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Press Release

Brandtailors opens the hygienic paper products for branding services, by creating Lila Camilla for Vrancart

Andreea Florea Client Service Partner

Bucharest - June 7th, 2012

Melania Moisi Group Creative Director

Brandtailors strategic brand consulting and design firm signs the creation of Lila Camilla, Vrancarts new hygienic paper products brand.
Created in order to build Vrancarts consumer brands portfolio, Lila Camilla the new hygienic paper products brand created by Brandtailors is a market novelty, being the first brand in its category to establish an emotional connection between the products and the end consumer, bond which was previously expressed only in brand communication platforms.

While most Romanian brands activating in the toilet paper and paper towel products category focus on generating sensorial associations related to the products themselves perfume, texture, color , Lila Camilla stands out by setting a powerful emotional connection with the consumer in terms of addressing the cleanness and sanitization needs that are the fundamental to any brand in this entire category.

The brands high level of recall is ensured by the use of a musical name, while the slogan The cleanness fairy and the visual and vocal associations with the chamomile support Lila Camillas positioning as the key sterilizing agent for the entire household.

Andreea Florea Client Service Partner

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The package designs focus on the cleanness fairy character, the use of light blue, white, blue and green and the chamomile flowers that make up the brands visual territory enhance and define Lila Camillas high degree of association with perfect cleanness, a solution much sough-after by the consumer. Andreea Florea Client Service Partner

The Brandtailors team members having contributed to the development of this project are: Andreea Florea and Beatrice Dani brand strategy, Diana Papuc creative concept, Melania Moisi package design, Anca Andronescu and Andreea Florea project management, Mihai Prplea image retouching and preproduction processing.
Follow us on LinkedIn There are some words that mean everything to us, Brandtailors professionals: strategy, vision, methodology and effectiveness. These words have guided our steps over the last eight years, whilst we have completed over 100 projects and changed the paradigm for over 50 product and service categories. This is what sets us apart, Brandtailors, the first brand strategy consulting and design firm in Romania that applies and promotes a strategic approach as basis for the branding process. Our professional approach has enabled us to gain an outstanding client portfolio. The list has grown year after year and looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company, GlaxoSmithKline, Intersnak, Pepsico, Lactalis, Tetra Pak, Albalact, Scandia Food, Caroli Foods, Kandia, Azuga Waters, Titan, Interstar Chim, Vrancart, iriac Holdings, Intact Media Group, Smartree or Petrom, to have revitalized famous brands such as Kandia, Mgura, ROM, Silvana, Zuzu, Fulga, Rarul, Lptic LaDorna, Perla Covasnei, Eurovita, Peak, Antena 1, UTV, Europa FM, Radio 21, BCR Open Romnia, Class Living, Ambasador or Igienol and created ground breaking brands, namely Azuga Apa de Izvor, HapiHap, Grania, Generis, KandOr, Vibe FM, Naturlich, Yammix, Phill, Delicina, Rancho or Lila Camilla. As true explorers, we have always believed that our role within Romanian branding industry is to redefine its boundaries by stepping off the beaten track and charting out new territories. Looking back now, we pride ourselves with being the pioneers that separated product and services branding operation in order to set unparallel effectiveness standards. To this respect, in 2009 we took a step ahead the pack and established Community Brandtailors, the first Romanian digital branding consultancy. Early last year, we re-launched our website following a novel on-line communication strategy based exclusively on social networks. Follow us on Twitter

15 Henri Coanda St, 1st Floor 010667, Bucharest1 Phone: (+4)-031-620-84-84 Fax: (+4)-031-620-84-87

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