MARA UNIVERSITY OF TECHNOLOGY

TITLE: Empowering E-commerce in Malaysia society.

Empowering E-commerce in Malaysia society. I. Introduction A. Background. 1. Definition of e-commerce i. Turban (xxxxx) state that e commerce is the process of buying, selling, transferring or exchanging product, services or information via computers networks. B. Statement of problem. 1. How far e-commerce effective among Y-generation? 2. What are the factors that drive e-commerce in Malaysia? C. Purpose 1. Analyze e-commerce effectiveness among Y-generation. i. The economic, marketing environment, driven technology and customer interaction are major forces in e-commerce. 2. To find out the factors that empower e-commerce in Malaysia i. Implementation of e-commerce in Malaysian company varies in 1999 to 2000. Survey was conducted among 800 Small and Medium Enterprise (SME) companies. 90% had computer,50% had internet access and less than 20% had website. II. Literature review A. Statistics of internet user. a. Statistics of internet user from 1997-2007 (statistic shown from worldwide) b. Penetration of broadband in supporting internet connection. c. Connecting to the internet. i. Broadband users installment getting easier with less charges. ii. Easy to access counter and friendly service counter : TM net. d. Malaysias internet market from1995-2001. B. Economic crisis as a booster to e-commerce. a. How the economic crisis gives e-commerce does chances to grow?

i. Businessmen find other alternatives to sell their goods. ii. Free marketplace with more potential buyers. iii. Marketplace is worldwide. b. How affected are businessmen turning to e-commerce and setting the business. i. Low rent place. ii. By using virtual market, businessman can save budget on space rent. iii. E-commerce work 24 hours with minimum supervision.

c. Countries that implement e-commerce and successful in managing their business. i. China already started using e-commerce around 2000. One of successful marketplace is Ali Baba. Com which links the business to business or customer to business. C. Readiness of Small and Medium Enterprise (SME) in implementing e-commerce a. Y-generation can move SME in implementing e-commerce. i. Most of SME holders are Y generation. ii. More opportunities can be found in e-commerce. b. SME has found that it is difficult to formulate or implement an EC strategy. i. Mainly because of low use of EC and IT by customers and suppliers, lack of knowledge in IT expertise in the SME and limited awareness of the opportunities and risks. D. Technology driven in Malaysia. a. How can technology drive readiness of consumers in using e-commerce i. More technology already embedded in Malaysian life style. ii. Malaysian are affordable to buy 1 laptop or pc to one home. b. What types of e-commerce that widely used by Y-generation in Malaysia. i. E-banking are widely used by Y generation. 1. Easier to access from anywhere.

2. Most of Y-generation like to buy via online.

c. How internet banking being driven in e-commerce. i. Easiness to access. ii. Transfer and payment for most credit also available via internet banking. E. Malaysia takes steps in empowering e-commerce. a. The increasing of e-commerce website. i. Most banks in Malaysia starting to implement internet banking. ii. More marketplaces (digitally) appear. iii. E-bay and lelong.com have becoming spotlights to many customers or businesses. b. The launch of the digital malls. i. The Malaysian government taking step in develop new marketplace called digitalmall. c. The Malaysian government may implementing necessary investment in infrastructure especially upgrade wide area network(WAN) in Malaysia to get connectivity via internet, as the main point to support e commerce application. i. Efendioglu (xxxxx) comment that if the country is lack of network connectivity infrastructure they cannot run and empower successful e commerce. d. Strategy in the web 2.0 environment and in social networking i. McKinsey (2007) found that 75 percent of respondents(executives from global companies)plan to maintain and increase investment in web 2.0 in coming years. ii. Miller (2007) suggests that companies should start small so that they can observe how people react to the tools, learn how to manage the process and develop a social networking system . III. Conclusion a. Y generation can be catalyst in empowering e-commerce in Malaysia.

b. The more internet users, the brighter e-commerce grow. c. The infrastructure needs to be enhancing in order to equip Malaysian with technology. d. Government also plays a big role in empowering e-commerce.