ONLINE INTEGRATED MEDICAL SERVICES

Business Summary: The Problem: The busy life in a metro city is always packed with living jargons and pauses of various inputs. The only thing that keeps the pace going is the heed of earning a handsome amount to continue the luxuries in life. In between this we do miss many lessons of our life. In todays busy life style; people often neglect their health because of hectic work schedule. Even if someone wants to consult a doctor; it is a cumbersome process as one has to take the appointment first to see a doctor. Doctor normally suggests the patients for some blood sample tests and other medical examinations. The patient gets the tests done and again has to take an appointment to show the reports to the doctor. This is at least 3 day cycle and because of this many people ignore it and over stretch themselves till the condition gets worse. Another dilemma exists with the old age people as their children are busy in their life style and because of the tight work schedule they are not able to give proper time to their parents to take them to doctor until some serious happens. The Solution: The idea is to provide complete end to end health solution for all the patients considering the fact that direct contact with specialists are not easily accessible. We aim to provide complete technological solution which will cover the physical and remote consulting, lab tests, diagnosis and medicines. The doctors, Labs, interns and pharmaceuticals shops will receive incentives. Patient has to pay for the services one intends to avail. It is a win-win for the doctors, hospitals, labs and interns. The Integrated Medical Services through its two flagship services viz. Online Health Portal Program and Telephone based Health Program will cater to the average-middle class and upper class segment of the society. In a first of its kind initiative in India, the project holds tremendous business potential, in addition to the service it will do to the Pharmacy society.
Labs Integrated Medical Services Hospitals

Patient

Doctors

Objective: Primarily objective is to connect the population to the available health-care resources and provide world-class medical diagnostic at door step. Secondly is to develop a viable business model which integrates the service providers namely hospitals, pathological labs, medicine shops to the user on the common platform of INTEGRATED MEDICAL SERVICES and generate incentives for user, service provider and the medium itself. Size of the market opportunity In 1.2 billion population of India; proper health services are not even available to half of the population. Such scenario itself is a big boost for the idea. This idea will help in reaching unreached with quality health service. Brief business description In a developing country like India, the difference between elite class and general mass is huge. We intend to implement end to end health solution project in 3 different phases: Phase1: Internet based solution Phase2: Telephone based solution Phase3: Remote Assistance- Reaching the Unreached. We propose to develop a centralized database to which different medical entities like network of doctors, network of hospitals, network of diagnostic labs, network of pharmacy shops and network of junior doctors are associated. The patients need to either log on or to call our helpline number for the consultation. Once the patients logs on to our web portal and get registered by entering the basic information and symptoms, the form will be uploaded and reflected in one particular entity of junior doctors. The junior doctor in the nearest locality will go to physically check the patient. He examines the patient and writes the symptoms in medical term. He then uploads the form to web portal and this will be reflected in another entity of specialized doctors. The doctor then asses the case and suggest few medicines, Lab tests (If required) and this advice will be reflected in more than one entity i.e. patient, junior doctor, pharmacy shops and diagnostic labs. If the patient wants to avail other services apart from consultation then he needs to set the flag to yes on the portal and then he can get blood test done at his residence and get the medicines at his door step. The amount will be credited to doctors, junior doctors, labs and pharmacy shops per case basis. If personal consultation is required then that can be arranged. In this way, patients get complete end to end health solution. In case of telephone based solution, the junior doctor needs to take the payment and he needs to make the online payment. Rest of the process will be the same. In this model junior doctors also get to see more cases and he will have direct access to specialized doctors of the same or different city. Its a win-win situation for everyone as we are just increasing the client base for the hospitals, doctors, labs and pharmacy shops. For patient, it is worthy as he gets complete health solution at his door step. In this model, revenue comes from the fees charged from the patients, cuts from pharmaceuticals shops, diagnostic labs, and advertisement of pharmacy companies on our web portal and from SMS service. We will also provide memberships for few patients and will try to tie up with few insurance companies so that cashless facilities can also be included in this model.

In the Indian villages, most of the people die just because of the lack of information about what to do. Elderly populations of rural area are most ignored. We intend to provide toll free helpline number to the rural population and this will help especially aging population. The concept of telemedicine can also be utilized. This concept can also be used to create awareness about health issues. We intend to implement this model all over India starting from northern region where it is needed most. This would be done with a strategic partnership with Health Government of particular state.

Methods used to evaluate the success/effectiveness of the initiative: We have adopted the methods to measure the financial and operational results. We also have some other parameters to judge the independent living standard development. 1) ASSURANCE INDEX- W.H.O defines health as "a state of complete physical, mental and social well-being and not merely absence of disease. The assurance for the ageing that there is some-one to provide medical service if & when required will elevate their state of mental wellbeing. 2) CUSTOMER SATISFACTION INDEX-Customer survey to measure satisfaction level. 3) END TO END INCENTIVE MEASURE-In order to maintain this model self sustained, all bodies involved should have incentive and data to be maintained for same. Data review will reflect its effectiveness Timeline for implementation: Phase 1: For telephone based solution, estimated time for execution of pilot project in northern and eastern region of India will be between 5 to 6 months. Maximum input being on establishing a simplified network of service provider. The mapping being one to one from junior doctor pool to senior doctor team and one to many from senior doctor team to labs, pharmacy shops and hospitals. Phase 2: For Internet based solution, estimated time for execution of actual project will be 8-10 months after the successful implementation of pilot project on Telephone based solution. Prime focus in this phase, will be on development of user-friendly software interface medium and connecting the root to end. Next focus will be on creating awareness.

Size of the market opportunity In 1.2 billion population of India health service is not even available to half of the population. Such scenario itself is a big boost for the idea. This idea will help in reaching unreached with quality health service.

Integrated Medical Services (IMS) Strategy: Broad strategic framework: Our Strategic Framework defines how the organization contributes to achieving the goal. It describes our goal and objectives, the results we strive to achieve, the principles that guide our decisions and actions, the instruments we use and the strengths we apply in partnership with others to empower majority population. Concept / Idea: Primarily objective is to connect the ageing population to the available health-care resources and provide world-class medical diagnostic at door step. Secondly is to develop a feasible business model which integrates the service providers namely hospitals, pathological labs, medicine shops to the user on the common platform of INTEGRATED MEDICAL SERVICES and generate incentives for user, service provider and the medium itself. Market: In 1.2 billion population of India health service is not even available to half of the population. Such scenario itself is a big boost for the idea. This idea will help in reaching unreached with quality health service. SWOT:

Strength - There is limited skilled resource available in India to offer quality health services. As result gap of demand and supply is massive. Our idea is of optimum utilization of available resources to bridge the gap and offer end to end quality health service. To make it possible we have professional dedicated team with a proven track record. Weakness: Lack of awareness and internet access among target group. However Indian IT industry has witnessed tremendous growth as a result target group are coming in the domain. Opportunity: This concept has never been tested in India. So opportunities are massive in country of 1.2 billion populations. Threat - Lack of awareness among target group and also some extent among doctors.

Execution Plan: We intend to implement end to end health solution project in 3 different phases: Phase1: Telephone based solution - For the people who don't have internet access or who are unskilled and illiterate or language is barrier for them. Phase2: Internet based solution - For the the people who have internet access and who are one level up from first category Phase3: Remote Assistance- Reaching the Unreached - For the people who have no access to internet or phone neither it can reach physically to the resource for their health problems. Funding objective and use of funds Programme Expense $) Activity 1 Awareness creation among people in Year 1 (US $) Year 2 (In US

10 pilot cities/ Resource Mobilization (Doctors, Pharmacy shops & Companies Diagnostics center, Medical Colleges etc.), Infrastructure Development (Software development, Help line etc.) Activity 2 Salary of programme staff Overhead & Admin. (Rent / Travel / Communication Computer / Furniture/ Fixture / Miscellaneous) Grand Total - Year 1 -