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1 ) Background : Keep smiling is a humanitarian organization based in Marrakech which mission is to help homeless children that are living

in difficult circumstances. The association wants to create a permanent show of solidarity for these children in collaboration with other local associations in Morocco in order to improve the overall living conditions of children, help them grow properly; providing a balance and a personal fulfillment.

The educational team of Keep smiling helps children communicates, share, express themselves, to share experiences with other children that were living in same situations. Through the association, this children can participate in activities such as arts, cooking, sports, team games and supervisors are there to support them.

The association wants to reintegrate children that are put at disadvantage, some orphans and victims of the social system, helping them studying, having a job to ensure a secure future. In order To achieve this goal, the active members of Keepsmiling call the general public mainly in Morocco and France. Finally, anyone who wants to sponsor a child can contact the head of the association. The sponsorship is to support a child's level of education, health and hygiene. It also tends to develop a personal relationship with the child by providing the necessary attention. 2) Target: The general public: a person, male or female aged over 21 wishing to provide financial support to the association;

Main targets , because they have children and therefore know what are children enduring, it important because in this kind of campaign it is the emotional part that is mainly important Moroccan Residents living abroad who can send financially support for the children,

Government: Ministry of Youth and Sports, Ministry of Education and Health, to be able to be in touch with the campaign, this could trigger negotiations for the allocation of children rights;

Journalists: relaying information and press coverage

Other community groups whom work with Keepsmiling and others with whom it could collaborate in the future (Bayti, SOS Village enfants, AMESIP ...) An entity that is active and that works to achieve an objective and which requires the support of all Moroccans. So it's an association that will aspires confidence and attracting attention.

Keepsmiling France (headquarters in Lyon), which certainly has more money and can provide considerable support to Morocco

3) The objectives: To change the view that Moroccans do have about homeless children because today homless child means = dirty child, danger, homelessness, crime, begging ... while Keepsmiling help the children in question to reintegrate the society with honors;

Increase public awareness toward this social problem, raise awareness,

Increase the number of sponsorship and donations;

Promote the organization and improve the image. Budget : We will use a small budget 100 000 dhs.

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