1 Running head: STRATEGIC PLAN UPDATE DRAFT II

Individual Assignment: Strategic Plan UpdateDraft II YOUR NAME STR/581 DATE NAME OF PROFESSOR

Confidential

Work Breakdown Structure Kudler Fine Foods

Individual Assignment: Strategic Plan UpdateDraft II Work Breakdown Structure Organizational Chart

Work Breakdown Structure

Project Name: Kudler Fine Foods Sales Growth Strategy Focus Area: Supply Chain Overhaul Budget Allowed: $220,000

Prepared By Document Owner(s) Michelle Pritchard Project/Organization Role Director of Operations

Project Closure Report Version Control Version 1 Date 03/22/2010 Author MP Change Description Created document

Confidential

Page 2

6/1/2012

Work Breakdown Structure Kudler Fine Foods

Work Breakdown Structure Purpose and Limitations

Purpose:

Identify applicable and required work Identify applicable and required resources Establish milestones for each segment

Confidential

Page 3

6/1/2012

Work Breakdown Structure Organization Chart

Supply Chain

Purchasing

Advertising

Accounting

Inv. Mgt.

Forecasting

Pricing

Department Managers

Store Managers Kathy

Point-of-sale Terminals

Department Managers

Kathy/ Department Managers

Kathy

Confidential

STRATEGIC PLAN UPDATE DRAFT II

Work ID
A

Resource Work Allocation Name Responsibility STRATEGIC PLAN UPDATE(%) DRAFT II Complexity
Purchasing Department Managers 20 High

Objective
Utilize marketing mix to enhance price, promotion, product and distribution.

Action Item
Department managers will utilize a marketing mix approach to implement the strategy by utilizing the most common variables: price, promotion, product and distribution. They will then determine requirements and place purchase orders with suppliers while capitalizing on the best price, quality, and delivery possible. Hand off to: Suppliers/Accounting

Success 6 Factors

Obtain better pricing, quality, and delivery

Advertising

Store Managers

10

Moderate

Utilize segmentation to make advertising more effective.

Store managers will utilize segmentation by classifying the market on various parameters pertaining to demographics to ensure the advertising is reaching its target market. It will consist of both primary and secondary research. Sale items will be determined by store managers during weekly operations meetings and cleared by Kathy. Hand off to: Kathy

Advertising reaches target market(s) more effectively

Accounting

Point-of-sale Terminals

20

High

Ensure accounting data is being correctly gathered through the point-of-sale terminals.

Accounting data will be collected through the point-of-sale terminals. All items, quantities, prices, and totals will be determined on a daily basis and reconciled. Hand off to: Accounting

Data integrity is validated

Inventory Management

Department Managers

20

High

Determine proper inventory levels.

Department managers will utilize the data from the point-of-sale terminals to determine proper levels of inventory. Stock-outs should not occur more than 2-3 times a year and a customer service level of 95% will continue to be the goal. Hand off to: Kathy

Inventory levels are synchronized

Forecasting

Kathy

20

Moderate

Effectively

Competitive

Forecasting

STRATEGIC PLAN UPDATE DRAFT II

STRATEGIC PLAN UPDATE DRAFT II

Project Milestones

STRATEGIC PLAN UPDATE DRAFT II