Key Success Factors of McDonald's By Althea Thompson, eHow Contributor Key Success Factors of McDonald's thumbnail McDonald's withstands

tough economic times. In 1940, Dick and Mac McDonald opened McDonald's Bar-B-Que Restaurant in San Ber nardino, California. Since then, the golden arches have become one of the most r ecognizable symbols in the world. Millions have been served French fries, hambur gers and sodas at thousands of franchises through out the world. McDonald's has been able to withstand wars, economic downturns and competition by focusing on k ey success factors. Other People Are Reading Tips for Job Interviews at McDonalds About McDonald's Direct Stock Purchase Program Print this article Customer Range A key factor in the success of McDonald's is its ability to appeal to a wide range of customers. For example, in June 1976 McDonald's introduced a break fast menu to capture more customers, according to a case study by business analy st Jim Nelson's. Nelson stated that McDonald's also created the famous Chicken M cNuggets in 1980. Happy Meals appeal to children and the restaurant menu offers a wide range of choices for parents. The Big Mac, Angus Deluxe, Quarter Pounder with Cheese and the Big n' Tasty are just some of the 32 sandwiches offered on t he McDonald's menu at mcdonalds.com. McDonald's appeals to a wide range of custo mer preferences. Nutrition On the organization's website, McDonald's states that part of its succes s is due to its commitment to the well-being of customers. In 2004, McDonald's e stablished a global advisory council to provide expert guidance on nutrition and well-being. To satisfy health-conscious customers, the fast-food company began to include high-quality choices on the menu. Customers are able to choose from h amburgers or salads as their main entre. Apples may also take the place of French fries in children's Happy Meals. McDonald's also pledged to provide customer-fri endly nutrition information on menu items. Customers have access to the caloric and fat content to make better choices. This acknowledgement of customer health has helped keep McDonald's successful. Sponsored Links Directory Submit Software Automatic Directory Submission Satisfaction Money Back Guarantee www.SubmitEaze.com Availability McDonald's has made convenience a key factor in its success, according t o Jim Nelson's study. Restaurant locations are so prevalent in suburban towns an d cities that you are never more then a few minutes away by car or by foot. Shop ping centers and strip malls generally have a McDonald's included or within walk ing distance. Some stores have positioned McDonald's restaurants inside for cust omer availability. Affordability McDonald's has weathered economic downturns because of the affordability of its menu, according to Bloomberg Business Week. Concepts like the Dollar Men u give customers the option to eat a full meal at a small cost. For breakfast on

The Dollar Menu, a customer may have a sausage biscuit, a small premium roast c offee and a hash brown for $3 plus tax. French fries, hamburgers and side salads are offered on this menu through out the day. Because of the fast-food restaura nt's ability to appeal to low-income and middle class families, the company cont inues to see profit gain. An October 2010 report from the International Business Times states that, "The world's largest restaurant chain posted 10 percent grow th in its third-quarter profit that topped market estimates." Sponsored Links Franchise Opportunitytalentedge.in Partner with Talentedge,leader in IT training.An initiative by Karrox Accept Donations Online+www.ClickandPledge.com/fundraising Free Donation Management + Sales Force +Online Tools for Fundraising Forex Affiliate Programwww.HYaffiliates.com Earn 500$ Perday Online Support Highest Commission Join Now! Customer retentioney.com/global-insurance-survey-2012 How global consumers differ in their insurance decisions. Read more: Key Success Factors of McDonald's | eHow.com http://www.ehow.com/list _7427367_key-success-factors-mcdonald_s.html#ixzz3qGxaOrBS