Broadband Wireless

Case Study
R a i n b o w B r o a d b a n d I n c . , N e w Yo r k , U S A

Broadband Wireless

RAD's AirMux-200 offered the best performance by far. It beats the competition hands-down in terms of both speed and size.
Russell Hamm, CEO, Rainbow Broadband Inc.

Challenge
To quickly transfer very large files where fiber is not available

New York Recording Studio Beams CDs and DVDs Across Manhattan Skies
Uses RADs Broadband Wireless Multiplexer to Connect to Broadband Internet
Huge Business Opportunity for Wireless Broadband
Rainbow Broadband Inc., a wireless network operator, specializes in providing high bandwidth services to small and medium-sized enterprises (SMEs) that do not have access to fiber. Most SMEs in Manhattan are located in small buildings all over the city, says Rainbow Broadband CEO Russell Hamm. They need faster service but they can't get it from a T1 network, he explains. Huge digital files are being used more and more for office communications, such as architectural drawings and engineering designs as well as multimedia. Fiber is not an economically viable solution in the city, so were providing high bandwidth services to SMEs by beaming files through the air to go over and above the carrier. A high-profile customer that benefits from Rainbow Broadbands services is Masterdisk Corporation, one of the worlds leading audio, video and multimedia mastering facilities. It masters CDs and authors DVDs for the biggest names in the business and for every genre, from the Beach Boys to the Beastie Boys, Queensrche to Queen Latifah and King Sunny Ade to B. B. King. Master recordings are massive files that require client approval before pressing hundreds of thousands of CDs or DVDs. The available T1 or DSL infrastructure was creating a major bottleneck in Masterdisks review process, as it required several hours to upload and download the heavy media files to the Internet. Rainbow Broadband proposed using broadband wireless to provide a faster communications solution.

Solution
RADs AirMux-200 provides broadband Last Mile connectivity from an office building in New York City directly to the Internet service provider (ISP), thereby bypassing the slower T1 or DSL network.

Benefits of RADs AirMux-200

Data rates up to 48 Mbps (18 Mbps full duplex throughput) Low cost unit Simple to install Compact unit and antenna save space License-free band reduces costs and speeds deployment

Broadband Wireless
Case Study
R a i n b o w B r o a d b a n d I n c . , N e w Yo r k , U S A

Broadband Wireless

We're providing high bandwidth services to SMEs by beaming files through the air.
Russell Hamm, CEO, Rainbow Broadband Inc.

Compact Unit Provides Fastest Internet Connectivity

After checking at least five competing products, Rainbow Broadband found that RADs AirMux-200 offered the best performance by far. It beats the competition hands-down in terms of both speed and size, states Hamm. It offers six times the bandwidth of the T1 network, so it moves the files very fast. And the focused beam is a big advantage for Masterdisk because it assures secure communications. The AirMux-200 unit installed on the roof of Masterdisks 10-story building on 45th Street beams the bandwidth to another AirMux-200 unit located on the roof of a Rainbow hub building on 34th Street. From there the files are routed directly onto the ISPs fiber network and onto the high speed Internet. Landlords like the idea of AirMuxs compact antenna on their roofs, adds Hamm. They dont appreciate other products that have large, ugly dish antennas. Masterdisks wireless connection to the Internet speeds up its approval process, turning around jobs much more quickly and efficiently.

Rainbow Broadband POP

AirMux-200

Customer Location (Masterdisk)

AirMux-200

ISP IP over Fiber

Router Router

www.rad.com

Corporate Headquarters RAD Data Communications Ltd. 24 Raoul Wallenberg Street Tel Aviv 69719, Israel Tel: 972-3-6458181 Fax: 972-3-6498250 email: market@rad.com

US Headquarters RAD Data Communications Inc. 900 Corporate Drive Mahwah, NJ 07430, USA Tel: (201) 529-1100 Toll free: (800) 444-7234 Fax: (201) 529-5777 email: market@radusa.com

The RAD name and logo are registered trademarks of RAD Data Communications Ltd. AirMux and AirMux-200 are trademarks of RAD Data Communications Ltd. All other trademarks are the property of their respective holders. 2004 RAD Data Communications Ltd. Specifications are subject to change without prior notification. All rights reserved.