HR POLICIES

By,
Jatin Maratha Kartik Dawar Kumar Gaurav Manish Pandey Imtiyaz Perwaiz (80) (81) (82) (83) (84)

About Birlas

Aditya Birla Group started in 1857. Shiv Narayan Birla started cotton trading operations in the small town of Pilani in Rajasthan. Ghyanshyamdas Birla (GD birla)-1919-he set the manufacturing company. Grandson of G.D.Birla is Aditya Vikram Birla (A.V.Birla)-1964 Son of A.V.Birla is Kumar Mangalam Birla(K.M.Birla)-1995.

Headquartered in Mumbai.
Operates in 33 countries with more than 1,33,000 employees worldwide. US$ 35 billion conglomerate which gets 60 % of its revenues from outside India.

Some Historical Achievements in India

1857 -The foundation of the Birla Group of Companies is laid by Seth Shiv Narayan Birla cotton trading operations commence at Pilani, Rajasthan.
1947-Grasim is incorporated. (rayon weaving)

1958 -Hindalco is incorporated. (aluminium)

1966-The Indian Rayon Corporation Ltd is acquired. 1986-The Birla Growth Fund is set up. (to finance industrial equipment, plant and machinery and consumer durables, as well as for stock market operations) 1988 -joint venture with Hindustan Petroleum Corporation Ltd (to set up a three-million-ton refinery, Mangalore Refineries and Petrochemicals Ltd.

2000 -Indian Rayon acquires Madura Garments

2006-Hindalco in a joint venture with Almex USA Inc.

Global Position

No.1 in viscose staple fibre.

No.1 producer of carbon black.

The fourth largest producer of insulators. The 7th largest cement producer globally. Among the world's top 15 BPO companies .

Among the best energy efficient fertiliser plants.

The fifth-largest producer of acrylic fibre.

Position in India

Largest cement player in India. The top fashion (branded apparel) and lifestyle player. Second largest player in viscose filament yarn. The largest producer in chlor-alkali sector. Among the top three mobile telecom players. A leading player in life insurance and asset management. Among the top two supermarket chains in India.

Group Profile
Group companies Grasim Industries Ltd. Hindalco Industries Ltd. Aditya Birla Nuvo Ltd. UltraTech Cement Ltd. PSI Data Systems Aditya Birla Minacs Worldwide Limited Essel Mining & Industries Ltd Idea Cellular Ltd. Aditya Birla Insulators Aditya Birla Retail Limited Bihar Caustic and Chemicals Ltd. Joint ventures Birla Sun Life Insurance Birla Sun Life Asset Management Company Ltd. Birla Sun Life Distribution Company Ltd. Tanfac Industries Ltd. International establishments

Thailand Philippines Indonesia Egypt

Egypt
China Canada Australia Laos

North and South America, Europe and Asia

Some Of The Products

VSF

TEXTILES

GARMENTS

Building strong brands

Management Hierarchy
Chairman
Chief Executive Officer Chief Financial Officer

Vice President

Assist. Vice President

General Manager

Senior Manager

Manager

Assistant Manager

Vision And Mission

VISION To be a premium global conglomerate with a clear focus on each business. MISSION To deliver superior value to our customers, shareholders, employees and society at large.

Culture
Making bright minds shine brighter. We endeavour to create an ambience where our people have the tools and the freedom to deliver their commitments and take great pride in their work. In the fertile ethos of our Group, they find a career that is personally rewarding and professionally enriching.

Values

Passion: Energised Action

Seamlessness: Boundary Less in Letter and Spirit

Speed: One Step Ahead Always

Commitment: Deliver on the Promise

Integrity: Honesty in Every Action

Meritocracy
We are a meritocracy. People know wherever they are in the organization they are not lost. If they have merit, then on the basis of that merit alone they will bubble up to the top of the organization.
Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group

HR Policies
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Recruitment policy. 360 Degree Appraisal. Training / Talent Management Recognition Benefits Happiness At Work

Some of the implementations were brought about by Mr.K.M.Birla himself and were later carried on by the organization's H.R department.

Recruitment Process
o o o o o

Job descriptions with jobs bands. Competency maps Technical and aptitude tests (where applicable)

Group discussions (where applicable)

Structured interviews

o
o

Psychometric tests
Values assessment tests.

The Aditya Birla Group is an equal opportunity employer and does not discriminate based on race, community, religion or sex.

360 Degree Appraisal

A 360 degree feedback program was introduced in 1999 that permitted managers to raise questions over leadership styles, managerial ability and also personal traits. After the feedback, each senior manager had to submit a six page letter mentioning the areas of improvement and their expectations.

Employee

Talent at Aditya Birla Group

We unearth something more valuable than iron ore, copper, bauxite and manganese ore. Its called talent.
At the Aditya Birla Group, it is believed that talent is omnipresent and all people have some talent. Identifying talent, training and developing them are the pillars of talent management process. It enables managers to make career moves, which leverage their strengths and focus on areas of development as they prepare for leadership roles. Combination of developmental assignments, classroom training, coaching along with participation in special project teams to enable employees to continuously learn and develop.

Talent Management

Development assessment centres (DACs): DACs

have been designed to support managers in assessing and developing their capabilities. Over 1,200 managers across all management levels have participated in the DACs since 2003.

Individual Development Plan (IDP): The

developmental goal for an individual, in terms of priorities for learning and development experiences to move to the next career stage, is captured through the individual development plan (IDP). These are monitored on a real time basis for tracking implementation on the PeopleSoft platform.

Talent reviews: A three-tier annual talent review process,

held at the unit level, business level and Group level, ensures a focused approach to the implementation of lDP.

Talent engagement: Business heads anchor programs

aimed at developing leadership potential and are personally involved in the design of specific courses.

Talent Management Initiatives

Geography wise HR partners to aid employee interaction. Buddies for all new hires on their date of joining the organization. Initiated Speak your Mind : projects interface with HR. Various spot awards and informal rewards recognizing deserving new recruits. Strengthen the Training and Competency function, introducing the Monthly training calendars. Employee integration activities to foster fun at workplace. Routine medical check ups of project team members.

Continuous Learning
Gyana (Knowledge) and Udaya (Dawn). Two substantive ideas. A formidable combination.

Gyanodaya - The Aditya Birla Institute of Management learning, established to strengthen the management capabilities of our managers has successfully managed to achieve more. Gyanodaya conducts more than 80 programs a year and to date. As many as 7,000 managers have successfully completed at least one Gyanodaya program - and now see business ventures in a new light.

To provide quality programs it collaborate with some of the best learning institutions and experts across the world. Many luminaries, including Prof. Das Narayandas of the Harvard Business School, Prof. Venkat Ramaswamy from the Ross School of Business at the University of Michigan and Mrs. Barbara Darling from the Hay Group have recently shared their perspectives with ABG managers.

PRATIBIMB & ANUBHAV

E-360 degree instrument, PRATIBIMB: Its an

online 360 degree feedback tool to heighten self awareness. Managers receive feedback on group values, global leadership competencies etc.

Organisation case studies, ANUBHAV: Its a

knowledge repository of over 600 cases, so that managers can learn from practical problems.

Leadership Program
LEAD - Leadership Program for the Experienced Launched in January 2007 To groom exceptional individuals to be the future leaders of the Aditya Birla Group. LEAD is an intensive six - month, on - the - job training program. Individuals with at least four years of pre or post MBA experience are eligible to apply for LEAD. Program Structure Rotational training for six months with 2 or 3 intensive assignments. Assignment matches based on business goals & the participants interests, strengths and development needs. Final review by senior management. Role change and/or movement within the group every 2 or 3 years

Leadership Program
LEAP Leadership Associate Program

LEAP is an intensive 1 - year, on - the - job training program. Individuals with 0 - 18 months of experience prior to MBA are eligible to apply for LEAP.

Program Structure

Rotational training for one year with 5 or 6 intensive assignments Assignment matches based on business goals and the participants interests, strengths and development requirements The assignments expose participants to a variety of disciplines and business functions within their area of specialisation. Mandatory international stint, sales stint, plant/unit stint and CSR stint Mid - year and final review by senior management Role change and/or movement within the Group every 2 to 3 years

Continuous Learning
Continuing Education
It's not enough to learn a new skill. You've got to master it.

ABG believes, Learning is a continuous process and it calls for time, commitment and patience. ABG has partnered with Singapores Universitas 21 to offer an Online MBA Program to help employees acquire the latest management techniques and broaden their vision with a global perspective that is in line with our global ambitions.

Recognition
Aditya Birla Awards

Individual Awards
This prestigious award felicitates individual efforts at all levels. Each year, the Chairman personally selects the winners and presents the awards amidst much pomp and splendour at the Groups awards ceremony.

Chairman's Awards for Individual Excellence

Team Awards
These awards presented biennially, recognise superior teamwork, outstanding achievement (benchmarked internationally), and the long-term inspirational value exhibited.

Aditya Birla Awards for Outstanding Achievement

Recognition
PRIDE Awards
Performance Recognition in Delivering Excellence (PRIDE) is a monetary recognition program to reward and recognize outstanding contributions in businesses and corporate functions. These awards can be awarded for individual as well as team excellence.

Employee Benefit

Health: Accident Insurance, Hospitalization Insurance for self, family and dependant parents, well - equipped Gymnasium, Onsite Doctor and a Cafeteria that serves hot and nutritious food. Safety: Employees safety remains their prime concern and they ensure compliance with local laws regarding safety, health and the environment for their employees and neighboring communities. Recreation: Meditation Room, Yoga Classes and a well - stocked Library. Other: Concierge Services, ATM, Travel Desk. Benefits offered to Group employees vary by company and location.

Family Benefits

Education: Network of 41 Aditya Birla Public Schools (ABPS) across India, are affiliated to the CBSE and State Boards. The schools impart quality education to over 40,000 children . In addition to schools, the Group also has instituted "The Sarala Birla Academy". This is a boarding school for boys situated at Bannerghata, Bangalore. Scholarships: Beyond schooling, Pratibha, ABGs scholarship scheme is open to employees children for professional education in India and abroad. Insurance: ABGs Death/Disability in Service Insurance plan, Nischint, provides monetary relief to employees families in the event of the employees death/permanent disability while they are still working with the Group. Recreation: Clubs, Auditoriums, Super Markets and Walking Tracks. Benefits offered to Group employees vary by company and location. Townships are equipped with facilities for education, recreation, healthcare and all other modern amenities.

Happiness at Work
If work becomes fun, it doesnt stay work anymore. It becomes an enjoyable endeavor that multiplies energy.

Provides employees with opportunities to connect with each other on a regular basis. Events are designed to make the employees and their families feel as much a part of the Group. Events like Annual Day, Kids Day Out and family picnics to Best Employer celebrations and the Sawan Mela are organised

The organizational health survey was introduced by the late 1990s, which measures the Happiness at work index. This was carried out to track the employees satisfaction at work.

No matter how big or small your corporate empire is , it is not easy being an 'employer of choice', especially when your business is vast, diverse and spread over several time zones.
- Dr Santrupt B Misra, Director, HR & IT, Aditya Birla Management Corporation
Awarded the Best Employer in India and among the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007.