Mercy Corps Start-Up Kashmir Business Plan Competition

APPLICATION FORM
All Submissions due by 4pm on May 31, 2012
The Start-Up Kashmir Business Plan Competition is a part of the Start-Up Kashmir Youth Entrepreneur Development (SKYE) Project that aims to boost youth start-up entrepreneurship in the Kashmir Valley. The Business Plan Competition provides youth1 (aged 18-30 years old) interested in entrepreneurship with an opportunity to develop and share their business ideas in the form of a business plan, receive training and support and an opportunity to compete and gain useful experience needed to translate a business idea into action to start their own business. The Process: 1. Fill out this application form and upload to (www.startupkashmir.com) or submit back a completed business plan at one of the 15 collection centres. ALL SUBMISSIONS ARE DUE BY 4pm on 31 MAY, 2012. 2. All applications will then be reviewed and 400 youth will be shortlisted on the basis of objective scoring criteria. Mercy Corps will notify you within 2 weeks of the deadline, if your plan has been accepted/not accepted through phone and email. 3. The 400 shortlisted youth with viable business plans will participate in a one day Boot Camp to received training on business planning and presentation in early July 2012. The shortlisted youth will have a chance to receive live feedback on their business plans and tips on strengthening their ideas. 4. All 400 contestants will then have a chance to improve and re-work their business plans. 5. Re-submission of revised completed business plans in July 2012. 6. Live events & presentation of business plans by 400 contestants in front of an expert panel of judges and a live audience in July-August 2012. 7. Selection of 200 winners with the most viable and profitable business plans. 8. Training & business startup support to 200 winners by Mercy Corps, its Start-up Kashmir Network of successful entrpreneurs and JKEDI.
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The Start-Up Kashmir Business Plan Competition is open to all interested youth between the ages of 18 to 30 years who are Jammu & Kashmir State Subjects and residents of the 10 Districts of the Kashmir Valley.

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NOTE: All submissions will be held in confidence by the organizers and will not be shared or distributed to anyone other than the judges panel. However hard copies of submitted business plans cannot be returned to the applicant so please maintain a personal copy of your business plan.

Start-Up Kashmir Business Plan Competition Application Form

1. Full Name: MOHD MUZZAFAR LONE 2. Age: 24 3. Sex: M/F _MALE 4. Education/Qualification(s):_M.A (EDUCATION) 5. Employment Status: Student 6. Address (Please Specify District): --waripora / TEHSIL:handwara / DISTRICT: kupwara ( J&K) 7. Phone Number:_9797110500 ..... 7298548538 9. Email Address: muzafar.985@rediffmail.com muzafar.985@gmail.com

9. BUSINESS NAME (Proposed): __lone poultriez 10. SECTOR: Agribusiness 11. Was your business idea taken from the Market Opportunities Guidebook?: Yes

12. Partners (if any):

Full Name Telephone Number

1._____________________________________________________________ 2._____________________________________________________________ 3._____________________________________________________________

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13.

How did you hear about the Competition? Through a programme held in university of Kashmir. 14. Did you attend a Start-Up Kashmir! Outreach Event?: [ yes] 15. Have you previously attempted to start a business? [x] No

16. Have you previously received a business loan or benefited from a government financing scheme? [x] No

17.

If you answered yes to the previous question- Have you re-paid the loan in full? Yes No

18. Consent / Waiver:

MOHD MUZZAFAR LONE,

would like to formally enter the Start-Up Kashmir Business Plan Competition. By signing this application, I acknowledge that I/our team specifically agree(s) to hold the organizers of the Competition harmless for any losses experienced through any participation in the Start-Up Kashmir Business Plan Competition. I acknowledge that all rules and regulations governing the Competition and as detailed in the Competition Rules and Guidelines, are incorporated by reference and are binding upon myself. This includes an agreement to attend all trainings, events and competitions as outlined in the Competitions rules and regulations and if selected, to the best of my ability pursue this business venture to its fullest.

SIGNED:

DATE__________31 /05/2012_____________

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BUSINESS PLAN
A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. Please complete the following sections. The maximum score that is achievable for each section is shown. Contestants are encouraged to conduct independent research via the internet, to consult Mercy Corps Market Opportunities Guidebook and Awareness Binder and seek assistance from parents and qualified professionals in preparing a high-quality business plan. If you are completing a hard copy of this form please feel free to use the reverse side of the form(s) if required for any additional information you would like to provide. You are also free to attach any addendums you would like such as additional information on proposed product/service, detailed market research, detailed business analysis, detailed financial plan, etc.

Section One 1. Executive Summary

1.1 Business Summary (max 12 points):

How to complete this: : Explain your business idea. What you are going to sell, where and to
whom? Explain your business name and why you chose it. Describe what type of business you have chosen to be- sole proprietorship, limited company, etc. Explain why you have chosen that structure. Also explain what is innovative and unique about your proposed business in no more than 500 words.

I want to start with a small scale business approaching towards my actual goal that is i want to open a poultry that will produce 3000 to 5000 chickens at a time and all my product will be sold in local market. I have made a survey of my local market and i am fully assured that i will have no marketing problem here because the no. of poultries in my local are negligible. My ultimate goal is an incubation plant with a large factory of poultry production.... My business name is simple related to my family name and polutriez means not confined to a certain limit.

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I have chosen Sole Proprietorship as the structure of the company because of the fact that this is the simplest entity you can setup. Both the owner and the company are considered to be the same entity for Tax and Liability purposes. It requires very limited paperwork; it has minimal filing requirements with the government. Taxation is simple too. Just a few more forms on your tax return. Other advantages why I chose Sole Proprietorship are given below: Lower Start-up Costs Ease of Money Handling Less maintenance More profit Less competition Less chance of risk[ if proper care]

1.2

Business Aims (max 8 points):

How to complete this: List three to five goals you want to achieve through your business and
the keys to success for your business. For example you might want to earn enough money to support your family, reach a certain group of target customers, or provide employment opportunities to others. You are also encouraged to include a goal for Corporate Social Responsibility (CSR), i.e. a social need or issue that your company will help address once your company has achieved business success and has enough resources to contribute back to improving society.

To attain the goal of being a business tycoon. To reduce the shortage of chicken in my tehsil , district and state as well. To give my locals an inspiration of self business. To help my family for economic upliftment. To manage the farm as an efficient & profitable self-operated poultry farming business. Maintain assets in good working condition reduce debt. Diversify in other products related to poultry business. Provide employment opportunity to unemployed youth & mentor/motivate them to start-up their own poultry businesses. Establish poultry farming with local young aspiring entrepreneurs as primary stakeholders possessing equity in the business.

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Section Two 2. Products and/or Services (max 11 points)

How to complete this: Describe what your business is going to sell in no more than 500 words.
Businesses can sell two things- products or services. Products are objects, for example clothes, jewellry, etc. Services involve selling time to do something for a customer, for example, a plumbing, car repairs, accountancy, design, etc.

2.1 What are you going to sell? a product a service 2.2 Describe the basic product/service you are going to sell and explain why this is a viable and profitable product/service for your proposed business to provide. (no more than 500 words).

Good quality chicken and eggs .

I have chosen this business because of its high demand and less competition in local market. Everyday i see thousands of birds imported to our market and these are sold here on high rates . it is due to the fact that only a few poultry farms are running presently in our area and the are only able to provide birds to local shopkeepers and no birds of local poultry reach to the market. Also the price of birds in our district is higher than other districts because of fare charges ,communication problems and local road taxes. There is a high demand for poultry in local, national and national markets. Also, Kashmir currently has a limited production; therefore, low levels of competition prove to be a great advantage. My business plan. `````````````````````` I want to start from lesser number of birds ,increasing the number every next farm. Initially providing birds to the local market, as an entrepreneur And after satisfactory gain i will export to other districts and states gradually. I wish to employ the unemployed youth (as a step to help the reduction of unemployement) And to train those who are interested in setting their own business . And ABOVE ALL i want to rise a spirit of entrepreneurship in youth by setting an example .

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Section Three 3. SWOT Analysis (max 11 points):

3.1 Strengths
How to complete this: Detail positive things about your business that will make it stand out
against competitors. These might be specific to your product/service or more general, such as your location.

High demand for product. Low competition. Favourable conditions. No need highly trained personne. The business requires limited initial investment & hence could offer high returns on investment. Good market available. High profits. Low risk.

3.2 Weaknesses
How to complete this: List all the things that will require you to struggle to make your business
work. For example, areas that might be affected by your lack of experience or by lack of expertise. Every weakness has a solution. For each weakness, explain what you are going to do to address it, for example, more training to build your expertise.

As a new entrant there can be considerable problems like ,due to lack of experience the birds can get infected causing losses but this problem i can overcome by taking training and advices from experts.

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3.3 Opportunities
How to complete this: External factors that you and your competitors can take advantage of, for
example, changes in market trends, availability of low-cost inputs, locational advantages, a gap in the market for a product/service you can deliver, etc.

There is a high demand for poultry in local, national and national markets. Also, Kashmir currently has a limited production; therefore, low levels of competition prove to be a great advantage. Also the far flungness of my area provides me an advantage.

3.4 Threats
How to complete this: External factors that could affect how well your business will do. For
example, a challenging business environment, a lack of infrastructure (electricity), etc. that increase the cost or difficulty of running the business. Explain how you will prepare for these and how you will reduce their effect on your business.

Artificial threats are easy to be tackled. Good planning will inshallah reduce the damage from natural threats. I always believe one thing i;e higher the risk higher is the gain.

Section Four 4. Market Analysis (max 12 points)

How to complete this: Describe the customers that might buy your product/service. You need to
understand these customers so you can work out how to tell them about your business. Be specific and find out detailed information about your target market specific customers who will be interested in your business, not general information about all the customers in the world who are interested in businesses like yours.

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4.1 Who is your customer? Individuals Businesses

4.2 Describe your typical customer? (If they are individuals, how old are they and what will
be the likely frequency of purchases per customer. If they are businesses, what sector are they in and what size of business are they.)

As a matter of fact almost every local is my costumer because eating chicken is preferred by everybody.

4.3 Where are your typical customers based? (Are they in Kashmir, in a particular region
or country? Will you be serving the local market in the Kashmir Valley or exporting to outside markets?)

Everywere

4.4 Please conduct some brief market research and describe the preferences and trends of your target customers. (e.g how many potential customers will buy your
product/service, how much is a typical customer likely to spend on your product/service each week/month/year, what do they look for when selecting the type of product/service you are offering, how do they define quality for the product/service, why do they purchase that particular product/service?).

Everyday thousands of birds imported to our market and these are sold here on high rates . it is due to the fact that only a few poultry farms are running presently in our area and the are only able to provide birds to local shopkeepers and no birds of local poultry reach to the market. Also the price of birds in our district is higher than other districts because of fare charges ,communication problems and local road taxes. There is a high demand for poultry in local, national and national markets. Also, Kashmir currently has a limited production; therefore, low levels of competition prove to be a great advantage.

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Section Five 5. Marketing Plan (max 3 points)

How to complete this: Describe any activity to make contact with potential customer. If your
marketing is successful your potential customers will learn what your business does and where to find you. Marketing can be done through different mediums, however cost of each medium needs to be considered while choosing one.

5.1 How will you market your product/service to potential customers? Word of mouth Advertising (newspaper, internet) Business literature (leaflets/cards) Trade shows & exhibitions

Direct marketing (telephone, email, face-to-face) Website

Section Six 6. Operations Plan (max 12 points)

How to complete this: Describes how to get the product/service to the market and to target
customers. Give details on production, delivery, payments, suppliers, transport, equipment, premises and equipment.

6.1 Production (If you are making your product, how will you develop and make it and long will it
take? If you are buying it, how will you source it and how long will delivery take? If it is a service, how will you develop and provide that service and how long will it take?)

I will start with a small scale business approaching towards my actual goal that is i want to open a poultry that will produce 3000 to 5000 chickens at a time and all my product will be sold in local market. For one farm it will take almost 28-30 days. And there are suppliers who supply small chicken and feed in advance and take the payment on fixed dates. I will continually increase my production and field gradually. Delivery will be through direct sales distribution & also through authorised wholesalers & retailers.

6.2 Delivery to customers (How will you deliver your product/service to your customers and
how long will it take? If it is an IT/ITES/BPO business, how will you e-deliver your product/service)

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6.3 Transport (How will you get about, for example, to pick up stock or to meet customers? How
will you transport your employees/staff?)

Transportation will be required only to take the birds from farm to market. It will b transported though vehicles like carrier trucks.

6.4 Machinery & Equipment (What equipment do you need, for example, a computer, a mobile
phone, a sewing machine, processing machinery, etc.? Please list all machinery and equipment needed.)

1. 2. 3. 4.

Heaters, automatic water jars , thermometers , exhaust fans etc.

6.5 Suppliers (Who will supply the raw materials and services you need, what will they supply?
What inputs/services will you need to operate your business? )

Various suppliers are ready to supply raw materials without any advance payment.

6.6 Plant/Office Location (Proposed Location of your business premises. Where will you I do have enough land to set up the business near my own home.

produce your product/service and from where will you run your business operations?)

6.7 Land/Property Requirement (Will you need to own land or will you need to rent land and/or an office, warehouse, shop, etc.?) 11 For further details: Log on to: www.startupkashmir.com or Call: 9205379462 / 9906575874

no

Section Seven 7. Management Team (max 6 points)

How to complete this: Will you run the business on your own? If people will be helping you,
what will they do? How many staff will you need to employ? What types of skills will they require and what roles/responsibilities will they have?

7.1 Management & Staffing Plan I will start my business on my own. But i will need members for further plan. I will need Manager Some technicians An expert Labours Drivers for carriers Salesmen

8. Financial Plan (max 12 points)

This financial plan shows the costs your business incurs and the income your business receives each year, over a period of 3 years. It helps you to see if your business is financially viable and you are able to at least cover your costs in the first 3 years (i.e. break-even) and whether it is a profitable business. In the first attempt, this section may prove difficult but we expect you to try your best to think through the financial aspects of your proposed business and complete this section to the best of your ability. Feel free to seek advice and help from experts. How to complete this: Estimate the costs involved in starting your business by describing the costs for each item listed under Start-up Capital Expenditure (e.g Land, machinery & equipment, building etc) in the Year 1 column. All of these costs are one time costs that will be incurred ONLY in Year 1. Estimate the costs for each item listed under Operating Expenditure (e.g Rent, salaries, utlities, input costs, supplies, etc). These are costs that will be incurred each year (Year 112 For further details: Log on to: www.startupkashmir.com or Call: 9205379462 / 9906575874

3) and you must input the costs for these in the columns for Year 1, 2 and 3 . These costs may vary each year depending on how you plan to expand your business . Grand Total Expenses is Total Capital Expenses + Total Operating Expenses. This shows you the total of all your expenses each year. Total Income is an estimate each year for how much your business will earn from the sale of products and/or services. This income will hopefully increase each year as your business expands and becomes more established. Its hard to know exactly what number of sales you will achieve so plan for a pessimistic scenario. Net Income is Total Income Grand Total Expenses. This shows you if your business is covering its costs each year. The Cumulative Cash Flow (CCF) calculates when your business is breaking even as it calculates your costs and income year on year. For Year 1 the CCF will be equal to Net Income for Year 1. However for Year 2 the CCF is Year 1 Net Income + Year 2 Net Income. The Year 3 CCF is Year 2 Net Income + Year 3 Net Income.
Items Land Machinery & Equipment Start-up Capital Expenditure (one time costs) Building Legal & Registration Miscellaneous & Other expenses (please detail these here) Total Capital Expenses Rent Salaries Utilities/electricity/taxes/other. .. Transport Repairs & maintenance Raw materials Miscellaneous expenses B C D E F Total Operating Expenses Grand Total Expenses (A + B) Total Income (sales) Net Income (D-C) Cumulative Cash Flow 0 50,000 5,00,000 15,000 50,000 5,55000 0 5000 12000 12000 5000 1260000 5000 1299000 1854000 3240000 1386000 1386000 Year 1 0 10,000 10,00,000 0 100,000 10 ,10,000 0 10,000 24000 30,000 10000 2520000 10000 2594000 3604000 7200000 3596000 4982000 Year 2 0 2,00,000 15,00,000 0 2,00,000 19,00,000 0 20,000 48000 50,000 20000 3780000 15000 3933000 5833000 14400000 8567000 13549000 Year 3

Operating Expenditure (yearly recurring costs)

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Equals Year 1 Net Income

Equals Year 1 Net Income + Year 2 Net Income

Equals Year 2 Net Income + Year 3 Net Income

Section Nine 9. Environment-friendly Practices / Environmental Responsibility Strategy (max 5 points)

9.1 Explain what you will do to make sure your business is environmentally responsible (e.g recycling paper, water management, waste management, solar

power. using bicycle delivery, etc.).

In order to make the proposed business environment friendly following practices can be undertaken: Use of wastes as bio fertilizers . Proper disposal of dead bodies of wastes. Proper utilisation of water. Proper & efficient utilisation of electricity Use of smokeless heaters.

9.2 Do you think your business is a Green Business? (e.g recycling paper products, solar power, bio-diesel, jute bag manufacturing, micro-hydro power etc) If so explain why.

Yes, because it can produce biofertilizers.

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Section Ten 10. Personal Motivation (max 8 points)

10.1 Why do you want to become an entrepreneur and why do you think you can succeed in starting your proposed business?

I want start my own business fopr many reasons: Firstly , I want to explore my potentials. In the life of a man there are many desires and wishes ,and I want all my desires fulfilled by this business. I feel very bad when I see somebody wandering here and there to earn living, so I want to provide some help for such people. Also I want to arise a spirit of entrepreneurship in youth by setting an example. I want to become an entrepreneur in order to enjoy the pride of fulfilling self made goals and deadlines. Being an entrepreneur you are able to make your dreams become reality. When you make the decision to become an entrepreneur every action you take determines what vision you want to share with the world Another reason why I wanted to become an entrepreneur is that an entrepreneur is always surrounded by opportunities & excitement of learning something new every day. This is a good thing & to "know it all" there is never a good title to have. Looking forward to these moments of growth as an entrepreneur as they are truly life changing. Another very important reason why I want to become an entrepreneur is earning potential for an entrepreneur far exceeds that of an employee. The life as an entrepreneur often is very flexible but only after you put in the time in the beginning. As an entrepreneur you arent bound to strict time restrictions. As an entrepreneur one can easily designing his own schedule for life on his own terms. As an entrepreneur there is always a satisfying feeling that you are contributing in the SocioEconomic development of the region or community to which you belong. An entrepreneur can undertake these additional activities under Corporate Social Responsibility and sometimes being an job provider to hundreds of unemployed & skilled youth.

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