Part I (5 x 1 = 5 marks) Write short notes on the following. 1. Consumer market types?

2. What is global marketing environment?

3. What is demographic environment?

4. The cultural environment consists of?

5. Product issues in international marketing?

Part II (10 x 1/2 = 5 marks)

6.__________is the study of people in the aggregate including population size, age, sex, income, occupation and family life cycle. (demography) 7. What is SOS_______________. 8. Number of product items within each product line is _________________ 9. What is AIDA in advertising? __________________ 10. _____________involves oral communication with one or more prospective buyers by paid representatives for the purpose of making sales

11. _______________is the process of grouping consumers into market segment on the basis of benefits sought from the product 12. ____________is used to fill the gap between wish image and current image 13. Sales materials printed on heavier paper and featuring color photographs, illustrations and typography is called____________________ 14. Formula for calculating the value_____________________________ 15. Any tangible commodities that facilitate performance or communicate the service is _______________________________________

Part III (10 x 1/2 = 5 marks)

16. _________________ includes all the activities involved in selling goods or services to the final consumers for personal, on-personal use.
a) Wholesaling b) Retailing c) Manufacturing d)franchising

17. The small stores located near Residential areas that are open for long hours, seven days a week and offer a limited line of products. a) Supermarkets b) specialty stores c) convenience stores d) wholesale Merchants 18. ________________is a combination of Western hypermarket and the chaos of Indian Bazaar a) Big bazaar b)Spencer c)More d)Fresh 19. E-choupal which provides farmers with real time information on product quality, price realization and productivity is the initiative of a) Reliance b) Aditya Birla group c) ITC d) TATA 20. ______________ involves making a personal contact with the end consumer at home or at the place of work. a) Public relations b) direct marketing c)personal selling d)advertising 21. The following is not the part of Communication Mix? a)Personal Selling b)Public Relations c)Exporting d)Advertising 22. POP stands for a) Point of Purchase b) Point of People c) Point of pay d) Point of Purpose 23. GILI brand is associated with a) Watches b) Garments c) Jewellary d) Furniture 24. Pantaloon retail outlets belongs to which group a) ITC b) Future group c) Ruia group d) Hindustan Unilever 25. The following is one of the traditional form of retailing in India. a) Mandis b) Kirana Shops c)pan shops d)Supermarkets