QUESTIONNAIRE

Name: Age & Sex: Address: Phone No.:

DIPESH PATHAK_____________________________________________________________ 22/M_________________________________________________________________________ H-3/194 SECTOR 16 ROHINI DELHI 89________________________________ 9013212139___________________________________________________________________

Q1. Do you have milk on daily basis? Yes No

Q2. How much milk is consumed in your house on daily basis? Less than 1 litre 2 litres Q3. In your home milk is mostly used for? Direct Consumption Breakfast Q4. Which brand of milk do you prefer to use? Mother Dairy Paras milk Q5. Have you ever tried Mother Dairy milk? Yes No DMS AMUL Other Tea / Coffee 1 litre More than 2 litres

Q6. Are you aware of the different varieties of milk and there respective nutrient compositions provided by Mother Dairy? Yes No

Q7. What kind of milk you would prefer to use according to the fat percentage in it? (Tick the preferable option)

Milk 1. Full Cream Milk 2. Toned Milk 3. Double Toned Milk 4. Standardized Milk 5. Skimmed Milk

Contents Milk Fat 6% Milk SNF 9% Milk Fat 3% Milk SNF 8.5% Milk Fat 1.5% Milk SNF 9% Milk Fat 5% Milk SNF 9% Milk Fat 0.5% Milk SNF 8.7% Milk Fat 3% Milk SNF 8.5%

Preference TICK

6. Bulk Vended Toned Milk (Token Milk)

Q8. Are you aware of the benefits the following varieties on Milk provide? Milk 1. Full Cream Milk 2. Toned Milk Benefits Packed with energy and nutrition thats essential for growing kids. It makes them stronger from within and keeps them active and healthy. Its an ideal choice for people in search of a nutritionally balanced diet that does not compromise on taste. It is the right way to stay fit and fine, jolly and cheerful.diet For all calorie conscious people, has low fat content. It complements your daily workout perfectly. It has balanced amount of cream. For people with low fat diet requirement Homogenized to evenly distribute the cream content, its thicker. Fortified with Vitamin A, which it gives your children the energy to stay active through work and play. Aware YES YES

3. Double Toned Milk

4. Standardized Milk 5. Skimmed Milk 6. Bulk Vended Toned Milk (Token Milk)

Compare & give companies ranks (1 5, 1 being best and 5 being worst ) according to their standings on the following basis: Q9. Quality: Mother Dairy Amul Paras DMS

1 2 4 4 5

Others Q10. Prices: Mother Dairy Amul Paras DMS Others Q11. Varieties of milk offered: Mother Dairy Amul Paras DMS Others

2 3 4 4 4

1 2 3 3 4

Q12. Would you recommend Mother Dairy milk to others? Yes No

Suggestions, if any _____________________________________________________________________________ __________________________NOT REQUIRED______________________________________ _____________________________________________________________________________________________

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