Aaron

S k ippe r

Brief 02

Pa ge 01
D&AD O pen Br ief 2 Ma ke You r Ma rk
Already planned your dream career? Well, make it happen. Make your mark as you enter the industry; we want to see what youve got, and how you intend to use it. There are a lot of graduates out there, how are you going to stand out from the crowd?

O U GD 303

Aaron

S k ippe r

Brief 02

Pa ge 02
D&AD Ana logu e Web s ite
A response which highlighted a personal love for contradictionthis particular example, being that of analogue and digital. The html and css from my website, has printed in a truly analogue fashion. Challenging the standardised notion of a digital portfolio, in order to grab the attention of designers, which I aspire to be associated with.

Des ign Specific ati o ns

B Format 130 198mm 24pp GF Smith Colorplan 175/175/135gsm Candy Pink, Natural, Pistachio

Coverscreen printed with gold pigment Inside pagescopper plate printed Additional formatletterpress printed Bindinghand sewn

Typeface usesAstin Bold, Albertus Regular, Baskerville Regular

O U GD 303

Aaron

S k ippe r

Brief 02

Pa g e 03
D&AD Pr int in g & Pro du ctio n
As previously highlighted, this project revolves almost entirely around the analogue production of the book. Copper plates were acid etched, were hand inked and printed from on a Colombian Press. The additional format was hand set and printed on a proofing press at The Print Project. This whole process took and estimated ninety hours.

Print Specific ati o ns

297 210 0.95 mm copper plates acid etched for 4 hours 14pt Baskerville lead type

O U GD 303

Aaron

S k ippe r

Brief 02

Pa g e 04
D&AD Ad dit iona l Po sters
This brief was unsuccessfully entered into D&AD, at a concept stage before production took place. No doubt, reducing any chance of success. However the notion of the contact with industry has been carried through. Any professional that has responded positively will be presented with a poster to in person.

Des ign Specific ati o ns

275 390mm Single sided GF Smith Colorplan 175gsm Candy Pink

Printingsilk screen with gold pigment and black ink Typefaces usedAstin Bold, Albertus Regular, Baskerville Regular

O U GD 303

Aaron

S k ippe r

Brief 02

Pa ge
Dear Aaron

Hi Aaron, Thank you for sending your website in the post. The project is really great and the online version is very nice too. Would you like to come by for a studio visit at some point?

Dear Aaron, Thank you for your curious booklet Analogue Website. For me, as an old designer, still with one leg in the pre-computer period, it is beautiful abacadabra.

05
Fraser D&AD

Just to say thank you for you analogue website publication that you sent me it was very kind of you. I hope all is going well with you in Leeds. Do get in touch when you move to London and we can go through your work. With best wishes

Were not looking to employ anyone and are having no interns over the summer (simply because we want some quiet time after a busy year of teaching). But let us know if youre in London and want to drop by for a chat. Robert

From the colophon I learn that you made it with letterpress; truly digital subject in analogue form. I appreciate it very much. With best wishes, Wim Crouwel

Ma iling & Re spo n ses

As an integral part of the brief was to make contact with industry, its level of success can be measured by its responses. Six copies of the Analogue Website were sent out, provoking

three responses from Fraser Muggeridge (Fraser Muggeridge Studio), Robert Sollis (Europa) and Wim Crouwel.

O U GD 303