ADVERTISERS

Government College of Management Sciences Mandian Abbottabad

Submitted By: Muhammad Imran Hussain Subject: Advertising Source: Title: CRITIQUE ADS Publication: Allied Bank & Meezan Bank Date: August-14-2011 Ads From The Daily Jung Submitted To: Sir Mudassar Mir

CRITIQUE ADVERTISEMENTS
1. Bad Ad (Business Ad ) Analysis :

Allied Bank Limited was the first bank to be established in Pakistan. It started out in Lahore by the name Australasia Bank before independence in 1942; was renamed Allied Bank of Pakistan Limited in 1974 and then Allied Bank Limited in 2005.The Bank also has the largest network of over 800 online branches in Pakistan and offers various technology-based products and services to its diverse clientele. This ad of Allied bank intended for public customers(individuals and business sector)That ad was published in " The Daily Jung Rawalpindi ".on 14th August 2011 & got sucess by reaching message to the intended customers for limited time duration. Contant : Central Point of the ad is " Make yourself as a green flag" by celebrating the independence day.like a family for customers " Supported claims That ad was published on Independence day of the country by asking lets make pakista and delivering message to public that Make yourself as a green flag.Here in the flag green colour is for peace,security and prosperity these factors influence public for investment.Here Ad shows a lot of people including boys,girls and childrens looking happy nd celebrat the independence day.That ad only target the emotions area of pakistani patriosts. People could be offend that no information are available about allied and its hidden message and hidden meanings may be creat confusions.it just target the pakistan patriosts. Placement : That ad was placed in the first page of the newspaper in The Daily Jung.In the surrounding of that ad a ad of its competitors financial institution (Ad of Meezan Bank) was placed comparitively. I observed that ad was placed at right nd appropriate time period and place but cant leave clear message for long term business growth. Effect : Results of that ad was positive but not for a long time period because infact Allied Management planned it for a short time period.It deliverss a silent message that people can feel happy by make themself in peace,prosperity and secure as a part of Allied. Recommendations : They should mention short information about Allied as well wish Ramadan along with Independence day and try to design special products or provide special services or discount in specific events for enhancing business growth Reference :

http://e.jang.com.pk/08-14-2011/pindi/page1.asp 2. Excellent Ad (Business Ad ) Analysis : Meezan Bank Limited, a publicly listed company, is the first and largest Islamic Bank in Pakistan and one of the fastest growing banks in the history of the banking sector of the Country.Meezan Bank bears the critical responsibility of leading the way forward in establishing a stable and dynamic Islamic banking system replete with dynamic and cutting-edge products and services. This ad of Meezan bank intended for public customers(individuals and business sector)That ad was published in" The Daily Jung Rawalpindi ".on 14th August 2011 & got sucess by reaching message to the intended customers. Contant : Central Point of the ad is " come and got freedom from interest " by opening accounts in local and foreign currencies for individuals as well business sector ". Supported claims That ad was published on Independence day of the country and also asking that public can get freedom from interest on the another hand publication was made in the holy month of muslims Ramadan.Both these factors influence public for investment.Specially it target the minds of those people who think that all the system world is based on interest and have no interest free option for investment or savings. Here specially Open cage presented emotionally and hit the minds who are compell by the world interest based system they can get freedom by starting partnership with it.That ad not only target the local & International(Muslims) bt also minorities and foreigners by offering services in current and saving accounts in local as well foreign currency because Meezan celebrate the month of FREEDOM FROM INTEREST.Ad describes information about the network of meezan in the country by telling services are available in 63 cities and 230 branches.It also informs about the Universal Access Number and Website for verification purpose. Very Few People could be offend that how earnings of muslims and non muslims can invest at same portfolio.and how sources of earnings can be defined as right or wrong way. Placement : That ad was placed in the first page of the newspaper in The Daily Jung.In the surrounding of that ad a ad of its competitors financial institution (Ad of Allied Bank) was placed comparitively. I observed that ad was placed at right nd appropriate time period and place.

Effect : Results of that ad was positive because infact Meezan planned it for a long time period optimisticly .It provides option for those who think that all the system of world is based on interest and have no interest free option for investment or savings.Growth of meezan describes a large no of customers coming by switching their accounts from another institutions. Recommendations : In my point of view they should avoid from mention different currencies. Reference : http://e.jang.com.pk/08-14-2011/pindi/page1.asp