Académique Documents
Professionnel Documents
Culture Documents
A Global perspective
40
34%
30
29%
28%
ANCE
20
STABILITY
ION
FO RS
10
UCT P ERFO RM
ERV ICE
26
OR TH IN ES S
PROD
UTA T
31
REP
TR
US
TW
% 30
I AB ST
Y LIT
N ME TR E
T PU
AT
ION
AIM CL
RE
PA
30%
E ANC UR INS
22%
Average figures across all 12 countries Jan - March 2012
We already know that 26% of people buy insurance on a recommendation of a friend, family or colleague* & 74% tell others after a positive experience.** So, what makes a person recommend their company?
Top reason / joint top reason Insurance Savings & Investments
surveyed said it would prompt them to recommend a provider of savings, investments and pensions whilst 31% said it would make them recommend an insurance provider.
Knowing that a company is stable and secure (stability) is the most likely reason why a consumer would recommend a savings, investments, pensions or an insurance provider: 34% of consumers
Reputation for service is also seen as important for recommending a provider: (28% for savings/investments and 30% for insurance). Other
important drivers of recommendation for savings and investments providers are investment returns (product performance) (29%) and trustworthiness (26%). And for insurance providers, reputation for paying claims (30%), and rewarding customer loyalty (22%) are considered the major catalysts for recommendation.
ND POL A
Y AL IT
AI SP
RUSSIA
TUR KE Y
N.
US A
AM ER
IC
N
CH
A
SI
A
IN
FR A
NC
I ND
IA
IREL
AN
SI NG A
EUROPE
PORE ALL
UK
SAVINGS & INVESTMENTS
easy to deal with well known reputation for service product performance trustworthiness stability
INSURANCE
reputation for service claim repayment reputation stability deals for loyal customers deals for loyal customers stability claim repayment reputation reputation for service easy to deal with stability trustworthiness product performance reputation for service well known
Source: Aviva Customer Attitudes to Savings Survey, *Wave 4 2011, and **Wave 1 2010
Insurance
Which, if any, of the following is most likely to make you recommend a home, motor or life insurance provider to your friends, family, or colleagues? And which others would prompt you to recommend a home, motor or life insurance provider to your friends, family, or colleagues?
For more information on this document, or for general information on CAS, please contact: Rob Hancock
Group Customer Insights Manager, Group Marketing e: rob.hancock@aviva.com
MAY 2012