INTERIM REPORT

TITLE: MARKETING STRATEGY IN RELIANCE MUTUAL FUND

Name: SATYAJIT HATI SEC-A 11BSP1617

Project deals with an analysis of RELIANCE Mutual Funds various schemes in which I tried to came out with a result which is best, for that purpose I conducted a market research. During the project I suggested the investors how to invest and in which fund they should invest. During the project, I made an endeavor to understand the awareness of mutual funds among the various classes of investors. The data collected mainly through fact sheets of funds, broachers, and questionnaire and also from various sites of Reliance mutual funds etc. the data analyzed and recommendation is given on the basis of the conclusions.

OBJECTIVES
1. To understand the basics of Mutual Funds and also what is their current popularity in

terms of

how do investors rate them against other investment instruments.

2. To analyze the importance of mutual funds in today scenario 3. To know how many types of mutual funds exist in the market 4. To find the how a fund is being designed 5. To understand the risk involved in funds 6. To understand what competitive measures are being taken by a company for their

product
7. To recommend the strategies for the growth of funds. 8. To understand the competitive environment in which the company is operating and is

designed to meet customers need and satisfaction. 9. To analyze & help an investor in making a right choice of investments, while considering the inherent risk factors.

10.To understand how a investor can invest in the fund through SIP(Systematic

investment plan).

SELLING PROCESS ADOPTED

Prospecting for evaluating the potential customer- It is a process of finding and evaluating potential customer. I identified if the potential customer has the ability, willingness and authority to buy the product.

1) Generating leads- A sales lead can be in the form of an individual or an organization that might need or buy the companys product. 2) Identifying Prospects- A prospect is a person that indicates need for a product 3) Qualifying Prospect- After identifying a potential lead, I qualified whether the prospect can afford to make a purchase or not. Pre-Approach - After having identified the hot leads, I planed and prepared for making a sales call on them. Approach - In this stage I made an initial contact with the potential customer and tried to find out his needs. Presentation - It is the most important stage in the sales process. The aim of my presentation is to attract the prospects attention, stimulate his interest and stir a desire for the product, so that he takes appropriate action. The main aim is to communicate the products benefits effectively to the prospect and convince him to purchase the product. I not only spoke about the benefits the customer is looking for, but also convinced him about the additional benefits of the product. Handling Objections- I clarified the doubts or objections that the customer had.Closing - In this stage I asked the potential customer to make the purchase. Follow up It was my last stage wherein I aimed to develop a long-term relationship with the customer to ensure repeat sales.