Vous êtes sur la page 1sur 50

BALAS Annual Conference 2012: The Business Association of Latin American Studies

Institutional Members List


INSTITUTIONAL MEMBERS LIST
ANPAD
Arthur Lok Jack Graduate School of Business UWI
CLADEA
COPPEAD/UFRJ
EFMD
ESADE
ESPL-ESPAE
FGV -Fundao Getulio Vargas (So Paulo)
Florida International University
IDE Business School
INCAE
Instituto Tecnolgico de Monterrey - EGADE
Konrad Lorenz Foundacin Universataria
Northeastern University
Pontifcia Universidade Catlica do Rio de Janeiro (PUC-Rio)
Seattle University
Universidad de Chile
Universidad de los Andes
Universidad del Pacfco
Universidad ESAN
Universidad ORT Uruguay
University of Alaska
University of San Diego
University of Texas at San Antonio, College of Business
Universidad de Puerto Rico
Latin American Firms Competing in the Global Economy
Track Chairs List
CHAIRS TRACKS 2012
Esteban R. Brenes, INCAE 2012 Theme Track: Strategies for Global Competitiveness
Rodrigo Bandeira-de-Mello, FGV 2012 Theme Track: Impact of Public Policy on the International
Expansion of Latin American Firms
Fernando Robles, George Washington University 2012 Theme Track: Managing in a Polarized Regional World
Stephen Salter, University of Texas at El Paso Accounting, Taxation, and Management Information and Control
Systems
Jose Mauro Hernandez, Centro Unversitario da FEI Consumer Behavior
Rafael Schiozer, FGV Corporate Finance
Chris Robertson, Northeastern University Culture, Social, and Ethical Issues
Robert Grosse, George Mason University Economic Environment and Regional Integration
John Sargent, University of Texas Pan-American Entrepreneurship
Urbi Garay, IESA Financial Markets, Investment and Risk
Carlos Alsua, University of Alaska Human Resource Management
Carlos Ferran, Governors State University Information Technology Management
Renato Cotta de Mello, COPPEAD Management Education and Teaching Cases
Sergio Olivarietta, Universidad de Chile Marketing Management
Henrique Correa, Rollins College Supply-Chain and Operations Management
Wilson Toshiro Nakamura, Mackenzie Presbyterian
University
Doctoral Consortium
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Reviewers List
LAST NAME FIRST NAMES INSTITUTIONAL AFFILIATION
Abebe Michael The University of Texas-Pan American
Agudelo Diego Alonso EAFIT University
Akhter Syed H. Marquette University
Alaniz-Bouqayes Nora Universtiy of Texas at El Paso
Alberton Anete PMA - UNIVALI - Universidade de Itaja
Almeida Vinicio Souza UFRN/PPGA
Alsua Carlos University of Alaska Anchorage
Amaral Derly Jardim Universidade Presbiteriana Mackenzie
Andrade Josmar Escola de Artes, Cincias e Humanidades da Universidade de So Paulo
(EACH/USP)
Aqueveque Claudio UAI
Avrichir Ilan ESPM
Bacha Maria de Lourdes Universidade Presbiteriana Mackenzie
Bandeira-de-Mello Rodrigo FGV-SP
Baptista Jos Abel de Andrade Faculdade de Tecnologia da Zona Leste
Barros Denise Franca Fundao Getulio Vargas / EBAPE-Rio de Janeiro
Barros Lucas Ayres Barreira de
Campos
FEA/USP/Departamento de Contabilidade e Aturia
Berggrun Luis Universidad Icesi
Bianchi Constanza Carolina Universidad adolfo Ibanez
Biggemann Sergio University of Otago - New Zealand
Black Ervin Brigham Young University
Blevins Dane University of Texas at Dallas
Born Ani Mari Hartz ESPM Sul
Botelho Delane EAESP-FGV
Braga Alves Marcus V. College of Business Administration/Marquette University/Department of
Finance
Bragana Eliane UFMG / CEPEAD
Brasil Marcus Vinicius de
Oliveira
UNIFOR - Universidade de Fortaleza
Brei Vinicius Andrade Socioeconomic Center/Universidade Federal de Santa Catarina/Management
Science Dept.
Bressan Flavio PUC-Campinas - Centro de Economia e Administrao
Brito Eliane Zamith FGV-EAESP
Brito Luiz Artur Ledur FGV - EAESP
Brockmann Erich University of New Orleans
Bueno Rodrigo De Losso da
Silveira
Camacho Arnoldo R. INCAE Business School / Finance
Carvalhal Andre Pontifcal Catholic University of Rio de Janeiro
Carvalho Andre POI - EAESP/FGV
Castro Junior Francisco Henrique
Figueiredo de
Faculdade de Economia, Administrao e Contabilidade da Universidade de
So Paulo (FEA/USP)
Cauchick Paulo Universidade Federal de Santa Catarina
Cerchiaro Isabel Balloussier Universidade Federal Fluminense - Departamento de Administrao,
Cincias Contbeis e Turismo
Chung Dalsang Governors State University
Ciravegna Luciano Royal Holloway, University of London; INCAE Business School
Latin American Firms Competing in the Global Economy
LAST NAME FIRST NAMES INSTITUTIONAL AFFILIATION
Cobas-Flores Elisa EGADE Business School/Tecnolgico de Monterrey
Correa Carlos FIA
Costa Bento Alves Faculdades Alfa - Goinia
Cravens Karen The University of Tulsa
Csillag Joao Mario POI - EAESP/FGV
da Rocha Angela AG Business School, Pontifcal Catholic University of Rio de Janeiro
de Mello Renato Coppead Business School
de Oliveira Paulo Cristiano Universidade So Judas Tadeu
Debo Leonardo Pinheiro Universidade Federal de Viosa - Campus de Rio Paranaba
Di Miceli da Silveira Alexandre University of Sao Paulo
DiSerio Luiz POI - EAESP/FGV
Duarte Alexandre Faculdades COC
Duarte Andre Insper
Eid Junior William Getulio Vargas Foundation
Espartel Lelis Balestrin PUCRS
Fajardo Jos Getulio Vargas Foundation, EBAPE
Faras Pablo Universidad de Chile
Feitosa Wilian Ramalho EAESP FGV
Felzensztein Christian School of Business, Universidad Adolfo Ibaez
Ferreira Jorge Brantes AG Business School, Pontifcal Catholic University of Rio de Janeiro
Figueiredo Julio POI - EAESP/FGV
Forti Cristiano Augusto Federal University of Uberlandia - Fagen
Geargeoura Lucien Jacques FAGEN / Universidade Federal de Uberlndia
Gesualdi junior Luiz Carlos IBMEC_RJ
Gianesi Irineu Insper
Goldszmidt Rafael Guilherme Burstein FGV-EBAPE
Goncalves Marilson Alves USP
Gonzalez Maximiliano UNIANDES
Gonzlez Norton University of Fortaleza
Gotti Giorgio University of Texas at El Paso - Accounting Dept.
Graeml Alexandre Reis Universidade Positivo
Green David
Grosse Robert George Mason University
Heavilin Jason E. UTEP
Henrique Marcelo Rabelo UNIVERSITY UNIP, UNINOVE E UNICASTELO
Hernandez Jose Mauro C. Centro Universitario da FEI
Hightower Roscoe Florida Agricultural and Mechanical University/School of Business and
Industry
Hill Aaron University of Nevada
Ibarra Aejandro EGADE Business School
Jayo Martin Universidade de So Paulo
Jimenez Fernando College of Business UTEP
Jones Victoria SU
Jordo Ricardo Vinicius Dias Federal Institute of Education, Science and Technology Southeastern Minas
Gerais - Department of Management Sciences
Juvenal Denise Silva Ferreira Pref. da Cidade do Rio de Janeiro
Kato Heitor Takashi PUCPR
Reviewers List
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Reviewers List
LAST NAME FIRST NAMES INSTITUTIONAL AFFILIATION
Kayo Eduardo Kazuo Universidade de Sao Paulo
Ketelhhn Niels INCAE Business School
Kokina Julia The University of Texas at El Paso
Kovacs Michelle Helena UFPE / PROPAD / DHT / MKP
Krauter Elizabeth University of So Paulo
Leal Ricardo P. C. COPPEAD
Leone Rodrigo Universidade Potiguar - RN / Mestrado em Administrao
Linthicum Cheryl University of Texas San Antonio
Lopez Dennis M. University of Texas at San Antonio
Lucinda Claudio Ribeiro University of Sao Paulo - Faculty of Economics, Business and Accounting at
Ribeirao Preto - Department of Economics
Machado Marcilio Rodrigues Fucape Business School
Maia Fabiana Britto de Azevedo Universidade Federal de Sergipe/ Tourism department
Maquieira Carlos Patricio Universidad Santo Toms
Marcon Rosilene Universidade do Vale do Itajai - UNIVALI
Martins Roberto Universidade Federal de Sao Carlos
Mazzon Jose Afonso FEA - USP
Mendes-da-Silva Wesley Fundao Getulio Vargas/Escola de Administrao de Empresas
Mendoza Miguel Universidad de Chile
Minardi Andrea Maria Accioly
Fonseca
Insper Instituto de Ensino e Pesquisa
Mingo Santiago Universidad Adolfo Ibanez
Morandin Gabriele Alma Graduate School / University of Bologna
Mota Mrcio de Oliveira Universidade de Fortaleza (UNIFOR)
Moura Luiz Rodrigo Cunha Centro Universitrio UNA
Nelson Roy Thunderbird
Nogueira Cludio Andr Gondim Universidade de Fortaleza (UNIFOR)
Olavarrieta Sergio School of Business and Economics University of Chile
Olien Jessie U North Caroline Charlotte
Oliva Ismael Universidad de Chile
Oliveira Caio Cesar Giannini PUC Minas
Oliveira Luciel POI - EAESP/FGV
Oliveira Oderlene Vieira UNIVERSITY OF FORTALEZA (UNIFOR)
Oliveira Raquel de Freitas Central Bank of Brazil
Pace Eduardo Sergio Universidade de So Paulo/Depto de Administrao
Paiva Eduardo Vieira dos Santos FEA-USP - Banco Central do Brasil
Paiva Ely POI - EAESP/FGV
Pereira Joao Andre Calvino
Marques
Fundacao Getulio Vargas - SP
Pereira Susana FGV
Perera Luiz Carlos Jacob Universidade Presbiteriana Mackenzie/PPGCC
Pignanelli Alexandre POI - EAESP/FGV
Pimentel Thiago Duarte FEDERAL UNIVERSITY OF JUIZ DE FORA (UFJF)/ TOURISM
DEPARTAMENT
Pinto Antonio Carlos Figueiredo PUC-Rio/IAG
Pinto Junior Dario Moreira Centro Universitrio de Barra Mansa - UBM
Pires Silvio
Latin American Firms Competing in the Global Economy
Reviewers List
LAST NAME FIRST NAMES INSTITUTIONAL AFFILIATION
Pisani Michael J. Business Administration/Central Michigan University/Management
Poli Patricia M. Fairfeld University/Dolan School of Business/Accounting Department
Pombo Carlos UNIANDES
Posthuma Richard
Redd Tammi The University of Texas Pan American
Ridge Jason Clemson University
Ritossa Claudia Monica Universidade Federal do Parana
Robertson Christopher Northeastern University
Robledo-Ardila Cristina Universidad EAFIT, International Business Department
Rocha Jorge ITESM
Rocha Thelma Valria ESPM
Rochman Ricardo Ratner Getulio Vargas Foundation
Roesch Sylvia Universidade de Caxias do Sul, RS, Brazil
Rosini Alessandro Marco Faculdade Flamingo So Paulo & FEA USP
Rossetto Carlos Ricardo Univali
Rossi Jose Luiz Insper Institute of Education and Research
Ryngelblum Arnaldo Universidade Paulista, Unip
Salim Ricardo
Sanfuentes Matias University of Chile
Santos Cristiane Pizzutti School of Management/Universidade Federal do Rio Grande do Sul
Santos Rodrigo Universidade Federal de Juiz de Fora
Sanvicente Antonio Zoratto Insper Instituto de Ensino e Pesquisa
Sarathy Ravi Northeastern University
Sargent John UTPA
Scavarda Annibal American University of Sharjah
Schiozer Rafael Felipe Fundacao Getulio Vargas / Finance Dept.
Sehnem Simone Universidade do Vale do Itaja - UNIVALI
Seifert Rene Eugenio Universidade Positivo/Programa de Mestrado e Doutorado em Administrao
Serralvo Francisco Antonio PUC/SP
Sheng Hsia Hua Fundacao Getulio Vargas
Silva Emanuel Sampaio Universidade Salgado de Oliveira
Singhvi Ankita University of Texas at El Paso
Sinn Francisca Universidad Adolfo Ibaez
Soares Terra Paulo Renato Universidade Federal do Rio Grande do Sul (UFRGS)
Tabak Benjamin Miranda Banco Central do Brasil and Universidade Catolica de Brasilia
Takahashi Adriana Roseli Wunsch Universidade Federal do Paran/PPGADM
Tanner Evan IMF
Tavares Mauro Calixta Fundao Pedro Leopoldo - MPA
Teixeira Elisa Elaine Moreira Universidade Federal de Minas Gerais
ter Horst Enrique IESA
Torres Eduardo Universidad de Chile
Trujillo Mara-Andrea CESA
Turrioni Joao Unifei
Vasconcellos Marcos POI - EAESP/FGV
Vera-Munoz Sandra C. Mendoza College of Business/University of Notre Dame/Accounting
Verschoore Jorge Renato Universidade do Vale do Rio dos Sinos
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Reviewers List
LAST NAME FIRST NAMES INSTITUTIONAL AFFILIATION
Vianna Nadia Wacila Hanania Universidade Paulista/ Mestrado em Administrao
Vieira Valter PPA/UEM
Wanke Peter F. COPPEAD Graduate Business School
Wilson Josie University of Alaska Anchorage
Wu Sibin University of Texas-Pan American
Xavier Luica USP
Xavier Wlamir Goncalves UNISUL
Yang Ya-wen Wake Forest University
Yoshinaga Claudia Emiko Fundao Getulio Vargas - Business School
Latin American Firms Competing in the Global Economy
Logistics and Infrastructure Team
BALAS and PUC-Rio are indebted to the several people that have helped organize this Conference. Among them, we would like to
give special thanks to:
LOGISTICS AND INFRASTRUCTURE TEAM
Ailton Campelo
Gil de Ges
Henrique Pacheco
Gilberto Carvalho
Raquel Dias
Suzana Assis
Terezinha Carvalho
Vera Lucia Aras
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule Overview
TIME/ROOM I-10 I-14 I-7 Salo AMEX
9:00 am to 1:00 pm
Presentations of Proposals and
Discussion with Advisors
1:00 to :2:00 pm Lunch
2:00 to 3:30 pm Seminar to Doctoral Students
TIME / ROOM I-10 I-14 I-7 Salo AMEX
7:15 am
7:45 to 8:45 am
8:45 to 10:15 am
10:15 to 10:45 am
10:45 am to 12:15 pm
003. Culture, Social
& Ethical Issues
004. Supply Chain
and Operations I
005. Corporate Finance - Corporate
Governance, Political Connections
and Risk Management
006. Strategies for Global
Competitiveness - Clusters
12:15 to 1:30 pm
1:30 to 3:00 pm 008. Teaching Cases - International
009. Entrepreneurship
and Internationalization
010. Accounting, Taxation &
Managment Information
and Control Systems
011. Strategies for Global
Competitiveness - Considering
Franchises
3:00 to 3:15 pm
3:15 to 4:45 pm
013. Human Resource
Managment - Competencies
014. Consumer Behavior
015. Financial Markets,
Investment and Risk I
016. Strategies for Global
Competitiveness - International
Expansion
4:45 to 5:15 pm
5:15 to 6:45 pm
018. Panel - Cultural Change
and Strategic Management
019. Panel - Internationalization
of Brazilian and Spanish Firms
020. Panel - Energy, Sustainability
and Citizenship in Latin America:
Strategies for the Future
021. Panel - The resilience of the
Brazilian financial system during
and after the 2008 crisis
6:45 to 8:15 pm
7:30 and 8:15 pm
TIME / ROOM I-10 I-14 I-7 Salo AMEX
8:15 am
8:45 to 10:15 am
10:15 to 10:45 am
10:45 am to 12:15 pm
024. Management Education and
Teaching Cases
025. Consumer Behavior - Brands and
Ads
026. Financial Markets,
Investment and Risk II
027. Impact of Public Policy on
the International Expansion of
Latin American Firms
12:15 to 1:30 pm
1:30 to 3:00 pm
029. Culture, Social & Ethical Issues
- Sustainability
030. Supply Chain
and Operations II
031. Corporate Finance
- Funding and M&A
032. Economic Environment
and Regional Integration
3:00 to 3:15 pm
3:15 to 4:45 pm 034. Human Resource Managment 035. Marketing Managment I
036. Financial Markets,
Investment and Risk III
037. Strategies for Global
Competitiveness II
4:45 to 5:15 pm
5:15 to 6:45 pm
039. Panel - Managing In a Polarized
Regional World
040. Panel - The China impact
on Latin American business
environment: challenges and
opportunities
041. Panel - American
Accounting Association
042. Panel - The Impact of National
Industrial Policy on the Competitiveness
of Firms
6:45 pm
8:45 pm
9:00 pm to 1:00 am
10:30, 11:30 pm
and 1:00 am
TIME / ROOM I-10 I-14 I-7 Salo AMEX
8:15 am
8:45 to 10:15 am
043. Panel - Role of University Degree
Programs and Credentialing Programs
in Training Investment Professionals
044. Papers - Managing in a Polarized
Regional World
045. Panel - Digital Medias and the
Web Consumer
046. Panel - Strategy and Agribusiness
10:15 to 10:45 am
10:45 am to 12:15 pm
048. Human Resource Managment
- Leadership
049. Entrepreneurship in Latin America 050. Marketing Management II
051. Strategies for Global
Competitiveness
- The Impact of Intangibles
12:15 to 1:45 pm
052. Teaching Cases
- Market Orientation
053. Consumer Behavior - Luxury and
Low Income Strategies
054. Human Resource
Managment - Satisfaction and Self
055. Strategies for Global
Competitiveness I
1:45 to 3:00 pm
3:00 pm
3:45 to 5:15 pm Visit to H. Stern Brazilian gemstones museum
047. Friday morning break (Coffee Break Area)
Gala Event (at Rio Scenarium)
038. Thursday afternoon break (Coffee Break Area)
033. Thursday afternoon break (Coffee Break Area)
023. Thursday morning break (Coffee Break Area)
017. Wednesday afternoon break (Coffee Break Area)
012. Wednesday afternoon break (Coffee Break Area)
002. Wednesday morning break (Coffee Break Area)
Tuesday, March 27, 2012 (Locaon: PUC-Rio) - Doctoral Consorum
Wednesday, March 28, 2012 (Locaon: PUC-Rio)
Thursday, March 29, 2012 (Locaon: PUC-Rio)
Friday, March 30, 2012 (Locaon: PUC-Rio)
056. Friday award lunch and annual membership meeting (ROOM: Salo da Pastoral)
Bus departure from Everest Rio Hotel to PUC-Rio
Bus departure from Everest Rio Hotel to PUC-Rio
Bus departure from Everest Rio Hotel to PUC-Rio
Bus departure from PUC-Rio to Everest Rio Hotel
Bus departure from PUC-Rio to Everest Rio Hotel
Bus departure from PUC-Rio to Everest Rio Hotel
Bus departure from Everest Rio Hotel to Gala Event
Bus return from Gala Event to Everest Rio Hotel
Registration (ROOM: I-5)
007. Wednesday lunch (ROOM: Salo da Pastoral)
001. Welcome and Opening Plenary (ROOM: Salo da Pastoral)
Welcome Opening Reception (ROOM: Salo da Pastoral)
028. Thursday lunch (ROOM: Salo da Pastoral)
022. Plenary - Meet the Editors (ROOM: Salo da Pastoral)
Latin American Firms Competing in the Global Economy
Conference Schedule - Tuesday, March, 27 - Doctoral Consortium
TUESDAY, MARCH, 27
9:00 am to 1:00 pm

Presentations of Doctoral Proposals and Discussion with Advisors
9:00 am to 1:00 pm
Room: Salo AMEX
Advisors:
Sergio Olavarrieta, Universidad de Chile; Enrique Manzur, Universidad de Chile; Rafael Goldszmidt, EBAPE/FGV; Wilson
Nakamura, Mackenzie Presbyterian University; Antonio Carlos Figueiredo Pinto, PUC-Rio and Flvia Cavazotte, PUC-Rio
Doctoral Consortium Chairs:
Wilson Toshiro Nakamura, Mackenzie Presbyterian University; Antonio Zoratto Sanvicente, Insper and Darcy Hanashiro,
Mackenzie Presbyterian University
1:00 to 2:00 pm

Lunch
1:00 to 2:00 pm
Room: Salo AMEX
2:00 to 3:30 pm

Seminar to Doctoral Students
2:00 to 3:30 pm
Room: Salo AMEX
Generalizing to Populations via Case Study Research. Prof. Arch G. Woodside, Boston College
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Wednesday, March, 28
WEDNESDAY, MARCH, 28
7:15 am

Bus departure from Everest Rio Hotel to PUC-Rio
7:15 am
7:45 to 8:45 am

Registration
7:45 to 08:45 am
Room: I-5
8:45 to 10:15 am
001. Welcome and Opening Plenary
8:45 to 10:15 am
Room: Salo da Pastoral
Keynote Speakers:
Jose de la Torre, Emeritus Professor, Florida International University.
Eduarda La Rocque, Secretary of Finance of Rio de Janeiro.
Joo Carlos Ferraz, Vice-President, BNDES (Brazilian Development Bank). Brazilian Development and Firms Challenges.
Guilherme Dale, Founding Partner of Spencer Stuart, Brazil.
10:15 to 10:45 am
002. Wednesday morning break
10:15 to 10:45 am
At Break Area

10:45 am to 12:15 pm
003. Culture, Social & Ethical Issues
10:45 am to 12:15 pm
Room: I-10
Beyond the stakeholder utility function: stakeholder capability in the value creation process. Elisabet Garriga, EADA Business
School
Corporate Governance and Business Ethics: An Analysis of the Major International Internal Control Frameworks. Ricardo Vinicius
Dias Jordo, Pontifcal Catholic University of Minas Gerais and Dom Cabral Foundation; Antonio Artur de Souza, UFMG
Emergence and Evolution of the Market for Certifcation: The Cut-Flower ndustry. Andrea Maria Prado, INCAE Business School
Strategy Formation Process and Corporate Social Responsibility: the case of CHESF. Renata B. Oliveira, UFRPE/DADM and
UFPE/PROPAD, Brazil; Cristiane S. R. Costa, UFPE/PROPAD; Viviane Santos Salazar, Federal University of Pernambuco; Erica
Piros Kovacs, UFRPE/DADM, Brazil; Yakara Vasconcelos Pereira Leite, UFERSA
004. Supply Chain and Operations I
10:45 am to 12:15 pm
Room: I-14
Capacity Shortfall in Brazilian Airports: New Evidences from DEA Estimates. Peter F Wanke, COPPEAD Graduate Business
School
Technological Capabilities of Local Suppliers in Emerging Markets: The Case of Brazilian Shipbuilding. Marcos Primo, Federal
University of Pernambuco - UFPE; FRANK DuBois, American University, Washington D.C., USA
005. Corporate Finance - Corporate Governance, Political Connections and Risk Management
10:45 am to 12:15 pm
Room: I-7
Corporate Governance Mechanisms in Family Firms: Evidence from CEO Turnovers. Maximiliano Gonzalez,
UNIANDES; Alexander Guzman, CESA; Mara-Andrea Trujillo, CESA; Carlos Pombo, UNIANDES
Latin American Firms Competing in the Global Economy
Conference Schedule - Wednesday, March, 28
Do Internationalized Companies Have Better Governance? Lessons from Brazil. Andre Carvalhal, Pontifcal Catholic University of
Rio de Janeiro
Interaction Effects between Types of Political Connection: Evidence from Brazil. Rodrigo Bandeira-de-Mello, FGV-SP; Rosilene
Marcon, Universidade do Vale do Itajai - UNIVALI
006. Strategies for Global Competitiveness - Clusters
10:45 am to 12:15 pm
Room: Salo AMEX
International Marketing Strategies in Clusters: Insights from the Southern Hemisphere. Christian Felzensztein, School of Business,
Universidad Adolfo Ibaez; Christina Stringer, University of Auckland Business School; Maureen Benson-Rea, University of
Auckland Business School; Susan Freeman, Adelaide Business School, Australia
International Oriented Clusters: Lessons from Latin America. Christian Felzensztein, School of Business, Universidad Adolfo
Ibaez; Eli Gimmon, Tel-Hai University - Haifa; Ken Deans, Department of Marketing, University of Otago, New Zealand
Knowledge Transfer among the Small Businesses of a Brazilian Cluster. Valmir Emil Hoffmann, University of Brasilia; Gisele
Silveira Coelho Lopes, University of Brasilia; Janann Joslin Medeiros, University of Brasilia
Nanotechnology Networks and the issue of evaluation. Mercy Escalante-Ludena, University UNASP-FEI/Business Administration;
Jos de Jess Prez Alczar, University of Sao Paulo/EACH/Information Systems
12:15 to 1:30 pm
007. Wednesday lunch
12:15 to 1:30 pm
Room: Salo da Pastoral

1:30 to 3:00 pm
008. Teaching Cases - International
1:30 to 3:00 pm
Room: I-10
Inducascos S.A.: International operations and local market leadership. Marcela Velasquez-Montoya, Universidad EAFIT /
Department of Design Engineering; Cristina Robledo-Ardila, Universidad EAFIT, International Business Department; Esteban
Aristizabal UribeEsteban Aristizabal Uribe
Miss Venezuela: More than just Beauty? Nunzia Auletta, IESA/Entrepreneurship Center; Mara Helena Jan, IESA
Spoleto: The Internationalization of a Brazilian Franchise of Italian Cuisine. Marcus Wilcox Hemais, Instituto Coppead de
Administrao; Fabiana Cassilha Pires, Pontifcia Universidade Catlica do Rio de Janeiro / IAG; Olivia Vieira Marx Andrade,
Pontifcia Universidade Catlica do Rio de Janeiro / IAG; Renata Pautasso Barreto Amorim, Pontifcia Universidade Catlica do
Rio de Janeiro / IAG
Grupo Britt N.V.: Building the Britt Brand Business in the United States. Esteban R. Brenes, INCAE Business School; Amitava
Chattopadhyay, INSEAD; Daniel Montoya
009. Entrepreneurship and Internationalization
1:30 to 3:00 pm
Room: I-14
Micromultinational or not? The effects of international entrepreneurship, networking and learning. Jos Ernesto Amors, Universidad
del Desarrollo; Pavlos Dimitratos, University of Glasgow; Maria Soledad Etchebarne, Universidad de Santiago de Chile; Christian
Felzensztein, School of Business, Universidad Adolfo Ibaez
The frst export of high technology small and medium enterprises: a comparative analysis of Costa Rican and talian software
exporters. Luciano Ciravegna, Royal Holloway, University of London; INCAE Business School; Luis Lopez, INCAE Business
School; Sumit Kundu, Florida International University
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Wednesday, March, 28
010. Accounting, Taxation & Managment Information and Control Systems
1:30 to 3:00 pm
Room: I-7
Analysis of the Plans of International Accounting Education in Professional Accounting in the city in So Paulo. Marcelo Rabelo
Henrique, UNIVERSITY UNIP, UNINOVE E UNICASTELO; Wendell Alves Soares, Universidade Nove de Julho; Jos Abel de
Andrade Baptista, Faculdade de Tecnologia da Zona Leste; Paulo Cristiano de Oliveira, Universidade So Judas Tadeu; Paulo
Ramirez, FATEC ZL - Faculdade de Tecnologia da Zona Leste; Luciane Ribeiro Dias Pinheiro, Universidade Mogi das Cruzes-
UMC
Analysis of the current state of CSR in Latin America: A Model for Capturing Costs Associated with CSR. Arnoldo Jose Rodriguez,
Walker School of Business/Webster University
011. Strategies for Global Competitiveness - Considering Franchises
1:30 to 3:00 pm
Room: Salo AMEX
Brazilian franchising around the world: foreign presence and degree of internationalization. Livia Lopes Barakat, Fundao Dom
Cabral; Sherban Leonardo Cretoiu, Fundao Dom Cabral; Mayara Ximenes Dalbem, Fundao Dom Cabral
Critical factors for knowledge transference within franchising networks: an exploratory study over a Brazilian franchise chain of
language schools. Sandra Regina da Rocha-Pinto, PUC-Rio, Departamento de Administrao (IAG); Veranise Jacubowski
Correia Dubeux, PUC-Rio, Departamento de Administrao (IAG), ESPM-Rio; Felipe Castello-Branco, PUC-Rio, Departamento
de Administrao (IAG)
Internationalization Strategies adopted by Natura in Latin America and Europe. Mariana Bassi Sutter, School of Economics,
Business Administration and Accountancy (FEA) - University of So Paulo (USP) - Business Administration; Eduardo Gondim
Vasconcellos, Economics, Business Administration and Accountancy School - University of So Paulo - FEA; Edison Fernandes
Polo, Universidade So Paulo
Juan Valdez Cafe: International Expansion. Christopher Camposeo, Northeastern University
3:00 to 3:15 pm
012. Wednesday afternoon break
3:00 to 3:15 pm
At Break Area

3:15 to 4:45 pm

013. Human Resource Managment - Competencies
3:15 to 4:45 pm
Room: I-10
Concepts of Training and Constraints on the Development of Professional Competencies in the Software Industry. Andre Luis de
Castro, Universidade Estadual de Londrina - UEL; Luciano Munck, Universidade Estadual de Londrina - UEL
Occupational competencies and organizational modernity: an analysis into emerging economies. Anderson SantAnna, Fundao
Dom Cabral; Ftima Bayma Oliveira, Fundao Getlio Vargas/ Escola Brasileira de Administrao Pblica e de Empresas;
Samir Ltf, Fundao Dom Cabral; Mala Sinha, University of Delhi / Faculty of Management Studies
014. Consumer Behavior
3:15 to 4:45 pm
Room: I-14
Consumer Acceptance and Readiness for High-Technology Products. Jorge Brantes Ferreira, IAG Business School, Pontifcal
Catholic University of Rio de Janeiro; Angela da Rocha, IAG Business School, Pontifcal Catholic University of Rio de Janeiro;
Jorge Ferreira da Silva, IAG Business School, Pontifcal Catholic University of Rio de Janeiro
Deceptive Advertising and the Brazilian Code of Consumer Defense: Analysis of Brazilian Automobile Consumers Perceptions.
Daniel Kamlot, Pontifcal Catholic University of Rio de Janeiro; Lus Alexandre Grubits de Paula Pessa, Pontifcal Catholic
University of Rio de Janeiro; Ranny Magalhes S, Pontifcal Catholic University of Rio de Janeiro
The effect of information diagnosticity and brand name on sensitivity to missing information. Jose Mauro C. Hernandez, Centro
Universitrio da FEI; Xiaoqi Han, University of Alaska (Fairbanks); Frank R. Kardes, University of Cincinnati
Virtual Communities as Reference Groups: a Participant Perspective. Gabriela Pasinato Leal, Pontifcal Catholic University of Rio
de Janeiro; Luis Fernando Hor-Meyll, Pontifcal Catholic University of Rio de Janeiro; Lus Alexandre Grubits de Paula Pessa,
Pontifcal Catholic University of Rio de Janeiro
Latin American Firms Competing in the Global Economy
Conference Schedule - Wednesday, March, 28
015. Financial Markets, Investment and Risk I
3:15 to 4:45 pm
Room: I-7
Forward Contract-based Hedging Strategy in Electricity Markets. Javier Orlando Pantoja, Universidad EAFIT; Alfredo Trespalacios
Carrasquilla, Universidad EAFIT; Juan Fernando Rendon, Universidad EAFIT
How to minimize incentives to rating centered regulatory arbitrage? The current Brazilian Approach to Basel Minimum Capital
Requirements. Rodrigo Gonzalez, University of Sao Paulo; Fernando Sotelino, Columbia University; Jos Roberto Ferreira
Savoia, Universidade de So Paulo (USP)
The Impact of Credit Rating Changes in Latin American Stock Markets. Abner de Pinho Nogueira Freitas, Insper Instituto de
Ensino e Pesquisa; Andrea Maria Accioly Fonseca Minardi, Insper Instituto de Ensino e Pesquisa
016. Strategies for Global Competitiveness - International Expansion
3:15 to 4:45 pm
Room: Salo AMEX
Brazilian Banks Main Motivations and Strategies Towards International Markets. Jose Mauricio Geleilate, University of Fortaleza;
Sergio Henrique Arruda Cavalcante Forte, University of Fortaleza; Oderlene Vieira Oliveira, University of Fortaleza (UNIFOR);
Norton Gonzlez, University of Fortaleza
Going Abroad Through Acquisitions: An Exploratory Analysis of Brazilian Companies Recent International Expansion. Srinivasa
Rangan, Babson College; Carolina Uribe, Babson College; Henrique Duarte, Babson College
The Entry-Mode Decisions of Brazilian Multinationals. Alex Ribeiro Costa, Ibmec Business School; Rodrigo Ladeira, UFBA; Luiz
Alberto Nascimento Campos Filho, Ibmec Business School; Bruno Rodrigues Silva, UNIJORGE
To Go or Not? The Effects of Satisfaction and Commitment on the Intention to Internationalize. Jase R Ramsey, Fundacao Dom
Cabral; Livia Lopes Barakat, Fundao Dom Cabral; Thomas Ganey, University of Alabama; Olesea Voloshin, University of
Alabama
4:45 to 5:15 pm

017. Wednesday afternoon break
4:45 to 5:15 pm
At Break Area

5:15 to 6:45 pm

018. Panel - Cultural Change and Strategic Management
5:15 to 6:45 pm
Room: I-10
Patrcia Tomei, PUC-Rio, Brazil.
Ricardo Botelho, CEO Energisa, Brazil.
Fabio Carvalho, CEO Casa & Vdeo, Brazil.
019. Panel - Internationalization of Brazilian and Spanish Firms
5:15 to 6:45 pm
Room: I-14
Xavier Mendoza, Esade, Spain. Pattern of Internationalization of Spanish Multinationals.
Maria Alice Deschamps, Head of Taxation Division, Petrobras, Brazil. Tax Challenges for Brazilian Multinational Companies
Jorge Carneiro, PUC-Rio, Brazil. The Hard Earned Success of Brazilian Multinationals.
020. Panel - Energy, Sustainability and Citizenship in Latin America: Strategies for the Future
5:15 to 6:45 pm
Room: I-7
Chris Robertson, Northeastern University, USA. Introduction to Panel and Corporate Citizenship Examples from the Energy
Sector in Latin America.
Luiz Brando, PUC-Rio, Brazil. Renewable Energy Strategies for Brazil.
Orlando Mansur Pereira, CEO, Vale Energia Limpa
Ravi Sarathy, Northeastern University, USA. Government Industrial Policies and Global Solar Energy Industry.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Wednesday, March, 28
021. PaneI - The resiIience of the BraziIian nanciaI system during and after the 2008 crisis
5:15 to 6:45 pm
Room: Salo AMEX
Ricardo Leal, Coppead / UFRJ, Brazil. Contextualization of the panel.
Patrick Behr, FGV/EBAPE, Brazil. The European Perspective.
Mrcio Garcia, PUC-Rio, Brazil. The Brazilian Reality.
Francisco Eduardo de Souza, BNDES and UFRJ, Brazil. Navigating the Crisis: The Role of BNDES.

6:45 to 8:15 pm
Welcome Opening Reception
6:45 to 8:00 pm
Room: Salo da Pastoral

Bus departure from PUC-Rio to Everest Rio Hotel
7:30 and 8:15 pm
Latin American Firms Competing in the Global Economy
Conference Schedule - Thursday, March, 29
THURSDAY, MARCH, 29
8:15 am

Bus departure from Everest Rio Hotel to PUC-Rio
8:15 am
8:45 to 10:15 am

022. Plenary - Meet the Editors
8:45 to 10:15 am
Room: Salo da Pastoral
Speakers:
Arch Woodside, Editor-in-Chief, Journal of Business Research. Solving the Paradox of Generalizing to a Population and
Maintaining Case Integrity: Relevancy for Research, Publishing, and Practice
Elvira Salgado, Editor, Academia / Revista Latinoamericana de Adminsitracin, Publishing in Academia.
Sergio Biggemann, Associate Editor for International Research in Business, Journal of Business Research. Publishing from Latin
America, the lost continent
Stephen Salter, Associate Editor, Journal of International Accounting Research
10:15 to 10:45 am

023. Thursday morning break
10:15 to 10:45 am
At Break Area

10:45 am to 12:15 pm
024. Management Education and Teaching Cases
10:45 am to 12:15 pm
Room: I-10
Carbon Neutrality at Coopedota R.L. Juan Carlos Barahona, INCAE Business School
Managing Change in Natural Parks: Stakeholder Relations. Tania Tisser Beyda, Pontifcal Catholic University of Rio de Janeiro
(PUC-Rio); Marcos Cohen, Pontifcal Catholic University of Rio de Janeiro (PUC-Rio)
Pereiras Equity: Teaching Introductory Accounting With a Family Approach. Ivam Ricardo Peleias, Centro Universitrio FECAP;
Edilei Rodrigues de Lames, Centro Universitrio FECAP; Liliane da Costa Jacobs Lames, Centro Universitrio FECAP; Marcos
Reinaldo Severino Peters, Centro Universitrio FECAP
025. Consumer Behavior - Brands and Ads
10:45 am to 12:15 pm
Room: I-14
Are comparative ads more effective than noncomparative ads in Latin America? Enrique Manzur, Universidad de Chile; Pedro
Hidalgo, Universidad de Chile; Sergio Olavarrieta, School of Business and Economics University of Chile; Pablo Faras,
Universidad de Chile
Mature women: A study on the infuence of cognitive age on attitudes to fashion ads. Geraldo Godoy, Pontifcal Catholic University
of Rio de Janeiro; Luis Fernando Hor-Meyll, Pontifcal Catholic University of Rio de Janeiro; Renata Moreira da Silva, Pontifcal
Catholic University of Rio de Janeiro
Meaning Transference Between Consumers, Characters and Brands and Their nfuence on Each Other Proposal for an Expanded
Model. Mauro Calixta Tavares, Fundao Pedro Leopoldo - MPA; Andr Torres Urdan, Fundao Getlio Vargas; Ana Cristina
Dias da Silva, Fundao Pedro Leopoldo
What Do Consumers Think About Dairy Products Brands? A Costa Rica Case Study. Bernard Kilian, INCAE; Gustavo Andr
Jimnez, INCAE/CLACDS; Luis Rivera, INCAE/CLACDS
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Thursday, March, 29
026. Financial Markets, Investment and Risk II
10:45 am to 12:15 pm
Room: I-7
Modeling Opportunistic Behavior in Government Energy Concessions with Real Options Theory. Carlos de Lamare Bastian-Pinto,
UniGranrio - PPGA; Luiz Eduardo Teixeira Brando, IAG Business School/PUC RIo; Leonardo Lima Gomes, PUC-Rio - IAG
Business School; Rafael Igrejas Silva, PUC-Rio - IAG Business School; Marta Corra Dalbem, UniGranrio - PPGA
Obstacles for the Compliance with Good Corporate Governance and Practices for Publicly Traded and Closed Brazilian Companies.
Oderlene Vieira Oliveira, University of Fortaleza (UNIFOR); Marcelle Colares Oliveira, University of Fortaleza; Sergio Henrique
Arruda Cavalcante Forte, University of Fortaleza; Vera Maria Rodrigues Ponte, Universidade Federal do Cear (UFC); JOSE
Mauricio Geleilate, University of Fortaleza
Pairs trading with rolling cointegration in Brazilian stock market. Vinicio Souza Almeida, UFRN/PPGA; Anderson Mol, UFRN/
PPGA; Diego Nascimento, UFRN
027. Impact of Public Policy on the International Expansion of Latin American Firms
10:45 am to 12:15 pm
Room: Salo AMEX
Amrica Mvil: conquering the Latin American mobile telephone market. Samantha Rullan, Universidad Veracruzana; Daniel
Romero, Universidad Veracruzana
12:15 to 1:30 pm
028. Thursday lunch
12:15 to 1:30 pm
Room: Salo da Pastoral

1:30 to 3:00 pm
029. Culture, Social & Ethical Issues - Sustainability
1:30 to 3:00 pm
Room: I-10
An Exploratory Study of Environmental Attitudes and the Willingness to Pay for Environmental Certifcation in Mexico. Bryan W.
Husted, York University and Tecnolgico de Monterrey; Michael V. Russo, Lundquist College of Business/University of Oregon;
Carlos E. Basurto Meza, Universidad de Monterrey; Suzanne G. Tilleman, University of Montana
Complex Analysis Using The Double Triangle Of Sustainable Development: The Case Of Organic Soy From Cotrimaio. Luis Carlos
Zucatto, PPGA/EA - UFRGS; Eugenio Avila Pedrozo, PPGA/EA/UFRGS; Tania Nunes Da Silva, PPGA/EA-UFRGS
Shared Value in the coffee supply chain An economic assessment of Nespresso's AAAprogram. Bernard Kilian, INCAE; Lawrence
Pratt, INCAE Business School; Elizabeth HoadleyElizabeth Hoadley; Lloyd Rivera, CIMS; Andrs Guevara, CIMS; Liza Lort-
Phillips, CIMS
Sustainability is the position taken up by established brands. Case Study: The XYZ brand of powdered drinks. Marcelo Rabelo
Henrique, University UNIP, UNINOVE and UNICASTELO; Jos Abel de Andrade Baptista, Faculdade de Tecnologia da Zona
Leste; Paulo Cristiano de Oliveira, Universidade So Judas Tadeu; Paulo Ramirez, FATEC ZL - Faculdade de Tecnologia da
Zona Leste; Luciane Ribeiro Dias Pinheiro, Universidade Mogi das Cruzes-UMC; Andrea Zotovici, Universidade So Judas
Tadeu
030. Supply Chain and Operations II
1:30 to 3:00 pm
Room: I-14
A Clockspeed Perspective on Supply Chain and New Products: The Case of the Brazilian Automobile Industry. Ronaldo Couto
Parente, FGV-EBAPE / Florida International University FIU; Rafael Guilherme Burstein Goldszmidt, FGV-EBAPE; Felipe
Buchbinder, FGV-EBAPE
How relationships with multinational, downstream of a supply chain, can lead to a internationalization process?: The case of a battery
industry. Daniela Didier Nunes Moser, Faculdade Boa Viagem; Marcos Primo, FEDERAL UNIVERSITY OF PERNAMBUCO -
UFPE; Daniele Maria Vieira do NascimentoDaniele Maria Vieira do Nascimento
t's time to emerging MNCs source globally A proposal of a theoretical framework to investigate the adoption of Global Sourcing.
Moema Pereira Nunes, UNISINOS/PPGA; Jos Antnio Valle Antunes Jnior, UNISINOS/PPGA
What Type of Cooperation with Suppliers and Customers Leads to Superior Performance? Luiz Artur Ledur Brito, FGV - EAESP;
Eliane Zamith Brito, FGV-EAESP; Luciana Harumi Hashiba, FGV-EAESP
Latin American Firms Competing in the Global Economy
Conference Schedule - Thursday, March, 29
031. Corporate Finance - Funding and M&A
1:30 to 3:00 pm
Room: I-7
Determinants of Capital Structure Using Quantile Regression: Comparison between Brazilian Low and High Levered Companies.
Flvio Dias Rocha, CEPEAD/CAD/UFMG and Centro Universitrio UNA/MG; Aureliano Angel Bressan, CEPEAD/CAD/UFMG
Do Mergers and Acquisitions have an impact on the acquiring shareholders wealth in Latin America? Gabriela Zayas-Torres,
University of Puerto Rico - Mayagez; Yolanda Ruiz-Vargas, University of Puerto Rico - Mayaguez
The World Financial Crisis and the International Debts of Brazilian Companies. Ricardo P. C. Leal, Coppead/UFRJ; Andre
Carvalhal, Pontifcal Catholic University of Rio de Janeiro
Family frms are less likely to face fnancial constraints in Brazil. Vicente Lima Crisstomo, Universidade Federal do Cear; Flix
Javier Lpez Iturriaga, Universidad de Valladolid/Dpto Economa Financiera y Contabilidad; Eleuterio Vallelado, Universidad de
Valladolid/Dpto Economa Financiera y Contabilidad
032. Economic Environment and Regional Integration
1:30 to 3:00 pm
Room: Salo AMEX
Cooperation as a Path to Business Sustainability in Emerging Economies: Large Enterprise-Academia-SMEs Business Model.
Alfonso Lpez-Lira, EGADE Business School-Tecnolgico de Monterrey; Cecilia Caldern-Valencia, EGADE Business School/
Tecnolgico de Monterrey; Elisa Cobas-Flores, EGADE Business School/Tecnolgico de Monterrey
Institutional Environment and Business Groups Resilience in Brazil. Wlamir Goncalves Xavier, UNISUL; Rosilene Marcon,
Universidade do Vale do Itajai - UNIVALI; Rodrigo Bandeira de Mello, FGV-SP
Productivity in Latin America: the behavior of institutional and educational indicators in seven Latin American countries. Carlos
Alberto Arruda, Innovation and Compettiveness Center/Fundao Dom Cabral; Fabiana Alves Gualberto Madsen, Innovation
and Compettiveness Center/Fundao Dom Cabral; Marina Silva Arajo, Innovation and Compettiveness Center/Fundao Dom
Cabral
3:00 to 3:15 pm
033. Thursday afternoon break
3:00 to 3:15 pm
At Break Area

3:15 to 4:45 pm

034. Human Resource Managment
3:15 to 4:45 pm
Room: I-10
Comparing Employment Interviews in Mexico and Other Countries and Cultures. Richard PosthumaRichard Posthuma; Filip
Lievens, University of Gent; Eveline Schollaert, University of Gent; Wei-Chi TsaiWei-Chi Tsai; Julia Levashina, Kent State
University; M. Fernanda Wagstaff, UTEP; Michael Campion, Purdue University
Correlation between Organizational Culture and Compensation Strategies Using Charles Handys Typology. Giuseppe Maria
Russo, Pontifcal Catholic University of Rio de Janeiro; Patricia Amelia Tomei, Pontifcal Catholic University of Rio de Janeiro;
Antonio Jos Braga Linhares, Pontifcal Catholic University of Rio de Janeiro; Andre Moreira Santos, Pontifcal Catholic University
of Rio de Janeiro
Mobility at Work: The Experiences of Corporate Smart Phone Users. Flavia Cavazotte, Pontifcia Universidade Catlica do Rio de
Janeiro; Ana heloisa lemos, Pontifcia Universidade Catlica do Rio de Janeiro; Marcelo Brollo, Ibmec Rio de Janeiro
Action learning in a context of organizational change:case study in Qubec smes (avenues of refexion for Brazil). Daniel Beaupr,
Universit du Qubec Montral
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Thursday, March, 29
035. Marketing Managment I
3:15 to 4:45 pm
Room: I-14
Functional Literacy: Consumers Comprehension of Nutritional Labels on Food Packages. Guilherme Paiva, PUC-Rio; Paulo
Cesar Motta, PUC-Rio
Store Price Promotions, Price Perceptions, Search and Purchase Intentions. Enrique Manzur, Universidad de Chile; Sergio
Olavarrieta, School of Business and Economics University of Chile; Pedro Hidalgo, Universidad de Chile; Pablo Faras,
Universidad de Chile
The interfunctionality of new product development and architectural marketing capabilities. Guilherme Trez, Unisinos; Fernando
Bins Luce, UFRGS
036. Financial Markets, Investment and Risk III
3:15 to 4:45 pm
Room: I-7
Access to Finance, Management of Working Capital and Company Value. Juliano Ribeiro de Almeida, Getulio Vargas Foundation;
William Eid Junior, Getulio Vargas Foundation
Microeconomic Determinants of Housing Prices in Caracas, Venezuela: An Application of the Hedonic Pricing Model. Cosme
Betancourt, IESA; Vctor Contreras, IESA; Urbi GarayUrbi Garay; Miguel ngel Santos, IESA
037. Strategies for Global Competitiveness II
3:15 to 4:45 pm
Room: Salo AMEX
Subsidiaries and organizational competence development: evidences from Brazilian multinationals. Afonso Carlos Fleury,
Universidade de Sao Paulo; Maria Tereza Leme Fleury, Fundacao Getulio Vargas; Felipe Mendes Borini, Escola Superior de
Propaganda e Marketing
Yes, we have brands: Managing Brazilian Brands to Achieve Global Competitiveness. Daniela Motta Romeiro Khauaja, Escola
Superior de Propaganda e Marketing
Effect of Education, Manufacturing Knowledge and R&D expenditures on Economic Development. Sul Kassicieh, U of New Mexico;
Manuel Montoya, University of New Mexico; Raul Gouvea, U of New Mexico
4:45 to 5:15 pm
038. Thursday afternoon break
4:45 to 5:15 pm
At Break Area

5:15 to 6:45 pm

039. Panel - Managing In a Polarized Latin American Region
5:15 to 6:45 pm
Room: I-10
Fernando Robles (Panel Chair), George Washington University, USA.
Alejandro Izquierdo (Keynote Speaker), Regional Economic Advisor, Inter-American Development Bank
Maria Merino, ITAM, Mexico.
Marcilio Machado, Director of International Business, American Chamber of Commerce Vitoria and FUCAPE Business School,
Brazil.
040. Panel - The China impact on Latin American business environment: challenges and opportunities
5:15 to 6:45 pm
Room: I-14
Sergio Biggemann, Otago University, New Zealand, and Associate Editor of Journal of Business Research.
Andr Soares, Brazil-China Enterprise Council.
Latin American Firms Competing in the Global Economy
Conference Schedule - Thursday, March, 29
041. Panel - American Accounting Association
5:15 to 6:45 pm
Room: I-7
Stephen Salter, University of Texas, El Paso. A Researchers View of 20 years of publishing Latin American Research in the USA.
Tony Kang, Oklahoma State University. Opportunities for Research Cooperation in Accounting: The AAA Presidents View.
042. Panel - The Impact of National Industrial Policy on the Competitiveness of Firms
5:15 to 6:45 pm
Room: Salo AMEX
Srgio Lazzarini, Insper, Brazil. Strategizing by the Government: Industrial Policy and Sustainable Competitive Advantage.
Augusto Arenaro, BNDES, Brazil. The Impact of National Industrial Policy on the Competitiveness of Firms: The Role of BNDES
in Brazil
Rodrigo Bandeira-de-Mello, FGV/EAESP, Brazil. Political Connections and Implementation of Public Policy.

6:45 pm
Bus departure from PUC-Rio to Everest Rio Hotel
6:45 pm
(Expected arrival time: 7:30 pm)


8:45 pm to 1:00 am
Bus departure from Everest Rio Hotel to Gala Event
8:45 pm
Gala Event at Rio Scenarium
(www.rioscenarium.com.br)
9:00 pm to 1:00 am
Address: Rua do Lavradio, 20 Lapa
Tel: +55 21 3147-9005
Dressing code: Casual (informal)
Women: Skirts, light dresses or informal pants (but not shorts) are welcome. Light shirts recommended.
Men: Jeans pants (but not shorts) are welcome. Sneakers, tennis shoes or informal shoes are also welcome. Polo T-shirts, short-
sleeve shirts or long sleeve shirts (rolled up sleeves) are all welcome.
Bus return from Gala Event to Everest Rio Hotel
10:30 pm (1st bus), 11:30 am (2nd bus) and 1:00 am (3rd bus)
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Friday, March, 30
FRIDAY, MARCH, 30
8:15 am
Bus departure from Everest Rio Hotel to PUC-Rio
8:15 am
8:45 to 10:15 am
043. Panel - Role of University Degree Programs and Credentialing Programs in Training Investment Professionals
8:45 to 10:15 am
Room: I-10
Robert McLean, CFA nstitute, USA. Education and nternational Professional Certifcations: Preparation for Careers in Finance.
Vinicius Carrasco, PUC-Rio, Brazil.
Flavio Fucs, Partner, Ventor Investimentos, Brazil.
044. Papers - Managing in a Polarized Regional World
8:45 to 10:15 am
Room: I-14
Doing Business in Colombia and Venezuela: A Study of Contrasts. Joseph Ganitsky, University of Miami
The process of technological innovation and the Embrapa and Embrapa Agrobiology: Challenges and perspectives. Joyce
Aparecida Marques dos Santos, Embrapa Agrobiologia/Fundao Pedro Leopoldo; Mauro Calixta Tavares, Fundao Pedro
Leopoldo - MPA; Maria Celeste Reis Lobo Vasconcelos, Fundao Pedro Leopoldo
045. Panel - Digital Medias and the Web Consumer
8:45 to 10:15 am
Room: I-7
Fabiana Pierre, Euromonitor, Chile. How Technology Has Changed Consumer Behavior.
Ronaldo Parente, Florida International University, USA. Online Education.
Jorge Brantes, PUC-Rio, Brazil. Marketing online and customer Relationship Management (CRM).
Nelson Dabul, Rede Globo, Brazil. Corporate Communication and Social Media at Rede Globo.
046. Panel - Strategy and Agribusiness
8:45 to 10:15 am
Room: Salo AMEX
Esteban R. Brenes, Steve Aronson Professor of Strategy and Agribusiness, INCAE Business School, and former Minister of
Agriculture of Costa Rica.
Elisio Contini, Embrapa, Brazil.
Cludio Machado Filho, USP, Brazil.

10:15 to 10:45 am
047. Friday morning break
10:15 to 10:45 am
At Break Area

10:45 am to 12:15 pm

048. Human Resource Managment - Leadership
10:45 am to 12:15 pm
Room: I-10
Challenges of leadership in the tourist sector: an empirical study. Elaine Cristina de Oliveira Rocha Nogueira, USCS Universidade
Municipal de So Caetano do Sul; Sandra Aparecida Pagliaci Pulino Menetti, USCS Universidade Municipal de So Caetano
do Sul; Edson Keyso de Miranda Kubo, USCS Universidade Municipal de So Caetano do Sul; Jane Barbosa da Rocha, USCS
Universidade Municipal de So Caetano do Sul
Leadership Theory Review Suggests Best Fit of a Leader at Subsidiaries. Alfredo Behrens, Faculdade FIA de Administrao e
Negcios
Latin American Firms Competing in the Global Economy
Conference Schedule - Friday, March, 30
Management Orientation and Leadership Perception of Peruvian managers. Carlos Alsua, University of Alaska Anchorage
The transition from leader to individual contributor: experiences of being a university supervisor. Fabiula Meneguete Vides da Silva,
Universidade Federal da Grande Dourados; Cristiano Jos Castro de Almeida Cunha, Universidade Federal de Santa Catarina
049. Entrepreneurship in Latin America
10:45 am to 12:15 pm
Room: I-14
Entrepreneurial competences and business failure. Italo Fernando Minello, Universidade Federal de Santa Maria; Laura Alves
Scherer, Universidade Federal de Santa Maria; Leticia da Costa Alves, Universidade Federal de Santa Maria
Entrepreneurial typology: an analysis from Bourdieus perspective. Daniela Martins Diniz, Pontifcia Universidade Catlica de
Minas Gerais; Anderson SantAnna, Fundao Dom Cabral; Paula Cury, Universidade Federal de Minas Gerais / Ps-Graduao
em Arquitetura e Urbanismo; Samir Ltf, Fundao Dom Cabral
Entrepreneurship and ethnic markets: the Latin American experience in Spain. Daniel Romero, Universidad Veracruzana;
Samantha Rullan, Universidad Veracruzana
The Willingness of Young People to Become Entrepreneurs: Quantitative Study with Business Administration Students. Simone
Barakat Artuso, Universidade de So Paulo - USP; Mariana Bassi Sutter, School of Economics, Business Administration and
Accountancy (FEA) - University of So Paulo (USP) - Business Administration; Patricia Viveiros de Castro Krakauer, Universidade
de So Paulo; Edison Fernandes Polo, Universidade So Paulo; Martinho Isnard Ribeiro de Almeida, Universidade So Paulo
050. Marketing Management II
10:45 am to 12:15 pm
Room: I-7
Brand value and shareholder value in Brazilian Companies. Marta Olivia Rovedder de Oliveira, PPGA/EA/UFRGS and UNIPAMPA;
Fernando Bins Luce, UFRGS
Compaa Cervecera de Nicaragua: Growth Options for Low-Income Markets. Jose A. Exprua, INCAE; Mateo Lesizza, INCAE
Export Oriented Clusters and Market Re-Entry: Insights from Latin America. Cedric Little, Faculty of Engineering, Universidad
Catlica de Chile & Universidad Adolfo Ibez.; Christian Felzensztein, School of Business, Universidad Adolfo Ibaez
051. Strategies for Global Competitiveness - The Impact of Intangibles
10:45 am to 12:15 pm
Room: Salo AMEX
Deriving competitive advantages from sustainability and stakeholder management abroad: the case of Brazilian multinationals.
Flavia de Magalhaes Alvim, Fundacao Dom Cabral; Sherban Leonardo Cretoiu, Fundao Dom Cabral; Isabelle Crystina Neves,
Fundao Dom Cabral
Sustainability: Incorporating Social and Environmental Variables in the Analysis of Credit. Luiz Carlos Jacob Perera, Universidade
Presbiteriana Mackenzie/PPGCC; Aida Maria M. Milani, Universidade Presbiteriana Mackenzie; Roberto Borges Kerr,
Universidade Presbiteriana Mackenzie; Marco Antonio F. Milani Filho, Universidade Presbiteriana Mackenzie
The Dynamics of Development and the nfuence of Tangible and ntangible Resources in nternationalization Processes. Erica
Piros Kovacs, UFRPE/DADM, Brazil; Walter Fernando Arajo de Moraes, UFPE/PROPAD; Renata B. Oliveira, UFRPE/DADM
and UFPE/PROPAD, Brazil
The Effect of Political Strategies on Rivals Costs: The Case of Telmex. Nancy Patricia Gonzlez, EGADE Business School/
Tecnologico de Monterrey and College of Management of Technology/cole Polytechnique Fdrale de Lausanne
12:15 to 1:45 pm
052. Teaching Cases - Market Orientation
12:15 to 1:45 pm
Room: I-10
A Tale on How to Sell Ice to Eskimos: A Teaching Case on Market Positioning. Lucien Jacques Geargeoura, FAGEN / Universidade
Federal de Uberlndia
Brazilian Mosaic: Challenges and Opportunities to the Growth of a Small Brazilian Company. Juliana Horta, Pontifcal Catholic
University of Rio de Janeiro (PUC-Rio); Luciana Nery, Pontifcal Catholic University of Rio de Janeiro (PUC-Rio); Jorge Carneiro,
Pontifcal Catholic University of Rio de Janeiro (PUC-Rio); Tatiana Sousa, Pontifcal Catholic University of Rio de Janeiro (PUC-
Rio); Diana de Botton, Pontifcal Catholic University of Rio de Janeiro (PUC-Rio)
VTR: nnovating to fulfll the Promise. Maria Jos Pooley, Executive at VTR; Sebastian Reyes, Executive at VTR; Francisca Sinn,
Universidad Adolfo Ibaez; Orieta Zelaya, Executive at VTR
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Friday, March, 30
053. Consumer Behavior - Luxury and Low Income Strategies
12:15 to 1:45 pm
Room: I-14
Different Views on the Low Income Consumer: What Marketing and Economics have to say. Marcus Wilcox Hemais, Instituto
Coppead de Administrao; Leticia Moreira Casotti, Instituto Coppead de Administrao
Impacts of the Internet Access on the Information Search at the Base of the Social Pyramid in Brazil. Josmar Andrade, Escola
de Artes, Cincias e Humanidades da Universidade de So Paulo (EACH/USP); Daniel Ferreira Rosa Pereira Bom, Escola de
Artes, Cincias e Humanidades da Universidade de So Paulo (EACH/USP)
Luxury Clothing: A Mirror of Gay Consumers Sexual Option? Joyce Gonalves Altaf, Instituto Vianna Jnior; Irene Raguenet
Troccoli, Universidade Estcio de S; Christiane Bara Pachoalino, Instituto Vianna Junior; Maria Anglica Luqueze, Pontifcia
Universidade Catlica do Rio de Janeiro
Luxury and Trading Up: nvestigating Luxury Brazilian Consumer Profles. Renata Fernandes Galhanone, FEA - USP; Geraldo
Luciano Toledo, Universidade de So Paulo\ Faculdade de Economia, Administrao e Contabilidade; Jose Afonso Mazzon,
FEA - USP
054. Human Resource Managment - Satisfaction and Self
12:15 to 1:45 pm
Room: I-7
Antecedents of organizational identifcation: An integrative perspective from the social identity theory. Massimo Bergami, Alma
Graduate School / University of Bologna; Gabriele Morandin, Alma Graduate School / University of Bologna
Coaching philosophy will improve satisfaction and performance of the employees: a case study in universities. Fernando Chornet
Garca, Catholic University of Valencia; Francisco Javier Lara GarcaFrancisco Javier Lara Garca
Individual Differences in Organisation-Based Self-Esteem - A case study in Venezuela. Desiree Artiguas; Sunitha Narendran,
Kingston University; Stephen GourlayStephen Gourlay
Work and personal success and satisfaction: how do Colombian women perceive them? Sandra Idrovo; Pamela Leyva, INALDE
Business School
055. Strategies for Global Competitiveness I
12:15 to 1:45 pm
Room: Salo AMEX
Analysis of the Process of International Strategy Formation of Agribusiness in Northeastern Brazilian. Walter Fernando Arajo de
Moraes, UFPE/PROPAD; Renata B. Oliveira, UFRPE/DADM/UFPE/PROPAD, Brazil; Andre Gustavo Carvalho Machado, PPGA/
UFPB; Erica Piros Kovacs, UFRPE/DADM, Brazil; Itiel Moraes da SilvaItiel Moraes da Silva
Differentiation Strategies of Latin America High Value Added Agribusiness Firms. Esteban R. Brenes, INCAE Business School;
Daniel MontoyaDaniel Montoya
nfuence of the Environment on Organizational nnovation. Peter Yamakawa, Universidad ESAN; Jhony Ostos, Universidad ESAN
Maximize the Alpha and Optimize the Beta, Key Objectives in the Strategy to Develop the Competitiveness of Latin American
Enterprises in Global Markets. Arnoldo R. Camacho, INCAE Business School / Finance
1:45 to 3:00 pm
056. Friday award lunch and annual membership meeting
1:45 to 3:00 pm
Room: Salo da Pastoral

Bus departure from PUC-Rio to Everest Rio Hotel
3:00 pm
3:45 to 5:15 pm

Optional free visit to H.Stern gemstone museum in Ipanema
(www.hstern.com.br)
3:45 to 5:15 pm
Walking tour (two blocks away from Everest Rio Hotel) with a guide, departing from Everest Rio Hotel

Latin American Firms Competing in the Global Economy
Authors / Participants Index
A
Alczar, Jos de Jess Prez, 006
Almeida, Juliano Ribeiro de, 036
Almeida, Martinho Isnard Ribeiro de, 049
Almeida, Vinicio Souza, 026
Alsua, Carlos, 048
Altaf, Joyce Gonalves, 053
Alves, Leticia da Costa, 049
Alvim, Flavia de Magalhaes, 051
Amorim, Renata Pautasso Barreto, 008
Amors, Jos Ernesto, 009
Andrade, Josmar, 053
Andrade, Olivia Vieira Marx, 008
Antunes Jnior, Jos Antnio Valle, 030
Arajo, Marina Silva, 032
Arenaro, Augusto, 042
Aristizabal Uribe, Esteban, 008
Arruda, Carlos Alberto, 032
Artiguas, Desiree, 054
Artuso, Simone Barakat, 049
Auletta, Nunzia, 008
B
Bandeira de Mello, Rodrigo, 005, 032, 042
Baptista, Jos Abel de Andrade, 010, 029
Barahona, Juan Carlos, 024
Barakat, Livia Lopes, 011, 016
Bastian-Pinto, Carlos de Lamare, 026
Basurto Meza, Carlos E., 029
Beaupr, Daniel, 034
Behr, Patrick, 021
Behrens, Alfredo, 048
Benson-Rea, Maureen, 006
Bergami, Massimo, 054
Betancourt, Cosme, 036
Beyda, Tania Tisser, 024
Biggemann, Sergio, 022, 040
Bom, Daniel Ferreira Rosa Pereira, 053
Borini, Felipe Mendes, 037
Botelho, Ricardo, 018
Brando, Luiz Eduardo Teixeira, 020, 026
Brenes, Esteban R., 008, 046, 055
Brantes, Jorge, 045
Bressan, Aureliano Angel, 031
Brito, Eliane Zamith, 030
Brito, Luiz Artur Ledur, 030
Brollo, Marcelo, 034
Buchbinder, Felipe, 030
C
Caldern-Valencia, Cecilia, 032
Camacho, Arnoldo R., 055
Campion, Michael, 034
Campos Filho, Luiz Alberto Nascimento, 016
Camposeo, Christopher, 011
Carneiro, Jorge, 019 , 052
Carrasco, Vinicius, 043
Carvalhal, Andre, 005, 031
Carvalho, Fabio, 018
Casotti, Leticia Moreira, 053
Castello-Branco, Felipe, 011
Castro, Andre Luis de, 013
Cavazotte, Flavia, 034
Celorico, Jacinto Antunes, 009
Chattopadhyay, Amitava, 008
Chornet Garca, Fernando, 054
Ciravegna, Luciano, 009
Cobas-Flores, Elisa, 032
Cohen, Marcos, 024
Contini, Elisio, 046
Contreras, Vctor, 036
Costa, Alex Ribeiro, 016
Costa, Cristiane S. R., 003
Cretoiu, Sherban Leonardo, 011, 051
Crisstomo, Vicente Lima, 031
Cunha, Cristiano Jos Castro de Almeida, 048
Cury, Paula, 049
D
da Rocha, Angela, 014
da Silva, Ana Cristina Dias, 025
da Silva, Fabiula Meneguete Vides, 048
Da Silva, Tania Nunes, 029
Dabul, Nelson, 045
Dalbem, Marta Corra, 026
Dalbem, Mayara Ximenes, 011
Dale, Guilherme, 001
de Botton, Diana, 052
de la Torre, Jose, 001
de Oliveira, Paulo Cristiano, 010, 029
de Souza, Francisco Eduardo, 021
Deans, Ken, 006
Deschamps, Maria Alice, 019
Dimitratos, Pavlos, 009
Diniz, Daniela Martins, 049
dos Santos, Joyce Aparecida Marques, 044
Duarte, Henrique, 016
Dubeux, Veranise Jacubowski Correia, 011
DuBois, Frank, 004
E
Eid Junior, William, 036
Escalante-Ludena, Mercy, 006
Etchebarne, Maria Soledad, 009
Exprua, Jose A., 050
F
Faras, Pablo, 025, 035
Felzensztein, Christian, 006, 009, 050
Ferraz, Joo Carlos, 001
Ferreira, Jorge Brantes, 014
Ferreira da Silva, Jorge, 014
Fleury, Afonso Carlos, 037
Fleury, Maria Tereza Leme, 037
Forte, Sergio Henrique Arruda Cavalcante, 016, 026
Freeman, Susan, 006
Freitas, Abner de Pinho Nogueira, 015
Fucs, Flavio, 043
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Authors / Participants Index
G
Galhanone, Renata Fernandes, 053
Ganey, Thomas, 016
Ganitsky, Joseph, 044
Garay, Urbi, 036
Garcia, Mrcio, 021
Garriga, Elisabet, 003
Geargeoura, Lucien Jacques, 052
Geleilate, Jose Mauricio, 016, 026
Gimmon, Eli, 006
Godoy, Geraldo, 025
Goldszmidt, Rafael Guilherme Burstein, 030
Gomes, Leonardo Lima, 026
Gonzalez, Maximiliano, 005
Gonzalez, Rodrigo, 015
Gonzlez, Nancy Patricia, 051
Gonzlez, Norton, 016
Gourlay, Stephen, 054
Gouvea, Raul, 037
Guevara, Andrs, 029
Guzman, Alexander, 005
H
Han, Xiaoqi, 014
Hashiba, Luciana Harumi, 030
Hemais, Marcus Wilcox, 008, 053
Henrique, Marcelo Rabelo, 010, 029
Hernandez, Jose Mauro C., 014
Hidalgo, Pedro, 025, 035
Hoadley, Elizabeth, 029
Hoffmann, Valmir Emil, 006
Hor-Meyll, Luis Fernando, 014, 025
Horta, Juliana, 052
Husted, Bryan W., 029
I
Idrovo, Sandra, 054
Izquierdo, Alejandro, 039
J
Jan, Mara Helena, 008
Jimnez, Gustavo Andr, 025
Jordo, Ricardo Vinicius Dias, 003
K
Kamlot, Daniel, 014
Kang, Tony, 022, 041
Kardes, Frank R., 014
Kassicieh, Sul, 037
Kerr, Roberto Borges, 051
Khauaja, Daniela Motta Romeiro, 037
Kilian, Bernard, 025, 029
Kovacs, Erica Piros, 003, 051, 055
Krakauer, Patricia Viveiros de Castro, 049
Kubo, Edson Keyso de Miranda, 048
Kundu, Sumit, 009
L
La Rocque, Eduarda, 001
Ladeira, Rodrigo, 016
Lames, Edilei Rodrigues de, 024
Lames, Liliane da Costa Jacobs, 024
Lara Garca, Francisco Javier, 054
Laranjeira, Lus, 009
Lazzarini, Srgio, 042
Leal, Gabriela Pasinato, 014
Leal, Ricardo P. C., 021, 031
Leite, Yakara Vasconcelos Pereira, 003
lemos, Ana heloisa, 034
Lesizza, Mateo, 050
Levashina, Julia, 034
Leyva, Pamela, 054
Lievens, Filip, 034
Linhares, Antonio Jos Braga, 034
Little, Cedric, 050
Lopes, Gisele Silveira Coelho, 006
Lopez, Luis, 009
Lort-Phillips, Liza, 029
Luce, Fernando Bins, 035, 050
Luqueze, Maria Anglica, 053
Lpez Iturriaga, Flix Javier, 031
Lpez-Lira, Alfonso, 032
Ltf, Samir, 013, 049
M
Machado, Andre Gustavo Carvalho, 055
Machado, Marcilio, 039
Machado Filho, Cludio, 046
Madsen, Fabiana Alves Gualberto, 032
Manzur, Enrique, 025, 035
Marcon, Rosilene, 005, 032
Mazzon, Jose Afonso, 053
McLean, Robert, 043
Medeiros, Janann Joslin, 006
Mendoza, Xavier, 019
Menetti, Sandra Aparecida Pagliaci Pulino, 048
Merino, Maria, 039
Milani, Aida Maria M., 051
Milani Filho, Marco Antonio F., 051
Minardi, Andrea Maria Accioly Fonseca, 015
Minello, Italo Fernando, 049
Mol, Anderson, 026
Montoya, Daniel, 008, 055
Montoya, Manuel, 037
Moraes, Walter Fernando Arajo de, 051, 055
Morandin, Gabriele, 054
Moreira da Silva, Renata, 025
Moser, Daniela Didier Nunes, 030
Motta, Paulo Cesar, 035
Munck, Luciano, 013
N
Narendran, Sunitha, 054
Nascimento, Daniele Maria Vieira do, 030
Nascimento, Diego, 026
Nery, Luciana, 052
Neves, Isabelle Crystina, 051
Nogueira, Elaine Cristina de Oliveira Rocha, 048
Nunes, Moema Pereira, 030
Latin American Firms Competing in the Global Economy
Authors / Participants Index
O
Olavarrieta, Sergio, 025, 035
Oliveira, Ftima Bayma, 013
Oliveira, Marcelle Colares, 026
Oliveira, Marta Olivia Rovedder de, 050
Oliveira, Oderlene Vieira, 016, 026
Oliveira, Renata B., 003, 051, 055
Ostos, Jhony, 055
P
Pachoalino, Christiane Bara, 053
Paiva, Guilherme, 035
Pantoja, Javier Orlando, 015
Parente, Ronaldo Couto, 030, 045
Pedrozo, Eugenio Avila, 029
Peleias, Ivam Ricardo, 024
Pereira, Orlando Mansur, 020
Perera, Luiz Carlos Jacob, 051
Pessa, Lus Alexandre Grubits de Paula, 014
Peters, Marcos Reinaldo Severino, 024
Pierre, Fabiana, 045
Pinheiro, Luciane Ribeiro Dias, 010, 029
Pires, Fabiana Cassilha, 008
Polo, Edison Fernandes, 011, 049
Pombo, Carlos, 005
Ponte, Vera Maria Rodrigues, 026
Pooley, Maria Jos, 052
Posthuma, Richard, 034
Prado, Andrea Maria, 003
Pratt, Lawrence, 029
Primo, Marcos, 004, 030
R
Ramirez, Paulo, 010, 029
Ramsey, Jase R, 016
Rangan, Srinivasa, 016
Rendon, Juan Fernando, 015
Reyes, Sebastian, 052
Rivera, Lloyd, 029
Rivera, Luis, 025
Robertson, Chris, 020
Robledo-Ardila, Cristina, 008
Robles, Fernando, 039
Rocha, Flvio Dias, 031
Rocha, Jane Barbosa da, 048
Rocha-Pinto, Sandra Regina da, 011
Rodriguez, Arnoldo Jose, 010
Romero, Daniel, 027, 049
Ruiz-Vargas, Yolanda, 031
Rullan, Samantha, 027, 049
Russo, Giuseppe Maria, 034
Russo, Michael V., 029
S
Salazar, Viviane santos, 003
Salgado, Elvira, 022
Salter, Stephen, 022, 041
SantAnna, Anderson, 013, 049
Santos, Andre Moreira, 034
Santos, Miguel ngel, 036
Sarathy, Ravi, 020
Savoia, Jos Roberto Ferreira, 015
Scherer, Laura Alves, 049
Schollaert, Eveline, 034
Silva, Bruno Rodrigues, 016
Silva, Itiel Moraes da, 055
Silva, Rafael Igrejas, 026
Sinha, Mala, 013
Sinn, Francisca, 052
Soares, Andr, 040
Soares, Wendell Alves, 010
Sotelino, Fernando, 015
Sousa, Tatiana, 052
Souza, Antonio Artur de, 003
Stringer, Christina, 006
Sutter, Mariana Bassi, 011, 049
S, Ranny Magalhes, 014
T
Tavares, Mauro Calixta, 025, 044
Tilleman, Suzanne G., 029
Toledo, Geraldo Luciano, 053
Tomei, Patricia Amelia, 034, 018
Trespalacios Carrasquilla, Alfredo, 015
Trez, Guilherme, 035
Troccoli, Irene Raguenet, 053
Trujillo, Mara-Andrea, 005
Tsai, Wei-Chi, 034
U
Urdan, Andr Torres, 025
Uribe, Carolina, 016
V
Vallelado, Eleuterio, 031
Vasconcellos, Eduardo Gondim, 011
Vasconcelos, Maria Celeste Reis Lobo, 044
Velasquez-Montoya, Marcela, 008
Voloshin, Olesea, 016
W
Wagstaff, M. Fernanda, 034
Wanke, Peter F, 004
Woodside, Arch, 022
X
Xavier, Wlamir Goncalves, 032
Y
Yamakawa, Peter, 055
Z
Zayas-Torres, Gabriela, 031
Zelaya, Orieta, 052
Zotovici, Andrea, 029
Zucatto, Luis Carlos, 029
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Wednesday, March, 28
WEDNESDAY, MARCH, 28
001. Welcome and Opening Plenary
8:45 to 10:15 am
Room: Salo da Pastoral
002. Wednesday morning break
10:15 to 10:45 am
At Break Area
003. Culture, Social & Ethical Issues
10:45 to 12:15 pm
Room: I-10
Participants:
Beyond the stakeholder utility function: stakeholder capability in
the value creation process. Elisabet Garriga, EADA Business
School
In spite of the thousands of articles on stakeholder
theory, research on value creation has had a shorter
history and narrower breadth (Freeman et al, 2010;
Walsh, 2005; Jones and Wicks, 1999). Only a few
studies have researched from a stakeholder lens
what value creation is (Post et al., 2002; Harrison
et al., 2010; Bosse et al., 2009,) how stakeholders
appropriate value, (Coff, 1999; Byler and Coff, 2003)
or the processes or activities by which stakeholders
create value (Post et al 2002). To the extent that to
date, some questions remain unanswered regarding
how a frm should treat stakeholders in order to
create value. Specifcally from the stakeholder's
side, several questions arise: What does value mean
for stakeholders? What does value mean for a
particular group of stakeholders and how do frms
create these different types of value? How do we
measure the value created by stakeholders (beyond
the accounting and fnancial measures)? What is
stakeholder behavior in the value creation process?
The purpose of this paper is to answer these questions
from Amartya Sens Capability Approach, identifying
and measuring stakeholders capabilities in the
value creation process. Stakeholder capability is the
adequate concept to understand stakeholder welfare
rather than the utility function concept. The empirical
evidence is provided by an in-depth case study, of the
company The Grobo Group and its stakeholders. The
results indicate three types of stakeholder capabilities
which are relevant for value creation: business
capabilities (employable, autonomous, innovative,
entrepreneurial, responsive), social capabilities
(green/social) and basic capabilities (healthy). The
results also show that the business capabilities are
those which have higher weight which have never
been identifed before in previous Amartya Sen
Studies.
Corporate Governance and Business Ethics: An Analysis of
the Major International Internal Control Frameworks. Ricardo
Vinicius Dias Jordo, Pontifcal Catholic University of Minas
Gerais and Dom Cabral Foundation; Antonio Artur de Souza,
UFMG
This paper reports on an analysis of how business
ethics is approached within internal control
frameworks provided by the most relevant bodies
issuing guidance in this area. The comparative content
analysis of the international frameworks shows that
only three of them (i.e. COCO, ERM COSO, and King
Report) are clearly concerned with business ethics,
and one of them, ERM COSO, is the most effective
framework to address ethical issues. The results point
out that an adequate structure of internal control can
contribute to achieving signifcant levels of corporate
governance, and delivering on improved managerial
and operational effciency and effectiveness.
Emergence and Evolution of the Market for Certifcation: The Cut-
Flower Industry. Andrea Maria Prado, INCAE Business School
Since the mid-1990s, there has been a proliferation
of certifcation programs in multiple industries. This
paper studies the sponsor organizations behind the
certifcation programs and seeks to better understand
why multiple programs emerge in an industry. I
illustrate how the institutional environment infuences
sponsor organizations entry decision and expansion
strategies, as well as their interactions over time.
The empirical context is the cut-fower industry and
I use archival and qualitative data. The latter was
collected through extensive feldwork in Colombia and
Ecuadortwo of the most important fower exporters
in the world.
Strategy Formation Process and Corporate Social Responsibility:
the case of CHESF. Renata B. Oliveira, UFRPE/DADM/UFPE/
PROPAD, Brazil; Cristiane S. R. Costa, UFPE/PROPAD; Viviane
santos salazar, Federal University Of Pernambuco; Erica Piros
Kovacs, UFRPE/DADM, Brazil; Yakara Vasconcelos Pereira
Leite, UFERSA
The evolution observed in the national competitive
arena requires organizations to reposition themselves
with regard to decisions involving sustainability. The
sector that generates and transmits electric energy
represents a strategic area for the development
of this theme and in Brazil, the extent and impact
of the Sao Francisco Hydroelectric Company
CHESF stands out. The core of this article sets out to
analyze the factors that infuence and are contingent
on the process of shaping CHESFs strategies for
sustainability. Thus, a qualitative case study, of the
exploratory-descriptive type, was undertaken and
the methods of data collection consisted of applying
semi-structured interviews.
004. Supply Chain and Operations I
10:45 to 12:15 pm
Room: I-14
Participants:
Capacity Shortfall in Brazilian Airports: New Evidences from
DEA Estimates. Peter F Wanke, COPPEAD Graduate Business
School
This paper reports on the use of different approaches
for measuring effciency in 63 major Brazilian
airports. Departing from the bootstrapping technique
presented in Simar and Wilson (1998, 2004), several
DEA estimates were generated, allowing the use of
confdence intervals and bias correction in central
estimates to test for signifcant
Latin American Firms Competing in the Global Economy
Paper Abstracts - Wednesday, March, 28
differences in effciency levels, returns-to-scale,
and input-decreasing/output-increasing potentials.
The fndings corroborate anecdotal and empirical
evidences regarding a capacity shortfall within
Brazilian airports, where the infrastructure slacks are
virtually inexistent, regardless of the airport type and
location.
Technological Capabilities of Local Suppliers in Emerging
Markets: The Case of Brazilian Shipbuilding. Marcos Primo,
FEDERAL UNIVERSITY OF PERNAMBUCO - UFPE; FRANK
DuBois, American University, Washington D.C., USA
Technological capabilities (TC) play a key role in
the competitiveness of frms in industrial sectors.
Suppliers in emerging economies often acquire
technological capabilities by operating and mastering
technologies developed by others and then leveraging
this learning to develop indigenous technologies. By
reviewing research on frm specifc technological
capabilities, the development of global value chains
and industrial clusters in emerging markets we
discuss local suppliers insertion and upgrading in
the supply chains of new large industrial enterprises.
Using the Brazilian shipbuilding industry as context,
we investigate and develop propositions related to
the ability of local suppliers to develop technological
capabilities that permit eventual insertion into the
local supply chain. This research has applications
for managers and policy makers from other emerging
market countries seeking to increase local sourcing
through development of local suppliers.
005. Corporate Finance - Corporate Governance, Political
Connections and Risk Management
10:45 to 12:15 pm
Room: I-7
Participants:
Corporate Governance Mechanisms in Family Firms: Evidence
from CEO Turnovers. Maximiliano Gonzalez, UNIANDES;
Alexander Guzman, CESA; Mara-Andrea Trujillo, CESA; Carlos
Pombo, UNIANDES
n this article we evaluate the effciency of corporate
governance mechanisms in frms with family
involvement, by estimating the sensitivity of CEO
turnover to frm performance. Using a detailed
database of mostly non-listed Colombian frms, we
show that family ownership and control reduce the
probability of CEO turnover in cases where fnancial
performance has been poor, while active family
participation in the board of directors has the opposite
effect. These results are robust even when the CEO
is also a family member.
Do Internationalized Companies Have Better Governance?
Lessons from Brazil. Andre Carvalhal, Pontifcal Catholic
University of Rio de Janeiro
Multinational enterprises (MNEs) have grown and
expanded their presence signifcantly in recent years.
Governing MNEs activities in different countries
is complex and demand effcient governance
arrangements. Although there is an extensive literature
on both MNEs and corporate governance, the
relationship between MNEs and governance remains
largely unexplored. This paper analyzes multiple
aspects of governance of MNEs by using broad
frm-level governance indices. use comprehensive
Brazilian data and fnd that MNEs have better
governance. Overall, MNEs have better disclosure,
board and shareholder practices. The results are
robust to alternate measures of governance and to
controlling for endogeneity and self-selection.
Interaction Effects between Types of Political Connection:
Evidence from Brazil. Rodrigo Bandeira de Mello, FGV-SP;
Rosilene Marcon, Universidade do Vale do Itajai - UNIVALI
This paper used the literature on political strategy and
corporate governance to analyze the effects of political
connections on frm performance. We assembled
a panel database comprising three elections with
multiple secondary data sources. The statistical
software used was STATA. The results allowed for the
conclusion that, businesses that have some directors
with political experience will show a positive result,
using Tobin's Q as the measure of the frm's value.
When the two variables were present, there was also
a signifcant, but negative, effect showing that the
government ownership reduces the positive effect of
the connected board.
006. Strategies for Global Competitiveness - Clusters
10:45 to 12:15 pm
Room: Salo AMEX
Participants:
International Marketing Strategies in Clusters: Insights from
the Southern Hemisphere. Christian Felzensztein, School
of Business, Universidad Adolfo Ibaez; Christina Stringer,
University of Auckland Business School; Maureen Benson-
Rea, University of Auckland Business School; Susan Freeman,
Adelaide Business School, Australia
This study is concerned with co-operative marketing
strategies among cluster-based frms in the most
important wine producing and exporting countries in
the southern hemisphere: Argentina, Australia, Chile
and New Zealand. In particular, we examine the
development of inter-frm marketing co-operation,
a particular type of positive marketing externality
(Brown, McNaugthton and Bell, 2010), which is
expected to be undertaken by frms aiming to achieve
competitive positioning in international markets. Our
results discuss similarities and differences of Latin
American frms vis--vis those of other continents. We
also highlight implications for academic research in
international business, managerial practice and public
policy.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Wednesday, March, 28
International Oriented Clusters: Lessons from Latin America.
Christian Felzensztein, School of Business, Universidad Adolfo
Ibaez; Eli Gimmon, Tel-Hai University - Haifa; Ken Deans,
Department of Marketing, University of Otago, New Zealand
This paper reports on a four year longitudinal study
that examined several dimensions of and changes
in, inter-frm international marketing cooperation
and social networks in an export-oriented cluster.
Ten preliminary interviews were conducted in early
2003 to fully understand the industry and its players
interactions. This allowed the development of the
questionnaire, which was sent during 2003, to all
115 companies involved in the main value chain
activities of the salmon farming industry. After three
months of follow-up reminders a usable 23 responses
(20%) were received. In the second stage, 2007,
the authors conducted another survey with 16 frms
(14%) responding. The study contributes to our
understanding of how and when frms in export-oriented
clusters compete and cooperate, particularly in areas
where it is possible to gain or lose an international
competitive advantage. We outline implications for
policy makers and practitioners in Latin America who
have an infuence on the development, direction and
trajectory of regional clusters.
Knowledge Transfer among the Small Businesses of a Brazilian
Cluster. Valmir Emil Hoffmann, University; Gisele Silveira Coelho
Lopes, University; Janann Joslin Medeiros, University
The transfer of knowledge among the small
businesses of a highly competitive cluster, leader
in Brazilian furniture exports, was studied, using
concepts highlighted in the literature as conditions
that facilitate within-cluster knowledge transfer to
structure the survey instrument. Responses, received
from 71.7% of the total population of agglomerated
frms, were submitted to factor analysis. Findings
suggest that knowledge transfer can occur under a
variety of different combinations of conditions and
that identifying and exploiting the conditions for
knowledge transfer in a cluster is a capability and may
constitute a source of competitive advantage for the
frms possessing it.
Nanotechnology Networks and the issue of evaluation.
Mercy Escalante-Ludena, University UNASP-FEI/Business
Administration; Jos de Jess Prez Alczar, University of Sao
Paulo/EACH/Information Systems
Innovation networks and specially in the public sector are
considered as critical policy instruments to promote the
creation and fortifcation of robust innovation systems,
like platforms of learning for the actors. They constitute
themselves in integral element in order to improve the
technological development, and the competitiveness of
the country. Therefore and considering the relevance of
these networks, there is a necessity of evaluating their
development in order to know its innovation potential
and performance, but unfortunately the literature about
frameworks for assessing these networks is scarce,
especially in nanotechnology. The existing ones are
fragmented, lineal and non fexible. n general the
research in this area is still weak. In this sense, the
main objective of this work is to present the proposal of
a framework for evaluating nanotechnology innovation
networks. We want to close this gap somehow, trough
a systemic, dynamic, fexible and transparent approach.
An empirical research, associated to three assumptions,
was developed in order to support the proposal. This
research was both qualitative as quantitative and it
was used research instruments like a semi-structured
interview to key actors and a survey. The method was
exploratory and depth case study.
007. Wednesday lunch
12:15 to 1:30 pm
Room: Salo da Pastoral
008. Teaching Cases - International
1:30 to 3:00 pm
Room: I-10
Participants:
Inducascos S.A.: International operations and local market
leadership. Marcela Velasquez-Montoya, Universidad EAFIT
/ Department of Design Engineering; Cristina Robledo-Ardila,
Universidad EAFIT, International Business Department; Esteban
Aristizabal UribeEsteban Aristizabal Uribe
The Colombian company Inducascos S.A. was
established in 1998 to manufacture plastic products
including motorcycle helmets for third parties. After
the year 2000, the explosive growth of the Colombian
motorcycle market due to the increase in imported
products from China, the transformation of the related
regulations and a growing safety conscious consumer,
are the key forces driving the internationalization of the
company. By 2005, the company faced two important
challenges to achieve leadership and consolidate
an incipient internationalization process: products
compliance with the existent local and international
regulations and diversifcation of the product portfolio
to attend a segmented market.
Miss Venezuela: More than just Beauty? Nunzia Auletta, IESA/
Entrepreneurship Center; Mara Helena Jan, IESA
The case centers on how a world-famous beauty
pageant can be deployed as a strategic asset for a
major TV complex. Miss Venezuela (MV) had become
a global icon. Organizacin Cisneros (OC), Latin
Americas second-largest family-owned business,
grew MV as it built a business empire. Adriana
Cisneros, named OC VP of the Board and Strategy
Director in 2009, turned MV into a key CSR strategy
for Venevisin (VV), Venezuelas leading open-
signal TV channel. VV represented the Cisneros
familys strongest remaining tie with Venezuela.
Adriana sought ways to build on MV as a means for
strengthening OC overall business strategy
Spoleto: The Internationalization of a Brazilian Franchise of
Italian Cuisine. Marcus Wilcox Hemais, Instituto Coppead de
Administrao; Fabiana Cassilha Pires, Pontifcia Universidade
Catlica do Rio de Janeiro / IAG; Olivia Vieira Marx Andrade,
Pontifcia Universidade Catlica do Rio de Janeiro / IAG; Renata
Pautasso Barreto Amorim, ontifcia Universidade Catlica do Rio
de Janeiro / IAG
This teaching case describes the internationalization
process of Spoleto, a Brazilian franchise of Italian
cuisine, with special focus on the
expansions to Mexico and to Spain.
Latin American Firms Competing in the Global Economy
Paper Abstracts - Wednesday, March, 28
The entry mode to these countries was through master
franchises with local companies that had experience
managing international activities of multinational fast
food chains. This did not mean that, for Spoleto, the
internationalization process was smooth. Various
problems emerged, forcing the company to look for
new partners in these countries. The case discusses
these issues and the way Spoleto dealt with them, and
how it has structured itself for its future international
expansions.
Grupo Britt N.V.: Building the Britt Brand Business in the United
States. Esteban R. Brenes, INCAE Business School; Amitava
CHATTOPADHYAY, INSEAD; Daniel MontoyaDaniel Montoya
The case describes the evolution of the company
from its inception to the present day, and the logic
of its development and internationalization process
throughout the Americas. The company produces and
distributes products, such as coffee, chocolate, nuts
and cookies under their own brand. It also has around
80 retail stores located at airports and tourist locations
in several countries. The main topics of the case are
international expansion and brand positioning. It is an
in-depth and complex case and is suited for use with
advanced MBAs, EMBAs, as well as practitioners.
009. Entrepreneurship and Internationalization
1:30 to 3:00 pm
Room: I-14
Participants:
Micromultinational or not? The effects of international
entrepreneurship, networking and learning. Jos Ernesto
Amors, Universidad del Desarrollo; Pavlos Dimitratos,
University of Glasgow; Maria Soledad Etchebarne, Universidad
de Santiago de Chile; Christian Felzensztein, School of Business,
Universidad Adolfo Ibaez
This study investigates the effect of three variables,
international entrepreneurship orientation, networking
and learning perspectives on the probability of the
frms to become Micromultinationals (mMNEs). This
research draws from a survey on activities of 116
Chilean mMNEs. We use multivariate regression
models to test our hypotheses. The fndings suggest
that risk propensity and networking with domestic
and international partners increase the likelihood of
a frm to become a mMNE. Also, given the positive
association between mMNEs and international
performance, management practitioners are advised
to nurture and develop risk propensity and networking,
which are associated with the probability of becoming
an mMNE.
The frst export of high technology small and medium enterprises:
a comparative analysis of Costa Rican and Italian software
exporters. Luciano Ciravegna, Royal Holloway, University of
London; INCAE Business School; Luis Lopez, INCAE Business
School; Sumit Kundu, Florida International University
This study compares the frst exports of 60 high
technology small and medium enterprises (HTSMEs)
from Costa Rica and in Italy. The objective is to explore
whether networks helped them penetrate their frst
foreign market, and to discuss the mechanisms used
to develop these networks. t presents the fndings
using descriptive statistics and explains the different
processes through which the HTSMEs built and
used their networks through selected case studies.
t identifes four main network building mechanisms
client supplier relationships, existing personal
contacts, contacts acquired by chance, and contacts
acquired through specifc strategies. t contributes to
the small frm internationalization.
010. Accounting, Taxation & Managment Information and
Control Systems
1:30 to 3:00 pm
Room: I-7
Participants:
Analysis of the Plans of International Accounting Education in
Professional Accounting in the city in So Paulo. MARCELO
RABELO HENRIQUE, UNIVERSITY UNIP, UNINOVE E
UNICASTELO; Wendell Alves Soares, Universidade Nove de
Julho; Jos Abel de Andrade Baptista, Faculdade de Tecnologia
da Zona Leste; Paulo Cristiano de Oliveira, Universidade
So Judas Tadeu; Paulo Ramirez, FATEC ZL - Faculdade de
Tecnologia da Zona Leste; Luciane Ribeiro Dias Pinheiro,
Universidade Mogi das Cruzes-UMC
The research aimed to identify and analyze the
conditions of teaching International Accounting
Course Accounting Course in Greater So Paulo,
especially with regard to check the load, the basic
and complementary bibliography used and proposed
by the teachers in their teaching plans the discipline
of International Accounting. We analyzed the plans for
teaching the subject in two groups of higher education
institutions - College: the 1st group with fve of the ten
best courses ranked by ENADE, 2006, the Group 2
with eight courses chosen for accessibility, a total of
thirteen courses in Accounting analyzed.
Analysis of the current state of CSR in Latin America: A Model for
Capturing Costs Associated with CSR. Arnoldo Jose Rodriguez,
Walker School of Business/Webster University
The main objective of this paper is to report on the
current situation of CSR implementation in Latin
America and then propose a model that improves the
management and effectiveness of CSR. We surveyed
58 frms in Latin America countries in order to
determine the state of managerial sophistication when
dealing with CSR initiatives. Our results indicate that
there is a generalized lack of understanding of what
constitutes CSR. Also frms are not sophisticated or
effcient on measuring and managing the investments
and costs related with the implementation of CSR.
Once that we gathered the data and interpreted the
results, we focused our attention to the generation of
a model that will improve the way that CSR is being
implemented, controlled and communicated.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Wednesday, March, 28
011. Strategies for Global Competitiveness - Considering
Franchises
1:30 to 3:00 pm
Room: Salo AMEX
Participants:
Brazilian franchising around the world: foreign presence and
degree of internationalization. Livia Lopes Barakat, Fundao
Dom Cabral; Sherban Leonardo Cretoiu, Fundao Dom Cabral;
Mayara Ximenes Dalbem, Fundao Dom Cabral
Over the past decade, Brazilian companies have
not only increased foreign direct investment but
also the participation in international markets via
franchising agreements. An empirical study was
conducted with 15 Brazilian franchise networks
regarding foreign agreements in the last three years.
By understanding the nature of their global activities
we attempt to develop a measure of the degree of
internationalization. Furthermore, we present a
panorama of their internationalization in terms of
current status, geographic dispersion and challenges
faced when establishing foreign agreements.
Critical factors for knowledge transference within franchising
networks: an exploratory study over a Brazilian franchise
chain of language schools. Sandra Regina da Rocha-Pinto,
PUC-Rio, Departamento de Administrao (IAG); Veranise
Jacubowski Correia Dubeux, PUC-Rio, Departamento de
Administrao (IAG), ESPM-Rio; Felipe Castello-Branco, PUC-
Rio, Departamento de Administrao (IAG)
Aspects that infuence and/ or represent the
conditions to realize knowledge exchange, learning
and development of the intellectual capital within the
organizations constitute a topic of utmost importance to
the survival of enterprises at any segment or industry.
Recent surveys suggest the adequacy of the tradeoff
to which individual entrepreneurs submit when they
take the decision of becoming part of a franchising
system. The franchisees accept to pass on part of
their profts to a franchisor, in the format of fees and
royalties in exchange to access knowledge restricted
to the members of the network. The critical factors,
able to infuence the transference of organizational
knowledge, refer to formal and informal mechanisms
that build up favorable conditions to exchanges
within the organization (or among organizations
of a network). The present study investigates the
perception of the members of a Brazilian franchising
chain, knowledge intensive, regarding the factors they
consider to be critical to promote the transference of
knowledge within this network. To reach this objective
we developed a case study. In a qualitative research
we made use of personal interviews in depth carried
out from December 2010 to May 2011 with 15 (ffteen)
franchisees and percentage data observed from
a questionnaire sent by email to all franchisees
of that network. Some factors became then evident
regarding the perception of Brazilian franchisees
regarding critical factors for knowledge transference
within a network: a group of structural essential
factors and a group of critical incremental factors were
distinguished. This study presents evidences that, for
Brazilian franchisees, social linkages are determining
factors when it comes to transferring knowledge
within a network.
Internationalization Strategies adopted by Natura in Latin America
and Europe. Mariana Bassi Sutter, School of Economics,
Business Administration and Accountancy (FEA) - University of
So Paulo (USP) - Business Administration; Eduardo Gondim
Vasconcellos, Economics, Business Administration and
Accountancy School - University of So Paulo - FEA; Edison
Fernandes Polo, Universidade So Paulo
This study seeks to identify the main strategies
adopted by Natura in its internationalization process
in Latin America and Europe. To this end, a survey
was conducted on the theoretical framework
that discusses about the internationalization of
companies, the internationalization theories, the
motivations for organizations to go international and
the internationalization strategies. An exploratory
qualitative research was conducted based on the
case study method. To collect the data, we conducted
interviews with a companys executive and an intense
documentary analysis, which allowed the identifcation
of the main internationalization strategies adopted by
Natura in Latin America and Europe.
Juan Valdez Cafe: International Expansion. Christopher
Camposeo, Northeastern University
The Colombian frm, Procafecol S.A., also known by
its main product, Juan Valdez, was created by the
Colombian Coffee Growers Association in Colombia
as a way to better promote Juan Valdez coffee and
coffee shops within Colombia and in new foreign
markets. After a strong start with retail store openings
in Bogota in 2002 the organization moved quickly
both within Colombia and in other promising markets
such as the United States and Spain. Yet the recent
closing of cafs in Seattle and New York has led to
some concern about location selection and appeal
with target customers.
012. Wednesday afternoon break
3:00 to 3:15 pm
At Break Area
013. Human Resource Managment - Competencies
3:15 to 4:45 pm
Room: I-10
Participants:
Concepts of Training and Constraints on the Development of
Professional Competencies in the Software Industry. Andre Luis
de Castro, Universidade Estadual de Londrina - UEL; Luciano
Munck, Universidade Estadual de Londrina - UEL
A better understanding of the training process of
professional competencies is still a challenge to the
competence-based management. A path viewed
in this study to fll part of this gap is to explore the
relationship among the concept of training adopted
by the organization and constraints to training.
The software industry was chosen for this study
because requires extremely qualifed professionals.
It used the quantitative methodological approach by
collecting data through a structured
questionnaire. Statistical methods
Latin American Firms Competing in the Global Economy
Paper Abstracts - Wednesday, March, 28
were applied in the analysis. Among the key fndings
is the importance of sharing experience among
co-workers for the development of professional
competencies.
Occupational competencies and organizational modernity:
an analysis into emerging economies. Anderson SantAnna,
Fundao Dom Cabral; Ftima Bayma Oliveira, Fundao
Getlio Vargas/ Escola Brasileira de Administrao Pblica e
de Empresas; Samir Ltf, Fundao Dom Cabral; Mala Sinha,
University of Delhi / Faculty of Management Studies
This article presents the fndings from a study designed
to analyze the constructs Occupational Competencies
and Organizational Modernity considering empirical
data surveys made with professionals from companies
in emerging economies - Brazil, Russia, India and
Taiwan. Data treatment by multivariate analysis and
descriptive techniques unveiled a high demand for
the investigated competencies, among which those
described as third dimension competencies. The
results also pointed out that the demand for the
investigated competencies is not followed, at the
same level, by modern management policies and
practices, suggesting the need for organizational
environments more adherent to the required new
professional profles.
014. Consumer Behavior
3:15 to 4:45 pm
Room: I-14
Participants:
Consumer Acceptance and Readiness for High-Technology
Products. Jorge Brantes Ferreira, IAG Business School,
Pontifcal Catholic University of Rio de Janeiro; Angela da
Rocha, IAG Business School, Pontifcal Catholic University of
Rio de Janeiro; Jorge Ferreira da Silva, IAG Business School,
Pontifcal Catholic University of Rio de Janeiro
This study proposes an extended model for consumer
adoption of high technology products integrating two
models in the literature: the Consumer Acceptance
of Technology (CAT) and the Technology Readiness
Index (TRI). The extended model, dubbed Consumer
Acceptance and Readiness for Technology (CART),
was tested in a sample of young Brazilian university
students using Structural Equation Modeling (SEM).
The results showed that CART is able to explain
42% more of the variance observed in the attitude
towards adoption of new technologies than CAT and
that consumers cognitive and affective evaluations of
new technologies are signifcantly infuenced by their
technology readiness.
Deceptive Advertising and the Brazilian Code of Consumer
Defense: Analysis of Brazilian Automobile Consumers
Perceptions. Daniel Kamlot, Pontifcal Catholic University of Rio
de Janeiro; Lus Alexandre Grubits de Paula Pessa, Pontifcal
Catholic University of Rio de Janeiro; Ranny Magalhes S,
Pontifcal Catholic University of Rio de Janeiro
This article analyzes Brazilian consumers perceptions
of deception in advertising, identifying if they perceive
deception as defned by consumer protection laws,
and also if they are more likely to believe the content
of a deceitful ad placed by a popular brand. It
furthermore analyzes consumer reaction when they
feel deceived by an advertisement. Based upon
quantitative research covering 109 consumers, we
discovered that they trusted content of deceitful
advertising more if the brand is well-known. They
also don't defne deceit the same way as written in
consumer protection laws. In addition, few consumers
take action against companies that defraud them.
The effect of information diagnosticity and brand name on
sensitivity to missing information. Jose Mauro C. Hernandez,
Centro Universitario da FEI; Xiaoqi Han, University of Alaska
(Fairbanks); Frank R. Kardes, University of Cincinnati
This study investigates the effect that brand names
and information diagnosticity have on sensitivity to
missing information. The frst experiment presents
evidence that consumers are able to detect missing
information when only less-diagnostic information
is provided. The next three experiments reveal
that a brand name decreases sensitivity to missing
information of novices independently of amount and
diagnosticity of information presented. On the other
way, results suggest that experts are able to detect
missing information independently of the brand or
information diagnosticity.
Virtual Communities as Reference Groups: a Participant
Perspective. Gabriela Pasinato Leal, Pontifcal Catholic
University of Rio de Janeiro; Luis Fernando Hor-Meyll, Pontifcal
Catholic University of Rio de Janeiro; Lus Alexandre Grubits de
Paula Pessa, Pontifcal Catholic University of Rio de Janeiro
This study investigated relationships among members
of a virtual community, and group infuences on
purchasing decisions. Posts were analyzed to identify
categories of infuences on consumption decisions.
Twenty-one interviews were conducted based on
those categories. Results unveiled a basic code of
conduct, suggesting that the community acts as a
normative reference group, with strong identifcation
among participants. Group leaders seemed to be
active participants, those with more experience
with products related to groups interests, or those
perceived as having refned tastes. There was
evidence that purchasing intentions and behavior can
be altered as a result of interactions among members.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Wednesday, March, 28
015. Financial Markets, Investment and Risk I
3:15 to 4:45 pm
Room: I-7
Participants:
Forward Contract-based Hedging Strategy in Electricity Markets.
Javier Orlando Pantoja, Universidad EAFIT; Alfredo Trespalacios
Carrasquilla, Universidad EAFIT; Juan Fernando Rendon,
Universidad EAFIT
Abstract People and companies negotiating in
liberalized electricity markets are exposed to risks
requiring analysis and treatment different from other
types of commodities. The dynamics of the spot
price, joined to the need to complete the market
covering the exposure to volume risk, make this
market different and complex. This paper presents a
scheme of static hedging that may be implemented
when looking to maximize the expected beneft value
adjusted by risk, and when facing volume uncertainty.
Under these circumstances, the agent participates
in an electricity market whose spot price is seasonal
and mean reversible. The only available hedging tool
assumed were the forward contracts incorporating
a risk premium. As the study case, the Colombian
electricity market was chosen. Stochastic calculus and
Montecarlo simulation were used for the theoretical
development. It was found that, when the forward
risk premium is present, the contract price will drift;
hence, an agents hedging level will depend on their
risk aversion level, the expected volatility volume, the
long-term risk premium and the expected correlation
between the volume and the forward price.
How to minimize incentives to rating centered regulatory
arbitrage? The current Brazilian Approach to Basel Minimum
Capital Requirements. Rodrigo Gonzalez, University of Sao
Paulo; Fernando Sotelino, Columbia University; Jos Roberto
Ferreira Savoia, Universidade de So Paulo (USP)
This theoretical paper explores the issue of regulatory
dependence in credit ratings, how it emerged and
evolved, exacerbating conficts-of-interest exposed in
the Meltdown and leading to banking reforms in the
U.S and in Europe. t specifcally examines The Dodd-
Frank Act and the European Commission proposal for
Credit Rating Agencies (CRAs) and Basel II.5 and III
new trading book. After concluding that these three
proposals do not fully neutralize the incentives towards
rating-centered regulatory arbitrage, this paper
points to the benefts of the Simplifed Standardized
Approach of Basel II, the current Brazilian approach,
and demonstrates how it fully addresses this issue.
The Impact of Credit Rating Changes in Latin American Stock
Markets. Abner de Pinho Nogueira Freitas, Insper Instituto de
Ensino e Pesquisa; Andrea Maria Accioly Fonseca Minardi,
Insper Instituto de Ensino e Pesquisa
Our objective is to examine whether a rating change or
Credit Watch announcement has a signifcant impact
on Latin American stock prices. We analyze four
major Latin American economies: Argentina, Brazil,
Chile and Mexico. We fnd similar results to those
observed in the literature, wherein the impact is quite
signifcant for rating downgrades but less relevant
for rating upgrades and Credit Watch. We also
investigate which variables best explain the impact
on stock prices of rating changes announcement in
these countries. The results indicate that the most
signifcant variable is the absolute change in the
number of notches for downgrades.
016. Strategies for Global Competitiveness - International
Expansion
3:15 to 4:45 pm
Room: Salo AMEX
Participants:
Brazilian Banks Main Motivations and Strategies Towards
International Markets. JOSE MAURICIO GELEILATE,
UNIVERSITY OF FORTALEZA; Sergio Henrique Arruda
Cavalcante Forte, UNIVERSITY OF FORTALEZA; Oderlene
Vieira Oliveira, UNIVERSITY OF FORTALEZA (UNIFOR); Norton
Gonzlez, University of Fortaleza
This study aimed at answering why and how
Brazilian banks internationalize. Additionally, the
degree of internationalization of these banks was
calculated. Based on multiple case studies, using
the content analysis technique and the software
Atlas/ti, we interviewed experts from four national
institutions related to banking in Brazil and also
managers of the three largest domestic banks, the
only internationalized. We concluded that the three
Brazilian banks started their operations abroad with
asset seeking motivations and with different entry
strategies. The degree of internationalization of Ita
Unibanco showed better performance (0.59) than
Banco do Brasil (0.40) and Bradesco (0.33).
Going Abroad Through Acquisitions:An Exploratory Analysis of
Brazilian Companies Recent International Expansion. Srinivasa
Rangan, Babson College; Carolina Uribe, Babson College;
Henrique Duarte, Babson College
Since the 1990s, Brazilian companies have been
acquiring frms abroad. The pace of acquisitions has
accelerated recently. Academics are yet to address the
whys and wherefores of this phenomenon. Drawing
on academic literature on Third World multinationals
and traditional multinationals, this paper develops
tentative hypotheses to explain the phenomenon and
tests them using aggregate and anecdotal evidence.
It concludes that Brazilian companies may have now
joined the ranks of traditional multinationals from
developed countries. Acquisitions are a manifestation
of Brazilian frms' efforts to compete globally. The
paper then outlines possible future research avenues
in this emerging area of international business.
The Entry-Mode Decisions of Brazilian Multinationals. Alex
Ribeiro Costa, Ibmec Business School; Rodrigo Ladeira, UFBA;
Luiz Alberto Nascimento Campos Filho, Ibmec Business School;
Bruno Rodrigues Silva, UNIJORGE
Entry modes studies consisted of a positive correlation
between transaction cost theory and the choice of
multinationals from developed countries for a wholly
owned subsidiary. Therefore, entry mode researchers
must introduce two new trends: The institutional
theory infuence and the behavior of multinationals
from emerging countries. This study examines the
impact of sociological approach combined with the
economic approach on entry-mode
Latin American Firms Competing in the Global Economy
Paper Abstracts - Wednesday, March, 28
decisions by Brazilian multinationals. The results
suggest that the transaction cost theory does not have
a positive correlation with the wholly owned entry
mode when tested in an emerging country, different
from developed countries.
To Go or Not? The Effects of Satisfaction and Commitment on
the Intention to Internationalize. Jase R Ramsey, Fundacao Dom
Cabral; Livia Lopes Barakat, Fundao Dom Cabral; Thomas
Ganey, University of Alabama; Olesea Voloshin, University of
Alabama
We provide evidence that frms which are more
committed to internationalization systematically differ
from frms that are less committed to internationalization
in their future intention to internationalize. We analyze
data from 42 large Brazilian MNEs one year after the
global fnancial crises in order to decipher whether
frms from a large emerging market behave in the
same way as prior literature grounded in established
industrialized countries may predict. We discuss
the implications of these fndings for the literature
on emerging market MNEs and internationalization
strategies.
017. Wednesday afternoon break
4:45 to 5:15 pm
At Break Area
018. Panel - Cultural Change and Strategic Management
5:15 to 6:45 pm
Room: I-10
019. Panel - Internationalization of Brazilian and Spanish
Firms
5:15 to 6:45 pm
Room: I-14
020. Panel - Energy, Sustainability and Citizenship in Latin
America: Strategies for the Future
5:15 to 6:45 pm
Room: I-7
021. PaneI - The resiIience of the BraziIian nanciaI system
during and after the 2008 crisis
5:15 to 6:45 pm
Room: Salo AMEX
Welcome Opening Reception
6:45 to 8:00 pm
Room: Salo da Pastoral
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Thursday, March, 29
THURSDAY, MARCH, 29
022. Plenary - Meet the Editors
8:45 to 10:15 am
Room: Salo da Pastoral
023. Thursday morning break
10:15 to 10:45 am
At Break Area
024. Management Education and Teaching Cases
10:45 to 12:15 pm
Room: I-10
Participants:
Carbon Neutrality at Coopedota R.L. Juan Carlos Barahona,
INCAE Business School
Recently Coopedota became the frst and sole coffee
producer of Carbon Neutral coffee. This case presents
the decisions that the general managers had to face
to promote and fully develop this initiative. The case
provides information of different aspects related with
the community and stake holders position, as well as
technical, fnancial, hhrr and other managerial issues.
The case and teaching note is provided in the same
fle.
Managing Change in Natural Parks: Stakeholder Relations.
Tania Tisser Beyda, Pontifcal Catholic University of Rio de
Janeiro (PUC-Rio); Marcos Cohen, Pontifcal Catholic University
of Rio de Janeiro (PUC-Rio)
This teaching case discusses the diffculties in
implementing organizational changes related to
participatory management in a municipal natural park
in Rio de Janeiro. The situation presented in the case
is geared towards a fairly sophisticated discussion
in terms of change management with regard to the
various stakeholders, their behavior, relationships
and interests. Study of the case is intended to (1)
engender understanding of the complex process of
managing organizational change; (2) highlight aspects
of behavior and positioning of the stakeholders before
the changes; (3) develop familiarity with the concepts
and methods of managing organizational change.
Pereiras Equity: Teaching Introductory Accounting With a Family
Approach. Ivam Ricardo Peleias, Centro Universitrio FECAP;
Edilei Rodrigues de Lames, Centro Universitrio FECAP; Liliane
da Costa Jacobs Lames, Centro Universitrio FECAP; Marcos
Reinaldo Severino Peters, Centro Universitrio FECAP
The case describes the situations of a Brazilian middle-
class family, as an alternative to teach Introductory
Accounting in undergraduate programs. The aim is to
show the integration of accounting contents offered in
the subject, applied to the most common and nearest
experience of freshmen in their frst undergraduate
program: the family. The case can be solved in two
phases: the frst, during a class of up to 100 minutes,
the teacher develops six activities, culminating in the
students answering up to four suggested questions;
the second, whose application is left to the teacher, in
another class further ahead, is numerical.
025. Consumer Behavior - Brands and Ads
10:45 to 12:15 pm
Room: I-14
Participants:
Are comparative ads more effective than noncomparative ads
in Latin America? Enrique Manzur, Universidad de Chile; Pedro
Hidalgo, Universidad de Chile; Sergio Olavarrieta, School of
Business and Economics University of Chile; Pablo Faras,
Universidad de Chile
While fndings from U.S. literature suggest that
comparative advertising is more effective than
noncomparative advertising, too little is known about
the potential of comparative advertising in Latin
America. This article explores the effectiveness of
comparative advertising in Chile using two different
product categories and controlling by gender and
age. The results suggest that comparative ads are
not more effective than noncomparative ads. While an
experimental research is not suffcient to establish the
generalized nonsuperiority of comparative advertising
in the region, the results support the idea that
comparative advertising could not be more effective
than noncomparative advertising for many marketing
campaigns in Latin America.
Mature women: A study on the infuence of cognitive age on
attitudes to fashion ads. Geraldo Godoy, Pontifcal Catholic
University of Rio de Janeiro; Luis Fernando Hor-Meyll, Pontifcal
Catholic University of Rio de Janeiro; Renata Moreira da Silva,
Pontifcal Catholic University of Rio de Janeiro
Advances in medicine have increased life expectancy
and quality of life for people over 55. They feel
younger than their actual age and engage in activities
that would have been unimaginable a decade ago.
Mature womens interest in fashion has also increased
signifcantly. This study aims at investigating the
relationship between womens cognitive age and their
emotional responses towards fashion advertising.
A survey with 164 women aged 55 to 70 evidenced
that their self-perception is in accordance with their
cognitive age, and they identify themselves mostly
with photographic models of their own age, increasing
their positive attitude towards advertised clothes.
Latin American Firms Competing in the Global Economy
Paper Abstracts - Thursday, March, 29
Meaning Transference Between Consumers, Characters and
Brands and Their nfuence on Each Other Proposal for an
Expanded Model. Mauro Calixta Tavares, Fundao Pedro
Leopoldo - MPA; Andr Torres Urdan, Fundao Getlio Vargas;
Ana Cristina Dias da Silva, Fundao Pedro Leopoldo
Brands have been regarded as intangible assets,
mostly as a result of the meanings of their
associations. Much though the recurrence of
associations between brands and characters are
widely known, the meanings transferred to the brands
are not. Seeking to understand this meaning transfer,
McCracken (2005) developed a three-stage model:
culture, within which the celebrities are inserted;
endorsement, which makes the celebrity-product
relationship concrete; consumption, established by
product-consumption. Assuming that these three
stages can undergo reciprocal effects, an expanded
model involving the following is proposed,: culture,
represented by the characters; character-brand
relationship comprising endorsement/testimony/
actor/spokesperson; consumption established by
brand-consumer.
What Do Consumers Think About Dairy Products Brands? A
Costa Rica Case Study. Bernard Kilian, INCAE; Gustavo Andr
Jimnez, INCAE/CLACDS; Luis Rivera, INCAE/CLACDS
Currently, the Costa Rican dairy industry represents
1.1% of Gross Domestic Product (GDP) and
generates 5000 direct jobs. This means 10.5% of
total employment in the food industry. In addition,
exports of dairy products reached US$65 Million in
2010, mainly to Central America and the Caribbean.
The industry has been highly protected from foreign
competition by tariffs and non-tariff barriers to imports.
The future opening of the market as a result of the
Free Trade Agreement between Central America,
United States and Dominican Republic (CAFTA-
DR) and the expansion of export markets pose
signifcant challenges. Especially relevant are the
potential impacts on consumers, particularly in their
consumption decisions towards imported goods. It is
expected that increased international competition will
have positive effects through higher quality and lower
prices. Within this framework, it is important to analyze
the valuation and consumer preferences for dairy
products. This aims to better understand the interest
and consumer tastes and recommend improvements
in the industry. In face of changes with the opening
of the international market, the current dairy industry
model requires not only more dynamism, but a
concrete proposal for change in order to compete
successfully in a new competitive environment.
026. Financial Markets, Investment and Risk II
10:45 to 12:15 pm
Room: I-7
Participants:
Modeling Opportunistic Behavior in Government Energy
Concessions with Real Options Theory. Carlos de Lamare
Bastian-Pinto, UniGranrio - PPGA; Luiz Eduardo Teixeira
Brando, IAG Business School/PUC RIo; Leonardo Lima Gomes,
PUC-Rio - IAG Business School; Rafael Igrejas Silva, PUC-Rio -
IAG Business School; Marta Corra Dalbem, UniGranrio - PPGA
Commercial transactions are supported by contracts,
but in case one part involved might perceive additional
gains by disrespecting a contract clause then it will
have an incentive to adopt an opportunistic behavior
and deviate from the contract. When considering
uncertainties or volatility of the gains involved, this
opportunistic behavior might compensate deviating
even in the presence of penalties. This paper applies
Real Options Theory to model the opportunistic
behavior of investors in Brazilian electricity generation
projects who perceive an additional value while
deviating from auction clauses by delaying or even
abandoning contracted generation projects.
Obstacles for the Compliance with Good Corporate Governance
and Practices for Publicly Traded and Closed Brazilian
Companies. Oderlene Vieira Oliveira, UNIVERSITY OF
FORTALEZA (UNIFOR); Marcelle Colares Oliveira, UNIVERSITY
OF FORTALEZA; Sergio Henrique Arruda Cavalcante Forte,
UNIVERSITY OF FORTALEZA; Vera Maria Rodrigues Ponte,
Universidade Federal do Cear (UFC); JOSE MAURICIO
GELEILATE, UNIVERSITY OF FORTALEZA
This study aims to identify the perceptions of
executives from Brazilian companies traded and
closed on obstacles for the adherence to good
corporate governance practices. Therefore, a
structured questionnaire was sent to 516 companies.
We concluded that the perceptions of executives
from Brazilian companies traded and closed, differ
with respect to amounts allocated, being most of the
obstacles (ten out of thirteen) in adhering to good
corporate governance practices. What could possibly
be explained, is that the fact of a group having already
gone through the process or have already duly joined
this practice and not the other.
Pairs trading with rolling cointegration in Brazilian stock market.
Vinicio Souza Almeida, UFRN/PPGA; Anderson Mol, UFRN/
PPGA; Diego Nascimento, UFRN
We test an investment strategy called pairs trading
with daily data from Brazilian stocks over the year
of 2010. Stocks are matched into pairs by means of
a rolling cointegration procedure. The strategy yield
average annualized excess return of 41.16% for an
almost self-fnancing portfolio of pairs. Results indicate
that there were systematic mispricing between asset
prices in Brazilian stock market during 2010, which
could grant profts for those who engage in arbitrage
strategies. Pair's returns were signifcantly and
negatively correlated with Ibovespa, the Brazilian
stock market main index, suggesting that negative
shocks are more prone to lead do mispricing.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Thursday, March, 29
027. Impact of Public Policy on the International Expansion
of Latin American Firms
10:45 to 12:15 pm
Room: Salo AMEX

Participant:
Amrica Mvil: conquering the Latin American mobile telephone
market. Samantha Rullan, Universidad Veracruzana; Daniel
Romero, Universidad Veracruzana
Amrica Mvil has achieved an extraordinary and
swift success in the Latin American mobile telephone
market. Their internationalization strategy has paid
off and it is currently the regional leader in Latin
Americas wireless telephone market. Telefnica,
the second largest telecommunication carrier in
the region is Amrica Mvils main competitor. Both
companies employed different strategies to achieve
similar goals. A discussion of the internationalization
pattern of both companies is presented in this paper
as well as the public policies that had a bearing on
their internationalization strategies.
028. Thursday lunch
12:15 to 1:30 pm
Room: Salo da Pastoral
029. Culture, Social & Ethical Issues - Sustainability
1:30 to 3:00 pm
Room: I-10
Participants:
An Exploratory Study of Environmental Attitudes and the
Willingness to Pay for Environmental Certifcation in Mexico.
Bryan W. Husted, York University and Tecnolgico de Monterrey;
Michael V. Russo, Lundquist College of Business/University of
Oregon; Carlos E. Basurto Meza, Universidad de Monterrey;
Suzanne G. Tilleman, University of Montana
This paper explores how environmental attitudes of
consumers in Mexico infuence their willingness to pay
a premium for environmentally-certifed products. n
addition, we also challenge the theoretical assumption
that the relationship between environmental attitudes
and purchasing is linear. We test our hypotheses with
an analysis of WTP based on a survey of 301 Mexican
consumers. Using conjoint analysis to determine
WTP, we fnd support for the idea that as attitudes
become more pro-environmental, they more than
proportionally boost WTP. We conclude our paper
by discussing implications for practice, public policy,
and research that focus on environmental segments
of consumers.
Complex Analysis Using The Double Triangle Of Sustainable
Development: The Case Of Organic Soy From Cotrimaio. Luis
Carlos Zucatto, PPGA/EA - UFRGS; Eugenio Avila Pedrozo,
PPGA/EA/UFRGS; Tania Nunes Da Silva, PPGA/EA-UFRGS
The aim of this research is to suggest a new way of
understanding sustainable development based on
six dimensions: economic, environmental, social,
technological, cultural and territorial. The research
object chosen for analysis was the organic soybean
production system in the region covered by the
COTRIMAIO, located in Northwest Colonial Frontier
of Rio Grande do Sul State (RS), Brazil. Data were
collected during 27 interviews with: 15 with organic
soybean farmers, 4 employees of COTRIMAIO, two
members of COTRIMAIO management team, and
six former organic soybean farmers who returned
to conventional production methods. The research
shows that when the object was analyzed in the
light of the traditional concept of the triple bottom
line it was shown to be sustainable, however, when
the analytical focus was broadened to include
technological and territorial dimensions it was proven
to be unsustainable.
Shared Value in the coffee supply chain An economic
assessment of Nespressos AAAprogram. Bernard Kilian,
INCAE; Lawrence Pratt, INCAE Business School; Elizabeth
HoadleyElizabeth Hoadley; Lloyd Rivera, CIMS; Andrs
Guevara, CIMS; Liza Lort-Phillips, CIMS
With the development of its AAA sustainable
sourcing program, Nespressos goal is to improve the
environmental, social and economic impact of its coffee
sourcing on farmer communities. While there are plenty
of studies that address the environmental impacts of
sustainability standards, there is still considerable
doubt about what their true economic impacts are.
Through its AAA program, Nespresso pays a price
premium to its suppliers with the expectation that it
will end up with farmers and improve their incomes
and livelihoods. In this paper, the income effect of
the AAA program on coffee farms is investigated in
6 coffee clusters across Latin America. The results
show that there is currently little evidence that the AAA
program is delivering a signifcant economic impact.
While it should be borne in mind that the program is
still in its initial phase and therefore fuller long-term
impacts are yet to emerge, other important factors lie
behind these fndings. Firstly, the price premium is
paid to intermediary players (Nespressos suppliers)
rather than directly to the farmer. Additionally, as the
study indicates, signifcant increases in farm income
are extremely hard to achieve without considering the
issue of farm productivity. This element, in fact, proved
to be the main driver of farm income. Consequently,
even though farmers received slightly higher coffee
prices through the premium mechanism, the positive
effects on income were limited, due to the fact that
productivity was not addressed.
Sustainability is the position taken up by established brands. Case
Study: The XYZ brand of powdered drinks. MARCELO RABELO
HENRIQUE, UNIVERSITY UNIP, UNINOVE E UNICASTELO;
Jos Abel de Andrade Baptista, Faculdade de Tecnologia da
Zona Leste; Paulo Cristiano de Oliveira, Universidade So Judas
Tadeu; Paulo Ramirez, FATEC ZL - Faculdade de Tecnologia da
Zona Leste; Luciane Ribeiro Dias Pinheiro, Universidade Mogi
das Cruzes-UMC; Andrea Zotovici, Universidade So Judas
Tadeu
This article has the main aim of making evident the
current situation of concern with issues related to the
preservation of the environment. This has comprised
opportunities for some companies that seek, through
environmental marketing strategies, to get involved
in causes that disseminate the idea of a more
conscientious style of consumption.
Latin American Firms Competing in the Global Economy
Paper Abstracts - Thursday, March, 29
The method used by the companies is that of
positioning their brands with sustainable attributes,
although the main aim is that of getting a competitive
edge over the competitors. It has been possible
to conclude that the consolidated brands already
have a positive image before the consumers, and
involvement in environmental issues is yet another
attribute for brand positioning.
030. Supply Chain and Operations II
1:30 to 3:00 pm
Room: I-14
Participants:
A Clockspeed Perspective on Supply Chain and New Products:
The Case of the Brazilian Automobile Industry. Ronaldo Couto
Parente, FGV-EBAPE / Florida International University FIU;
Rafael Guilherme Burstein Goldszmidt, FGV-EBAPE; Felipe
Buchbinder, FGV-EBAPE
In the clockspeed perspective on business strategy,
organizations responses to ever-increasing levels
of industry change and fux determine their survival.
In this perspective, effectively functioning supply
chains and faster organizational clockspeeds are
hallmarks of frms that are better positioned to thrive
in highly dynamic environments, while new product
introductions are important contributors to frm
viability. We propose a framework relating these three
concepts and empirically examine the impact of supply
chain integration and organizational clockspeed on
the pace of new product introductions. We tested
the framework with a sample of automotive suppliers
operating in the auto industry of Brazil. We fnd that
two distinctive strategies emerge among companies
with higher levels of new product development. One
strategy focuses heavily on the supply chain; the
other focuses heavily on increased clockspeed. The
evidence suggests that it may be diffcult to focus
on both and maintain higher levels of new product
development.
How relationships with multinational, downstream of a supply
chain, can lead to a internationalization process?: The case
of a battery industry. Daniela Didier Nunes Moser, Faculdade
Boa Viagem; MARCOS PRIMO, FEDERAL UNIVERSITY
OF PERNAMBUCO - UFPE; Daniele Maria Vieira do
NascimentoDaniele Maria Vieira do Nascimento
The aim of this study is to analyze the infuence
of the relationships with the international market,
and its relation with the supply chain process of
international integration, of the Battery company in
the Argentinean market. To achieve this objective,
the theoretical framework includes literature about
strategy, international operations and supply chain.
The methodology of qualitative case study was
adopted, as well as a descriptive and exploratory
analysis of the process of international integration
of the company. It was observed a decisive role of
the customer, the carmaker Alpha, in the studied
company internationalization process.
t's time to emerging MNCs source globally A proposal of a
theoretical framework to investigate the adoption of Global
Sourcing. Moema Pereira Nunes, UNISINOS/PPGA; Jos
Antnio Valle Antunes Jnior, UNISINOS/PPGA
Companies are going abroad looking for advantages
from alternative sources of supply. Primarily
associated with the lack of local supplier or lower
acquisitions costs, these reactive reasons have
driven business to a more proactive perspective by
the adoption of a Strategic Global Sourcing SGS.
Just like traditional multinational companies MNCs,
MNCs from developing countries are also developing
their own SGS. The new competiveness pattern leads
to the necessity of investigation about how investigate
these companies. In this article we developed a
theoretical framework through an integrative literature
review, and proposed 16 research propositions that
can be used in this investigation.
What Type of Cooperation with Suppliers and Customers Leads
to Superior Performance? Luiz Artur Ledur Brito, FGV - EAESP;
Eliane Zamith Brito, FGV-EAESP; Luciana Harumi Hashiba,
FGV-EAESP
In this research cooperation with key suppliers
and customers was evaluated and correlated with
performance. Some 124 packaging manufacturers
in Brazil were surveyed. Measurement models
were analyzed with Confrmatory Factor Analysis.
The relationships between cooperation behaviors
and performance were evaluated with multiple
regressions. Cooperation with customers has different
performance impacts than cooperation with suppliers
and not all cooperative behavior have similar impacts,
implying in relevant practical implications.
031. Corporate Finance - Funding and M&A
1:30 to 3:00 pm
Room: I-7
Participants:
Determinants of Capital Structure Using Quantile Regression:
Comparison between Brazilian Low and High Levered
Companies. Flvio Dias Rocha, CEPEAD/CAD/UFMG and
Centro Universitrio UNA/MG; Aureliano Angel Bressan,
CEPEAD/CAD/UFMG
One important subject in capital structure theory
is which factors defne its choice. However, usual
approach consider all frms with same determinants,
failing to take into account a possibility of low-levered
frms have different infuences from high- or median-
ones. In order to check this hypothesis, present paper
analyzes a set of 49 Brazilian companies, using
quantile regression method to search for eventual
differences. Results show proftability, size and
investment opportunities as main determinants for all
types of frms. Besides, payout ratio is an important
determinant to low-debt frms, while high-debt ones
suffer strong infuence of non-debt tax shields.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Thursday, March, 29
Do Mergers and Acquisitions have an impact on the acquiring
shareholders wealth in Latin America? Gabriela Zayas-Torres,
University of Puerto Rico - Mayagez; Yolanda Ruiz-Vargas,
University of Puerto Rico - Mayaguez
The impact of 177 mergers or acquisitions in the
acquiring shareholders value for completed deals in
the Latin American region from 2005 through 2010
was examined. Abnormal returns were calculated
surrounding the announcement or completion date
of the merger or acquisition. Prior fndings have
disagreed as to whether acquiring shareholders
generate positive or negative returns. It may
seem as if the merger or acquisition had no impact
in shareholders wealth. These results contribute
to the limited studies of the impact of mergers and
acquisitions in Latin America and to studies examining
the event at the completion date of transaction.
The World Financial Crisis and the International Debts of
Brazilian Companies. Ricardo P. C. LealRicardo P. C. Leal;
Andre Carvalhal, Pontifcal Catholic University of Rio de Janeiro
We analyze the impact of the fnancial crisis of 2008
on the foreign fnancing of Brazilian non-fnancial
listed companies. Brazil was one of the last countries
affected by the crisis and one of the frst to emerge
from it. Short-term fnancing and bank loans, domestic
and foreign, decreased during the crisis and were
replaced by domestic and international bonds and
ADRs. Average fnancing costs experienced a minor
increase while proftability and the relative market
value of companies decreased. Firms with foreign
shareholders resorted more often to foreign capital
markets while exporters were more frequent users of
international bank loans.
Family frms are less likely to face fnancial constraints in Brazil.
Vicente Lima Crisstomo, Universidade Federal do Cear; Flix
Javier Lpez Iturriaga, Universidad de Valladolid/Dpto Economa
Financiera y Contabilidad; Eleuterio Vallelado, Universidad de
Valladolid/Dpto Economa Financiera y Contabilidad
Ownership structure has been considered able to
affect fnancial constraints. This looks for fnancial
constraints in Brazil and whether family ownership
mitigates such constraints. Estimation of dynamic
investment models for a panel dataset of 289
nonfnancial companies for the period 1995-2006
has shown that, in fact, family frms are less likely
to face fnancial constraints, in comparison to the
other Brazilian frms that are found to be fnancially
constrained. Family groups seem to be able to have
easier access to external fnance than other frms that
are more dependent on the still slow development of
market intermediaries in Brazil.
032. Economic Environment and Regional Integration
1:30 to 3:00 pm
Room: Salo AMEX
Participants:
Cooperation as a Path to Business Sustainability in Emerging
Economies: Large Enterprise-Academia-SMEs Business Model.
Alfonso Lpez-Lira, EGADE Business School-Tecnolgico
de Monterrey; Cecilia Caldern-Valencia, EGADE Business
School/Tecnolgico de Monterrey; Elisa Cobas-Flores, EGADE
Business School/Tecnolgico de Monterrey
In emerging economies, characterized by dynamic
and uncertain environments, frms must develop
competitive and sustainable strategies to cope with
rapidly changing contexts. Moreover, SMEs are
constantly struggling with an unbalancing market
competition in favor of size and power. A model
of cooperation involving the Large Enterprise and
Business Schools, to enhance competitiveness
and sustainability for SMEs (suppliers and clients)
is introduced. Its objectives are achieved through
operational knowledge, managerial education,
supply chain strengthening, and network alliances.
Furthermore, a case study is discussed as an
empirical evidence of the operation of this business
model.
Institutional Environment and Business Groups Resilience in
Brazil. Wlamir Goncalves Xavier, UNISUL; Rosilene Marcon,
Universidade do Vale do Itajai - UNIVALI; Rodrigo Bandeira de
Mello, FGV-SP
This paper focuses on the effects of institutional
environment changes in Business Groups (BG) in
Brazil. Consolidated BG data was obtained in Valor
Grandes Grupos magazine and affliated frms.
The fnal sample had 1709 observations from 317
distinct BG from 2001 to 2009. Propositions were
tested using Unobserved Effects Panel Data Model
and included government ownership and political
connections moderating effects. Findings suggest that
the institutional environment is relevant and market
voids affect BGs revenue. Political connections
effects assessed through campaign donations were
not conclusive. Government's infuence in BG through
indirect control appears to be a promising line of
research.
Productivity in Latin America: the behavior of institutional and
educational indicators in seven Latin American countries.
Carlos Alberto Arruda, Innovation and Compettiveness Center/
Fundao Dom Cabral; Fabiana Alves Gualberto Madsen,
Innovation and Compettiveness Center/Fundao Dom Cabral;
Marina Silva Arajo, Innovation and Compettiveness Center/
Fundao Dom Cabral
This paper seeks to identify the main educational
and institutional elements affecting productivity in
an ensemble of seven Latin American countries
and also the specifcities of each country, to wit,
Argentina, Brazil, Chile, Colombia, Mexico, Peru,
Venezuela. We deployed principal component
multivariate analysis technique for this purpose.
Educational result indicated that professionals are
acquiring the backgrounds essential to the needs of
a competitive economy within the companies and not
from the formal educational system, which seems to
be a regional profle trait. nstitutional result pinpoints
the importance of government-adopted measures
and regulatory framework quality as fundamental
elements for productivity improvement.
033. Thursday afternoon break
3:00 to 3:15 pm
At Break Area
Latin American Firms Competing in the Global Economy
Paper Abstracts - Thursday, March, 29
034. Human Resource Managment
3:15 to 4:45 pm
Room: I-10
Participants:
Comparing Employment Interviews in Mexico and Other
Countries and Cultures. Richard PosthumaRichard Posthuma;
Filip Lievens, University of Gent; Eveline Schollaert, University
of Gent; Wei-Chi TsaiWei-Chi Tsai; Julia Levashina, Kent State
University; M. Fernanda Wagstaff, UTEP; Michael Campion,
Purdue University
This study compares actual job interviews (N = 11,667)
in Mexico and four other countries: Belgium, Russia,
Taiwan, and the U.S. The data indicate similarities
and differences across countries. In Mexico it was
less likely that women would conduct the interviews.
However, in Mexico it was more likely that interview
questions would focus on the applicants family
marital status and children. This study shows that
employment interviews are more than a test of job-
related knowledge, skills, and abilities. Implications for
the usefulness of interviews in general and differences
across countries are discussed. Directions for future
research are provided.
Correlation between Organizational Culture and Compensation
Strategies Using Charles Handys Typology. Giuseppe
Maria Russo, Catholic Pontifcal University; Patricia Amelia
Tomei, Catholic Pontifcal University; Antonio Jos Braga
LinharesAntonio Jos Braga Linhares; Andre Moreira Santos,
Catholic Pontifcal University
This study identifed the correlations between
compensation strategies and the organizational
culture typology proposed by Handy (2003). A survey
was performed of compensation managers at 76
companies associated with the Salary Information
Exchange Group (GRUPISA). We concluded that
the compensation variables were correlated in a
different fashion with each of the culture types: (i)
Zeus organizations should emphasize behavioral
factors in all spheres of the compensation system;
(ii) in the case of Apollo organizations the emphasis
should be on growth and development opportunities;
(iii) in Athena organizations the focus should be
on fnancial rewards, and, "Dionysus organizations
should place emphasis on the quality of compensation
Mobility at Work: The Experiences of Corporate Smart Phone
Users. Flavia Cavazotte, Pontifcia Universidade Catolica do Rio
de Janeiro; Ana heloisa lemos, Pontifcia Universidade Catolica
do Rio de Janeiro; Marcelo Brollo, Ibmec Rio de Janeiro
Investment in mobile technology by companies
is growing. However, the literature still lacks
empirical studies thoroughly addressing the impact
of computational mobility on individuals and
organizations, in particular the use of smart phones.
Based on open interviews, this study examines
how the adoption of corporate smart phones by a
large legal service provider in Brazil affected the
professionals involved and their work relations. The
analysis of the participants experiences revealed that
after the mobile device adoption, these professionals
felt more intensively connected to their work and
demands. Besides weakening the boundary between
personal and professional life, the technology seemed
to stimulate the establishment of faster but more
superfcial communications. Although, on one hand,
the use of smart phones promoted the sensation of
relief from email overload and streamlined information
exchange, it also allowed the extension of work
beyond regular business hours and the social context
where work traditionally takes place, also leading
to considerable work intensifcation. Unfolding
implications for work relations and human resource
management are addressed.
action learning in a context of organizational change:case study
in Qubec smes (avenues of refexion for Brazil). DANIEL
BEAUPR, Universit du Qubec Montral
This article describes how SMEs, manage to stay
competitive in an increasingly stormy environment.
Several tools need to be implemented in order to
keep on innovating and insuring the success of
organizational changes needed to adapt to the
environment. This study tries to answer a question
inherent to any change context: is action learning an
effcient tool when an enterprise undergoes a major
change? We identify what is at stake during major
organizational changes and what role action learning
can play to support these changes. Finally, using
an action-research methodology, we illustrate and
discuss through real cases three successful major
change projects.
035. Marketing Managment I
3:15 to 4:45 pm
Room: I-14
Participants:
Functional Literacy: Consumers Comprehension of Nutritional
Labels on Food Packages. Guilherme Paiva, PUC-Rio; Paulo
Cesar Motta, PUC-Riop
This study aims to evaluate consumers understanding
of food nutrition labeling. It supports the idea that each
consumer works differently against the background
of the analysis of nutrition labels. It produces
comprehension scores of the contents of labels
as required by Anvisa (Brazilian Bureau of Health
Surveillance) through a method used to measure
functional literacy. Results show that consumers are
unaware of basic nutritional elements, and unable to
develop simple tasks of label analysis. They reveal
heterogeneous understanding by gender, income,
education, age, label reading habit, exercise habit,
practice of eating out, and buying food for the family.
They bring important benefts to the area of consumer
behavior and public policy.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Thursday, March, 29
Store Price Promotions, Price Perceptions, Search and Purchase
Intentions. Enrique Manzur, Universidad de Chile; Sergio
Olavarrieta, School of Business and Economics University
of Chile; Pedro Hidalgo, Universidad de Chile; Pablo Faras,
Universidad de Chile
Price promotion strategies are key part of retailers
strategies to increase consumer traffc, sales and
profts. This paper examines two popular promotion
strategies Price Matching Guarantees (PMG) and
Everyday Low Prices (EDLP)- in terms of their effects
on consumers price perceptions, search behavior
and purchase intentions. Results suggest that both
strategies increase the perception of lower prices
and purchase Intention. However, consumers show
stronger reactions towards EDLP compared to PMG.
When consumers receive 2 or more promotional
offers (instead of one) they reduce their purchase
intentions for a specifc store and increase search
intentions. These results are consistent with signaling
theory. Implications for retail managers, marketers
and researchers are derived.
The interfunctionality of new product development and
architectural marketing capabilities. Guilherme Trez, Unisinos;
Fernando Bins Luce, UFRGS
Stages of NPD process are associated with the best
practices in the area and with better results. On the
other hand, interfunctionality of NPD activities related
to product innovation benefts organizations based
on the participation of professionals with different
backgrounds, the contributions of which include
information sharing and a wider view over decision-
making processes. This study aims at linking these
themes to the areas of NPD activities participating in
different process stages. Towards this end, the concept
of interfunctional dispersion of activities is utilized to
investigate organizational areas participating in each
NPD stage and related to capabilities of marketing
strategy.
036. Financial Markets, Investment and Risk III
3:15 to 4:45 pm
Room: I-7
Participants:
Access to Finance, Management of Working Capital and
Company Value. Juliano Ribeiro de Almeida, Getulio Vargas
Foundation; William Eid Junior, Getulio Vargas Foundation
In this research, we have analyzed the impact of
fnancial leverage on the relationship between
working capital and company value and how
fnancial constraints on access to fnancing affect
this relationship. In addition, we have analyzed the
relationship between working capital and company
value. The results lead to the following conclusions:
one additional real of investment in working capital
is worth signifcantly less, on average, than one
additional real of investment in cash; and on average,
increasing, at the beginning of fscal year, the level of
working capital reduces company value.
Microeconomic Determinants of Housing Prices in Caracas,
Venezuela: An Application of the Hedonic Pricing Model. Cosme
Betancourt, IESA; Vctor Contreras, IESA; Urbi GarayUrbi Garay;
Miguel ngel Santos, IESA
We examine the microeconomic determinants of
residential real estate prices in Caracas, Venezuela,
using a database containing 17,526 transactions
between 2008 and 2009. The following attributes of a
property are statistically signifcant determinants: size,
number of parking spaces, age, incidence of crime and
average income in the neighborhood, and particular
market and time period in which a transaction was
made. We also analyze, and believe are the frst to do
so, the effect of expropriations and invasions (illegal
occupations of property) by neighborhood, and fnd a
signifcantly negative effect on prices. We also found
similar results at the municipality level.
037. Strategies for Global Competitiveness II
3:15 to 4:45 pm
Room: Salo AMEX
Participants:
Subsidiaries and organizational competence development:
evidences from Brazilian multinationals. Afonso Carlos Fleury,
Universidade de Sao Paulo; Maria Tereza Leme Fleury,
Fundacao Getulio Vargas; Felipe Mendes Borini, Escola Superior
de Propaganda e Marketing
In the last two decades, the importance of studies
about multinationals subsidiaries gained a new
status in the academic literature. That was initially
triggered by the increasing importance of the role
that subsidiaries of developed country multinationals
began to play for their overall performance, from the
1980s on (Bartlett and Ghoshal, 1998). Similarly,
for the case of emerging country multinationals,
the role of subsidiaries was considered critical for
internationalization and expansion since Mathews
pioneering studies (Mathews, 2002; 2006). In
this exploratory paper we look at the Brazilian
multinationals aiming to understand whether the
way in which they are managing their subsidiaries
creates a competitive advantage for their international
expansion. We address the question through the
competence based approach and ask how the fow of
competences between headquarters and subsidiaries
is evolving over time. The evidences come from a
comparative analysis of two surveys, dated 2006
and 2010. The conclusion is that although Brazilian
multinationals are enhancing the role that subsidiaries
play, they are not yet able to grasp their potential for
organizational competence development.
Yes, we have brands: Managing Brazilian Brands to Achieve
Global Competitiveness. Daniela Motta Romeiro Khauaja,
Escola Superior de Propaganda e Marketing
The purpose of this paper is to analyze the brand
building and management process of Brazilian
multinational companies in the scope of their
internationalization strategy. Investment in brand
management is an effective way to differentiate
Brazilian offerings abroad, generating added value
and improving global competitiveness. For such a
purpose, an empirical, qualitative and exploratory
research was carried out with
Brazilian companies in the footwear
Latin American Firms Competing in the Global Economy
Paper Abstracts - Thursday, March, 29
segment: Arezzo, Carmen Steffens and ViaUno. The
fndings of this research are useful as benchmarking
for other Latin American entrepreneurs in the process
of investing abroad.
Effect of Education, Manufacturing Knowledge and R&D
expenditures on Economic Development. Sul Kassicieh, U of
New Mexico; Manuel Montoya, U of New Mexico; Raul Gouvea,
U of New Mexico
Countries that have a strong manufacturing base
seem to be doing well in international competitiveness.
The relationship between education, R&D and
manufacturing are explored with an eye towards the
ability of the country to provide jobs in areas with large
foreign exports. The analysis includes identifying
data items that refect these parameters and testing
for the signifcance of these relationships in a more
data-centric rather than a theoretical fashion. The
relationship between manufacturing, innovation and
knowledge will also be examined.
038. Thursday afternoon break
4:45 to 5:15 pm
At Break Area
039. Panel - Managing In a Polarized Regional World
5:15 to 6:45 pm
Room: I-10
040. Panel - The China impact on Latin American business
environment: challenges and opportunities
5:15 to 6:45 pm
Room: I-14
041. Panel - American Accounting Association
5:15 to 6:45 pm
Room: I-7
042. Panel - The Impact of National Industrial Policy on the
Competitiveness of Firms
5:15 to 6:45 pm
Room: Salo AMEX
Gala Event at Rio Scenarium
(www.rioscenarium.com.br/)
9:00 pm to 1:00 am
Address: Rua do Lavradio, 20 Lapa
Tel: +55 21 3147-9005
Dressing code: Casual (informal)
Women: Skirts, light dresses or informal pants (but not shorts)
are welcome. Light shirts recommended.
Men: Jeans pants (but not shorts) are welcome. Sneakers,
tennis shoes or informal shoes are also welcome. Polo T-shirts,
shortsleeve shirts or long sleeve shirts (rolled up sleeves) are
all welcome.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Friday, March, 30
FRIDAY, MARCH, 30
043. Panel - Role of University Degree Programs and
Credentialing Programs in Training Investment Professionals
8:45 to 10:15 am
Room: I-10
044. Papers - Managing in a Polarized Regional World
8:45 to 10:15 am
Room: I-14
Participants:
Doing Business in Colombia and Venezuela: A Study of Contrasts.
Joseph Ganitsky, University of Miami
The impact that environmental forces and trends
have upon business opportunities and threats, and
therefore upon business practices and strategies is a
well recognized key factor in Strategic Management.
The impact that changes in those environmental
forces have upon the roles that businesses have in
the social and economic progress of their nations is
less well understood. This paper attempts to illustrate
the connection between these macro factors after
contrasting the signifcant changes that have taken
place during the past decade in the public and private
sectors of Venezuela and Colombia. This paper
starts by reviewing the historical developments of
these nations, highlighting their commonalities and
differences. Then, after examining and contrasting
their emerging businesses behavioral frameworks,
it reviews each nations recent overall performance.
Based on the above analysis, the paper fnishes by
proposing a broad framework linking environmental
forces and business behavior.
The process of technological innovation and the Embrapa and
Embrapa Agrobiology: Challenges and perspectives. Joyce
Aparecida Marques dos Santos, Embrapa Agrobiologia/
Fundao Pedro Leopoldo; Mauro Calixta Tavares, Fundao
Pedro Leopoldo - MPA; Maria Celeste Reis Lobo Vasconcelos,
Fundao Pedro Leopoldo
Technological innovation has been gaining space in
the global economy. In Brazil, particularly in agriculture,
the Brazilian Agricultural Research Corporation
(Embrapa) has developed solutions for farming
and cattle raising, contributing therefore to regional
development. This article presents the results of the
research conducted with managers, researchers and
representatives in the Field of Technology Transfer
of Embrapa which aimed to analyze the technology
generation process. The research drew on qualitative
and quantitative researches. The results showed
diffculties within this process: the difference in
perception of the concept of innovation and the
lack of mechanisms for measuring the adoption of
technologies.
045. Panel - Digital Medias and the Web Consumer
8:45 to 10:15 am
Room: I-7
046. Panel - Strategy and Agribusiness
8:45 to 10:15 am
Room: Salo AMEX
047. Friday morning break
10:15 to 10:45 am
At Break Area
048. Human Resource Managment - Leadership
10:45 to 12:15 pm
Room: I-10
Participants:
Challenges of leadership in the tourist sector: an empirical study.
Elaine Cristina de Oliveira Rocha Nogueira, USCS Universidade
Municipal de So Caetano do Sul; Sandra Aparecida Pagliaci
Pulino Menetti, USCS Universidade Municipal de So Caetano
do Sul; Edson Keyso de Miranda Kubo, USCS Universidade
Municipal de So Caetano do Sul; Jane Barbosa da Rocha,
USCS Universidade Municipal de So Caetano do Sul
Even with the forthcoming Olympic Games and World
Cup championship in Brazil, it seems that there
is a remarkable challenge to implement effective
leadership in strategic sectors such as tourism.
Through an exploratory and descriptive methodology
of research (survey with 190 employees) in a small
enterprise from the tourist sector, it was possible
to observe that leadership style in the mentioned
company seems to be far away from the concept
of strategic management (MINTZBERG, 1994) that
emphasizes more contact and interaction between
top managers and shop foor. Employees' perceptions
about effective communication, respect concerning
their participation and also orientation from their
leaders do not appear to satisfy them. This paper
reached its aim of clarifying the leadership style in
a sector (tourism) that has not been approached by
recent researches.
Leadership Theory Review Suggests Best Fit of a Leader at
Subsidiaries. Alfredo Behrens, Faculdade FIA de Administrao
e Negcios
Anglo business leadership theory has limited
relevance in countries where an utilitarian ethos is
despised. There, the admired individual may be bent
on expressing his uniqueness through the supreme
defance of pragmatism. The defant traits of the
protagonist in Argentines foundational poem, Martin
Fierro, are compared to elements of President Perns
speech, to illustrate how Pern spoke what the people
expected to hear, facilitating his followers allegiance.
The strength of the ft of President Pern's message
to the Martin Fierro tradition questions the effcacy of
the manager of a subsidiary who is alien to the culture
of the place where he or she operates.
Management Orientation and Leadership Perception of Peruvian
managers. Carlos Alsua, University of Alaska Anchorage
This paper examines the management orientation
of employees in Per by comparing the leadership
perception of 480 managers and middle-managers
from all over the country collected
Latin American Firms Competing in the Global Economy
Paper Abstracts - Friday, March, 30
in the Lima metropolitan area. Results show a
signifcantly higher score on relationship-orientation
than task-orientation. Similarly, the variables of
gender, age and work experience produced similar
results, showing a signifcantly higher score for the
relationship orientation for these Peruvians. The
study also presents practical recommendations,
suggestions for future research and implications of
the study.
The transition from leader to individual contributor: experiences
of being a university supervisor. Fabiula Meneguete Vides da
Silva, Universidade Federal da Grande Dourados; Cristiano
Jos Castro de Almeida Cunha, Universidade Federal de Santa
Catarina
This paper is aimed at trying to understand the
transition from leader (rector or provost) to individual
contributor (professor) in universities in the state
of Santa Catarina Brazil. The phenomenological
hermeneutics approach put forward by van Manen
(1990) was adopted in order to revisit important issues
in such a transition. Six former university supervisors
lent their experiences they had in universities which
are part of Santa Catarina Association of Educational
Foundations (ACAFE), through three interviews as
suggested by Seidman (1998) and which were carried
out between May, 2009 and May, 2010. The results
obtained provide contributions to help us refect upon
human resources policies in universities.
049. Entrepreneurship in Latin America
10:45 to 12:15 pm
Room: I-14
Participants:
Entrepreneurial competences and business failure. Italo
Fernando Minello, Universidade Federal de Santa Maria; Laura
Alves Scherer, Universidade Federal de Santa Maria; Leticia da
Costa Alves, Universidade Federal de Santa Maria
This paper aims to analyze entrepreneurial
competences before, during and after business failure.
This is a descriptive study with entrepreneurs who
have discontinued their business. As a result of this
study, we can show that the competences infuence
entrepreneur's behavior, refecting in the success or
failure of the organization. These competences were
analyzed in three research periods, before, during
and after business failure. Before business failure,
competences emerged as a form of personal and
professional development; during business failure,
competences do not come so often, or are absent,
and after business failure, these competences
resurface as a way to overcome adversity.
Entrepreneurial typology: an analysis from Bourdieus
perspective. Daniela Martins Diniz, Pontifcia Universidade
Catlica de Minas Gerais; Anderson SantAnna, Fundao Dom
Cabral; Paula Cury, Universidade Federal de Minas Gerais / Ps-
Graduao em Arquitetura e Urbanismo; Samir Ltf, Fundao
Dom Cabral
This article aims to identify types of entrepreneurs
within the process of reconverting economic functions
in the town of Tiradentes-Brazil and to analyze the
characteristics and actions and that are set out within
such a process. The literature review presented used
research on the processes of reconverting economic
functions in towns, on entrepreneurial typologies, and
on the studies carried out by Bourdieu dealing with
the notions of habitus, distinction, among others. As
regards methodology, a Grounded Theory qualitative
research was carried out through 40 interviews.
Results made it possible to identify three categories of
entrepreneurs: traditional, modern, and postmodern
ones.
Entrepreneurship and ethnic markets: the Latin American
experience in Spain. Daniel Romero, Universidad Veracruzana;
Samantha Rullan, Universidad Veracruzana
International migration has become a world
phenomenon with a signifcant economic, politic
and social impact. From an economic perspective,
international migration creates commercial ties
between countries. Latin America, with a large
population of natives living abroad mainly in the
United States and Spain, is a region with an important
asset of experiences about economic externalities
of migration and the active role of the diaspora. This
paper explores the potential of ethnic and nostalgia
markets in Spain. An analysis of this dynamic allows
a better understanding of the economic impact of the
entrepreneur immigrant inside origin and receptor
communities.
The Willingness of Young People to Become Entrepreneurs:
Quantitative Study with Business Administration Students.
Simone Barakat Artuso, Universidade de So Paulo - USP;
Mariana Bassi Sutter, School of Economics, Business
Administration and Accountancy (FEA) - University of So Paulo
(USP) - Business Administration; Patricia Viveiros de Castro
Krakauer, Universidade de So Paulo; Edison Fernandes Polo,
Universidade So Paulo; Martinho Isnard Ribeiro de Almeida,
Universidade So Paulo
This paper aims to fnd out whether there is a
willingness of business administration students to
start a new business. Specifcally, we investigated four
aspects: (1) whether there are gender differences, (2)
if the decision is motivated by necessity or opportunity,
(3) the contribution of the business administration
program and (4) if the family infuences the
decision. We conducted a review of the literature on
entrepreneurship in Brazil, young entrepreneurs and
entrepreneurship education. The research approach
is quantitative, based on a structured questionnaire
with open and closed questions, applied with 349
students, selected by convenience.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Friday, March, 30
050. Marketing Management II
10:45 to 12:15 pm
Room: I-7
Participants:
Brand value and shareholder value in Brazilian Companies.
Marta Olivia Rovedder de Oliveira, PPGA/EA/UFRGS and
UNIPAMPA; Fernando Bins Luce, UFRGS
This study aimed to compare the performance, in the
Brazilian stock market, of a portfolio of companies
with recognized brand value according to rankings
published in Brazil by Interbrand - with other portfolios
of companies with stocks listed in the BOVESPA
(So Paulo Stock Exchange). The comparison was in
terms of their risk and return, calculated by the Fama
and French (1993) three-factors model. The results of
this study indicate that the Valuable Brands Portfolio
presents a lower risk in the Brazilian stock market
compared to other portfolios studied, along with a
better return.
COMPAA CERVECERA DE NICARAGUA: Growth Options for
Low-Income Markets. Jose A. Exprua, INCAE; Mateo Lesizza,
INCAE
In late May of 2001, the executive team of the
commercial area of Nicaragua Brewing Company
(NCC), a leader in the production and marketing of
beer in Nicaragua, was evaluating growth options
allowing you to reverse the negative trend of sales.
After several years with very good results, adjustments
in prices caused by reactive changes in the countrys
fscal policy negatively affected the business
performance. Over the past 18 months, the average
monthly sales volume had decreased by 10%. The
situation led to consider the volume recovery as one
of the main objectives of the company.
Export Oriented Clusters and Market Re-Entry: Insights from
Latin America. Cedric Little, Faculty of Engineering, Universidad
Catlica de Chile & Universidad Adolfo Ibez.; Christian
Felzensztein, School of Business, Universidad Adolfo Ibaez
Recent literature on international marketing related to
market reentry and repositioning focuses on developed
nations exporting into developing economies, not
the reverse. This study reviews and explores the
international market reentry model in an emerging
economy context for the salmon farming industry. We
gathered strategic information performing in-depth
interviews to CEOs and other key senior executives,
to analyze the export reentry into developed markets.
Results suggest that the main key factors for reentry
success are price and availability. Results also
evidence issues of export commodities dependence
versus innovation in emerging economies. We present
lessons for managers and policy makers.
051. Strategies for Global Competitiveness - The Impact of
Intangibles
10:45 to 12:15 pm
Room: Salo AMEX
Participants:
Deriving competitive advantages from sustainability and
stakeholder management abroad: the case of Brazilian
multinationals. Flavia de Magalhaes Alvim, Fundacao Dom
Cabral; Sherban Leonardo Cretoiu, Fundao Dom Cabral;
Isabelle Crystina Neves, Fundao Dom Cabral
Under the sustainable development agenda, a
key underlying question is how frms' social and
environmental practices relate to frms' economic
performance, and to what extent they lead to the
development of competitive advantages. This paper
is part of a research in progress that explores whether
sustainability principles and practices adopted by
Brazilian MNCs in international operations located in
developing countries has infuenced the performance
of their foreign subsidiaries. Data collected thus
far indicate that sustainability has helped Brazilian
MNCs to manage stakeholders more effectively in
their internationalization, and that such ability can be
considered a competitive advantage of these frms.
Sustainability: Incorporating Social and Environmental
Variables in the Analysis of Credit. Luiz Carlos Jacob Perera,
Universidade Presbiteriana Mackenzie/PPGCC; Aida Maria M.
Milani, Universidade Presbiteriana Mackenzie; Roberto Borges
Kerr, Universidade Presbiteriana Mackenzie; Marco Antonio F.
Milani Filho, Universidade Presbiteriana Mackenzie
This work is aligned with the Equator Principles that
are minimum criteria for granting of credit to ensure
that the funded projects are developed in a socially
and environmentally responsible way. The objective
of this paper is to verify the relevance of social and
environmental variables included in the credit analysis.
The main results show the relevance of social and
environmental variables for the improvement of credit
score models. It might be inferred also that models
should provide more robust results as the social
and environmental variables are standardized and
incorporated into the audited fnancial statements of
companies.
The Dynamics of Development and the nfuence of Tangible and
Intangible Resources in Internationalization Processes. Erica
Piros Kovacs, UFRPE/DADM, Brazil; Walter Fernando Arajo de
MoraesWalter Fernando Arajo de Moraes; Renata B. Oliveira,
UFRPE/DADM/UFPE/PROPAD, Brazil
This paper aims to analyze the dynamics of
development and the infuence of strategic resources
over the internationalization process of frms. Through
six internationalization models the key concepts of
tangible and intangible resources are compared in
a cross-sectional way, with the empirical analysis of
two cases. The sustainable intangible resources and
the sustainable shared ones were determinant for the
internationalization of Netuno. Queiroz Galvo had
its process based on investments in the reversible
or onerous reversal tangible resources. It became
evident that the intangible resources, especially
the relationship network, are able to replace the
tangible ones over the companys
internationalization.
Latin American Firms Competing in the Global Economy
Paper Abstracts - Friday, March, 30
The Effect of Political Strategies on Rivals Costs: The Case of
Telmex. Nancy Patricia Gonzlez, EGADE Business School/
Tecnologico de Monterrey and College of Management of
Technology/cole Polytechnique Fdrale de Lausanne
The aim of this paper is to analyze the effect of
different political strategies (proactive, anticipatory,
defensive) of the incumbent frm on rivals' costs that
provide the focal frm with a competitive advantage.
A dynamic capabilities resource-based perspective
suggest that frms outcompete rivals by employing
political strategies that shift the supply curve of rivals
upward (via price-related disadvantages) or leftward
(by reducing the size of the residual market to rivals).
A detailed case study analysis is used to better
understand the relation between the use of political
strategies and the raise of rivals costs.
052. Teaching Cases - Market Orientation
12:15 to 1:45 pm
Room: I-10
Participants:
A Tale on How to Sell Ice to Eskimos: A Teaching Case on Market
Positioning. Lucien Jacques Geargeoura, FAGEN / Universidade
Federal de Uberlndia
The market positioning of global brands often poses
challenges for multinational companies. It may
be necessary to align brand strategy and global
positioning with the peculiarities of local markets
receiving such brands. Marketing managers may
fnd "impossible local conditions restraining the
implementation of international positioning guidelines.
This situation is ideal for scholars to demonstrate
the concepts and process of market positioning.
This text, a teaching case, tries to explain, through
an actual example, how an international brand can
be established with a successful market positioning,
even when facing overpowering corporate policies
and apparently adverse market conditions.
Brazilian Mosaic: Challenges and Opportunities to the Growth
of a Small Brazilian Company. Juliana Horta, Pontifcal Catholic
University of Rio de Janeiro (PUC-Rio); Luciana Nery, Pontifcal
Catholic University of Rio de Janeiro (PUC-Rio); Jorge Carneiro,
Pontifcal Catholic University of Rio de Janeiro (PUC-Rio);
Tatiana Sousa, Pontifcal Catholic University of Rio de Janeiro
(PUC-Rio); Diana de Botton, Pontifcal Catholic University of Rio
de Janeiro (PUC-Rio)
Brazilian Mosaic, a small family-owned company,
specializes in producing tables using semi-precious
Brazilian stones. Initially, the company focused
their attention on selling sophisticated pieces
through a store abroad and also to foreign tourists
visiting Rio de Janeiro, but recently is confronted
by the expansion of Chinese competitors, who offer
products with materials and craftsmanship of inferior
quality. Recently, the company decided to enter the
mass market by offering marble and granite foors,
countertops and interior design furniture. Thus, the
company must decide: On what categories of clients
and products should they focus their attention, and in
which geographical markets?
VTR: nnovating to fulfll the Promise. Maria Jos Pooley,
Executive at VTR; Sebastian Reyes, Executive at VTR; Francisca
Sinn, Universidad Adolfo Ibaez; Orieta Zelaya, Executive at
VTR
Vtr is an ambitious, visionary and well-directed
company that has been able to fght against the
Goliat of the telcom industry (Telefnica), by focusing
in their customers rather than products. Their early
commitment on investment in technology, their
innovative product packaging and focus on building an
experience to their customers and collaborators, had
positioned it as the emerging leader in the packaged
telcom services industry. Five years after their call
center had been outsourced, service quality indicators
started declining at a time when they cannot intervene
on them. What should they do to continue fulflling the
experience promise for their customers?
053. Consumer Behavior - Luxury and Low Income
Strategies
12:15 to 1:45 pm
Room: I-14
Participants:
Different Views on the Low Income Consumer: What Marketing
and Economics have to say. Marcus Wilcox Hemais, Instituto
Coppead de Administrao; Leticia Moreira Casotti, Instituto
Coppead de Administrao
During the development of marketing as a feld, the
infuence of concepts from the economic sciences is
noticed in the formation of its fundamental theories.
This infuence is noticeable in the way the poor and
their relation to consumption are shown in the frst
studies of marketing on the subject. Changes in
this perspective happen especially after Prahalads
work, which sustain that these individuals should be
considered consumers and companies responsible
for helping them overcome poverty. Criticisms to
this perspective arise, relying on the concepts from
economics. This work proposes an analysis of
different views on the low income consumer.
Impacts of the Internet Access on the Information Search at the
Base of the Social Pyramid in Brazil. Josmar Andrade, Escola de
Artes, Cincias e Humanidades da Universidade de So Paulo
(EACH/USP); Daniel Ferreira Rosa Pereira Bom, Escola de
Artes, Cincias e Humanidades da Universidade de So Paulo
(EACH/USP)
This exploratory study aimed to discover if there is
a change in the search for information process,
comparing low-income Brazilian consumers,
differentiated by having Internet access or not. 397
respondents were interviewed and results indicate
that poorest people rely more in the store itself and
in the salesperson while those with higher income
assigns a more proeminent role to Internet, as an
information source. Differences between groups
that have or not have Internet access were also
found, with data indicating that people with internet
demonstrate a more rational and evaluative behavior
and an attitude more infuenced by social interaction.
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Paper Abstracts - Friday, March, 30
Luxury Clothing: A Mirror of Gay Consumers Sexual Option?
Joyce Gonalves Altaf, Instituto Vianna Jnior; Irene Raguenet
Troccoli, Universidade Estcio de S; Christiane Bara
Pachoalino, Instituto Vianna Junior; Maria Anglica Luqueze,
Pontifcie Universidade Catlica do Rio de Janeiro
Through a qualitative exploratory research, the
present paper investigates the behaviour of Brazilian
gay consumers as to their luxury clothing consumption,
assuming that this behaviour might help the
construction of their self-concept once those products
refect their sexual option. A bibliographical review is
followed by the results for in-depth interviews with 12
gay men, and completed with the use of a semantic
scale that measures the interviewees self- concept
and luxury clothing concept. An examination of the
results is followed by their implications, indicating that
the self-concept directly infuences the male gay's
buying behaviour in this market.
Luxury and Trading Up: Investigating Luxury Brazilian Consumer
Profles. Renata Fernandes Galhanone, FEA - USP; Geraldo
Luciano Toledo, Universidade de So Paulo\ Faculdade de
Economia, Administrao e Contabilidade; Jose Afonso Mazzon,
FEA - USP
The paper aims to investigate luxury consumers
attitudes and purchasing behavior in an emerging
market to identify diverse consumer profles for
market segmentation. A survey was carried out with
290 Brazilian consumers, who were investigated in
terms of attitudes, emotional aspects, motivations
and consumption behaviors towards luxury and/or
sophisticated brands. The analysis revealed three
distinct clusters. The polarization between the two
largest clusters demonstrates that luxury consumption
can be either driven by personal or social issues. This
paper contributes to the extant literature on luxury
marketing in the context of an emerging marketplace.
054. Human Resource Managment - Satisfaction and Self
12:15 to 1:45 pm
Room: I-7

Participants:
Antecedents of organizational identifcation: An integrative
perspective from the social identity theory. Massimo Bergami,
Alma Graduate School / University of Bologna; Gabriele
Morandin, Alma Graduate School / University of Bologna
This paper explores organizational identifcation
antecedents within teams. We focus on two
perspectives developed within the Social Identity
Theory, labelled as cognitive and relational. We
compare these two perspectives and propose two
integrated models. We test hypotheses on a sample
of 743 employees working in 4 call centres by use
of structural equation models. The results provide
evidence for a mediational model in which cognitive
organizational images fully capture the effects of
relational justice judgments. Enlarging the scope
of the extant literature, we discuss managerial
implications in the human resource management
area, with a specifc focus on Latin American frms.
Coaching philosophy will improve satisfaction and performance
of the employees: a case study in universities. Fernando Chornet
Garca, Catholic University of Valencia; Francisco Javier Lara
GarcaFrancisco Javier Lara Garca
In this case study proposes a process for the
implementation of coaching in organizations. After
reviewing the literature, we analyze the responses
received from those responsible for formation of seven
Spanish universities, on the steps of the process and
objectives can be achieved with its implementation:
improve performance, increase customer satisfaction,
reduce work stress and to facilitate reconciliation
family life, working life. The results are consistent to
apply the organizational implementation of coaching
can help develop employees and improve the working
environment. A satisfed employee, has a higher
throughput, organizations that adopt the philosophy
of coaching can make a difference.
Individual Differences in Organisation-Based Self-Esteem - A case
study in Venezuela. Desiree ArtiguasDesiree Artiguas; Sunitha
Narendran, Kingston University; Stephen GourlayStephen
Gourlay
Organisation-Based Self-Esteem (OBSE), (Pierce
& Gardner, 2004) is considered a good predictor of
work performance and job satisfaction. The potential
determining infuence of intrinsic variables, such as
personality, on OBSE, cannot be ruled out. In this
study, we examine the association between OBSE
and the Big Five dimensions of Personality in a Latin
American context, utilising a sample of employees
in a Venezuelan company. The results indicate that
44.9% of the variance was predicted by personality
with Conscientiousness, Emotional Stability and
Agreeableness as the key determinants. We discuss
the HR implications of the research fndings.
Work and personal success and satisfaction: how do Colombian
women perceive them? Sandra IdrovoSandra Idrovo; Pamela
Leyva, INALDE Business School
This exploratory research aims to identify in women
(213) working in three Colombian companies
of different sectors how do family demands
(housekeeping, the care of children, etc.) and
employment conditions (remuneration, seniority, etc.)
infuence the perception of success and satisfaction
regarding work, personal and family life. Results show
a close relationship between levels of satisfaction
and success in the different scopes. But each one of
them is linked to different work and family elements.
More attention to children and housekeeping issues is
linked to a higher personal satisfaction, while income
and less employment restrictions are linked to job
success perception.
055. Strategies for Global Competitiveness I
12:15 to 1:45 pm
Room: Salo AMEX

Participants:
Analysis of the Process of International Strategy Formation
of Agribusiness in Northeastern Brazilian. Walter Fernando
Arajo de MoraesWalter Fernando Arajo de Moraes; Renata
B. Oliveira, UFRPE/DADM/UFPE/PROPAD,
Latin American Firms Competing in the Global Economy
Paper Abstracts - Friday, March, 30
Brazil; Andre Gustavo Carvalho Machado, PPGA/UFPB; Erica
Piros Kovacs, UFRPE/DADM, Brazil; Itiel Moraes da SilvaItiel
Moraes da Silva
The aim of this paper was to analyze the
manifestations of the main key-concepts of the
theories of internationalization based on the history of
the companies that belong to Brazilian agribusiness.
It was adopted a multiple case study methodology
and the data was analyzed using the Adaptive Theory
and Atlas TI software. The analysis revealed that
there are differences in the manifestations of the
key-concepts in various moments, emerging some
scarcely discussed by the theories. They were used
in a comparative way and provide new insights to the
understanding of the process of internationalization.
Differentiation Strategies of Latin America High Value Added
Agribusiness Firms. Esteban R. Brenes, INCAE Business
School; Daniel MontoyaDaniel Montoya
This paper examines the strategic choices of Latin
America high value added agribusiness frms
that implement differentiation strategies. Using
systematic primary data gathered through surveys
with companies in several countries, we investigate
the strategic initiatives of companies that implement
differentiation generic strategies. We use fve
dimensions, to wit, management quality, innovation
capabilities, operations skills, marketing skills, and
frm scope. The results confrmed differences among
frms implementing differentiation strategies in terms
of the use of these fve components. n particular,
innovation capabilities and marketing skills emerge as
the most signifcant.
nfuence of the Environment on Organizational nnovation. Peter
Yamakawa, Universidad ESAN; Jhony Ostos, Universidad ESAN
Many authors consider the environment variable to be
an infuential element on the innovation variable, but
they do not provide further insight on the dimensions
of these variables. This study, conducted on a
sample of service companies, includes dimensions
for the environment (uncertainty, complexity) and
innovation (technical, administrative), in addition
to organizational characteristics as a mediating
variable of the relationship between environment
and innovation. The results indicate that an uncertain
environment promotes only technical innovation,
while a complex environment promotes both technical
and administrative innovation. It was also found that
organizational characteristics partially moderate the
relationship between the two variables.
Maximize the Alpha and Optimize the Beta, Key Objectives in
the Strategy to Develop the Competitiveness of Latin American
Enterprises in Global Markets. Arnoldo R. Camacho, INCAE
Business School / Finance
Latin American Firms face the challenges of the
internationalization of businesses. In this paper the
theoretical foundations for the determination of the
return on investment are revisited. Then factors that
affect a companys proftability and risk profle are
linked to the managerial objectives that can improve
the effciency and solvency of the operations and the
creation of value for investors. A methodology to
assess a companys development potential and, a
strategy to access fnancial and capital markets are
proposed to improve its competitiveness and ensure
its successful integration to the global economy.
056. Friday award lunch and annual membership meeting
1:45 to 3:00 pm
Room: Salo da Pastoral
Optional free visit to H.Stern gemstone museum in
Ipanema
(www.hstern.com.br)
3:45 to 5:15 pm
Walking tour (two blocks away from Everest Rio Hotel) with a
guide, departing from Everest Rio Hotel
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Venue, Bus Schedules, Internet Access
Conference Venue
The Conference will take place at IAG Business School on PUC-Rio Campus.
Address : Rua Marqus de So Vicente, 225 Gvea - Rio de Janeiro
Tel: + 55 21 2138 9201
Tel: +55 21 2138-9200
Pick-up and return hotel
Buses to and from the Conference will depart from and return to Everest Rio Hotel (http://www.everest.com.br/rio) at pre-
determined hours.
Address: Rua Prudente de Moraes, 1117 panema
Tel: +55 21 2525-2200, +55 21 2103-1800
Bus Schedules
Courtesy bus transportation will be provided to participants according to the schedule below.
Wednesday, March 28, 2012
07:15 am - to PUC-Rio from Hotel Everest Rio
07:45 and 08:15 pm - to Hotel Everest Rio from PUC-Rio
Thursday, March 29, 2012
08:15 am - to PUC-Rio from Hotel Everest Rio
06:45 pm - to Hotel Everest Rio from PUC-Rio
08:30 - to Gala Event from Hotel Everest Rio
11:30 pm, 12:00 am and 01:00 am - to Hotel Everest Rio from Gala Event
Friday, March 30, 2012
08:15 am - to PUC from Hotel Everest Rio
03:00 - to Hotel Everest Rio from PUC-Rio
03:45 pm - to H.Stern Museum from Hotel Everest Rio (guided walking tour)
Any other transport requirements must be arranged and paid for by the participant.
Internet Access
Wireless password-free Internet access is available at IAG facilities.
Additionally some desktop computers will also be available at the "computer room on the 1st foor.
Latin American Firms Competing in the Global Economy
Social and Networking Activities
BALAS is well-known for promoting networking opportunities and fostering cooperation among conference participants. The following
social activities have been arranged as an important complement to the academic program:
Opening reception
Wednesday, March 28
6:45 to 8:00 pm
At Salo da Pastoral on PUC-Rio Campus.
Participants will enjoy a bit of Brazilian fnger food and non-alcoholic and alcoholic beverages (including the famous caipirinha) and
live Brazilian rhythms.
Coffee breaks
Mornings and afternoons of the Conference.
We thank Coppead Business School for generously sponsoring the Coffee Breaks.
Lunches
At Salo da Pastoral.
Stand-up lunches (aiming at increasing networking opportunities) will be offered on Wednesday and Thursday. A seated lunch will be
offered on Friday, when the Awards will be announced and the membership meeting will take place.
We thank FGV/Eaesp for generously sponsoring the Friday Award Lunch.
Gala Event
Thursday, March 29
9:00 pm to 1:00 am
At Rio Scenarium (www.rioscenarium.com.br).
Installed in a large three-story manor from the 19th century in Lapa (the Historical Center of Ancient Rio), Rio Scenarium is a cultural
pavilion, a combination of pub and restaurant, decorated with antique furniture and items. The place offers choices of tidbits and
dishes for dinner and there is a musical program with Brazilian music for dancing and listening to.
Visit to H. Stern gemstone museum
Friday, March 30
3:45 pm - to H.Stern Museum from Hotel Everest Rio (guided walking tour)
Expected duration: One hour and half
Just two blocks away from Everest Rio Hotel, at the headquarters of Brazilian jewelry company H. Stern (www.hstern.com.br, Rua
Garcia Dvila, 113, Ipanema), you will visit its gemstones museum where you will get to know a little of the jewels creation process,
with goldsmiths live presentations.
The visit through the building of the most important jewelry company in Brazil shows, step-by-step, the detailed work of the artists.
Upon arrival, the visitor receives headphone sets tuned to his/her native language and is led on a tour of the workshops, where, for
12 minutes, the visitor goes through a circuit that shows the process from cutting the gemstones to the fnal polishing of the jewel.
An optional pause, for those who have time, is the H. Stern Museum. The great variety of gemstones in their original state gives a
clear idea of the reasons why Brazilian stones have become famous all over the world. They are really beautiful! A collection of over
1,000 tourmalines, in many colors and shades (like a rainbow), is part of the museums patrimony. The tourmaline was elected by Mr.
Hans Stern (1945-2007), the founder of the company, as his favorite gemstone. He collected them over a period of 60 years.
Approximately 10,000 people visit the H. Stern Tourist Complex every year. Kings and queens, artists, sports stars and other famous
people from all over the world have taken this tour.