Académique Documents
Professionnel Documents
Culture Documents
This initiative was inspired by our beloved Prime Minister YAB Dato Sri Najib Tun Razak on his concerns for the low income citizens located in the urban areas. This is also in line with the slogan Rakyat Didahulukan which has been mooted by YAB Prime Minister himself. The existence of Kedai Rakyat 1 Malaysia will also act as the medium for the Government to control prices and lessens the monopolization of products which has long been dominated by the multinational manufacturers. As such, the multinational companies will be constrained from imposing price hikes without due justification. Kedai Rakyat 1 Malaysia will serve the same consumer segment as hypermarkets do, but with emphasis on consumers with basic essential needs. Unlike other regular grocery shops, most of the items sold at Kedai Rakyat 1 Malaysia such as rice, cooking oil, milk powder and diapers are packed with the logo of Kedai Rakyat 1 Malaysia. Currently, the assortments totals almost 250 Kedai Rakyat 1 Malaysia grocery items and the list will increase over time. Additionally, most of the items are packaged in smaller pack size to ensure the low income consumers can still buy according to their needs and within their means. Amongst the smaller pack sizes for example are 1kg rice, 100gm curry powder, baby diapers, etc. Kedai Rakyat 1 Malaysia will give emphasis on products manufactured by Small and Medium Entrepreneurs, hence acting as a platform for the governments continuous support to increase, enhance and expand SMEs products manufacturing capacity as well as sales.
The first Kedai Rakyat 1 Malaysia is located at Kelana Jaya LRT station, operating from 7am till 11pm.
MYDIN as the operator of Kedai Rakyat 1 Malaysia provides assistance in fit-out works, equipments and racking installation, supply chain management, IT support for Point of Sales (POS) system, retail and technical expertise as well as training. It took one month for MYDIN to complete the first Kedai Rakyat 1 Malaysia located at Kelana Jaya LRT. The activities pertaining to the above are part of MYDINs Corporate Social Responsibility for the local neighbourhood. In the end, what matters for us is this collaboration project between the Government and MYDIN will benefit and reduce the burden of the Malaysian citizen, particularly the urban low-income earners.
Its like a brand new way of campaigning. Getting closer to rakyat and showing that you know their predicaments especially the rising cost of living. Say hello to the newfound bliss of shopping in Kedai 1Malaysia (KR1M). KR1M is part of the 1Malaysia initiative, initiated by the government and Prime Minister Datuk Seri Najib Razak in line with the 1Malaysia slogan of Rakyat Didahulukan. The shop operates in a mini market format, providing various basic necessities at low prices. This initiative was inspired by Najib who is concerned about the low income citizens locat ed in urban areas. I recently had a chance to shop at KR1M as well as the Restoran Ukhwah 1Malaysia after catching wind of the hype from various media. It was a case of emergency actually. I needed to buy some necessities and end ended up walking into what I thought was the old Guardian pharmacy. It turned out to be a spacious outlet with and array of generic brand groceries displayed neatly. My first thought? It reminded me of a scene of a movie where a guy is being lifted up to some bright and shiny place. The shop was blaringly white with white wall with a splash of red. It is kind of convenient for late shoppers as the location of the shop would help shoppers to beat the traffic. With signature color of Jalur Gemilang being chosen as the interior and exterior paint, you cant miss this shop.
sales.
Controversies
Whenever a new initiative is launched by the Barisan Nasional (BN) government, it will surely be linked to some controversies of sort. This is usually created or highlighted by none other than the Opposition and KR1M have not been able to escape from it.
Recently, Democratic Action Party's (DAP) national publicity chief Tony Pua claimed that the childrens milk powder in KR1M contains over eight times the legal limit of Vitamin A which may be harmful to children. However, Health Minister Datuk Seri Liow Tiong Lai later refuted the claim saying that the milk does not exceed the maximum level of vitamin A and it is safe to consume. Besides the milk, Pua also highlighted the oyster sauce sold in KR1M did not contain oyster extracts but only oyster flavoring and preservatives and that the sauce contained less protein than required. Due to this, the Health Minister confirmed this allegation and ordered the KR1M to take it off the shelves as it showed it was below the standards under the Food Regulations Act.
Other than this, the opposition also claimed that the products in KR1M are of low quality and actually more expensive than those in hypermarkets. However, despite all these allegations and controversies, I still find KR1M a good place to sho p as the store is simply convenient, comfortable, affordable, and has a friendly and welcoming environment.