Sample Test for Content Development

Section I Report writing (Time Duration: 180 minutes) Instructions:

Choose any one Subject according to your academic background and compile a report of 825 words (3 pages). (For candidates with background of Stats or Finance, they are required to attempt both the sections A & B which are mentioned under their subject heads. Please make sure you have relevant software installed on your system, e.g. SPSS) Internet will be provided for assistance. However your report should be written in your own words as ** plagiarism will lead to cancellation of test. ** Plagiarism is a form of cheating when you copy and paste exactly word to word from internet. Your report would be graded mainly on two factors: o English ( grammar, structure, & flow) and Compliance Maximum time allotted for this section is 3 hours (180 minutes)

Formatting Required: Font size: 12 Font Type: Times Roman Spacing: Double Space Word Count: 825 words (3 pages) Formatting Style: APA (American Psychological Association)

Subject 1: Arts and Literature

Topic: Nathaniel Hawthorne Topic Description: Provide an argument related to theme, characterization, plot structure, word choice and symbolism in The Birth Mark. Include autobiography of the author.

Subject 2: Engineering and Information Technology

Topic: Alternative Energy Topic Description: Write an essay about the need of energy. Provide the steps taken to overcome energy short fall. Write methods of alternative energy and provide the environment implication regarding these methods.

Subject 3: Business Management

Topic: Integrated marketing communication Topic Description: Make Marketing mix. Analyze the IMC strategy of any company with the more successful IMC strategy. Give argumentation why their IMC strategy has been successful. Which IMC tools do they use? What is the reason the company decided to use these tools? You should make use of at least 3 articles dated from 2009 to present as references.

Subject 4: Medical

Topic: Vision Therapy Topic Description: Provide detailed note on how does Vision Therapy aid Children in their Development Milestones? What are the different therapies used? List their benefits as well. Briefly explain about the people who discover this therapy?

Subject 5: Statistics

Section A Topic: Probability Distribution Topic Description: Write an essay on probability distribution, discuss its various types. What are the parameters of different types of probability distribution. What are the factors to be considered while applying various probability distribution techniques.

Section B Calculate the correlation between tear resistance, Gloss and Opacity. Also interpret the results. (SPSS data file will be provided)

Subject 6: Finance

Section A Topic: Activity Based Costing (ABC). Topic Description: What is Activity Based Costing and how it is different from traditional costing? What are the advantages of Activity Based Costing over traditional costing? Discuss its importance in manufacturing industry.

Section B Microsoft Inc. Balance Sheet Items Current assets Fixed assets Total assets Average total assets Cash and cash equivalents Inventory Average inventory Current liabilities Total liabilities Owners' equity Average owners' equity Income Statement Items Total sales Operating expenses Operating income Earnings before interest and taxes Interest expense Net income Required: Calculate the return on equity, return on assets and return on capital employed. (Show Calculations) Compare the ratios with industry average or any direct competitor. Interpret the calculated ratios and comment on the performance of the company 2011 11,408 650,706 662,114 662,114 5,285 8,678 8,678 66,397 317,065 10,075 10,075 2011 134,023 165,807 -31,784 -31,784 9,583 55,524 2010 5,183 519,553 524,736 524,736 11,396 9,642 9,642 52,556 244,980 2,084 2,084 2010 134,794 188,965 -54,171 -54,171 13,993 55,483 2009 10,822 406,113 416,935 416,935 10,845 10,016 10,016 51,794 173,270 81,843 81,843 2009 152,575 178,543 -25,968 -25,968 10,133 -22,262

Section II Case Study (Time Duration: 20 minutes)

Read the passage and answer the following questions:

PASSAGE One dull, dark day in autumn, I was travel ling on horseback through a dreary stretch of countryside. At nightfall, I came in sight of the House of Usher. This was the house of Roderick Usher, who had been my child~ hood pal. It had been umpteen years since he and I had seen each other. I lived in a distant part of the country during my childhood. However, he had recently corresponded with me telling me at length of a serious illness and of a mental disturbance that was troubling him. Beleaguered by his problems, Roderick was leading the existence of a hermit. 1. The author was travelling a. at daytime b. in the evening c. on a dreary night d. throughout the day

2. The House of Usher was the home of a. the authors relative b. an old acquaintance c. a companion d. a friend

3. The autor lived in the country a. during the time of writing b. during childhood c. during the period in between d. during his youth

4. The author came to know of his friends illness a. through letters b. through local gossip c. from a mutual friend d. from a newspaper correspondent

5. Roderick a. was living in the company of his friends b. was engaged in many social activities c. was involved in his thriving d. had become a recluse