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CR315 E-Business Strategies and Applications

Chapter 5 Review

:Chapter 5 Strategy Formulation Customer Interface Review Questions


I. State True or False
__ 1. __ 2. __ 3. __ 4. __ 5. __ 6. __ 7. __ 8. __ 9. __ 10. __ 11. __ 12. __ 13. __ 14. __ 15. __ 16. __ 17. __ 18. __ 19. __ 20. __ 21. __ 22. __ 23. __ 24. __ 25. __ 26. __ 27. __ 28. __ 29. __ 30. __ 31. __ 32. __ 33. Customer interface is the virtual representation of a firm's chosen value proposition. Term fit in customer interface referees to how each of 7Cs supports the business models. Consistent reinforcement refers to the degree of consistency between the 7Cs. Context is either aesthetics or functional look-and-feel \ Speed is measured by the time needed to display a page on a users screen. Function refers to the organization and accessibility of information. Section Breakdown is the way the site is organized into subcomponents. Linking Structure enables users to move easily between sections Navigation Tools facilitate how the user moves through the site. Reliability is measured by how often a site experiences downtime. Platform Independence is measured by how well the website can run on multiple platforms, including old versions of Web browsers. Media Accessibility the ability of a site to download to various media platforms. Aesthetics refers to the visual characteristics of a site Aesthetics depends on Color scheme and visual themes. Color scheme refers to the colors used throughout the site. Visual Themes help to tell the story portrayed across the site Context Classifications are only functionally or aesthetics dominant. Content of a website refers to all the digital information on the site. Evaluating content may be offering mix, appeal mix or multimedia mix. Timeliness mix content is characterized by time-sensitive data and information. Current content is highly time-sensitive information with short shelf life. Reference content is less time-sensitive information with long shelf life. Content classification in web-sites is product, information and service dominant. Product dominant web site content may be superstore, specialty store or category killer. Product dominant web-sites include sites that primarily sell physical goods. Superstore web-site is one-stop shop that offers a wide range of goods in multiple product categories. Category killer web-site is a site with comprehensive selection of products and services but only within a specific category. Specialty store web-site offers exceptional quality and exclusivity in single or multiple categories of products. Information dominant web site includes those that focus heavily on information. Service dominant web site includes those that focus on the services offered and often for a fee. The more evolved the community the more likely it has cohesion, Effectiveness, help, relationships, language and self-regulation. Cohesion- the community develops a group identity Effectiveness- the group has impact on members lives

CR315 E-Business Strategies and Applications

Chapter 5 Review

__ 34. Help in service dominant as members feel comfortable asking for and receiving help from other members. __ 35. Relationships are interaction between individuals that leads to friendships. __ 36. Members develop a specialized language and/or abbreviations with unique meaning within the community. __ 37. Self-regulation is the group sets rules for its own interaction and develops a system for policing itself.

CR315 E-Business Strategies and Applications Context Content Community Customization Communication the site Connection Commerce

Chapter 5 Review

Sites layout and design Sites capabilities to enable commercial transactions Degree site is linked to other sites Ways sites enable site-to-user communication or two-way communication Sites ability to self-tailor to different users or to allow users to personalize The ways sites enable user-to-user communication Text, pictures, sound, and video that webpages contain