Organization Group Name Submitted To INTRODUCTION The CocaCola Company

Coca cola ASim Umer Ashar shakeel

is one of the largestmanufacturers, distributors and marketers of nonalcoholic beverages CocaCola was invented in 1886 The CocaCola Company offers nearly 400 brandsin over 312 countries HISTORY Coca-Cola syrup was created bypharmacist

Dr. John Styth Pemberton on May 8, 1886 It was sold for five cents a glass at thelargest drug store in Atlanta,Jacob's Pharmacy .

In 1891 , G. Candler, an Atlanta businessman,purchased the rights to the product and formed thecorporation "The Coca-Cola Company."

ORIGINS

1886 : Atlanta pharmacist John Pemberton inventsthe Coca-Cola formula.

1891 : Atlanta businessman Asa G. Chandler buys the company for $2,300.

1915

: The distinctly shaped Coca-Cola bottle was introduced.

1919 : Coca-Cola was sold to a group of investors for $25 million. 1923: Robert W. Woodruff becomesCompanys President. 1961: Sprite was introduced. 1963: Company introduces diet cola. 1981:Roberto Goizueta becomesCEO of Coca Cola 1982: Diet Coke was introduced.

1985 : New Coke replaces original CocaColaformula 1988: Coca-Cola opens a plant in the SovietUnion (now Russia). 2000: Mr.Doug Daft becomes CEO. 2001: Diet Lemon Coke is introduced. 2002: Company launches Vanilla Coke. 2004: Coca-Cola C2. 2005 : Coca-Cola Zero 2006: Coca-Cola Black Cherry Vanilla (2006)

2006: Diet Coca-Cola Black Cherry Vanilla (2006) 2007:Diet Coke Plus (2007) 2007: Coca-Cola Orange (2007) When COCA COLA came inPakistan? In 1950s Coca cola started its operations in Pakistan In 1996, the coca cola itself took over business operations inPakistan & setup its 1stproduction plant in Karachi. Now there are 6 production units and11 distribution units working in Pakistan

providing employment tomore than 6000 people. Hierarchy

Managing Director Chief operating Officer(sales)Director OperationsDirector Operations Quality Control ManagerSale And Marketing Manager HR Manager Distribution and logisticsManager AccountsManager ProductionManager Regional Sales Manager AssistantManager ExecutiveManager Senior Officer Senior Officer Sales Manager Marketing Development Officer Sales and Marketing Officer Driver

DEPARTMENTS OF COCA COLA

Every organization is made up of different departments, each of these departments help Coca Cola achieve their objectives. As Coca Cola is a large multinational company, the amounts of departments are huge. Each country has their own Head Office and departments. Coca Cola is geographically split into five geographic operating segments, also known as strategic business units (SBU's). The six SBU's are North America, Africa, Asia, Europe, Middle East and finally Latin America. If all departments perform in the correct way then that will continue the success of Coca Cola. There are 6 functional departments within Coca Cola, these are: Marketing Finance Packaging Sales Research and development Administration
Strategic

MARKETING DEPARTMENT
The Coca Cola marketing department develops core strategies for company brands to ensure that all communication is consistent in every market. With this cohesive effort, the CocaCola system maximizes its resources for market leadership and profitable growth. The marketing departments are responsible for marketing the products and advertising the products and promoting the products. If all these departments perform their duty firmly then the objectives of The Coca-Cola Company will meets.

FINANCE DEPARTMENT
The finance department of the Coca Cola Company is responsible for financial record keeping. This involves keeping records of money received and paid out. The financial records will be used to produce the annual reports for the shareholders so that they can see the company performance. The Finance department is also responsible for the management accounts of the business like marketing etc. The Coca-Cola Company finance department is also responsible for making budget of the company and for each department like marketing department or research and development department. They will also be involved in the planning process like taking over or any major decision.

PACKAGING DEPARTMENT
The packaging department of Coca-Cola Company is responsible for the packaging of the products. They have to make the packaging attractive so that that product meets the eyes of the consumers. Bringing new products package is their responsibility. It works with the companies bottling partners to produce an attractive combination.

SALES DEPARTMENT
The sales department of the Coca Cola Company is to coordinate the selling program. They also have to make the distribution methods, etc. Also, decide how much to sell and howmuch to store in the warehouse and to choose the transporting method which is the most cost

efficient and the quickest way.

RESEARCH AND DEVELOPMENT DEPARTMENT

This department has their budget given by the finance department and their responsibility is to investigate new products. They work closely with marketing by looking at marketing research findings. They have to bring new products in the market for the change because the consumer cannot stick with the same old products. If necessary then they also have to improve the quality of the products. The Coca-Cola Company research department has done a lot of research and recently they have launched many new products like Diet coke with lemon, Fanta Tropical, Minute maids, Fanta raspberry, Fanta blue berry etc.

ADMINISTRATION DEPARTMENT
This department is essential for keeping the business going. They act as a help support of the company, it is not the central purpose the business but every business organization would need this department. Most businesses rely on administration to be organized. They deal with enquiries, give messages produce documents and give information to any customer. The complaints that this department will get would be transferred to the research and development department to make the product better or fix the problem that the consumer is having. These departments are the most important department of The Coca-Cola Company because they helps the company to meets the objectives of The Coca-Cola Company i.e. surviving, customer satisfaction and make more profits. As I said that the help desk department satisfies the customer by providing the information they needs and taking the complaints and passing to the research and development departments who improves the products.

MARKET POSITION OF COCA COLA IN PAKISTAN

On global level Coca-Cola is the most popular brand and market leader controlling 60% of market share. In Pakistan Coca Cola is the market follower but still in a very strong and stable position holding 36% of the local market with a growing and increasing market share every year.

BRANDS OF COCA COLA

Coca-Cola Zero has been one of the most successful product launch hes in Coca Colas history. In 2007, Coca Colas sold nearly 450 million cases globally. Put into perspective, that's roughly the same size as Coca Colas total business in the Philippines, one of our top 15 markets. As of September 2008, Coca-Cola Zero is available in more than 100 countries.

ENERGY DRI NKS

For those with a high-intensity approach to life, Coca Colas brands of Energy Drinks contain ingredients such as ginseng extract, guarana extract, caffeine and B vitamins.

JUICES/JUICE DRINKS
We bring innovation to the goodness of juice in

Coca Colas more than 20 juice and juice drink brands, offering both adults and children nutritious, refreshing and flavorful beverages.

SOFT DRINKS
Coca Colas dozens of soft drink brands provide flavor and refreshment in a variety of choices. From the original Coca-Cola to most recent introductions, soft drinks from The Coca-Cola Company are both icons and innovators in the beverage industry.

SPORTS DRINKS
Carbohydrates, fluids, and electrolytes team together in Coca Colas Sports Drinks, providing rapid hydration and terrific taste for fitnessseekers at any level

TEA AND COFFEE

Bottled and canned teas and coffees provide consumers' favorite drinks in convenient take-anywhere packaging, satisfying both traditional tea drinkers and today's growing coffee culture.

WATER
Smooth and essential, our Waters and Water Beverages offer hydration in its purest form.

OTHER DRINKS
So much more than soft drinks. Coca Colas brands also include milk products, soup, and more so you can choose a Coca Cola Company product anytime, anywhere for nutrition, refreshment or other needs.
Strategic