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These creatures and plants are vital to people: they represent the first, and for some, the only contact with wild nature we have. Yet often they are overlooked, undervalued. Meet Your Neighbours dignifies these common species by giving them celebrity treatment. Each is photographed on location in a field studio. A brilliantly-lit white background removes the context, encouraging appreciation of the subject as an individual rather than a species. Their own form constitutes the composition. Seen this way, animals and plants we thought we knew reveal another side of themselves, encourage a second glance, perhaps even renewed interest. The initiative will engage photographers from around the world to celebrate these animals and ask people in their communities to go meet your neighbours. This is conservation photography at the grass roots level, asking people to care about their own natural heritage, where they live and showing them how extraordinary it is in a fresh way. If you are tempted to ask Well, why do we need orchids or salamanders, woodlice or bullfrogs anyway? you may as well ask, why do we need children, friends, community? We can live without all these things but our lives are much the poorer if we do so.
The Concept
Meet Your Neighbours is a global-scale photographic project, developed to encourage people of all ages to engage and appreciate the common species and natural environments within their own communities. Through stunning imagery and unique presentations, our viewers will gain a new understanding of just how special their own common backyard species are and be encouraged to take the necessary steps to ensure their continued survival. It is our goal to nurture a compassion for even the most humble members of the natural world. Meet Your Neighbours is a proactive conservation effort aiming to remind the public that, with care and consideration, todays common species wont become the rarities of tomorrow.
The Look
Each subject is shot in the wild against a pure white background and backlit to highlight its translucent qualities. The result of the field-studio approach is an exceptionally detailed, stunningly gorgeous series of portraits of common species like youve never seen them before! The images show maximum detail itself often a source of fascination. Because all images are created onlocation, the need to harvest plants or transfer animals out of their natural environments is effectively eliminated.
The Campaign
Images will be used in a variety of ways to support the Meet Your Neighbours project. These include: next generation e-Books with streaming video and sound, a childrens book series with enhanced digital companion guides, a high quality coffee table style book and an amazing onwhite image catalog from partnering photographers from around the globe. Photos from the project will also be displayed in several traditional and non-traditional exhibits, including projected showings in public areas.
The Rewards
Meet Your Neighbours is a unique photographic effort supported by the some of the worlds best nature photographers
Access to an amazing photographic archive featuring a broad selection of images of common species from around the world in amazing detail and style
Our message is hopeful and positive; common species are here, they are amazing and their continued survival is achievable
A way to give back and make a difference in your local communities and others around the world through a positive environmental education and awareness program
Partnering photographers and sponsors will work together to reveal a very accessible side of nature that the general public can see, touch and interact with in their own communities
Participants will also receive positive publicity and exposure through outlets such as magazine articles, websites, blogs, books, and multi-media; strengthening their own conservation message through an association with Meet Your Neighbours
Green Veined White Butterfly & Cuckoo Flower (Pieris napi & Cardamine pratensis) Wet woods & Damp Meadows | Photographed in Norway
Ladder Snake (Rhinechis scalaris) Temperate Forests & Shrubland | Photographed in Spain
Rosyside Dace (Clinostomus funduloides) & Yellow-Fin Shiner (Notropis lutipinnis) Rivers & Streams | Photographed in the United States
Green Tiger Beetle (Cicindela campestris) Dry Woodlands & Open Areas | Photographed in Estonia