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Kedai Rakyat 1 Malaysia is a shop operating on a mini market format, which provides various basic necessities at low prices.

This initiative was inspired by our beloved Prime Minister YAB Dato Sri Najib Tun Razak on his concerns for the low income citizens located in the urban areas. This is also in line with the slogan Rakyat Didahulukan which has been mooted by YAB Prime Minister himself. The existence of Kedai Rakyat 1 Malaysia will also act as the medium for the Government to control prices and lessens the monopolization of products which has long been dominated by the multinational manufacturers. As such, the multinational companies will be constrained from imposing price hikes without due justification. Kedai Rakyat 1 Malaysia will serve the same consumer segment as hypermarkets do, but with emphasis on consumers with basic essential needs. Unlike other regular grocery shops, most of the items sold at Kedai Rakyat 1 Malaysia such as rice, cooking oil, milk powder and diapers are packed with the logo of Kedai Rakyat 1 Malaysia. Currently, the assortments totals almost 250 Kedai Rakyat 1 Malaysia grocery items and the list will increase over time. Additionally, most of the items are packaged in smaller pack size to ensure the low income consumers can still buy according to their needs and within their means. Amongst the smaller pack sizes for example are 1kg rice, 100gm curry powder, baby diapers, etc. Kedai Rakyat 1 Malaysia will give emphasis on products manufactured by Small and Medium Entrepreneurs, hence acting as a platform for the governments continuous support to increase, enhance and expand SMEs products manufacturing capacity as well as sales.

The first Kedai Rakyat 1 Malaysia is located at Kelana Jaya LRT station, operating from 7am till 11pm.

MYDIN as the operator of Kedai Rakyat 1 Malaysia provides assistance in fit-out works, equipments and racking installation, supply chain management, IT support for Point of Sales (POS) system, retail and technical expertise as well as training. It took one month for MYDIN to complete the first Kedai Rakyat 1 Malaysia located at Kelana Jaya LRT. The activities pertaining to the above are part of MYDINs Corporate Social Responsibility for the local neighbourhood. In the end, what matters for us is this collaboration project between the Government and MYDIN will benefit and reduce the burden of the Malaysian citizen, particularly the urban low-income earners.

Kedai Rakyat 1 Malaysia


Have you ever heard of kedai rakyat 1 Malaysia? It may sound weird at first, but once I tell you all about it, you will understand and appreciate our Malaysian government. The 1 Malaysia concept was initiated by Dato Sri Mohd Najib Bin Tun Hj Abd Razak. He is our current Prime Minister, as of 2011. 1 Malaysias aim is to unite all of us. The 1 Malaysia logo is a number 1, with the Jalur Gemilang as its background. The number 1 signifies the unity of our country. What makes Malaysia so unique and envied upon is our diversity and our ability to live together in prosperity. Kedai rakyat 1 Malaysia is also inspired by our Prime Minister. It is a brilliant idea as it provides the lower income community to obtain their basic necessities at low prices. Due to the increasing cost of living in the modern day, this mini market is perfect for the low income citizens. As our country is heading forth toward modernization, our government still care deeply of our citizens needs. I quote our Prime Minister, 1 Malaysias goal is to preserve and enhance this unity in diversity which has always been our strength and remains our best hope for the future. This quote further highlights our Prime Ministers noble intentions in bringing different race, culture and religion together by helping the least fortunate. United we stand, divided we fall. As the kedai rakyat 1 Malaysia provides various necessities at affordable prices, it mainly only provides needs such as cooking oil, rice, flour, milk powder and diapers. All of these are packed with the kedai rakyat 1 Malaysia logo. Uniquely, all these products are also packaged in smaller pack size so that citizens without a family to feed, can buy these small packets to feed himself at an affordable prize. Though the prices are as if your on a mega sale, the quality of the products is assured. These products are mainly manufactured by local small and medium entrepreneurs and Mydin.

Kedai Rakyat 1 Malaysia | Privilege for All


The first kedai rakyat 1 Malaysia is in Kelana Jaya LRT Station. Do drop by if you need. On the other hand, if you are well off, dont exploit the shop. There is no judging in whether you are poor or rich here, but exploiting this privilege will deprive the poor. Find it in yourself to give the lower income citizens a chance to feed the hungry mouths of their family and help yourself be a better person. For more info on this, do check out the 1 Malaysia facebook page or the official website, http://www.kedairakyat1malaysia.com.my/. Do support our government in their efforts to help us and always be grateful for their brilliant idea of kedai rakyat 1 Malaysia.

Tuesday, 29 November 2011 15:30

My Experience at Kedai Rakyat 1Malaysia


by Haider Yutim

Its like a brand new way of campaigning. Getting closer to rakyat and showing that you know their predicaments especially the rising cost of living. Say hello to the newfound bliss of shopping in Kedai 1Malaysia (KR1M). KR1M is part of the 1Malaysia initiative, initiated by the government and Prime Minister Datuk Seri Najib Razak in line with the 1Malaysia slogan of Rakyat Didahulukan. The shop operates in a mini market format, providing various basic necessities at low prices. This initiative was inspired by Najib who is concerned about the low income citizens locat ed in urban areas. I recently had a chance to shop at KR1M as well as the Restoran Ukhwah 1Malaysia after catching wind of the hype from various media. It was a case of emergency actually. I needed to buy some necessities and end ended up walking into what I thought was the old Guardian pharmacy. It turned out to be a spacious outlet with and array of generic brand groceries displayed neatly. My first thought? It reminded me of a scene of a movie where a guy is being lifted up to some bright and shiny place. The shop was blaringly white with white wall with a splash of red. It is kind of convenient for late shoppers as the location of the shop would help shoppers to beat the traffic. With signature color of Jalur Gemilang being chosen as the interior and exterior paint, you cant miss this shop.

Shop Till You Drop!


Seriously! I am not exaggerating. You might have one single item to purchase but you will end up carrying a cartload of goods. Why? Not because Malaysians are serious shoppers. It is because the pricings are attractive. And Malaysians do love and support cheaper groceries. I would say KR1Ms forte is its generic, consumable food brands that have been rebranded with 1 Malaysia label. So you will get 1Malaysia bread, 1Malaysia condense d milk, 1Malaysia soap, 1Malaysia minced meat, 1Malaysia detergent powder you name it and for sure Kedai 1Malaysia have it. The shops offer as high as 33 percent in terms of savings based on normal retail prices of popular brands. Well, this is truly 1Malaysia since it give emphasis on products manufactured by small and medium entrepreneurs (SMEs), hence acting as a platform for the governments continuous support to increase, enhance and expand SMEs products manufacturing capacity as well as

sales.

Controversies
Whenever a new initiative is launched by the Barisan Nasional (BN) government, it will surely be linked to some controversies of sort. This is usually created or highlighted by none other than the Opposition and KR1M have not been able to escape from it.

Recently, Democratic Action Party's (DAP) national publicity chief Tony Pua claimed that the childrens milk powder in KR1M contains over eight times the legal limit of Vitamin A which may be harmful to children. However, Health Minister Datuk Seri Liow Tiong Lai later refuted the claim saying that the milk does not exceed the maximum level of vitamin A and it is safe to consume. Besides the milk, Pua also highlighted the oyster sauce sold in KR1M did not contain oyster extracts but only oyster flavoring and preservatives and that the sauce contained less protein than required. Due to this, the Health Minister confirmed this allegation and ordered the KR1M to take it off the shelves as it showed it was below the standards under the Food Regulations Act.

Other than this, the opposition also claimed that the products in KR1M are of low quality and actually more expensive than those in hypermarkets. However, despite all these allegations and controversies, I still find KR1M a good place to sho p as the store is simply convenient, comfortable, affordable, and has a friendly and welcoming environment.

Restoran Ukhwah 1Malaysia


Okay, enough with KR1M, let's look at another 1Malaysia branding shop the Restoran Ukhwah 1Malaysia. Despite its long name, so far I have never been to a place where you can get a roti canai and teh tarik for just RM1! And the roti canai actually tasted great... the texture is soft and flaky, just the way I like it. People are really receptive of this initiative as the restaurant is filled with hungry customers and I had to line up to get my breakfast. Besides roti canai the shop also sells nasi lemak, mee goring as well as other local delicacies. From my firsthand experience, I would say it's an economical choice f or everyone especially those who are on a tight budget.

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