 20-44 is projected to go up from 37% in 2012 to 39% in 2012 and 40% in 2016. This is an addition of approximately another 4.6cr and 4.2cr in terms of population between 2006-11 and 2011-16 respectively. To put things in perspective, even if assume a modest 1% of this eligible population enroll into fitness clubs, the potential addition to fitness market could be approximately 0.23mn and 0.42mn respectively, which is very significant compared to the total current membership of about .46mn in the fitness industry.

MARKET DEMAND: Health care club market in India is getting more and more demanding with the passage of time. Following are the common demands that have arise in recent past. 1. Customization: People who already have membership or those who are willing to have one, are interested in subscribing to a customized health care plan according to their requirements or as per the recommendation of medical expert. 2. Ease of Service: People are looking for exercises that are easy to adopt and are performed by expert trainers. 3. Effectiveness of Exercise: Members are very demanding over results of the exercises which they are performing. An expert trainer can be helpful in setting a proper exercise plan for the members so they can work out accordingly. MARKET TRENDS: Health care club industry has been changing its trends very quickly. Last five years have seen major changes in trends such as following: 1. Individual usage of fitness and health care training equipment has increased. 2. Body work out and exercise has become a daily life routine of many Americans in the last decade. 3. Fitness memberships are increasingly getting popular in office environment of USA. Companies are including health memberships as part of employee remuneration package. VALUE PROPOSITION:

State of the art facility with latest equipment from quality manufacturers 1. Low cost with monthly, quarterly and annual subscription plans. Starting from rs.400 for basic body workout exercises. 2. Personal qualified trainers to help our members achieving results without wasting much time.

Low cost subscription

State of the art health care facility


Personal trainer