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Dear Sir / Mdm, Re: Job Application Please accept this cover letter as my application for a position with your distinguished organization. I have enclosed my resume and briefly outlined my top achievements: Lynk Investment, Trading & Services Co. Ltd Vietnam As the Managing Director, I negotiated and acquired the franchise to a high-end jewellery and fashion accessory brand, 'Enigma Lusso' from Hong Kong, and successfully set up the first of its private boutique in Ho Chi Minh City, on 27 th November 2011. Shatec Institutes Singapore As the Senior Sales & Marketing Manager, I was the Head of Department (HOD) for Sales & Marketing and was actively involved in the obtaining of the EduTrust Provisional award (by Council for Private Education CPE) for Shatec Institutes. I was also in the committee which organised Shatec Institutes 25th Commencement Ceremony, the largest-scaled external event in their 27 years history. The School of Applied Studies (SAS) Singapore As the Programme Manager for both the GCE Ordinary Level Preparatory Courses and the range of Psychology Courses, I successfully started the first ever GCE Ordinary Level Course intake with 44 students. Management Development Institute of Singapore (MDIS) Singapore As the Senior Manager of the Sales and Marketing Department, I was one of the members in the Matrix Team, involved in the setting up of one of MDIS newest school, The School of Psychology and Early Childhood (SPEC). Tyndale Education Group (TEG) Singapore As the Centre Manager for Tyndale Education Group Pte Ltd, responsible for the entire operations and the overall P&L of the Singapore Campus. In my first year of appointment as Centre Manager, from July 2005 to June 2006, I led my team in achieving a 300% growth in profits for the organization. Informatics Institute Singapore As the Sales Manager for Informatics Institute, responsible for the sales of the Bachelor Degree Programmes. I have been awarded the Top Sales Executive in my very first month upon joining the company in September 2001. I was again awarded the Top Sales Executive for the month of November 2001. I was promoted to the position of Sales Manager within 4 months of joining the company. As a Sales Manager, I led my team to clinch the Top Sales Team in the months of November 2001, January 2002, August 2002, November 2003 and June 2004. I believe that with my experience in sales and management, I am much suited for this position. I do hope you would consider my proposal, and call me up for an interview. Please do not hesitate to contact me at 09 8915 8750 / 09 3831 9933. Thank you for your time and consideration and I look forward to hearing from you. Yours truly,

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Goh Lian Soon, Gilbert

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GOH LIAN SOON, GILBERT 120/7 NO TRANG LONG WARD 14, BINH THANH DISTRICT HO CHI MINH CITY, VIETNAM MOBILE PHONE: (84) 09 8915 8750 / (84) 09 3831 9933 EMAIL: goh.gilbert@gmail.com


To obtain a directorial position in a company, where I can effectively put what I have learnt into practice, and at the same time, be given ample opportunities for advancements.

Personal Data Age : NRIC / Passport No. Citizenship Race : Blood Type Languages Spoken Languages Written Health : Last Drawn Salary Expected Salary Availability Education Mar00 to Feb02 : Monash University, Caulfield Campus (Overseas Advanced Learning). Bachelor in Business, Double Major in Marketing and Management. Awarded 2nd Class Honors (Upper Division). Singapore Polytechnic. Diploma in Business Administration, Communication and Travel Management (CTM) Option. Distinction in Computer Application in Business. 34 : S7733372Z : Singaporean Chinese (Hokkien) : O+ : English (excellent), Mandarin (excellent), Vietnamese (very poor) : English (excellent), Chinese (excellent) Excellent : USD4,200 : USD4,500 (negotiable) : Immediate

Jul94 to Jun97

Jan90 to Dec93:

Gan Eng Seng School. GCE O Levels (Science Stream). A-Grade (A1 & A2 in Elementary Mathematics and 2nd Language (Chinese).

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Experience Mar11 to present: Lynk Investment, Trading & Services Co. Ltd. Vietnam Holding the position of Managing Director. To maintain the smooth and efficient operations of the organisation General Management. To provide direction and leadership towards the achievement of the organisations mission, strategy and its goals and objectives General Management. To implement the strategic goals and objectives of the organisation General Management. To plan, direct and coordinate all aspects of the organisations operations Operations. To ensure all operations run smoothly and in accordance to the organisations policies Operations. To develop and manage policies, systems and processes in line with statutory and organisation requirements Operations. To screen, interview, hire and train employees for the organisation Human Resource & Administration. To provide the required discipline, evaluations and training required for the organisation and all employees to be successful Human Resource & Administration. To ensure daily paperwork and payroll matters are completed in a timely fashion Human Resource & Administration. To plan, monitor and manage business and finance strategies to ensure the organisation stay profitable and sustainable Financials. To formulate annual budgets for the approval of the General Directors Financials. To prudently manage the organisations resources within the approved budgets Financials. To establish targets to departments on costs and expenditures Financials. To plan and implement sales and marketing strategies, including advertising and PR Sales & Marketing. To formulate market and competitors researches Sales & Marketing. To manage and maintain relationships with external organisations and stakeholders Sales & Marketing. To develop, maintain and protect the organisations corporate image, reputation and brands using suitable PR activities and intellectual property management Sales & Marketing. To plan and execute external communication channels so as to build awareness of corporate direction, activities and objectives Sales & Marketing. To plan and priortise sales plans and activities towards achieving the organisations business aims Sales & Marketing. Shatec Institutes Singapore Holding the position of Senior Sales & Marketing Manager (HOD). Managing a team of Sales & Marketing staff and reporting to Chief Executive. Conceptualization of business development, marketing and client relationship strategies to position Shatec full-time programmes competitively in Singapore and the region General Management. Manage all internal and external audits and ensure compliance to the requirement at all times General Management. Manage all work processes to ensure compliance to the standards required under the Council of Private Education, SOAPs (Standard Operating Administrative Procedures) and other certifications and accreditation General Management. Ensuring effectiveness and efficiency of work processes which directly and indirectly affect enrolment outcome General Management. Develop partnerships and manage relationship with stakeholders both internally and externally to advance the brand Marketing. Plan and executive marketing campaigns, promotion and offers to support direct sales activities Marketing.

May10 to Jan11:

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Creation & production of marketing collaterals and planning of marketing events Marketing.

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Generate and analyse reports of all marketing activities Marketing. Database mining to identify areas of improvement needed Marketing. Market research and competitors analysis for continuous improvement

Marketing. Achieve student acquisition targets Direct Sales. Actively engaging with prospective students Direct Sales. Participate in marketing activities which involve direct contact with prospects Direct Sales. Monitor enrolment status and analyze trends of registration to forecast likelihood of successful enrolment and implement actions required Direct Sales. Manage and motivate recruitment agents and oversee the commission scheme Direct Sales. Provide post registration, pre commencement support services to students Enrolment Support. Execute after sales work processes with Student Services Enrolment Support. Monitor timeline and ensure efficiency in the execution of work processes which are crucial in successful conversion of prospects Enrolment Support. Plan and manage annual budgets, key performance index, and crafting of policies and procedures to support the Departments ultimately organisational financial health Financials. Manage costs and ensure that all collaterals and tender of agencies are within the purview of Finance policies and procedures Financials. Manage departmental budget, ensure that projected revenue is fulfilled or surpassed annually and expenses are well managed within its boundary Financials. Establish targets for associates on departmental cost and expenditures Financials. Provide personal leadership that encourages team productivity and responsiveness to the needs of the Department Learning & Development. Monitor staffs development and identify training needs Learning & Development. Chart staffs career progression within the dept and within the organization according to their desires as well as their competencies Learning & Development. Suggest and recommends to Human Capital Department the training needs of associates Learning & Development. Provide market intelligence to support organisational strategies in curriculum development & planning, market analysis, organisational improvement, etc Organisational Development. Build relationships with government agencies and private organizations (preenrolment medical examination provider, student insurance provider, accommodation provider, etc.) to establish cordial working synergies and to be kept abreast of what are available in the market, so that our hosts are well informed and well facilitated in their admissions Organisational Development. Underwent Council for Private Educations (CPEs) site assessment and inspection in August 2010 and successfully obtained EduTrust Provisional for Shatec Institutes. Reason for leaving: Internal instabilities.

Feb09 to Mar10:

The School of Applied Studies (SAS) Singapore Held the position of Programme Manager. Managed SAS GCE Ordinary Preparatory Course and range of Psychology Courses and responsible for the respective intake targets. Took charge of 7 Programme Executives and 1 Marketing Executive. Trained the staff on both the GCE Ordinary Preparatory Courses and the range of Psychology Courses. Worked together with the Marketing Executive for all marketing activities required for both the GCE Ordinary Preparatory Courses and the range of Psychology Courses.

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Sourced for leads to be disseminated to the Programme Executives in order for them to convert these leads into enrollments so as to meet the respective intake targets. Performed Competitors Analyses for the Programme Executives so that they can counter objections and comparisons raised by potential students. Liaised and communicated with overseas university partners to better the range, contents and relevance of the range of Psychology Courses.

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Organized Preview Sessions and Roadshows including all logistics and preparation works required. Maintained the IT infrastructure of the organization, including email and print servers, wireless networks other troubleshooting matters. Successfully commenced the first ever GCE Ordinary Level Preparatory Course for the organization with 44 students. Reason for leaving: My Executive Director whom was the one who asked me to assist him at the organization has left.

Jan07 to Jan09:Management Development Institute of Singapore (MDIS) Held the position of Senior Manager of the Sales and Marketing Department. 2nd main person who headed the Sales and Marketing Department, after the Director of the Department, which is responsible for the enrollment numbers of local students. Took charge of all staff in the Department including Product Managers, Marketing Managers, Marketing Executives, Sales Managers, Operation Manager, Centre Manager, Programme Consultants and Admin Assistants. Managed the Marketing staff in areas like marketing campaigns, photoshoots, press advertisements, MDIS newsletter, updating of marketing collaterals, events management of Roadshows and Preview Sessions, liaising with external organizations like MediaCorp, Singapore Press Holdings, advertising agencies and design houses. Worked with all 5 Heads of Schools (MDIS Business School MBS, School of Mass Communication SMC, School of Life Sciences SLS, School of Technology and e-Learning STEL and School of Psychology and Early Childhood SPEC) to derive at methods to improve the enrollment numbers and determine new directions and initiatives to be taken up by the various Schools. Managed the Product Managers on how to improve the respective programmes, creating more awareness so as to improve the intake numbers. Reviewed the Programme Consultants on a weekly basis to improve their enrollment numbers. Prepared Intake Reports, Sales Reports and Ranking Reports on weekly and monthly basis to be submitted to the Management Council of MDIS. Acted as the final point of check and approval for all commission and incentive claims for Product Managers, Programme Consultants, students who provided referrals. Managed all MDIS SDF, Scholarship & Bursary applications and submission to external agencies like WDA, Mendaki, SINDA, NTUC, etc. Was one of the members in the Matrix Team, involved in the setting up of one of MDIS newest school, The School of Psychology and Early Childhood (SPEC). Reason for leaving: An ex-colleague who was the Executive Director of SAS asked me to assist him there. Jul05 to Dec06: Tyndale Education Group Pte Ltd Held the position of Centre Manager. Took charge of 1 Vice Principal, 6 Course Consultants, 2 Course Administrators, 1 Immigration Officer and an Academic Team of full-time and part-time lecturers. Responsible for the entire operations and the overall P&L of the Singapore Campus, which consists of 4 Schools, namely Tyndale Language Centre, Tyndale Business School, Tyndale Electronics School and Tyndale Unicentre. Prepared sales and business proposals and recommendations to CEO and Directors to boost and improve the business for the Singapore operation. Pioneered and spearheaded the Corporate Division as a new channel to bring in more businesses to the organization. Sourced and appointed of agents and resellers to increase the number of students and the sales revenue of the organization. Led Course Consultants in achieving the respective sales quotas for the 4 Schools. Sourced for leads, maintained the leads databases and disseminated of these leads to my Course Consultants.
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Responsible for all marketing activities and campaigns, which includes liaising with marketing agencies, media press advertisers and outdoor advertising firms.

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Designed the layout and artwork of print advertisements. Organized, sourced and took charge of all roadshows, preview talks, seminars and exhibitions that the organization participates in or organizes. Trained the staff under my charge on a regular frequency to better improve work processes, their product knowledge and their competency levels. Took care and troubleshooting of IT-related issues on a day-to-day basis. Designed the companys website and maintaining the webpages regularly. Overseen foreign students student pass applications and liaising with Immigration and Checkpoint Authority (ICA) of Singapore. Overseen the overall admin and operation aspects of the business, together with my 2 Course Administrators. Overseen the evaluation process and liaising with overseas university partners and evaluation boards, together with my 2 Course Administrators. Liaised and communicated with overseas university partners to better the range, contents and relevance of the courses offered by the organization. Solved students problems, grievances and complaints, together with my Vice Principal. Maintained the exterior layout of the School, including cleanliness, landscaping, overall decorations of the exterior and the notice boards. Worked closely with the academic team of lecturers and teachers to work on the scheduling of courses and to improve teaching methods and contents. Achieved 300% growth in profits in the very first year of my appointment as Centre Manager, from Jul05 to Jun06. Reason for leaving: Looking for better career prospects and challenges.

Sep01 to Jun05:

Informatics Institute Held the position of Sales Manager. Taking charge of 5 Sales Executives. Promoting and selling the institutes Bachelor Degree Courses. Responsible for assisting my Sales Executives to achieve their individual sales targets, and ultimately to meet the cumulative sales target assigned to the team under my charge. Sourcing for leads and disseminating of these leads to my Sales Executives. Organizing and in-charging of preview talks and roadshows or trade fairs that the company participates in. Such events and projects are very common and plentiful and there were even instances whereby 3 projects were managed and implemented concurrently. Solving difficulties encountered by my Sales Executives in the course of their work, creatively, effectively and efficiently. Developed a systematic and detailed Daily Sales Tracking format to track the daily routine of my Sales Executives. From this tracking, I can pinpoint the weaknesses of individual Sales Executives and provide the necessary guidance and training required. And since the introduction of this Daily Sales Tracking system, my team has been consistently ranked amongst the top 3 out of the 6 teams in my Business Unit. Training my Sales Executives on the various skills and techniques required for their work, on a weekly or fortnightly basis. Reviewing my Sales Executives on a weekly basis, to ensure objections and difficulties are solved, targets are met and growth is achieved. Participating in meetings with the Executive Director of the company on a weekly basis, on sales performance and how to achieve higher sales figures. Achieved Top Sales Performer for the months of September 2001 and November 2001. Achieved Top Sales Team for the months of November 2001, January 2002, August 2002, November 2003 and June 2004. Reason for leaving: Better opportunity came along.

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Jul00 to Dec00:

Televone Global Pte Ltd (Contract Position) Held the position of Sales Executive. Promoting and selling their IDD call services to potential corporate clients. Maintaining existing client base by providing customer service support. Answering queries from both existing clients and potential corporate subscribers. Making cold calls (telemarketing) to source for potential clients. Calling on and visiting existing subscribers to obtain feedback on the services, which will in turn, be feedback to the Management. Formulating of marketing plans for the future with the Marketing Department. Participating in meetings with the Management on how the service and system could be improved. Reason for leaving: Contract ended.

Feb00 to Jul00:Agilent Technologies Spore Pte Ltd, IT Department Held the position of IT Co-ordinator. Handling applications of mobile phones, roaming phones, pagers and ICC Cards for Agilent employees. Working closely with Singtel on the servicing, billing, troubleshooting, etc, of these matters. Applying and issuing of Net Access Token Cards for Agilent employee. Answering general telecommunication enquiries from Agilent employees. Reason for leaving: Services out-sourced to First Mobile. Aug97 to Feb00: National Service (2 years), Motor Transport Coy in SAFTI Military Institute Held the position of Admin Support Assistant. Assisting the OC (Officer Commanding) in most administrative aspects. Handling daily job responsibilities, which included filing; data entry; personnels leave applications; and bonus and incentives claims, etc, for the department. Detailing of the departments personnel for the daily Motor Transport (MT) requirements. Scheduling of monthly guard duties for the personnel of the department. Formulated several Microsoft Excel spreadsheets to ease and speed up the various areas of my work. Reason for leaving: ORD. GCI Marketing, Tele-Marketing Department Held the position of Supervisor of the department. Overseeing the operations of the department. Reporting to the management on the performance and figures achieved by the department during my shift. Involving in the recruiting, interviewing and screening of potential applicants for the position of telemarketers. Providing of training to new staff of the department. Reason for leaving: National Service Enlistment.

Dec96 to Jun97:

Professional Certifications and Qualifications Attained Capital Market & Financial Advisory Services (CMFAS) Module 5 awarded by Singapore College of Insurance (SCI) in April 2004. Capital Market & Financial Advisory Services (CMFAS) Module 8 awarded by Singapore College of Insurance (SCI) in April 2004. Capital Market & Financial Advisory Services (CMFAS) Module 9 awarded by Singapore College of Insurance (SCI) in April 2004. Certificate in Health Insurance (CHI) awarded by Singapore College of Insurance (SCI) in April 2004.

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Other Skills and Abilities Able to operate the following computer programs:

Lotus SmartSuite Microsoft Windows 98, 2000, NT 4.0, ME, and XP (Home and Professional Editions) Microsoft Office 2000, XP and 2003 Editions Microsoft Dynamics CRM Microsoft Navision TradeNet ACCPAC Adobe Acrobat Reader Adobe Photoshop CS4 Adobe Illustrator CS4 Adobe Dreamweaver CS4 Adobe FreeHand CS4 BLT ver 4.5

Able to type 40 to 50 words a minute. Extra Curriculum Activities Jul94 to Jun97: Singapore Polytechnics Business Administration Club. Jan89 to Dec93: References : National Cadet Corp (NCC). Held the rank of Sergeant and the Appointment of Company Administration Sergeant (CAS). Ms Theng Soo Ting Senior Vice President, Human Capital Shatec Institutes 21 Bukit Batok Street 22 Singapore 659589 Mobile: (65) 9672 8049 Email: sttheng@shatec.sg Ms Nur Shyairah Binte Salleh Programme Manager (Former) The School of Applied Studies (SAS) 9 Penang Road, #09-09, Park Mall Singapore 238459 Mobile: (65) 9046 6474 Email: nur_shyairah@hotmail.com Mr Jacob Tan Kok Meng Programme Consultant Management Development Institute of Singapore (MDIS) 501 Stirling Road Singapore 148951 Mobile: (65) 9113 2252 Email: jacob_tan@live.com

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