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Huawei NGBSS Solution Smart Operation Efficient Support

Name: Qiuling Pan Date:2011/5/24


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Speaker biography

Qiuling Pan
Director, Research and Standard, Carrier Software business Unit, Huawei technologies Dr. Pan has over 15 years of experience in research and marketing management in the telecommunications, computing and software industry. After finishing her post-doc in IRISA(Institut de Recherche en Informatique et Systmes Alatoires), she started her research work in telecommunication, especially telecommunication standard She has been the OMA (Open Mobile Alliance) and WAC (Wholesale Application Community) (alternative) BOD member to present Huawei and to contribute to the industry. She leads BSS relevant standards including eTOM, SID, Cloud and etc in Huawei.

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Presentation agenda

Unbridled industry transformation Huawei, a trusted partner Sustaining contribution to the industry

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Unwrapped transformation trend


The appearance of new challengers
Service provider Network Service Provider

Voice over IP

Content and APPs


Wholesale Application Community

Mobile News Subscriptions

Mobile Wallet
(RIM) (AT&T, T-mobile, Verizon)

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Unwrapped transformation trend


Growth in 3G and Smart-phone Brings New Opportunities

Source from Morgen Stanley

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Unwrapped transformation trend


Revenue not Tracking Increases of Traffic
- New revenue streams and strategies needed

Voice & SMS

Mobile broadband

Ultra Broadband

Challenges
A: ARPU & Revenue

?
A

How to increase ARPU and revenue? B: Bandwidth & Traffic How to improve bandwidth to fulfill customers expectation

Golden age

Moderate C performance

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Value per bit

Voice SMS Mobile video WAP MBB access Mobile internet

Millions of applications

C: Cost How to reduce cost to maintain profitability?

Killer application domain

Long tail operation

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Huawei, your trusted partner


Telco Transformation Overview
- Single IP/One IT/Two Sided Business Model
Business Model & Portfolio Transformation
2-Sided Business Model & Open Digital Shopping Mall

Digital Shopping Mall

Business Model

Product Portfolio
Interaction
IPCC POS Self service kiosk Web self-service

Cloud Core Single Metro Backhaul RAN FAN Telco IP/IT Leading Transformation Business Network
Process

EM
FMS

CRM
Campaign Management Customer Loyalty Mgmt Sales Management Channel Mgmt Customer Service Resource Mgmt KM

PLM
Product Lifecycle Mgmt

RA

Unified Customer Mgmt

ESB CBS
Unified Mgmt Convergent Billing Convergent Rating/Charging Convergent Mediation Wholesale Billing Interconnect Billing

HR

ESB OSS
Service Fulfillment Service Assurance

BI
Decision Intelligence Operation Intelligence Service Intelligence

PRM
Partner Mgmt

Finance

Asset

Backend IT System

Inventory & Discovery

Network Planning

Network Intelligence Open Platform

Security

Network Transformation
SINGLE for All IP based FMC

Business Enablement Transformation


Comprehensive One SDP/BSS/OSS

Transformation Stacks: Network, Backend, Business Process, Product Portfolio and Business Model.

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Huawei, your trusted partner


Vision of NG-Telco-IT Framework
Telco Service Retail Telco Service Wholesale Content/App/Service Aggregation/Distribution Content/App/Service Innovation/Marketplace B2B Business Service Advertising/E-Commerce

Value Creation Model

CTP LTC ITR

Requirements Leads Complaints

Planning Selling

Development Go-to-market Order Location Fulfillment

Retirement Collection

Value Creation Process

Resolution

Unified Data Model

Open Business Process

Process Management

Strategy&Performance Management Marketing Management Service Fulfillment

Service Mashup &Execution Order Management HR

Advertizing

Social Network

Content Management

Searching Customer Service &Loyalty Finance

Identity&Auc &Security Charging &Billing ERP

Location Settlement &Payment Knowledge Management

Sales Management Service Assurance

Product Lifecycle Management Resource Management

Customer&Partner Management

Realtime Resource Control

Offline&Online Mediation

Business Enabler (SoftCo)

Infrastructure Abstraction Layer

Network Infrastructure

Cloud Computing Infrastructure

Infrastructure

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Huawei, your trusted partner


NG-Telco-IT Transformation: 2 Phases Based on TM Forum Frameworx
IP Contact Center

CRM
POS Service Product Order Channel

E Care

One BSS Transformation

Marketing Customer Care Campaign

EAI Bus
Business Process Manager Data Transformation Transportation Product Adaptors

OSS
Inventory Workforce Mgmt Trouble Ticket

MMS Convergence Billing System


Billing
Debt collection Bill Run Account Receivable

BI/DWH ERP

OCS
Balance Mgmt Credit Control Real-time rating Session Mgmt

HR FMS RA

Provisioning

Bill formatting

Offline Mediation

Online Mediation

Phase1:Horizontal Integration-Service-Centric Strategy Simplification, Responsiveness, Cost Reduction

One OSS Transformation One SDP Transformation

SID

eTOM

Phase 2:Hybrid Integration, Business PlatformCentric Strategy Openness, Innovation, New Revenue

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Huawei, your trusted partner


One BSS transformation
E2E Business Process Management

Customer Experience

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Customer Expectation

Unified User Profile

Unified Product Catalog

E2E Product Lifecycle Management


Unified Data Model Unified Rating & Billing

E2E QoE Management


Architecture: Standard & Open (SOA Based, TMF conform ) Cloud Computing Platform

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Huawei, your trusted partner


Comprehensive Capability for Transformation
TMF Frameworx, SOA, etc. Experience & Methodology build-in to Out-of-the-Box Solution. ODC/SDC in India for preintegration 300+ Projects delivered Pre-identified 60+ types of interfaces, 40+ 3rd party system integration

270 qualified PM World wide cross culture project experience Leading Practice in 160+ service providers, such as China Mobile, KPNI, Cell C and etc. 100+ Consultants, 400+ BP Assets

24 local R&D for BSS world wide AMS, IMS, BPO, etc.

E2E responsibility with Product Solutions, Solution Integration, Managed Service, Consulting. Open with 3rd party partners in favor of Operator requirements.

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Huawei, your trusted partner


Simplify the Transformation by One Stop E2E Responsibility
Best-of-breeds?

Best-of-suite !

IT/BSS Planning TCO Analysis

Consulting
ITO BPO Transformation COTS/ Data Integration

Managed Services Integration Services COTS & Solutions

BSS & OSS OCS/CBS IPCC/CRM/ BI

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Huawei, your trusted partner


Simplify Transformation by Take & Use Solution
Impact on Cost Structure Benefits:
Consulting

TOC Reduced
Consulting

Lower OPEX (30% down in typical case in EU)


~40%

~60%
SI Solidify experience into product

Faster delivery (9~18 months vs 18~24 months)

SI

Approach:
Product

Standardize IT in telecom way


~60%

~40%

Product

Solidify mature business process into Box

Common IT Vendors Huaweis Solution

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Huawei, your trusted partner


Worldwide references

1st E2E BSS Transformation in Europe, Reduce 30% OPEX

KPNI BSS transformation, with MS, in France and Spain

Germany e-Plus BSS Transformation

Over 12 years development and transformation with CMCC, help the business extension in BOSS, SNS, MBB and the transformation in ICT convergence. Huawei NGBSS help the operator improve the local competition and catch new biz (MVNO, MNVE), such as British, UAE, India and Brazil Data Charging for France SFR, Spain VF, Convergent Billing for Kenya Safaricom

Spain

DT in TLF of LAM, increase revenue 5% and utilization ratio 10% E2E BSS Transformation in 10 month, with MS, increase efficiency and reduce cost

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Huawei, your trusted partner


Customer wins in the past year

Improve customer experience Enhance simplicity Shorter time to market Improve cost efficiency Customer Needs

Huawei Know-how

Business Process reengineering Transformation delivery & ITIL based Managed Services Best-of-suite BSS solution

Achievements
Faster growth of subscribers within 6 months OPEX saved 30% by Managed Service Customer complain reduced 40% Vendors reduced from 15+ to 3

Consulting + Integration + Managed Service

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Huawei, your trusted partner


Customer win in the past year

Customer needs

Single BSS support different subsidiaries and MVNOs Managed Service helps reduce costs

Huawei Solution

One-IT-Factory Multi-tenant support OpEx reduction Future profitable growth Cost effective

Single BSS for multi-tenant, multi-payment, multi-language Spanish subsidiaries commercial launch within 4 month Established SaaS MVNE Platform Improve operational efficiency with one single IT support platform Faster Time to Market, predictable reduction 30% Increased flexibility.
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Achievements

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Sustained contribution to the industry


Huawei Contribution Overview
Huawei has made significant contributions to the
eTOM - Program co-leader, Billing & Revenue Management L4 processes SID Payment model and charging (content) model Service Delivery Framework

Other contributions include


Case studies (convergent solutions, exploiting TM Forum Frameworx) White papers (What Lies Below eTOM Level 3) Community discussions Team Action Week participation (sent one of the largest groups)

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Sustained contribution to the industry


Positions Held by Huawei Huawei has held several key positions of important technical groups in TM Forum.
Sihao Li
Major Contributor Senior Research

John Reilly
Champion of SID

eTOM co-chair

SID Contributor/Editor Contribution Spotlight

NGOSS Associates Principal and Huaweis Consultant

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Sustained contribution to the industry


Leading TM Forum Catalyst Projects Win-win with Data Analytics
Data Analytics Application for Enhancing Individual Customer Experience

China Unicom believes that Data Analytics plays a key role in both the Team in the customer experience management process andLeader execution of sales and marketing campaigns. Specifically, Data Analytics enables CSPs to provide context-specific contents and price plan recommendations, increase interactivity between CSPs and customers, and enhance customer selfChampions management. Data Analytics ultimately increases CSP revenue, improves customer experience at the same time. This is what we mean by WIN-WIN. - From China Unicom
Participants

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Sustained contribution to the industry


Leading TM Forum Catalyst Projects IT OSS & BSS: from silo system to cloud platform
IT OSS & BSS: from silo system to cloud platform

Team Leader

Champions

Participants

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Sustained contribution to the industry


Leading TM Forum Catalyst Projects Revenue Assurance Impact Measurement Catalyst
Revenue Assurance Impact Measurement Catalyst
The objective of this Catalyst is to develop a new, and much needed, model to measure and report the overall business financial impact of Revenue Assurance. The RA industry is looking for an agreed and unified model for measuring the business impact of the RA operations. This model should cover all types of activities including revenue leakages that are detected, recovered, as well as prevented. Additionally, this model will also measure the impact resulting from a reduction in risk.

Champions

Participants

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Sustained contribution to the industry


Huaweis Certified Conformant Products on eTOM
Huawei was as the first company to take part in the eTOM certification program and to achieve certification. Huawei is the initial participant in the Business Process Framework Certification Program and helps to refine the certification program in TM Forum.

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Sustained contribution to the industry


Huaweis Certified Conformant Products on SID
Huaweis NGBSS was certified with 47 aggregate business entities (ABE) and got a compliance mark of level 7, which was the highest compliance level and the largest compliance scope among various participants.

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Sustaining contribution to the industry


Won 2010 Solution Excellence Award
Huawei won the "Solution Excellence Award" at the 2010 TM Forum Management World event in Nice, France on May 18, 2010. The TM Forum Excellence Awards recognize global leaders in leadership, innovation and excellence, and give significance to the achievements of companies in the communications industry.

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Thank you!

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