WFTO Annual Report 2010WEB

ANNUAL REPORT
Table of Contents
1. VISION AND MISSION OF THE WFTO.............................................................................................. 3 2. PRESIDENTS REPORT..................................................................................................................... 4 3. WFTO in 2010: BRIEF REVIEW ......................................................................................................... 5 4. CORE SERVICES ............................................................................................................................... 7 4.1. Membership and Monitoring: Coping with growth and harmonization through QMS ............... 7 4.2. COMMUNICATION: positioning a global network .................................................................... 8 4.3. MARKET ACCESS AND MARKET DEVELOPMENT .............................................................. 9 5. PROGRAMS AND PROJECTS: SFTMS and Geo Fair Tr.................................................................. 9 5.1. The Sustainable Fair Trade Management System (SFTMS): Developing a sustainable certification system for greater equity .............................................................................................. 9 5.2. Geo Fair Trade ........................................................................................................................ 10 6. REGIONAL NETWORKS AND REGIONAL NETWORKING ............................................................ 11 6.1. AFRICA: Cooperation for Fair Trade in Africa (COFTA)......................................................... 11 6.2. ASIA: WFTO Asia.................................................................................................................... 13 6.3. EUROPE: WFTO Europe....................................................................................................... 14 6.4. LATIN AMERICA: WFTO LA................................................................................................... 16 6.5. NORTH AMERICA AND THE PACIFIC RIM: WFTO Pacific .................................................. 17 7. THE FAIR TRADE MOVEMENT ....................................................................................................... 18 ADVOCACY: Engaging Policy Makers in Fair Trade..................................................................... 18 8. THE FINANCIAL REPORT................................................................................................................ 22 9. LIST OF MEMBERS.......................................................................................................................... 25
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WFTO Annual Report 2010. All Rights Reserved.
1. VISION AND MISSION OF THE WFTO

Vision WFTO, the World Fair Trade Organization, has a vision of a world in which trade structures and practices have been transformed to work in favor of the poor and promote sustainable development and justice. Mission WFTOs mission is to enable producers to improve their livelihoods and communities through Fair Trade. WFTO will be the global network and advocate for Fair Trade, ensuring producer voices are heard. The interests of producers, especially small farmers and artisans, should be the main focus in all the policies, governance, structures and decision making within the WFTO.
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2. PRESIDENTS REPORT: ANOTHER STEP IN A LONG BUT

WORTHWHILE JOURNEY
We all know that the journey of a thousand miles begins with a single step. During 2010 we took another step in this journey. It was another challenging year. The economic climate remained tough and bleak for most of our members. The Fair Trade movement continued to splinter, but also in some instances to grow. Despite the internal and external challenges experienced by WFTO and many of its members, the year 2010 has seen some positive developments for WFTO, including greater internal dialogue. The October Annual General Meeting in Cordoba Spain brought conclusion to a number of critical issues, despite continuing strong differences of opinion. We agreed to address governance, communication and financial concerns on an urgent basis. We began to rebuild as the year came to an end. Financial issues stemming from a major loss in 2009 and the resulting deficit in reserves, was compounded in the first half of 2010 when major donors suspended their promised contributions while conducting a review. In addition, the growing demands of members that a full time Chief Executive be appointed resulted in the appointment of Carola Reintjes on May 17, 2010 as full time Chief Executive (CE). The first half of the year and the last half of the year were very different as strong budget reductions took place and a focused drive to collect special contributions from members and their membership dues was initiated. Most critical to the improvement was the completion of both the 2008 and the 2009 audited accounts, which were approved by members at the Cordoba AGM. Finally, the financial year 2010 ended with a significant surplus and a notable reduction in the reserves deficit as of the end 2009. Regional conferences were held in Wisconsin USA (Pacific), in Manzini Swaziland (Africa), in Lima Peru (Latin America), in Savar Bangladesh (Asia), and in Cordoba Spain (Europe). Governance, the Sustainable Fair Trade Management System (SFTMS), Advocacy and regional issues made up the agenda for these meetings. World Fair Trade Day took place in May with thousands of participants engaged around the world. The membership and monitoring system began to take shape. Additional SFTMS pilots completed their work. Clear agreements and relationships were worked out with donors, and plans were initiated for the next Biennial conference and AGM to be held in Mombasa, Kenya in May 2011. What have we learned in 2010? We need each other. We need to communicate and listen to each other better. The commitment to the World Fair Trade Organization and to the principles of Fair Trade is very deep and strong for many of our members. We need a clear and understood governance structure, prompter payment of dues and financial accountability that prohibits major financial mistakes. We need to remember the mission focused on small disadvantaged producers, which is why we exist. We want to acknowledge Mr. Alan Rossi for helping us resolve a major financial problem early in the year. We express appreciation to CE Carola Reintjes and her team for the substantial work they did in helping us turn the corner. Carola, accepted the terms of her employment (absolute minimum salary) unconditionally, in order to help WFTO through the financial crisis. Words are inadequate to thank you for this and for your passionate commitment to the Mission of WFTO and to its producers, indicated in so many ways. Finally, as President I cannot express enough appreciation to our board members for their wisdom, patience and support, which required long hours of work. We anticipate that the next steps in 2011 will be strong, positive and exciting. We hope it will be an improving year for each of you. Respectfully, Paul Myers President 4
3. WFTO in 2010: BRIEF REVIEW

By the end of 2010, WFTO had 472 member organizations and individuals in 74 countries. WFTO has grown. 2010 was a difficult year for WFTO and its membership, characterized by internal, organizational and financial challenges. Externally, most members were facing severe cutbacks due to the economic crisis. Despite the internal and external problems experienced by WFTO and many of its members, the year 2010 has seen some positive developments for WFTO. The challenges obliged us to do a more inward-looking focus coupled with internal dialogues and learning processes, which had helped understand the weaknesses, as well as, discover opportunities. WFTO has started to recover financially, largely due to a severe austerity budget and support from members. Special mention goes to the generous assistance of our members who supported with donations. Thank you very much! The year also saw significant developments in the organization: successful regional conferences took place in all regions, World Fair Trade Day was celebrated with improved cooperation between the regions, Carola Reintjes was appointed in May as full time Chief Executive, and the Annual General Assembly was celebrated late October in Crdoba, Spain, hosted by WFTO Europe during the European Conference. After the Crdoba AGM a Roundtable was convened with representative participation from the five regions where WFTO has networks. The Roundtable focused on core concerns for the future of the organization, and decided a preparatory process to define governance structure, improve communication and operational implementation. The conclusions of the working committees set up for each specific issue will be presented at the 2011 AGM. Late 2010 saw the preparations for the decentralization process of Membership and Monitoring. These core steps undertaken during a challenging year will be elaborated in the preceding chapters of the annual report. We welcome 37 new members.
A Fair World (USA), Aravore (Paraguay), Assoc. Romande des Magasins du Monde (Switzerland), Assoc. Botteghe del Mondo (Italy), Au Lac Designs (Vietnam), Ayni (Bolivia), Baladarshan (India), Calypso-Chile Glass Fusing (Chile), Cojolya Assoc. Of Maya Women Weavers (Guatemala), Craftbeauty Workshop (Vietnam), Czech Fair Trade Association (Czech Republic), Ecoandino Sac (Peru), Ecumenical Academy Prague (Czech Republic), Elvang (Denmark), E-Shop Africa (Ghana), Ethik Art (France), Fair Trade Lebanon (Lebanon), Fair Trade South Africa Trust (South Africa), FairMail Cards (Netherlands), Freeset Bags and Apparel (India), Fund. COPADE Espaa (Espaa), Fund. COPADE Honduras (Honduras), Habitat Integrated (Pakistan), Kiej de los Bosques (Guatemala), Kisac Fair Trade (Kenya), LAtelier Equitable (France), Mary and Martha Mongolia (Mongolia), Nanay (Bolivia), Polskie Stowarzyszenie Sprawiedliwego Handlu "Trzeci Swiat i My" (Poland), Raymisa (Peru), Re-wrap Association (UK), Sabr (Etiopa), Salom Enterprises (Kenya), Shapla Neer (Japan), Shiana (Thailand), Surjomukhi Handicraft (Bangladesh), Swazi Art/Doerfler Bauer (Germany), Third World Craft (Nepal), Trade Winds Tea&Coffee (Australia), Unseen Products (NL), uSisi Designs (South Africa), Village Exports (India), WEAVE (Thailand), Weltladen-Dachverband (Germany), Yakanaka Design (Zimbabwe) and the individual associates Anna Kim Hyun Seung (UK) and Talei Goater (Fiji).
Regional Conferences Regional conferences were held in respective regional networks, with the culmination of the Annual General Assembly of the entire WFTO membership in Cordoba, Spain in October during the European regional conference. African regional conference. The COFTA 2010 Regional Conference provided an excellent opportunity for members from various countries in Africa, with their unique cultural diversities, to come together and share experiences among themselves and with their trading partners from within and outside the continent. The conference, held in Manzini, Swaziland from 24 to 29 May, was officially opened in a colourful Swazi traditional drumming ceremony by the Minister for Trade and Industry Hon. Jabulile Mashwama. It was a well attended conference that brought together 119 participants from 20 countries in Europe, USA and Africa. Over 40 COFTA members attended and participated actively in
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the debate and discussion on pertinent issues affecting African members of world Fair Trade Organization. Asian regional conference. The Asian regional conference was held in Savar, Dhaka, Bangladesh from 24 to 26 September. Over 100 participants took part in the gathering with the theme Strengthening Fair Trade: Turning Challenges into Opportunities. During the Asian AGM, members present endorsed the following: a.) Speed up the WFTO regionalization process particularly in the areas of membership application, collection of membership fees, single-fee structure, and monitoring; b.) create a small working group of 3-4 individuals to support the development and implementation of the new trading model; c.) Amend the bylaws, which would replace the two external directors with two internal directors elected from within the WFTO ASIA membership; d.) Explore the possibility of moving the office of WFTO ASIA to a new location, more centrally located in Asia; e.) Initiate more activities to enable our producer members to adapt to the needs of the emerging Fair Trade markets throughout the Far East, including cosmopolitan centers of producer countries. Such activities should focus on - Fair Trade advocacy to consumers, relevant government bodies, etc.Product adaptation to suit these markets -To develop stronger links between producers and the market; and, f.) WFTO Global and Asian Boards to ensure that funds made available to support the development of the SFTMS be more greatly concentrated on the grassroots organizations for which the system is being designed. European regional conference. WFTO Europes conference had many important outcomes, such as the approval of the new board composition, official documents such as the Annual and Financial Report 2009, new bylaws and the 2009 AGM were approved, and the new European representative to the Global Board of Directors was nominated. Latin American regional conference. The gathering of members at the Latin America regional conference in June discussed successfully the present and future direction of the regional network. It was also the opportunity to strengthen the networking between members. A total of 46 representatives from 27 organizations came to attend the conference, which was hosted by the Peruvian Fair Trade Platform with assistance from the regional office. During the conference, important decisions were taken to reinforce the operation of the regional office and the participation of Latin America in the global WFTO networking. Pacific regional conference. Representatives from around the region met for the 2010 Pacific Regional conference hosted by SERRV International in Madison, Wisconsin, in May. Staff from the global office and members from Europe, Asia and Africa were also present, as the region discussed ways to play their part in the regionalization of WFTO, and addressed global issues, developing a formal response to the WFTO board on issues concerning members. The conference also finalized a formal agreement between the Kenyan Fair Trade Association and the Pacific region to co-host the 2011 WFTO Global conference in Kenya in May 2011, and formed working groups to develop the program and handle logistics. New Chief Executive In May, the Board of Directors (BoD) appointed Carola Reintjes as a full time Chief Executive. Carola is a veteran in the Fair Trade movement having been in the business for more than 20 years already. Before taking the role as CE of the Global Office, Carola was the elected Europe representative to the board, the President of WFTO Europe and the Institutional Strategy and Political Alliances for the Spanish Fair Trade Organization COPADE. World Fair Trade Day 2010 WFTOs strategic plan, denominated Agenda for Change and approved by the membership in 2007, included a mandate on advocacy and global positioning of WFTO. With this aim in mind, WFTO is actively taking the lead role of the global celebration of the World Fair Trade Day. The WFTDay is an initiative of WFTO as the advocacy and marketing tool to disseminate Fair Trade as an effective and efficient contribution to poverty alleviation and the fight against climate change and economic crisis.
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The 2010 celebration was coordinated by WFTO Europe. We thank the regional network for having decisively contributed to another successful celebration. Together with regional networks and offices, the WFTDay 2010 celebration sustained the momentum achieved in 2009. For the first time, a global event was successful carried out collectively by WFTO Regions, tangible evidence that working collectively can make things happen, globally! Fair Trade is growing in outreach and impact Fair Trade business is growing in 2010, a positive sign that the Fair Trade Movement is gaining ground worldwide, evidenced by the growth of the WFTO membership, an indication that Fair Trade is reaching more communities and continues to impact more households.
4. CORE SERVICES
4.1. Membership and Monitoring: Coping with growth and harmonization through QMS
By the end of 2010, WFTO had 472 member organizations (registered and provisional) and individuals in 74 countries, with 48 new members. The number is the sum total of the following: 354 Fair Trade Organizations, 34 Fair Trade Support Organizations, 27 Fair Trade Networks, 5 Associate Organizations, 48 Individual Associates, and 4 Honorary Members. The list of members per region and summary of the figures of membership can be viewed at the end of this report. Regarding monitoring, a total of 137 Self Assessment Reports (SARs) were processed with external desk-based verification. 120 members were approved as registered members. The Quality Management System (QMS) project funded by Hivos, initiated in 2007 and in collaboration with FLO showed important progress in 2009. The first half of the year was spent working on the proposals by the regions during the meeting in Nairobi with the regional directors. The work included identification of actors (regional and global) involved in the monitoring and membership processes, description of the existing processes used by the regions and the global office, and evaluation of various monitoring systems used by other global organizations. The later part of the year was focused on an in-depth evaluation of the monitoring and membership processes of the WFTO. The lessons learned from this exercise will be used to support the construction of a robust Membership and Monitoring system, harmonized between regional and global offices, which will be decided on at the 2011 AGM. The Quality Management System project included several work-streams where WFTO and FLO were cooperating closely. WFTO has been working with FLO on a common Fair Trade glossary of terms. The final version of the glossary will be publicly launched in Spring 2011. And lastly, WFTO is permanently promoting the Charter of Fair Trade Principles, WFTO and FLO shared principles, through website and other communication channels. This is part of the agreement that both organizations should publicize the charter on respective websites.
4.2. COMMUNICATION: positioning a global network

The brand positioning of WFTO, with the new name and logo adopted in 2009, was continued in 2010 with substantial accomplishments despite scarce resources available. The joint effort of the Global Secretariat and the regions managed to broaden the outreach and impact of WFTO to the global public.
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External Communication Since the launching of the new name and logo, the WFTO has made a considerable impact in positioning the organization as a global network of Fair Trade Organizations. Indicators are identified where impacts have been substantially achieved: website hits (total hits 7,046,058 with a monthly average of 587,172) and number of visits (total 624,970 with a monthly average of 52,081), external queries generated from website users have increased, online social networking sites (Facebook 8,500 and Twitter - 3,000), and the World Fair Trade Day website (total hits 4,084,359 with a monthly average of 340,363; total visits 51,907 with a monthly average 4,325). Compared to the previous year (2009) WFTO websites overall hits for 2010 have increased by 35%, and the number of visits by 52%. Except for the WFTO website, the other external communication channels were recent exploits of the potential of the internet. The social networking channels have grown rapidly over the year, and presently continue to increase. The global office has received a significant number of reactions, through the website, ranging from the use of the WFTO logo by non-members, joining the WFTO to product sourcing. Notable among these inquiries are interests in joining the WFTO from small businesses and online retailers, product sourcing and business to business link-up. This is reflected in the number of members that joined the WFTO in 2010. Internal Communication In the late part of the year, a significant move was undertaken to address the internal communication of the network. A weekly communication by the Chief Executive is sent every Monday. This weekly communication addressed the need of the members to understand better the operations at the Global Secretariat and to encourage dialogue with members to enhance transparent communication and proactive participation. It has received positive feedback from members who feel better informed and have taken advantage to express concerns and opinions. These feedbacks have greatly helped improve service delivery. Branding A regular monitoring on the logo revealed that members who have not renewed their membership registration by undergoing the monitoring process are still using the old IFAT logo. Regular reminders and an improved monitoring of brand use will help to avoid unauthorized use. World Fair Trade Day 2010: A Big Day for the Planet! We have witnessed extraordinary events in all continents. 417 have been officially reported to us worldwide. No doubt, more celebrations have taken place but were not registered. In Africa, tree planting has been a novelty. The Swaziland Fair Trade Network, SWIFT, planted trees along a major road in the country with the help of school children. Latin America has hosted conferences, seminars and Fair Trade tasting and exhibitions in various events throughout the region. Other attractive events have been organized like Fair Trade fashion shows and open houses events like the one celebrated in lvngen, Sweden, where consumers tasted Fair Trade products while listening to world music. In the US, creative activities took place like the Manhattan College's Intramural Sports program hosting a month long Fair Trade Frisbee League in celebration of the WFTDay 2010. Oceania has celebrated it with stalls, give-aways, coffee carts, Fair Trade themed activities and promotions in Cathedral Square Markets and Fair Trade Fiestas. Dhaka, capital of Bangladesh, organized a day long workshop on Fair Trade and a rally with its artisans, partners, media and other Fair Trade friends. These are just samples of what took place on 8 May 2010. Detailed information can be found on the World Fair Trade Day website http://www.wftday.info. The WFTDay Declaration, core message on WFTDay has been supported by more than one thousand entities from 57 countries, among them Governments through specific ministries, local authorities, representatives of UN bodies, social movements, NGOs, universities and Fair Trade Organizations. On World Fair Trade Day, citizens have expressed their support to Fair Trade as a concrete and efficient response to poverty, economic and global food crises, as well as climate change. Fair Trade 8
ensures sustainable conditions for production in fair terms, and advocates for a fair economic system and international trading rules. The global WFTDay celebration was coordinated by WFTO Europe. Congratulations to the European region for the successful WFTDay coordination! World Fair Trade Day has become an essential milestone for the global Fair Trade movement, and has helped members on public awareness raising, market access and Fair Trade consumption.
4.3. MARKET ACCESS AND MARKET DEVELOPMENT

The following areas are aggressively sustained to achieve distinction and recognition of the WFTO Brand of Fair Trade, and for members to gain positive market response when they communicate their membership of the WFTO: WFTDay celebration, advocacy, SFTMS and online marketing solutions. WFTDay celebration. The WFTDay celebration is an annual event participated by members and supporters of Fair Trade worldwide. The use of the WFTDay logo is being popularized in the celebration to gain recognition of the WFTO brand. Advocacy. WFTO is actively involved in advocacy through the Fair Trade Advocacy Office in Brussels. The full report is found on the advocacy section of this report. The five regional networks of the WFTO have also embedded advocacy as one of the pillars of their operations. Regional advocacy works continue to gain wider reach, and Fair Trade recognition by policy and decision makers is gaining positive results. SFTMS. Important decisions have been made by the members during the Cordoba AGM. The decisions have paved the next steps of the development of the SFTMS into its final version, which will be presented in 2011 AGM in Mombasa. Online marketing solutions. Ongoing programs from the previous year were sustained. Diverse communication tools like websites (WFTO and WFTDay), social networking sites (Facebook and Twitter) and newsletter have helped profile members and their product. Open Entry has worked closely with the global office and the regions in developing global and regional online market place.
5. PROGRAMS AND PROJECTS: SFTMS and Geo Fair Trade

5.1. The Sustainable Fair Trade Management System (SFTMS): Developing a sustainable certification system for greater equity
The first phase of the SFTMS project funded by Cordaid was finalized in March 2010 with final reporting submitted. The third draft of the WFTO Fair Trade Standard, denominated Sustainable Fair Trade Management System (SFTMS) was released with significant revisions based on the outcome of the multistakeholder consultations done in the previous years. Several of the issues raised during the Nepal conference were also decided by the membership during the Cordoba AGM in October. These decisions were needed for the next steps of the project. In 2010, two global pilots were externally audited against the requirements of SFTMS Draft Standard Version 02 and were confirmed as compliant against said standard. Level Ground Trading is a WFTO member based in Victoria, Canada, which trades coffee and other agricultural products with small producers in various parts of Colombia, Peru and Bolivia. The external audit was conducted by a food and agriculture and organic inspection expert. 9
Asha Handicraft, based in Mumbai, India, is the first WFTO member from the South to receive a certification of compliance. Asha exports a wide range of Indian crafts and currently runs four retail shops in Mumbai. The external audit was conducted by two Dhaka-based auditors. Throughout the year, regional pilots from Africa, Asia and Latin America started the Baseline Assessments of their organizations and their supply chain in accordance with the SFTMS requirements. The process has been an important learning process for each individual organization under the guidance of the appointed facilitators. In October 2010, at the Cordoba AGM, WFTO members voted on key SFTMS issues, which were identified at the Nepal AGM in 2008. The decisions are as follows: The SFTMS will be a closed system, i.e., open to WFTO members only, for the first two years after the final approval of the SFTMS Standard, until a final decision is made at the 2013 AGM. Board and Management shall explore other ways of certifying FTOs without necessarily having to work with third party certifiers such as FLO and others. WFTO shall use its own logo for the SFTMS. Board and Management shall continue piloting and improving the proposed system of developing indicators for SFTMS. Membership has noted the revisions made on "Scope" and "First Purchase" in the Draft Standard Version 03. These two issues shall continue to be discussed until a final version is presented for approval by members in the May 2011 AGM. Any WFTO member that has completed the SFTMS implementation process under Draft Standard Version 02 shall be awarded the use of an interim mark until a final SFTM logo has been approved by the membership.
5.2. Geo Fair Trade

GFT is an EU funded research project with an overall budget of 1.8 million. The project started in April 2009 and will end in September 2012. There are nine partners in the project: CCI Gers administers the project, there are three of the most important agricultural and Fair Trade research institutions, one technological organization and four civil society organizations. The goal of the project is to produce a tool that will help Fair Trade Producer Organizations evaluate themselves on their commitment to sustainability through traceability, and an information system that will help consumers trace Fair Trade products to the producer. WFTO continued to be a valued partner in the Geo Fair Trade Project. The WFTO s role is the Validation and Dissemination of the project that is the validation of the Geo Fair Trade Tool and the Sustainable Fair Trade Indicators and dissemination of the progress of the project and the results. There are six case studies, in three continents, with six different products. Two of the case studies are affiliates of the WFTO WFTO member Mpanga Tea Growers and one producer group of WFTO member Pachacuti, the only craft based producer in the project. In November, WFTO participated in organizing the GFT midterm conference in Brussels. The midterm conference invited experts and organizations from Europe involved in existing traceability systems and ongoing tracing projects. The one-day event also discussed the Fair Trade Sustainable development indicators used in the GFT project and its relevance to Fair Trade. WFTO is now active in planning the final conference which should be held in the UK in Easter 2012.
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6. REGIONAL NETWORKS AND REGIONAL NETWORKING

WFTO has growing outreach and impact in the regions due to the diligent work of the regional networks and regional offices. Membership is increasing, and activities are growing in the areas of market access and market development, advocacy and campaigning, and capacity building. Regional Reports
6.1. AFRICA: Cooperation for Fair Trade in Africa (COFTA)

Program implementation throughout the year was focused on three core areas: membership development and market access, monitoring and certification, and advocacy. On membership and market access, the network rolled out the Market Access Program (MAP) on a pilot basis; on certification, implemented baseline assessments to pilots in preparation for the Sustainable Fair Trade Management System (SFTMS) process; and, on advocacy, work has been shifted to complement with the regional and global strategies. Organizational growth and development The regional network set in motion its 3-year (2010-2012) strategic plan under the theme Positioning COFTA for Growth and Sustainability, anchored on all key work areas. The execution of the plan started with an organizational assessment, which was carried out through the Internal Control System (ICS), paying attention to the internal operations and program work, and the compulsory alignment with the mission and the capacity to deliver. Country network development Acknowledging the strategic role of country networks to drive growth and development of Fair Trade in the region, two country networks (South Africa and Rwanda) were assisted in its formation. COFTA congratulates the formation of Kenya, Uganda and Tanzania country networks through its own initiatives! Part of the 3-year strategic plan is the strengthening of the capacity of the 10 existing country networks and assisting networks in development. Work is underway to realize this. COFTA developed a draft blueprint on the development of country network to streamline the establishment and development of country networks. The blueprint was presented to the Annual General Meeting (AGM), held in Swaziland for members information and input. The final document would be presented to the next AGM for adoption. Overall, membership to COFTA grew from 115 in 2009 to 172 in 2010, representing an increase of about 50%. Membership to WFTO recorded an increase from 86 in 2009 to 97 in 2010, representing growth of 13%. Membership development and market access The target in terms of membership development and market access is to increase the Fair Trade market share of country networks by 25% within the strategic period 2010-2012 through the Membership Development and Market Access Programme. The Market Access Programme (MAP) is a 3-year partnership between COFTA and Misereor (Germany) for the support of a project advisor. Twenty four producers from across Kenya, Uganda, Rwanda and Tanzania have been enrolled into to the 3-year MAP project, up from 20 that were targeted, representing 120% implementation rate. The 24 were competitively selected from a pool of 56 organizations that applied. The objective of the pilot is to increase the value of Fair Trade business from existing and new markets in Europe, as well as South-South trade. 11
The 24 producer organizations went through an elaborate value chain analysis using a product to diagnose aspects that deny producers a competitive advantage in the market. Among the common areas of concern across the groups include product design and development, production quality assurance, coding and packaging, market research and poor links to local market opportunities such as conferences, hotels, etc., as well as pre-shipment procedures. Through MAP, 15 producers in the pilot were represented at the European Ethical Trade and Fair Trade Marketplace (ETFAM) Fair in September 2010. There was general positive feedback on the new look African product promotion. Most of the products presented at the fair passed as acceptable to the European market, in terms of quality and pricing. Contacts made during the fair were circulated to the producers for subsequent follow up. Monitoring and certification In 2010, COFTAs monitoring and certification focused on the implementation of the Sustainable Fair Trade Management System (SFTMS) pilots with the support of Belgium Technical Cooperation (BTC). The pilots targeted 30 producers from 5 countries, namely: Senegal, South Africa, Rwanda, Tanzania and Uganda. However, forty producer organizations from the five countries were identified and taken through SFTMS implementation training, representing 133% success rate. The distribution of the pilots includes: Uganda (11), Rwanda (6), South Africa 8, Senegal (9) and Tanzania (6). In addition, 5 producer organizations from Kenya, that have already familiarity with the SFTMS process, chose to implement the system, bringing to 45 the total number of organization engaged in the pilots. The Kenyan producers participated in an SFTMS sensitization forum jointly organized by COFTA and Peace Corps. A number of pilots were already gearing up for audit by the end of the year. From COFTAs internal monitoring indicators, at least 30% of the 40 producers participating in the SFTMS pilots are ready for external audit by the end of December 2010, 10% over the project target. The project stimulated the growth of membership. On average, there was an average of 84% growth in membership from countries where SFTMS pilots were being implemented, over 30% of the project target of 50%. The highest growth was recorded in Rwanda and Senegal at 150% respectively, with 2 out of the 3 new members were implementing SFTMS. The lowest growth was recorded in Tanzania, at 40%, given the relatively high number of producers from that country who were already members of COFTA. Advocacy Activities during the period under review build on the work done in the previous year that focused on advocacy training and sensitization workshops for local producers. Whereas further work was still required, advocacy strategies were shifted to the international level, along the advocacy issues identified by stakeholders. COFTA had a chance to present the overall advocacy strategy to the membership during the regional conference for information and input. The strategy is linked to that of the WFTO and the Fair Trade Advocacy Office (FTAO) based in Brussels, Belgium. Climate change is one of the advocacy issues identified by stakeholders. COFTA participated at a joint Fair Trade Foundation and International Institute for Environmental and Development (IIED) meeting for organizations advocating against Climate Change, held in Nairobi, Kenya. COFTA also participated at the World Ecological Forum, held in Gotland, Sweden. Finally, COFTA had initiated a small study on the role of Fair Trade in reducing vulnerability to climate change building a low carbon economy in a rural African community using NDm community in Senegal as the case study. The study is expected to be concluded by March 2011. Among the other key forums that COFTA participated in were EU Experts Meeting, EPAs forum and the African Trade Network (ATN). The Fair Trade Advocacy Office (FTAO) - EU experts meeting held in Brussels, Belgium, sought to ensure that trade measures taken by EU reflected the reality of the 12
different regions. The International seminar on Economic Partnership Agreements (EPAs), held in Brussels, Belgium, sought to bring participants up to speed with the latest developments regarding the agreements. The ATN annual review meeting held in Yaound, Cameroon, reviewed the effects of climate change on Africa.
6.2. ASIA: WFTO Asia

Improving the membership application process, membership services, advocacy and campaigning and strengthening the regional office and network are the core areas of accomplishment for the Asian regional network. Improved membership application Significant steps were carried out to improve the membership work area. In line with the improved Membership Application System implemented in 2009, the regional office pursued the decentralization and alignment of members, and this has been the priority throughout the year. On membership alignment, the regional office has received six new applications from the global office. These new applications are now in the pipeline for review and audit. On building country networks, the process of identification has been started and there are 30 existing organizations that can be potentially elevated to the Country Network status. Membership services Giving quality services to members has been aggressively pursued through various programs. A full time staff was hired to take charge the membership work area that includes expansion and improved delivery of services to regional members. Four new members joined the regional network. These new members are from four different countries: Indonesia, Thailand, Laos and Nepal. Improved website was unveiled. The new tool is the outcome of major improvements carried out aimed at improving visibility of the Asia region and its members. Special features are added: members directory and a blog. The regional team also aggressively pursued online networking tools, such as Facebook and Twitter for more visibility. On market access program, members have also benefited the trading assistance facilitated by the regional office. Food products were sold to Chopsticks Food Company, a Hong Kong-based company. Another milestone is the trading cooperation in Korea was established. The Seoul-based The Beautiful Store has expressed interest in importing various products from the regional members. Sugar, olive oil, nuts and dried fruits were identified as products of interest. The regional network is one of the participants in an international workshop to improve market access for members. WFTO Asia attended the workshop on Fair Market Entry organized by Dutch Association of World Shops (DAWS). Together with the regional networks of Latin America and Africa, collaborative fund raising activities have been agreed during the workshop to improve market access of small enterprises. Advocacy and campaigning WFTO Asia participated in the evaluation of the one-year collaborative advocacy project, which is participated by the other regional networks of the WFTO (WFTO LA and COFTA), and Fair Trade Advocacy Office (FTAO). The evaluation meeting was held in Kenya in February. The outcome of the meeting is the Regional Advocacy Strategy, which outlined the overall advocacy approach of the three southern regions. Membership to Rural Development Working Group (RDWG). WFTO ASIA has applied for membership to RDWG, a coalition of civil society organizations working with the rural communities of grassroots farmers, fishers, indigenous peoples, operating in the Asia region. The members of RDWG are involved in trading of agricultural products and services, sustainable development projects focused on agriculture, fisheries and human resources and access to natural resources. This is a prospect for WFTO ASIA to move ahead with its policy advocacy work both at the national and regional level with the hope that it can get the funds it needs for the project. 13
Volunteer-Internship Program of WFTO ASIA (VIP ASIA). VIP ASIA intends to build a pool of Fair Trade advocates through volunteerism. More specifically, it aims to foster a deeper understanding of Fair Trade by facilitating opportunities for learning and interaction for individuals who are interested, sympathetic, or advocates of Fair Trade. The program also provides a venue where volunteers can actively take part in the daily operations of Fair Trade organizations thus building a supplementary human resource for the Country Networks and the Regional office and to the Fair Trade Organization largely. The VIP accommodates college/university students and faculty members, young as well as established professionals who would want to spend their time, skills and experience working with Fair Trade organizations across Asia, specifically in countries where WFTO ASIA members are present. Six persons have expressed to join in the program. Highlights on the SFTMS process Of the 32 SFTMS pilots, 10% are ready for external audit, 75% have on-going programs for continuous improvements of gaps identified during the baseline assessment, and 15% are completing their baseline assessment. By the end of the first quarter in 2011, 90% of the pilots are ready for external audit and certification. WFTO ASIA has 15 SFTMS Facilitators in 6 countries in Asia assisting the FTOs in the implementation of SFTMS. The next step is to develop the audit protocol and accredit external auditors. 2010 WFTDay Celebration in Asia The WFTDay celebration in Asia was well participated. Big events were organized in Thailand, Philippines, Indonesia, Nepal, India, Bangladesh, Sri Lanka, Vietnam, Korea and other Asian countries! Please see the complete regional report for more details. Institutional activities WFTO Asia held major institutional activities to strengthen the regional network. Outgoing board meeting in September, Philippines First meeting of the new board in November, Philippines Regional Conference and Annual General Assembly in Bangladesh Planning with country managers and coordinators Launching of the Pro Sustain Campaign by Fair Trade Forum India, India Launching of the Philippines Fair Trade Mark (joint activity WFTO Asia and APFTI) Official Registration of Sri Lanka as a country network First major Fair Trade Conference in Hong Kong
6.3. EUROPE: WFTO Europe

Throughout the year, the programs of the regional network are focused on strengthening of the membership and services, advocacy and engagement with public European authorities. Key highlights in the region are the successful coordination of the World Fair Trade Day celebration, Fair Trade retailing seminars to streamline best practices, engagement of public authorities in Fair Trade, and regional strengthening through close coordination with various European Fair Trade networks. World Fair Trade Day coordination The European regional office led the global celebration of the World Fair Trade Day. This is a momentous feat for the WFTO. This is the first time that the regional offices have worked closely and successfully for a global event. Both the process and result were achieved and provided relevant lessons for learning. The global event proved the potential capacities of the regional offices. Despite limited resources, the global celebration of the World Fair Trade Day (WFTDay) was achieved with flying colors. Hundreds of events worldwide were reported, with most of the WFTO members 14
leading national events of their respective countries. A total of 427 events were reported in 52 countries. However, there were events that were monitored but not registered and the number of global events could be higher than what is officially reported. The WFTDay is an initiative of WFTO. This initiative has been globally celebrated by both members and non-member organizations. The increased impact is a positive indication that WFTO is reaping the fruits of its hard work in spreading the message of Fair Trade and the genuine voice of Fair Trade. Fair Trade Retailers seminar The regional office continues to conduct a region-wide retailing seminar with Fair Trade retailers to provide venue for knowledge sharing and continuous improvement to achieve high sales turnover, and consumer advocacy. In March, various European organizations, networks and retailers attended a two day seminar. Attendees were representatives of associations and NGOs, Torrelavega Town Hall, Cantabria government, Cantabria University, WFTO Europe members, and nine representatives of national platforms (Czech Fair Trade Association, Society for Fair Trade, Swedish Worldshop Association, Vedegylet Hungary, Polish Fair Trade Association, Fair Trade Denmark, Spanish Fair Trade National Platform, Kooperattiva Kummerc Gust Malta, and the German Worldshop Association. The seminar was composed of two different sessions: a public event on Thursday 11 March and the European Seminar on Friday, 12 March. The first event, celebrated in Torrelavega, was focused on the call for citizens to understand and adapt Fair Trade in their lives, bringing to society the fundamental principles of the movement. The European Seminar in Santander discussed the preparation for World Fair Trade Day 2010. Events framed in the EU project with local authorities The project European coalition between local authorities and the Fair Trade organizations to increase their economic and institutional impact funded by the EU was implemented throughout the year. This project seeks to create synergies and direct cooperation between Local Authorities and member Fair Trade organizations of the WFTO Europe. Framed in this project, the following events took place: Coordination meeting in Seville, February 10. Representatives of FAMSI and WFTO Europe met to lay out the chronogram and planning of the work. Tasks were divided between the partners and the structure of coordination was defined for the future. European Conference "Dialogue between Fair Trade Organizations and Local Authorities" in Cordoba, October 18-21. Roundtables and workshops with Local Authorities and Fair Trade Organizations were conducted to create synergies between the two groups. There were around 120 participants from more than 25 countries. Attendees to this event were diverse: academe, Fair Trade Organizations, Local Authorities, students, NGOs representatives, journalists, and many more. The main outcome of this meeting was a political declaration, which was presented in the following event organized in Brussels. This event provided the opportunity to hold a reflection about the need to promote Fair Trade in a joint European commitment taken up by the Local Authorities. Dialogue with European institutions on Fair Trade in Brussels, October 27. Representatives of the European Parliament, the Committee of the Regions and several European Commission DGs (Agriculture, Trade and Development) attended and participated in this dialogue. The FTAO was also present as well as our WFTO Europe board member, Marijke Visser. The meeting took place last October 27 in the Andalusia Regional Government Delegation in Brussels as a follow up of the one held in Cordoba. A deep reflection took place in the context of the current global economic crisis. The European Unions support to a more sustainable economy and the construction of a social economy based on responsible production and consumption models have been discussed. During the discussion, Fair Trade was presented as addressing the development and environmental challenges, especially in developing countries.
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Presentation of WFTO Europe in Romania The WFTO Europe made a presentation at a Fair Trade event in Romania organized by IRIS Platform in collaboration with CRIES Association. Two activities took place during the event: Fair Trade in Development Studies Workshop and Meeting with local authorities of Timis Townhall. Organizational strengthening Several board meetings took place to address core issues of the regional network (January, April, July and November). In October, the European Regional Conference was held in Cordoba, Spain. The regional network was also the proud host of the WFTO Globals Annual General Meeting, which took place at the end of the regional conference.
6.4. LATIN AMERICA: WFTO LA

There are three key areas of focus of the Latin America regional network: market access, advocacy and networking, and organizational development to increase the capacities of the regional network. These are explained below: Organizational meeting and Latin America regional conference The gathering of members during the Latin America regional conference in June successfully discussed the present and future direction of the regional network. It was also the opportunity to strengthen the networking between members. A total of 46 representatives from 27 organizations came to attend the conference which was hosted by the Peruvian Fair Trade Platform with assistance from the regional office. During the meeting of members, important decisions were taken to reinforce the operation of the regional office and the participation of Latin America in the global affairs and networking. WFTO LA participated in the Annual General Meeting in Cordoba, Spain The regional network of Latin America attended the Annual General Assemble of the WFTO in Cordoba, Spain in October. The attendance of the Gabriela Frers, president of WFTO LA, and Ana Asti, representative to the global board, allowed for active participation of the regional network in the global affairs of WFTO. The representatives also attended the roundtable discussion following the general assembly to priorities of the global network. Advocacy meeting in Kenya WFTO-LA, represented by Gabriela Frers, attended the meeting of regional officers and FTAO on global advocacy held in Nairobi, Kenya in February. The meeting was part of the project "Towards a greater voice to small farmers' organizations in policies and business practices funded Cordaid. The aim of the meeting is to draft a second phase of the project. Participation in the international fair in Atlanta, USA Haciendas del Mundo Maya, Mexico, Ecuador and Pro Village Station A of Paraguay participated at one of North Americas biggest trade fairs. The Atlanta International Gift & Home Furnishing Market in July provided opportunities for more markets for attending members. The fair is organized annually by Americas Mart in Atlanta and receives over 65,000 visitors from around the world. Participation at the ETFAM Fair in Eindhoven, Netherlands WFTO LA is one of the regional networks of WFTO that attended the Ethical Fair Trade Marketplace held in September in Eindhoven, the Netherlands. The commercial office of the network and LA
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president Gabriela Frers represented the region. Products from various members were exhibited during the fair and several potential contacts were made. Latin America Crafts Expo 2010 WFTO LA together with representatives of Chol Chol Foundation Chile, Ayni Bolivia, Station A of Paraguay attended the handicrafts Expo 2010 held from 7 to 20 December in Bogota-Colombia. It was an opportunity to showcase Fair Trade products in one of Latin Americas largest trade shows. First Latin American handmade Christmas show in Ecuador Ecuadorian Platform WFTO LA in partnership with government ministries and the Institute for Popular Economics and Development organized in December the first Latin American handmade Christmas show. Make Trade Fair was part of the event that discussed trade justice issues. Participation in the consortium of Fair Trade In the month of September, the IV Market Access Workshop organized by DAWS, raised the possibility of setting up a Fair Trade Consortium composed of DAWS, WFTO Asia, WFTO LA and COFTA. It was completed in October with the signing of an agreement. The outcomes of the consortium were: the "Business Plan for 2011-2015" and "Strengthening the access of women in the marketplace."
6.5. NORTH AMERICA AND THE PACIFIC RIM: WFTO Pacific

While trading conditions were difficult for many members through 2010, several, like Ten Thousand Villages US, Trade Aid NZ and others showed good growth. TTV reported significant increase in ecommerce sales and also opened several new stores. The Fair Trade Federation increased their presence at trade shows in Los Angeles, Chicago, Boston, and New York. Members across the region continued their extensive campaigning efforts, especially Trade Aid NZ and Ten Thousand Villages US, who gave presentations at numerous high school, college and university classes talking about fair trade, how they do fair trade and how students can get involved in fair trade while at school and as a career. Many members continued their innovative and successful approaches to artisan training, such as Japanese member Nepali Bazaro, who hosted 25 Nepali producers at workshops for technical training, as they have done every year since 2004. The continued growth of SERRVs ArtisanWorks website, which went from strength to strength hosting many discussion forums, posting videos and providing other teaching resources, assisted many artisan groups to meet the needs of increasingly demanding customers in the north. SERRV also hosted their first Design Camp in Madison in early November, in which designers from fair trade organizations in Indonesia, Vietnam and Bangladesh went to Madison and Chicago for an intensive design experience. This was a great success and will become an annual event. Training of northern traders was also a feature of the year. The Fair Trade Federation launched its Small Business Development Program, the FTF University, and rapidly developed its online business development courses for members. Ten Thousand Villages conducted its annual workshops where more than 150 representatives of TTV and Alliance Fair Trade stores attended three days of training and interaction. Artisan representatives from Colombia and Peru attended this event, discussing the impact of fair trade on their fellow artisans and their communities. In Australia a group of academics and representatives from WFTO and FLO, with the support of Australias Rural Industries Research and Development Corporation, published a report on the potential for fair trade certification of Indigenous (Aboriginal) Australian food and craft enterprises, 17
looking at whether such certification could be linked to or be part of the broader global fair trade movement. Work on the reports conclusions is ongoing. Fair Trade Futures Conference In September the Fair Trade Futures Conference, convened by the Fair Trade Federation, brought 762 fair trade activists from five continents to Quincy, Maryland, for the largest Fair Trade event in North American history, seeking collaborative ways to address global challenges and learn how to advance the Fair Trade movement in North America. 2010 WFTDay Highlights All 75 Ten Thousand Villages retail stores across the US celebrated WFTDay by serving free Fair Trade coffee (as part of the FTRN Fair Trade Coffee Break), with live world music and Fair Trade chocolate samples at many locations. Elsewhere in the US, the Manhattan College's Intramural Sports program hosted a month long Fair Trade Frisbee League in celebration of WFTDay 2010. Trade Aid in New Zealand celebrated it with stalls, give-aways, coffee carts, Fair Trade themed activities and promotions in Cathedral Square Markets and Fair Trade Fiestas. Membership growth in North America and the Pacific Rim continued to be a challenge in the region. Only one organization joined in 2010, and one member left the network putting the number of members for 2010 the same as the previous year 26 member organizations. Detailed composition of the membership of the region is found on the last section of this report.
7. THE FAIR TRADE MOVEMENT

ADVOCACY: Engaging Policy Makers in Fair Trade
During 2010 WFTO was one of the networks which integrate the Fair Trade Advocacy Office (FTAO). The FTAO is a Brussels based office in charge of advocacy and lobbying speaking out for Fair Trade and trade justice, aiming to improve the livelihoods of marginalized producers and workers. The office is a joint initiative of: World Fair Trade Organization (WFTO Global) Fairtrade Labeling Organizations International (FLO) European Fair Trade Association (EFTA) Below is a brief FTAO 2010 activity report for the Fair Trade networks, including: European Union and Fair Trade European Union and Trade Justice International Organisations and Fair Trade Communications & Networking Management & Governance
The Treaty of Lisbon entered into force on 1 December 2009, meaning 2010 has been a year of many interesting changes in how the EU institutions work with each other with a flurry of new initiatives and policy proposals. 2010 has been a busy year for FTAO going beyond specific EU and Fair Trade but also working on wider trade justice issues.
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European Union and Fair Trade FTAO has continued its dialogue with the European Commission (EC) in 2010 on the need for coherent policies for Fair Trade. This has included a call for policies to go beyond the limited assessment that Fair Trade is a consumer assurance scheme. One of the welcoming developments of 2010 was the confirmation by the EC on the creation of a focal point for Fair Trade. The official will dedicate up to 40% of their time to Fair Trade issues and coordinate with colleagues from other EC Directorate General. FTAO continues to hold regular dialogue meetings with this focal point official. To encourage this broader thinking on coherent policies for Fair Trade, FTAO held a number of meetings during 2010 with EC officials, including the EU Trade Commissioner Karel De Gucht (in the context of a wider trade & development NGO delegation), as well as officials in the DirectorateGenerals for Trade, Agriculture, Enterprise, Internal Market & Services, Employment & Social Affairs, Development and EuropeAid. The Fair Trade Advocacy Office and the European Fair Trade Association (EFTA) Public Affairs project have been closely following the development of the EC guidelines for Social Public Procurement. Through coordinated advocacy work, they were able to share with relevant EU decisionmakers best practice examples of how contracting authorities in Europe are already supporting Fair Trade Public Procurement and convey the areas in which constructive EC guidance is needed. The European Parliament Fair Trade Working Group is an informal working group, chaired by Linda McAvan (S&D, UK) which consists of about 40 MEPs representing all the main political groups. FTAO is the secretariat for this working group and there have been 3 meetings in 2010. A Fair Trade Breakfast, in the context of Belgium Fair Trade Fortnight, was held in the European Parliament on 7 October 2010, with the participation of 50 Members of the European Parliament (MEPs). The event was hosted by Linda McAvan MEP, Chair of the European Parliament Fair Trade Working Group. Keynote speeches were delivered by Professor Olivier De Schutter, United Nations Rapporteur on the Right to Food, and Mr Joao Aguiar Machado, Deputy Director-General for Trade of the European Commission. The breakfast served to celebrate the achievements of the EU institutions, in particular the European Parliament, with regards to Fair Trade. It was also a chance for FTAO to reiterate its message for the need for coherent policies on Fair Trade. The Committee of the Regions adopted on 10 February 2010, a very favourable opinion on Fair Trade, calling for a European strategy for Fair Trade for local and regional authorities. European Union and Trade Justice On 9 November, the EC issued a Communication explaining the EUs trade policy agenda for the coming years. FTAO participated in the consultation and a number of meetings including regularly attending civil society dialogue meetings. FTAO also issued a press release in response to the publication of the communication. The EC kicked-off in 2010 the process for the revision of the Common Agricultural Policy (CAP) for the post-2013 period. FTAO participated in the consultation and a number of meetings. FTAO also compiled a position paper to layout the main messages from the Fair Trade movement. The EC wishes to re-launch the European Unions (EU) Internal Market. As part of this re-launch, there are a number of policy areas that the EC has started to refine its thinking on. One of these is how to introduce more fairness in retailing in Europe. In response to this, FTAO submitted input to the consultation, held meetings with the EC and participated in a number of expert groups. On 16 June 2010, the FTAO, in cooperation with the European Trade Network (ETN), organized a meeting with the representatives from the trade departments of the Member States Permanent Representations to the EU. The aim of the meeting was to exchange views on the link between trade 19
and development and to try and establish a more institutionalized cooperation. The meeting was seen as a positive first step to this cooperation and it was agreed to hold regular meetings per Council Presidency. International Organizations and Fair Trade The Ethical Trade Fact Finding Process (ETFFP) was successfully concluded in September 2010. The final recommendations lay down interesting conclusions on how to increase consumer confidence in ethical trade, in particular ethical claims. The conclusions are in line with the Fair Trade networks and ISEAL policies in support of robust and credible voluntary standards systems. From May 2009 to April 2010, FTAO coordinated the Towards greater voice of small producer organizations in trade policies & practices, a joint advocacy project with COFTA, WFTO-Latin America and WFTO-Asia as partners. The project was funded by CORDAID. In 2010, FTAO rounded up the project by preparing the penultimate meeting with the partners in Nairobi, Kenya; finalizing the joint advocacy strategy and related project proposal for phase 2 of the project; submitting the project proposal to the European Commission; coordinating the external evaluation; and compiling the final narrative and financial reports. As yet there has been no funding secured for the second phase. The main findings and the 2 main objectives from the joint advocacy strategy identified during the project have been incorporated into the future FTAO EU advocacy strategy. FTAO Communications and Networking Communications. A number of new FTAO communication tools were launched in 2010 to communicate better with the Fair Trade networks and the FTAO lobby targets. For external communications these tools are: external Newsletter (released quarterly), press releases (response to the Committee of the Regions adoption of a Fair Trade Opinion, World Fair Trade Day, European Parliament report on social public procurement and the new trade agenda launched by the European Commission), position papers (response to the launch of a number of public consultations by the European Commission, and EU trade strategy and the Common Agricultural Policy Post-2013), website (improved in 2010), FTAO material (FTAO was able to create a number of external documents including testimonial FTAO flyers, Producer Posters and Sustainable Development posters to be used during future events), and the Fair Trade Public Procurement Model (FTAO inputted substantially in the creation of the EFTA Public Affairs Buying Fair Trade: European Model on Fair Trade Public Procurement). Internal and semi-internal communications: Members-only part of the FTAO website (internal section of the website was created), monthly internal advocacy bulletin, Communications Milestones (this document gives an overview of the main relevant external policy milestones and what internal/external communications FTAO is planning), FTAO Internal Monitoring, (the purpose of the FTAO monitoring is to serve as radar-screen for EU and International policy debates & developments linked to the FTAO areas of work. It is a safety net that we are not missing important developments), European Parliament (EP) Internal Monitoring (due to the dynamism and complexity of EP work, a specific internal FTAO monitoring for the EP was also put in place, as a tool to monitor the EP so it can be up to date on what the EP is working on and to see if there are relevant developments concerning Fair Trade related topics.), MEP Analysis (An analysis has been created to quickly identify Members of the European Parliament Fair Trade Working Group and other influential MEPs in key committees.), other internal tools. Networking. FTAO participated in a number of civil society networks, such as the Spring Alliance; EU Civil Society Group on International Development; Alternative Trade Mandate; European Trade Network; Social Procurement Coalition; and Brussels Trade Bunch. FTAO had the opportunity to participate in internal Fair Trade movement meetings such as the General Assembly of the World Fair Trade Organization Europe, EFTA Managers meeting, and FLO
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Information Days. FTAO also met with Fair Trade Forum India, Fair Trade Forum Indonesia, the Kenyan Fair Trade Forum and the Fair Trade Towns Campaign. FTAO made a number of presentations at official and civil society organized events involving for example EU institutions, Local Authorities and Consumer Cooperatives. Management and Governance There have been a number of internal management improvements in 2010 for FTAO. Three new FTAO expert groups were formed: Fair Trade systems expert group, EU and trade justice expert group and Fair Trade Public Procurement expert group. The main mission of the expert groups is to provide expertise and advice, not to represent or advocate for an organization or networks views. Members come from across the Fair Trade movement. They also serve as network to exchange information on their field of expertise. Each expert group held there first face-to-face meeting in 2010, to discuss the mandate of the group, the pressing issues to be dealt with and its future work including helping to develop the FTAO EU advocacy strategy from 2011.
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8. THE FINANCIAL REPORT

WFTO - World Fair Trade Organization
BALANCE SHEET 31st December 2010 FIXED ASSETS Tangible fixed assets Other fixed assets Total tangible assets CURRENT ASSETS Shares in capital Debtors and other receivables Trade debtors Other receivables 60.076 38.817 98.893 54.590 24.155 78.745 882 804 6.638 6.638 8.925 8.925 31st December 2009
Liquid assets Total current assets
116.662 216.437
221.631 301.180
CURRENT LIABILITIES, ACCRUALS AND DEFERRED INCOME Creditors Loans Taxation and social security Accruals and deferred income 15.666 34.299 21.498 205.814 277.277 Current assets minus current liabilities -60.840 97.562 61.646 17.404 126.871 303.483 -2.303
Assets minus current liabilities
-54.202
6.622
LONG TERM LIABILITIES Long term liabilities RESERVES Fund for Advocacy Office Brussels Other reserves 0 -222.613 -222.613 94.919 -228.297 -133.378 168.411 140.000
-54.202
6.622
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WFTO - World Fair Trade Organization STATEMENT OF REVENUES AND EXPENDITURES 2010 Actual 2010 INCOME EXPENSES Employee expenses Depreciation fixed assets 311.544 3.320 3.320 245.400 2.500 2.500 167.724 4.700 4.700 618.226 Budget 2010 649.000 Actual 2009 803.022
Other operating expenses General expenses Housing expenses Activity expenses FTAO Activity expenses WFTO
103.236 11.584 106.729 180.304 401.853 716.717 -98.491
127.900 11.200 0 246.000 385.100 633.000 16.000
138.678 10.837 148.614 541.936 840.065 1.012.489 -209.467
Total expenses
Interest income and expenses Interest and similar income Interest and similar expenses 15.451 -6.195 9.256 7.000 -5.000 2.000 372 -7.890 -7.518
NET (DEFICIT)/SURPLUS FOR THE YEAR
-89.235
18.000
-216.985
APPROPRIATION OF RESULTS Fund for Advocay Office Brussels Other reserves -94.919 5.684 -89.235 43.474 -260.459 -216.985
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Detailed Income and Expenditure Projects 2010 (in Euros)
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9. LIST OF MEMBERS
AFRICAN MEMBERS Name of the Organization uSisi Designs Kisac Fair Trade Ltd Fair Trade Lebanon All S Africa Distributors CC Mace Foods Ltd Monda African Art Ltd Ngwenya Glass (PTY) Ltd Turqle Trading Confection sur mesure (CSM) Egypt Crafts / Fair Trade Egypt Ltd Molo Africa Natural Products (Pty) Ltd soleRebels [bostex plc] Swazi Indigenous Products Waxit Pty Ltd AMWA Cards from Africa Global Mamas Kagera Cooperative Union Ltd Mabale Growers Tea Factory Rosecraft Ltd Teenage Mothers and Girls Association of Kenya (TEMAK) Township Patterns cc Uganda Crafts 2000 Ltd Batsiranai Craft Project Bosinange Juakali Soapstone Group Cooperative des Producteurs Artisanaux de Butare (COPABU) Gone Rural Pty Ltd San Arts and Crafts Wanasanaa Self Help Group AFRICAN HOME CREATIVE HOMEWARE Mango True Mirage Ltd. Mpanga Growers Tea Factory Co.Ltd Nyabigena Soapstone Carvers Organization Salma Farmers Association Tabaka Riotoyo Youth Group Tintsaba Crafts (Pty) Ltd Trade Aid Integrated Farmers Own Trading Ltd. Honey Care Africa Limited Kazuri 2000 Limited Smolart Self-Help Group Speciality Foods of Africa Pvt Ltd (Tulimara) Swazi Candles (Pty) Ltdki Dezign Incorporated Kwanza Collection Company Ltd Sindyanna of Galilee DIAOGO (taf taf) 25
Country South Africa Kenya Lebanon South Africa Kenya Kenya Swaziland South Africa Senegal Egypt South Africa Ethiopia Swaziland South Africa South Africa Rwanda Ghana Tanzania Uganda Swaziland Kenya South Africa Uganda Zimbabwe Kenya Rwanda Swaziland Botswana Kenya South Africa Kenya Uganda Kenya Cameroon Kenya Swaziland Ghana Kenya Kenya Kenya Kenya Zimbabwe Swaziland Zimbabwe Tanzania Israel Senegal
Membership type FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO
Fruits of the Nile Ltd. Getting Old Is To Grow Society (GOIG) Mapepa (or Hand Made Papers of Africa) Cercle des Scheurs (CDS) Craft Aid Mauritius Jirmit Papyrus Group Marvelous Flotea Co Ltd Omba Arts Trust t/a Mud Hut Trading Bombolulu Workshops Handicraft Marketing Company Tanzania Ltd (MIKONO) Holyland Handicrafts Cooperative Society Interface Trading (AGROSEED) Kisumu Innovation Centre Kenya KICK Machakos District Co-operative Union Ltd (MDCU) National Assoc. of Women's Organisations (NAWOU) Presbyterian Handicraft Centre (PRESCRAFT) Sunbula Trinity Jewellery Crafts Undugu Fair Trade Limited (formerly Undugu Society of Kenya) Bamenda Handicraft Cooperative Society Limited Fair Trade Producer Society (formerly Getrade (GH) Ltd - FPS) Alternative Trade Network of Nigeria (ATNN) Muya Ethiopia PLC Palestinian Agricultural Relief Committees (PARC) Fair Trade Department Kenya Gatsby Charitable Trust Fair Trade South Africa Trust Kenya Federation for Alternative Trade - KEFAT Yakanaka Design- (Pvt) Ltd E-shop Africa Company Ltd Sabahar Private Limited Company (PLC) Salom Enterprises Agricultural Cooperative for investment & development in Salfeet Governorate ( PAID) Bediya Cooperative Association Cooperative of Farkha for the Production and the Marketing of Organic Olive Oil Cooperative Society for Productive Trees in West Jenin "Seila Al Harthia" East Bani Zaid Society for the Production Organic Oil Eswatini Swazi Kitchen Jabulani Jewellery CC RAVINALA SARL Tell Cooperative Association for Squeezing and Selling Olive Oil The Maasai Brand Ukuvai Africa foods CC Umtha jewellery Beit Jala Cooperative Society of Pressing Olives Bonda Art & Craft Centre
Uganda Tanzania Zimbabwe Burkina Faso Mauritius Egypt Tanzania Namibia Kenya Tanzania Palestinian Authority Senegal Kenya Kenya Uganda Cameroon Israel Kenya Kenya Cameroon Ghana Nigeria Ethiopia Palestinian Authority Kenya South Africa Kenya Zimbabwe Ghana Ethiopia Kenya Palestinian Authority Palestinian Authority Palestinian Authority Palestinian Authority Palestinian Authority Swaziland South Africa Madagascar Palestinian Authority Kenya South Africa South Africa Palestinian Authority Zimbabwe
FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTSO FTSO FTSO FTN FTN FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO
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Jouret Amra Cooperative Society for Organic Productions Khoisan Trading Co Ltd Vegetaux d'Ailleurs International Streetwires Artist Collective
Palestinian Authority South Africa Senegal South Africa
FTO FTO FTO FTO
ASIAN MEMBERS Name of the organization The International Network for Bamboo and Rattan (INBAR) Fair Trade Forum India (FTF) Artisans Association of Cambodia Network of Entrepreneurship & Economic Development (NEED) ECOTA National Fair Trade Network of Bangladesh Fair Trade Group Nepal (FTG Nepal) Shiana LLC Au Lac designs Habitat Integrated Pakistan Mary and Martha Mongolia Ltd. Evangelical Social Action Forum ( ESAF) - Business Development Service Little Smile Organic Pvt. Ltd. Community Friendly Movement (CFM) Mai Savanh Lao Pushpanjali Ambala Hammocks Ankur Kala Belgharia Human Handicraft Development Society (BHHDS) Bhopal Rehabilitation Brac-Aarong C C Shroff Self Help Centre Cottage Industries Indus Tree Crafts Ltd KATAKUS Inc. Naturveda Biotech Pvt Ltd Nepal Leprosy Trust SAHAJ - An Organization for Women's Development Selyn Exporters Ltd Lao Sericulture Co. Ltd. Rehab Craft Cambodia STOPstart Enterprises Pty Co, Ltd (Formerly Hagar on Time! - HoT!) Wean Multipurpose Co-operative CD CRAFT - Bethesda CRC Exports Private Limited Creative Handicrafts Self-Employed Women's Association (SEWA Lucknow) Arum Dalu Mekar (P.T.) Assisi Garments Lombok Putri Cenderamata - Lombok Pottery Centre (LPC) Mereville Trust Threads of Life Voluntary Health Association of India (VHAI) Association for Craft Producers (ACP) 27
Country China India Cambodia India Bangladesh Nepal Thailand Vietnam Pakistan Mongolia India Sri Lanka India Laos India India India India India Bangladesh India India India Philippines India Nepal India Sri Lanka Laos Cambodia Cambodia Nepal Indonesia India India India Indonesia India Indonesia India Indonesia India Nepal
Membership type FTAO FTN FTN FTN FTN FTN FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO
Get Paper Industry Green Net Cooperative International Foundation for Fairtrade And Development(IFFAD) Manushi Sana Hastakala Southern Partners and Fair Trade Corporation (SPFTC/Trufood) Children-Nepal Craft Link Grameen Crafts & Grameen Network Society Kumbeshwar Technical School Mahaguthi Craft with a Conscience Noah's Ark International Exports Salay Handmade Paper Industries Inc (SHAPII) Thai Tribal Crafts Fair Trade Co. Ltd. Threads of Yunnan/Yunnan Danyun Fair Trade Development Co Ltd. Women's Skill Development Project Pokhara Development Wheel (DEW) Apikri Aranya Crafts Ltd. Barcelona Multi-Purpose Co-op. Inc. (BMPCI) Mitra Bali Foundation Bangladesh Hosto Shilpo Ekota Sheba Songshta (BaSE) Imagination Orissa Rural and Urban Producers' Association (ORUPA) Panay Fair Trade Center Polle Unnoyn Prokolpo (PUP) Preda Fair Trade Organisation Siyath Foundation Thanapara Swallows Development Society Asha Handicrafts Association Central Council of Disabled Persons (CCODP) Ceylon Organic Spice Exports CORR-The Jute Works Equitable Marketing Association (EMA) Federation of South India Producer Associations (SIPA) GODAVARI DELTA WOMEN LACE ARTISANS CO.OP COTTAGE INDUSTRIAL SOCIETY LTD. Golden Palm Crafts Gospel House Handicrafts Ltd Jahanara Cottage Industries Lanka Jatika Sarvodaya Shramadana Sangamaya Noakhali Rural Development Society (NRDS) Pekerti Nusantara PT People's Org. For Dev. Import and Export (PODIE) Phontong/Camacrafts Handicrafts Cooperative SAFRUDI Social Action Foundation for Rural and urban development Inc./ Saffy Handicrafts Sasha Exports Unit of Sasha Association for Craft Producers SHARE - Self Help Association for Rural Education and Employment Shilpa Trust SILENCE Tara Projects Usha Handicrafts 28
Nepal Thailand India Nepal Nepal Philippines Nepal Vietnam India Nepal Nepal India Philippines Thailand China Nepal Bangladesh Indonesia Bangladesh Philippines Indonesia Bangladesh India India Philippines Bangladesh Philippines Sri Lanka Bangladesh India Sri Lanka Sri Lanka Bangladesh India India India Sri Lanka Sri Lanka Bangladesh Sri Lanka Bangladesh Indonesia Sri Lanka Laos Philippines India India India India India Bangladesh
FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO
Bhaktapur Craft Paper Ltd. (BCP) Community Crafts Assoc of the Philippines (CCAP) Madhya Kalikata Shilpangan (MKS) Sundarban Khadi and Village Ind Society (SKVIS) Teddy Exports ThaiCraft Fair Trade Company Limited Maya Organic Oasis India Vietnam Handicraft Research and Promotion Center Institute for Community Partnership (ICP) Oxfam Hong Kong Sungi Development Foundation APFTI International Resources for Fairer Trade (IRFT) Village Exports Pvt Ltd Surjomukhi handicraft Third World Craft Nepal Freeset (trading as Triplenine Software Private Limited) Baladarshan Craftbeauty Workshop WEAVE (Women's education for advancement and empowerment) Arhandicraft Trust Mai Vietnamese Handicrafts MVH MESH ( Maximizing Employment to Serve the Handicapped) Shriram Textiles Training, Assistance and Rural Advancement NGO (TARANGO) Handicraft Programme Asia Song Production Ltd. BODHI Zameen Organic Pvt. Ltd
Nepal Philippines India India India Thailand India India Vietnam Palestinian Authority China Pakistan Philippines India India Bangladesh Nepal India India Vietnam Thailand India Vietnam India India Bangladesh Vietnam India India
FTO FTO FTO FTO FTO FTO FTSO FTSO FTSO FTSO FTSO FTSO FTSO FTSO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTSO
EUROPEAN MEMBERS Name of the organization Landelijke Vereniging van Wereldwinkels (DAWS) Sense Organics Fair Planet Solidaridad Internacional Commercio Alternativo Soc. Coop. ARL Fair Trade Original Sackeus AB Oxfam GB Agrofair Benelux B.V. CONTIGO Fairtrade Gmbh IFOAM: Int. Fed. of Organic Agriculture Movements Body Shop Foundation Arbeitsgemeinschaft zur Foerderung der Weltlaeden ARGE Coordinadora Estatal de Comercio Justo - CECJ Fair Trade Denmark Swedish World Shops Association Associazione Generale Italia Commercio Equo e Solidale (AGICES) Finnish Association of World Shops 29
Country Netherlands Germany France Spain Italy Netherlands Sweden United Kingdom Netherlands Germany Germany United Kingdom Austria Spain Denmark Sweden Italy Finland
Membership type FTN FTO FTO FTO FTO FTO FTO FTSO FTAO FTAO FTAO FTAO FTN FTN FTN FTN FTN FTN
The Worldshop Klotet in Lund British Association for Fair Trade Shops, The (BAFTS) Centrum Mondiaal (used to be called maiNIVAH-Nederlandse Imp. Vereniging Altern Handel ) Fdration Artisans du Monde Plate-forme pour le Commerce Equitable (PFCE) European Fair Trade Association (EFTA) Re-wrap association Elvang Denmark A/S Craft Village UK Ltd Natural NKUKU limited ( NKUKU) Bhcrafts doo En Gry og Sif FairMail Cards Global Crafts Europe Limited Individuell Mnniskohjlp (SOIR Swedish Organisation for Individual Relief) Jambohut.com Ltd. Van Verre Africa House (JamboJambo) ALTRAQUALITA - Piccola Soc. Coop. a Resons. Ltd. Amandla CTM Agrofair Italy Eine Welt Handel AG Austria El Tucan GmbH Fundacion Adsis - Equi Mercado La Compagnie du Commerce Equitable People Tree Ltd Tahoua Import Textielwerkplaats Sari V.O.F. Au-del des Frontires (ADDF) Ecoffins (former Weiming furniture) Lanka Lamai Pachacuti Ten Senses (formally Integra Foundation) The India Shop Vhufuli Art Foundation Zaytoun Ltd. Barbosa do Brasil Boutic Ethic Fairtraide Village Sjamma vzw - WereldModeWinkel Created (Formerly Tearcraft) IDEAS (Iniciativas de Economia Alternativa y Solidaria) Solidar'Monde Stichting Sawa Hasa (Sawa Hasa Foundation) Artisanat Sel Libero Mondo Scs. Arl. Bishopston Trading Company La Maison Afrique FAIR TRADE AB The House of Fair Trade (former Rattvis Handel) Intermn Oxfam 30
Sweden United Kingdom Netherlands France France Netherlands United Kingdom Denmark United Kingdom United Kingdom Bosnia and Herzegovina Denmark Netherlands United Kingdom Sweden United Kingdom Netherlands Northern Ireland Italy Netherlands Italy Austria Switzerland Spain France United Kingdom Netherlands Netherlands France United Kingdom Netherlands United Kingdom Slovakia United Kingdom Netherlands United Kingdom Netherlands France Switzerland Belgium United Kingdom Spain France Netherlands France Italy United Kingdom Sweden Sweden Spain
FTN FTN FTN FTN FTN FTN FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO
OXFAM Magasins du Monde Roba Dell'Altro Mondo Soc. Coop. Equo Mercato Societa' Cooperativa EQUOLAND Soc. Coop. a.r.l. Koperattiva Kummerc Gust (KKG) Oxfam Ireland Caritas-Fairtrade claro fair trade plc CTM Altromercato De Evenaar BV EL PUENTE GmbH Equal Exchange Trading Ltd EZA Fairer Handel GmbH Gebana Ag GEPA The Fair Trade Company North & South Fair Trade AB Shared Earth Tampereen Kehitysmaakauppa Top QualiTea -Tea Import and Consultancy Traidcraft Plc dwp eG Alternativa 3 S. Coop. FAIR Fair Trade Hellas International Kontakt / Fil Bleu Associazione Conges-Sistema Solidale Onlus (CONGES) (Formerly Consorzio Giusto Etico e Solidale) Associazione Fair Watch - Cooperazione e Mondialit CreSud spa PhytoTrade Africa OIKOCREDIT, Ecumenical Development Co-op. Society UA. Traidcraft Exchange Shared Interest Society Ltd Associazione Botteghe del Mondo Italia Association romande des Magasins du Monde (ASRO) Czech Fair Trade Association Weltladen-Dachverband e.V. (WL-DV) Unseen Products Ecumenical Academy Prague - Fair&Bio Fundacin COPADE ESPAA Polskie Stowarzyszenie Sprawiedliwego Handlu "Trzeci Swiat i My" / The Polish Fair Trade Association "The Third World and Us" L'Atelier Equitable Swazi Art / Doerfler Bauer GbR Ethik Art Artisan Life Limited Fair Trading Ltd Fair Trade Norge as
Belgium Italy Italy Italy Malta Ireland Switzerland Switzerland Italy Netherlands Germany United Kingdom Austria Switzerland Germany Sweden United Kingdom Finland Germany United Kingdom Germany Spain Italy Greece Denmark Italy Italy Italy United Kingdom Netherlands United Kingdom United Kingdom Italy Switzerland Czech Republic Germany Netherlands Czech Republic Spain Poland France Germany France United Kingdom Denmark Norway
FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTSO FTSO FTSO FTSO FTSO FTSO FTSO FTSO FTSO FTSO FTN FTN FTN FTN FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO
LATIN AMERICAN MEMBERS Name of the organization Coord. Latinoam. y del Caribe de Pequeos Productores del Com. 31
Country Mexico
Membership type FTN
Justo (CLAC) Corporacin RELACC ( Red Latinoamericana de Comercializazion Comunitaria) Nanay Fundacin Copade Honduras Ayni Bolivia AHA! Bolivia Srl Manos del Uruguay Allpa S.A.C. Onda Solidria Asociacin Civil Promocin Indgena - Arte y Esperanza Asociacion solidaria de artesanias pachamama Associacao Mundareu Casa Romero Fundacin Silataj Accion creadora Artesanato Solidrio Cataratas do Iguacu Produtos Organicos - Gebana Brasil Frutos de los Andes Fruandes Ltda Fundacion Pro Pueblo Coronilla S.A. Fundacion Chol-Chol Importadora Exportador DELTA s.a.c. Peru Instituto de Desarrollo Urbano - CENCA Asociacin Mujeres Microempresarias Coop. de Prod. Agropec. y Serv. MultI. de Trab. Bananeros del SurCOOPETRABASUR Coop. Regional de Produccin Agropecuaria La Sureita (COREPROSUL) Corporacin Grupo Salinas Estacion A - Nucleo Cultural SES Export S.R.L. Unin de Comunidades Indgenas de la Regin del Istmo RI (UCIRI) Velas La Luciernaga/Asoc. Acciones p el Des. Poblacional (A.D.P.) Unin Progresista Artesanal (UPA) Asociacin de Artesanos Q'Antati CIAP-Intercrafts Peru SAC Cooperativa Campesina Apcola Valdivia (APICOOP) Fundaglobal Fundacin Manos Amigas S.A. Asociacin Artesanal Seor de Mayo (ASARBOLSEM) Candela Peru Comparte Fundacin SINCHI SACHA Fundacin Solidaridad Maquita Cushunchic (MCCH) MINKA Camari Kiej de los Bosques, S.A. Otro Mercado al Sur APTEC PERU Fundacin Haciendas del Mundo Maya A.C. Visao Mundial Brazil 32
Ecuador Bolivia Honduras Bolivia Bolivia Uruguay Peru Brazil Argentina Bolivia Brazil Mexico Argentina Bolivia Brazil Brazil Colombia Ecuador Bolivia Chile Peru Peru Argentina Costa Rica Honduras Ecuador Paraguay Uruguay Mexico Honduras Mexico Bolivia Peru Chile Colombia Peru Bolivia Peru Chile Ecuador Chile Ecuador Peru Ecuador Guatemala Argentina Peru Mexico Brazil
FTN FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTSO FTSO FTSO FTSO FTSO
ARAVORE S.A. KUEN S.A. Calypso - Chile Glass Fusing Ecoandino sac Raymisa S.A. Cojolya Association of Maya Women Weavers Asociacin Biofruit Napoli Cooperativa Multiactiva Agroecolgica Agrovida CreArte - International Fair Trade Company Artesanias Loreto
Paraguay Ecuador Chile Peru Peru Guatemala Colombia Colombia Guatemala Bolivia
FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO
NORTH AMERICA AND THE PACIFIC RIM MEMBERS Name of the organization World of Good Development Organization Fair Trade Federation A Fair World Compagnie 2 Ameriks Global Fair Trade Crafts Inc. Cooperative Coffees Earth Hero DBA Just Cashews La Siembra Co-operative Inc. Peacecraft Level Ground Trading Ltd Blue Hand LLC Equal Exchange USA Fair Trade Company - People Tree Japan MarketPlace: Handwork of India Oxfam Australia Trading Pty Ltd SERRV International Ten Thousand Villages Canada Trade Aid Importers Ltd Nepali Bazaro Ten Thousand Villages USA Fair Trade Association of Australia and New Zealand (FTAANZ) Forest Management and Product Certification Service (FORCERT) New Internationalist Publications Pty Ltd (Australia) Aid to Artisans - ATA Trade Winds Tea & Coffee Pty Ltd Commerce Equitable Oxfam-Quebec Shapla Neer Country United States United States United States Canada United States United States United States Canada United States Canada United States United States Japan United States Australia United States Canada New Zealand / Aotearoa Japan United States Australia Papua New Guinea Australia United States Australia Canada Japan Membership type FTSO FTN FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTO FTSO FTSO FTSO FTSO FTO FTO FTSO
INDIVIDUAL ASSOCIATE MEMBERS Beatrice Mochere Mwasi Kenya Tito Arunga Kenya Irene Christiansen Ghana Mitch Teberg Vietnam Myong Y Juch South Korea Surendra Shahi Nepal Dale Lee Nafzinger Nepal Sujoy Srimal India 33
Carol Bergin Carol Morton Lawrence Watson Dr Raul Hopkins Elaine Jones Simona Stoppa Mariem Yassin Michael Freudenberg Jean-Marie Krier Judith Condor- Vidal Dr. Mark G. Hayes Allison Barrett Lukardis von Studnitz Barbara Wilson Olaf Paulsen Annette Bernd Bernard de Boischevalier Michael W G Slater Hugh Ross Per Persson Vip Kumar Patel Ton Haas Fred Koorn Madlene Hochleitner Eileen Kardos Anna Kim Hyun-Seung Eve Broadis Dr Alex Nicholls Joao Fontes Edson Marinho Jacqueline MacDonald Ron Layton Eileen Davenport Tony Hall Michael D. Wray Andreas Lombardozzi Anna Hutchens Daniel Salcedo Clay Cooper Talei Goater HONORARY MEMBERS Carol Wills Frans Van der Hoff Gerard Nickoleit Paul Myers
Ireland United Kingdom Belgium Italy United Kingdom Italy United Kingdom United Kingdom Austria United Kingdom United Kingdom United Kingdom Germany United Kingdom Germany Germany France United Kingdom United Kingdom Norway United Kingdom Netherlands Netherlands Austria United Kingdom United Kingdom United Kingdom United Kingdom Brazil Brazil Canada United States Canada United States United States Australia Australia United States United States Fiji Islands
United Kingdom Mexico Germany United States
34

WFTO Annual Report 2010WEB

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WFTO Annual Report 2010WEB

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ANNUAL REPORT

1. VISION AND MISSION OF THE WFTO

2. PRESIDENTS REPORT: ANOTHER STEP IN A LONG BUT

3. WFTO in 2010: BRIEF REVIEW

4.2. COMMUNICATION: positioning a global network

4.3. MARKET ACCESS AND MARKET DEVELOPMENT

5. PROGRAMS AND PROJECTS: SFTMS and Geo Fair Trade

5.2. Geo Fair Trade

6. REGIONAL NETWORKS AND REGIONAL NETWORKING

6.1. AFRICA: Cooperation for Fair Trade in Africa (COFTA)

6.2. ASIA: WFTO Asia

6.3. EUROPE: WFTO Europe

6.4. LATIN AMERICA: WFTO LA

6.5. NORTH AMERICA AND THE PACIFIC RIM: WFTO Pacific

7. THE FAIR TRADE MOVEMENT

8. THE FINANCIAL REPORT

Liquid assets Total current assets

Assets minus current liabilities

103.236 11.584 106.729 180.304 401.853 716.717 -98.491

127.900 11.200 0 246.000 385.100 633.000 16.000

138.678 10.837 148.614 541.936 840.065 1.012.489 -209.467

NET (DEFICIT)/SURPLUS FOR THE YEAR

Detailed Income and Expenditure Projects 2010 (in Euros)

Palestinian Authority South Africa Senegal South Africa

FTO FTO FTO FTO

Membership type FTN

United Kingdom Mexico Germany United States

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