Questionnaire for consumer

1. Kindly state your agreement or disagreement to the following statement: If there is a choice between branded and unbranded apparel, I would generally buy branded apparel. (A) Strongly disagree, (B) disagree, (C) neither agree nor disagree, (D) agree, or (E) strongly agree 2. The reasons fore your above preference are: (tick mark from the following) for (A) OR (B) preference For (D) OR (E) For (C) (that s unbranded apparel) preference ( that s preference for branded (that s apparel) neither/nor) 1 Unbranded better than the Superior quality Depends on branded occasion 2 Lower price durable Depends on need 3 affordability status No specific reason her 4 uniqueness Get more variety Any other specify.. 5 For daily use Brand name 6 For less usage reliable 7 Get more variety comfort 8 Any other (specify). Any other (specify)

3. For the apparel I buy, I prefer the following brands in the order of brand preference.

Type of the apparel

Name of the brands First preference Second preference Third preference

a) b) c) d) e) 4. My brand loyalty status can be aptly described by selecting one of the following four statements: a) I am a Hard core loyal, because I buy one brand all the time. b) I am a split loyal , since I am loyal to two or three brands c) I am a shifting loyal, as I shift from one brand to another brand d) I am a switcher, because I have no loyalty to any brand. 5. I am willing to pay a higher price for the brand of my choice over the closest competitor to the extent of: (a) 0-4%; (b) 5-10% (c) 11-20% (d) 21-30% (e) 31-50% (f) 51-100% (g) any other (specify); . 6. My awareness about the brand of my choice are due to the following (can be more than one); (a) Past experience (b) newspaper/ TV/ internet advertisement/ promotional messages; (c) word of mouth: relatives/friends; (d) salesperson(s); (e) event sponsorship; (f) branded entertainment; (g) any other (specify). 7. Which type of media would you suggest for promotional of your brand? (in the order of preference (a) Newspaper advertisement (b) Advertisement on TV programme(s) (c) Magazine/ journal adsvertisement (d) Internet advertisement

(e) Loyalty discounts/ programmes; (f) Public relationship program (g) Any other(specify).

8. Your profile please: (A) Gender ; (a) male (b) female (B) Age(years); (A) 18 to 25 (b) 26 to 35 (C) 36 to 45 (d) 46 to 55 (C) Family income(Rs Lakh per year) (a)<3,(b) 3 to 6 (c) 7 to 10 (d) 11 to 15 (e) >15 (D) Occupation: (a)Self-Employed (b) company executive (c) Home maker (d) student (e) Retired (f) any other (specify) (E) Education (a)Post graduate (b) graduate (c) coll edu (d) SSLC (e) any other (specify).. (F) Personality; (a) extrovert (b) ambitious (c) authoritarian (d) any other( specify)