Papa Johns 2012

Name of the Respondent : Date: Questionnaire Sr. no.

Good Morning/Afternoon/Evening. I am Mr./Ms. ____________________ a student of BIMM. We are currently carrying out a study to determine the consumer behavior and attitude of preferring one Pizza brand over another, on various attributes. In this regard I would like to ask few questions from you. I would be grateful if you can spare 10-15 minutes for me. I assure you that Information given by you will be kept confidential.

Recruitment Questions: Que 1: Do you or any of your family member/friends work in any of the Pizza Stores? Yes No (If yes, thank the respondent and terminate the interview or else continue)

Que 2: Do you of any of your family member/friends work in a market research company? Yes No (If yes, thank the respondent and terminate the interview or else continue)

Que 3: Do you eat fast food? Yes No

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Main Questions:

Que 4: Which of the Pizza Restaurants do you prefer?

a) Pizza Hut b) Dominos c) Papa Johns d) Smokin joes e) US Pizza f) If any other __________________ (Please Specify)

Que 5: Do you eat Pizza frequently? Yes No Que 6: How often do you eat Pizza ? a) Once a week b) Once a month c) 2-3 times in a month d) Once or twice in 6 months

Que 7: With whom do you prefer to visit a Pizza Restaurant? a) Friends b) Family c) Boyfriend/Girlfriend d) Co-worker e) Alone 2|Page

Papa Johns 2012

Que 8: Does your companion have any influence on your Pizza ordering decision? Yes No

Que 9: What time of day do you prefer to eat Pizza? A] Before 11 am C] 2 pm 6 pm B] 11 am 2 pm D] 6 pm 11pm

Que 10: How much are you prepared to spend over one Pizza meal? Rs. 100 Rs. 150 Rs. 200 Rs. 300 +

Que 11: Have you ever been to Papa Johns? Yes No

Que 12: How was your experience in Papa Johns? Excellent Very Good Fair Poor Very Poor

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Que 13: In your opinion, which of these offerings of Papa Johns is the best? Classic Veggie Starters Salads Papa Italian Papa Chickenstrips Que 14: Are you aware of the different sales promotion offers of Papa Johns?

Yes

No

Que 15: Which of the following sales promotion offers are you aware of? a) b) c) d) IPL (Indian Pizza League) 199 & free Menu Coupons Member Discount

Que 16: Do these Promotional offers play a role in pulling you towards Papa Johns? a) b) c) d) e) Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

Que 17: Which of these is the Most Important reason for you to visit Papa Johns? Food Quality Pizza variety Price Location Delivery time

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Que 18 : On the following attributes , Rate the following Pizza restaurants on a scale of 1-5 ( 1 being Very poor 5 being Very Good ) 1. Taste: Smokin Joes Papa Johns US Pizza Dominos Pizza Pizza Hut 2. Variety: Smokin Joes Papa Johns US Pizza Dominos Pizza Pizza Hut 3. Location: Smokin Joes Papa Johns US Pizza Dominos Pizza Pizza Hut 4. Delivery Time: Smokin Joes Papa Johns US Pizza Dominos Pizza Pizza Hut 5. Service: Smokin Joes Papa Johns US Pizza Dominos Pizza Pizza Hut

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6. Combo Offers/ Schemes Smokin Joes Papa Johns US Pizza Dominos Pizza Pizza Hut

Que 19: What is your opinion about the overall services offered by Papa Johns? Very Satisfactory Satisfactory Neither Satisfactory nor Dissatisfactory Dissatisfactory Very Dissatisfactory

Que 20: To what extent do you agree that price offs/discounts compromise on quality? 1. Strongly agree 2. Agree 3. Neither agree nor disagree 4. Disagree 5. Strongly disagree

Que 21: Does Purchasing Combo Pizza saves your money? Strongly Agree Strongly Disagree

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Que 22: What is your opinion on various attributes of services of Papa Johns? Strongly Agree 1 2 3 4 5 Strongly Disagree

A] You dont have to wait for long for service.

B] Papa Johns employees are courteous.

C] Papa Johns have enough number of employees on Weekends.

D] Papa Johns employees are neatly and appropriately dressed.

E] Papa Johns provide fast and friendly service.

Demographic Questions: Que 23: Which of the following age category do you fall in? a) b) c) d) 18- 20 years 20-24 years 24-28 years 28-30 years

Que 24: What is your current marital status?

Single, not married Married Living together, not married Divorced Widow/Widower

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Que 25: Your Occupation: a) Service b) Self-employed professional c) Business d) Student e) Others, Please specify _________________________________________ .

Que 26: What is your Gender? Male Female

Que 27: What area of town do you live in? _________________________________________. Que 28: What is your Monthly Income?
Below Rs 15000 Rs 15000 - Rs 25000 Rs 25000 - Rs 35000 Rs 35000 + Que 29: Do you want to give us any suggestion? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________.

Thank You for taking this survey !

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