Assignment

Subject: Corporate Governance and CSR

Program: MBA Faculty Name: Mr. Surinder Pal Singh Type: Individual Marks:20 E Mail ID: surinder.singh@rbs.edu.in Assignment Issue Date: 25/5/12 Date of Submission: 16/6/12 Description of the Assignment Choose a company on your own and then write a detailed note on its corporate social responsibility.

Semester: 3

SUBMITTED BY:SOMESH NAUTIYAL

 CSR ACTIVITIES BY TATA GROUP :In a free enterprise, the community is not just another stakeholder in business but is in fact the very purpose of its existence." - Jamsetji N. Tata, Founder, Tata Group. "Corporate Social Responsibility should be in the DNA of every organization. Our processes should be aligned so as to benefit the society. If society prospers, so shall the organizatio..." - Manoj Chakravarti, General Manager - Corporate Affairs and Corporate Head - Social Responsibility, Titan Industries Limited in 2004

Founded by Jamsetji Nusserwanji Tata (JN Tata) in 1868, the Tata group has developed into one of India's largest business conglomerates. Tata Sons, which was established as a trading

company by JN Tata in 1868, is the promoter of the Tata group. Tata Industries, initially established in 1945 as a managing agency for the businesses promoted by Tata Sons, propelled the group's entry into new and high-tech industries during the early 1980s. The Tata group generated total revenues of Rs. 614.34 billion during the year 2003-04 (Refer Exhibit I for Tata group's financials) through its various companies in seven key industry sectors.5 The group has 80 companies in diverse sectors, and has been moving from product-driven businesses to brand-driven businesses. The group listed its materials, chemicals, energy and engineering products as product-driven while engineering services, automotive, communications and IT, services and consumer goods have been identified as brand-driven businesses.

Community Development Initiatives:Considered as pioneers in the area of CSR, the Tata group has played an active role in nation building and socio-economic development since the early 1900s. A survey conducted by the website www.indianngos.com revealed that Tatas spent Rs. 1.5 billion on community development and social services during the fiscal 2001-02 - the highest by any corporate house in India. Even when economic conditions were adverse, as in the late 1990s, the financial commitment of the group towards social activities kept on increasing, from Rs 670 million in 1997-98 to Rs 1.36 billion in 1999-2000. From its inception, the Tata group has taken up a number of initiatives for the development of society. A unique feature of the group is that 63 percent of the equity capital of the parent firm - Tata Sons Limited - is held by Tata trusts, which are philanthropic in nature. According to a statement on the Tata group's website (www.tata.com), "The wealth gathered by Jamsetji

Tata and his sons in half a century of industrial pioneering formed but a minute fraction of the amount by which they enriched the nation...

CSR as a Strategic Initiative:There Tata group has long accepted the idea that CSR makes business sense. This was realized by JN Tata way back in 1895, when he stated, "We do not claim to be more unselfish, more generous or more philanthropic than others, but we think we started on sound and straightforward business principles considering the interests of the shareholders, our own and the health and welfare of our employees... the sure foundation of prosperity." Since inception, the Tata group has placed equal importance on maximizing financial returns as on fulfilling its social and environmental responsibilities - popularly known as the triple bottom line. After decades of corporate philanthropy, the efforts of the group in recent years have been directed towards synchronization of the Triple Bottom Line (TBL). Through its TBL initiative, the Tata group aimed at harmonizing environmental factors by reducing the negative impact of its commercial activities and initiating drives encouraging environment-friendly practices. (Refer Figure I). In order to build social capital in the community, the group has got its senior management involved in social programs, and has encouraged employees to share their skills with others and work with community-based organizations...

Recognition:The dedicated CSR efforts by various Tata group companies have been globally recognized. The different group companies have received several awards for their fulfillment of social responsibility.

For instance, TISCO was awarded 'The Energy Research Institute (TERI) award for Corporate Social Responsibility (CSR)' for the fiscal year 2002-03 in recognition of its corporate citizenship and sustainability initiatives. As the only Indian company trying to put into practice the Global Compact principles on human rights, labor and environment, TISCO was also conferred the Global Business Coalition Award in 2003 for its efforts in spreading awareness about HIV/AIDS...

Forerunners in corporate social responsibility:The organisation has worked hard to enhance the quality of life of the people in and around Jamshedpur. It truly believes in what JRD Tata once said: The wealth gathered by Jamsetji Tata and his sons in half a century of industrial pioneering formed but a minute fraction of the amount by which they enriched the nation. The whole of that wealth is held in trust for the people and used exclusively for their benefit. The cycle is thus complete; what came from the people has gone back to the people many times over.

Today's buzzword, Corporate Social Responsibility or CSR has been part of the Tata Group ever since the days of Jamshetji Tata. Even while he was busy setting up textile ventures, he always thought of his workers' welfare and requirements of the country. From granting scholarships for further studies abroad in 1892 to supporting Gandhiji's campaign for racial equality in South Africa to giving the country its first science centre, hospital and atomic research centre to providing relief and rehabilitation to natural disaster affected places - they have done it all. Jamshed Irani, Director, Tata Sons Ltd, says, "The Tata credo is that 'give back to the people what you have earned from them'. So from the very inception, Jamshetji Tata and his family have been following this principle." Moreover 'he says that for any business to sustain in the long run they have to look beyond business. Ages ago when Corporate Social Responsibility was either the government, or charitable organisations headache, the Tatas aggressively worked for the upliftment of the community.

Tata initiated various labour welfare laws, like the establishment of Welfare Department was introduced in 1917 and enforced by law in 1948 or Maternity Benefit was introduced in 1928 and enforced by law in 1946. While today eyebrows are being raised about corporates doing social work, the Tata Group feels it is the need of the hour. Thus, where in the West companies are doubtful of spending the shareholders money and corporates are considering discontinuing Corporate Social Responsibility. Says Irani, "Which is fine for them, but not for a country like India. The governments of the western world have a strong social security net so corporates can concentrate on making profits and paying taxes regularly but in this regard India still lags behind. We are far away from reaching that phase of economic development where government is solely responsible for the basic needs of the public. We don't have a social security, adequate health and education services. So till then corporate houses should fill the gaps." Further he explains that for any establishment to be successful public support is vital. One cannot be a spike of prosperity on the sea of poverty. In any society there is one section that makes huge profits and richer than the rest which leads to disparity. Over a period of time it has been witnessed that corporations die out if they do not support the masses. Over the years, the Tata philosophy to 'Give back what you get' has been followed by all their enterprises across India. Be it relief measures, rural development, health care, education and art and culture, they have been very forthcoming. As result every year, the Tata Group's contribution to society has been phenomenal. In the fiscal year 2004 Tata Steel alone spent Rs 45 crore on social services. Different Tata companies have been actively involved in various social work. Like Tata Consultancy Services runs an adult literacy programme, Titan has employed 169 disabled people in blue collar workforce at Hosur, Telco is fighting against Leprosy at Jamshedpur, Tata Chemicals runs a rural development programme at Okhamandal and Babrala, Tata Tea's education programme and Tata Relief Committee (TRC) which works to provide relief at disaster affected areas. The group's policy is to provide livelihood instead of giving money. "How long can you give rice and dal? What is required is the means to live. And that is what we do. During natural calamities there are two phases of assistance relief measures and rehabilitation programme. After the Gujarat earthquake we built 200 schools in two years and we rendered help during the Orissa floods when people lost cattle. Even after the Tsunami disaster members of our TRC immediately reached the places and figured out what is required.

Moreover, Irani proudly claims that none of the Tata Board of Directors will ever be in the list of rich people. They have a trust that accumulates the profits of the company, which are then disbursed for various social causes. "We generate wealth but personally don't get any of it. These trusts accumulate the funds and disburse accordingly," concludes Irani.

Trustee to the community:Tata Steel has evolved, over the years, an encompassing culture of social responsibility that not only sustains but also enriches the lives of the communities it supports. A 100 years ago, Tata Steel first marked its imprint on a small, insignificant place called Sakchi, which later transformed into Jamshedpur, the birthplace of Indian steel. Today, Tata Steel is a beacon to the corporate world, in its endeavours to enrich the lives of the people and communities it touches. The companys corporate social responsibility (CSR) strategy was inspired by Jamsetji Tatas conviction that, In a free enterprise, the community is not just another stakeholder, but is, in fact, the very purpose of its existence. Tata Steels approach to its business has evolved from this concept and the wealth it has created is continuously returned to the people through its community initiatives. The mandate given to the Tata Steel CSR team was to work for the welfare of the socially and economically disadvantaged communities living in and around its areas of operation, including the mines and collieries serving the plant. Over the years, its initiatives have encompassed provision of healthcare services, drinking water, rain water harvesting, tribal development, relief and rehabilitation endeavours, income and employment generation, womens health and education, awareness programmes on the illeffects of drugs, alcohol and HIV/AIDS, and patronage to sports and cultural activities.

The CSR programme is managed by three organisations Tata Steel Rural Development Society (TSRDS), Tata Steel Family Initiatives Foundation (TSFIF) and the Tribal Culture Society (TCS). Of these, TSRDS assumes (and uses) the lions share of Tata Steels services and resources, because of the sheer range and volume of its activities. TSRDS also serves as an implementing agency for other international organisations engaged in socioeconomic development and empowerment initiatives. The two other organisations are newer and more focused in their specific areas. The Tata Steel CSR policy encompasses initiatives to conserve, sustain and renew the environment, to encourage sustainable socioeconomic development of the community and to improve the quality of life of the people living in the areas in which it operates. In all their programmes, the organisations seek to engage the ultimate beneficiaries of an initiative right from the conceptualisation and planning stage to the implementation, with the company playing the role of a catalyst eliciting positive change. The attempt is to get the people to act out of their own convictions, and support them in their efforts to build a better future. Says AN Singh, deputy managing director (corporate services), Tata Steel, Community development must have a beneficial impact on the lives of the people, and should be sustainable. For this to happen, people need to accept ownership of a project. The understanding of the word empowerment comes from enabling people to stand on their own feet, and a step forward in this direction is to get those people to replicate it for the good of the next community. To ensure this, Tata Steel follows a participative model for its CSR initiatives, offering resources in the form of expertise, guidance and direction. The community plays a significant role, right from the prioritisation of its needs to the planning and the execution of the

project. Once people begin to accept ownership of a project, they become more enthusiastic about what will work, and aware of what will not. This commitment to the project means they are far more likely to derive benefits from it, and look after it in the future. This model has been very successful. In fact, just as Tata Steel has become a benchmark in the industry for its business practices, its CSR programme too has been hailed as a benchmark. It has also been acknowledged as a best practice leader in the area of corporate social responsibility since 1993. Singh says, We have a 100-year-old legacy of working with the community. We have the experience of working in different areas, different situations, and using different approaches to achieve our objectives. This has given us the opportunity to fine-tune our processes and brought us where we are today. Other corporates, public sector undertakings and NGOs often come to us to study our processes. We are very happy to share our learnings and to learn from others, because we believe that if you network, you go a mile longer, and have greater reach. Tata Steel doesnt shy away from collaborating with the government either. Singh avers, If we have a better delivery mechanism than the government, and they have more funds than us, we should work together. The greatest strength of the companys CSR activity is that it is looked upon as a business process, like any other, not post-profit philanthropy. There is an annual business plan, with mid-, short- and long-term plans specified, thereby encouraging the company to think in terms of sustainability. Singh says, When we spend money, we either create an asset in terms of a building, pump, school, house and so on, or we improve the quality of life through programmes on adult literacy, TB treatment, empowering women, etc. If money spent does not create an asset or an improvement in the lives of the people, then the money is wasted. It is this commitment that has gained Tata Steel the unstinting support and admiration of the grateful people of Jharkhand and Orissa. The company has received numerous awards in recognition of its CSR endeavours, including The Energy and Resources

Institute Award, recognising its corporate leadership for good corporate citizenship and sustainable initiatives. It is also the only Indian company to have pledged to translate the Global Compact principles on human rights, labour and environment into practice, and has been conferred with the Global Business Coalition Award for Business Excellence in the Community for HIV/AIDS. Singh now has plans to take community development initiatives even further. Going forward, he says, I see an enlargement of our community development processes. I see them getting bigger, more accentuated and focused. As we do well, wed like to do even more for the community. The team is now working on expanding its activities in Chhatisgarh, where Tata Steel is putting up a greenfield site. Through its work in CSR and sheer perseverance, the Tata Steel team has proved its fidelity to the Tata Groups enduring commitment to Improving the quality of life of the communities we serve.

Tata Steel Rural Development Society:-

Tata Steel Rural Development Society (TSRDS), established in 1979, has faithfully executed its mandate of enriching the quality of life of the communities in which Tata Steel operates. Over the years, it has worked in areas such as food, water and health and ensured empowerment to people whose lot has been otherwise abject and pitiable. Today those people aspire and have access to things they scarcely dreamed of some decades ago. The society has a special focus on income generation, health and hygiene and empowerment. It has established a network of health

stations and trained staff who act as providers of basic healthcare. TSRDS has offices in West Bokaro, Noamundi, Jamadoba, Gopalpur and Sukinda, besides Jamshedpur. TSRDSs efforts have led to the economic development of an area once classified as backward. Starting with 32 villages, it now covers over 700 villages in its programmes, including those surrounding Sukinda, Bamnipal and Gopalpur. Its projects have included the developing of water sources, training farmers on improved agricultural practices, promoting rural enterprise, infrastructure development to boost the village economy, encouraging animal husbandry, promoting art, culture, sports and games. Some projects have also been in the area of sanitation, water conservation, tube well installation and the enhancement of livelihood. The infrastructure it has developed includes schools and hostels, community sheds, rehabilitation hutments, link roads, culverts, etc, the absence of which pose a serious hindrance to rural development. The society also conducts health awareness programmes and health camps to promote awareness on health issues, especially on the preventive and curative aspects. TSRDS has also made arrangements for the Lifeline Express to visit villages under its care. This is a unique hospital on wheels, equipped with a modern operating theatre that provides diagnostic, medical and surgical intervention to people living in remote areas. No effort has been spared in involving the government and other NGOs in the task of improving rural conditions. TSRDS was well aware that in the struggle to achieve rural development, it needed to work hand in hand with others with similar goals. Many such partnerships have raised the standard of living of the people of Jharkhand and Orissa. More importantly, they have brought to the fore specific types of skills and expertise to cater to specific needs, making projects more effective. Also, being a part of Tata Steel has enabled it to access and utilise the tremendous resources of the company and the Group.

TSRDSs commitment and dedication have inspired and directed numerous people to play a more proactive role in their spheres of existence. The thrust has always been on participative leadership as a successful model of rural development. Groups such as Salahakar Samiti, Pani Panchayat, Community Health Guide, Save the Forest Group and Mahila Samiti have helped the organisation to garner support in all its endeavours. The idea was to encourage the ultimate beneficiaries to play a more active role in the projects so as to make it more selfsustaining. To ensure this, TSRDS conducts periodic leadership camps, where youngsters are encouraged to develop their talents in the service of their own people. The greatest achievement of TSRDS has been its ability to empower people, give them a glimpse of latent capabilities, and drive them to use their talents for the good of the community. Pleased with its commitment, the government has granted the status of a mother NGO to this society.

The Tribal Culture Society:-

The Tribal Culture Society (TCS) of Tata Steel has done outstanding work for the tribals of Jamshedpur and the surrounding areas in Jharkhand. The society evolved from a pure company department for Adivasi affairs in 1974, to a Tribal and Harijan Welfare Cell in 1984. In 1993, it assumed its present form as a non-profit organisation, equipped with the expertise and financial resources to make a difference in the lives of marginalised tribal communities. The intention was extremely laudable since developmental concerns often have a way of neglecting indigenous people. TCS was set up to ensure that the voice of the tribal community did not go unheeded. Empowerment of the marginalised community was

TCSs primary aim. The society focuses on three important issues: education, improvement of livelihood opportunities and the preservation of the ethnic identity of the tribal community. At its basic level, education requires the creation of functional literacy within the community. Shakshar Samaj uses the software developed by Tata Consultancy Services to teach people to read and write. RK Singh, honorary joint secretary, TCS, says, We have shifted from using only computers to using flip charts and alphabet charts. Currently learners are taught how to write in the Devanagari script. Plans are on to teach them the local language, Santhali. Programmes like the Jyoti fellowship and other coaching programmes have served to create a positive impact on the lives of youngsters. SC/ST candidates appearing for the Trade Apprentice entrance exams are made to undergo a six-month residential training programme to increase their capabilities. Similar coaching classes are held for those wanting to appear for the civil services exam. Aspirants are also given training to become motor drivers, fitters and mechanics, pathologists and community health providers, etc. Project Sahyog helped youth to gain a better understanding of themselves, develop leadership skills, and inculcate a feeling of fellowship. Beyond this, TCS decided to work on building the capacities of adolescents. This gave rise to DISHA Development Initiative on Supporting Healthy Adolescents, a programme seeking to delay the age of marriage, and provide access to information and better health services.

SPARSH :-

Strategies for Promotion of Adolescent Reproductive and Sexual Health provides information on issues related to adolescence and seeks to improve the status of the girl child in the community. All these steps have served to integrate tribal youth into the mainstream. TCS also nurtures the talent of youth chosen for their sporting abilities. They are given training and financial support to participate in meets around the country. They then secure an entry into the athletic, archery or football academies established by Tata Steel. TCS takes its goal of livelihood generation very seriously. The idea, says Singh, is not so much to guarantee livelihood as to improve their employability. Self-help groups enable TCS to fulfil dreams of running microenterprises. The society arranges for bead and jute handicraft making, paper making, candle making, stone carving classes, etc. TCS also supports numerous local clubs and promotes tribal customs and traditions in an attempt to help tribal children understand their heritage. This programme includes a tribal appreciation programme to promote indigenous value systems. A heritage hall has been created in Jamshedpur to showcase the rapidly dying culture and lifestyle of the four major and six minor tribes in Jharkhand. TCS has a library of books, which are available to students conducting research on tribal issues. TCS has also made arrangements for a number of mobile clinics to treat diseases like tuberculosis, diarrhoea, leprosy, cleft lip and other general ailments. It also looks into immunisation of babies and creates awareness on subjects like contraception, breast feeding, etc. Through these and other measures, TCS has demonstrated that it

has the will and the desire to give a helping hand to the less privileged sections of society.

Family Initiatives Foundation:-

Tata Steels Family Welfare Programme began in the 1950s. Since March 2000, the activities are being carried out under the Tata Steel Family Initiatives Foundation. It provides maternal and child health and family planning services. It also works on adolescent reproductive and sexual health issues and has a care and support programme for HIV/AIDS. TSFIF believes that investing in a health system is the key to improve the quality of life of people and is continuously striving for it, explains TSFIF head Shakti Sharma. The foundation operates in Jharkhand, Orissa and Chhatisgarh.

TSFIF has six main focus areas: Maternal and Child Health: TSFIF addresses family planning concerns through the use of communication media. This programme has successfully destroyed prejudices created by myths and traditional beliefs. TSFIF focuses on reproductive health services and creates

awareness on spacing methods and family planning options.

Adolescent Reproductive and Sexual Health: TSFIF has four projects o Youth Access to Reproductive Health Services in India (YARS) provides high quality, comprehensive reproductive health services to youth and adolescents and helps them to practice healthy sexual behaviour. o Strategies to Improve Adolescent Reproductive Health and Rights through Advocacy and Services (SAHAS) seeks to improve the sexual and reproductive health and well-being of adolescents. o Apni Baatein is a school-based teen health programme that emphasises value-based education. There was a need for school students to have a platform where they could share their concern about values and reproductive health. The project was born from this need, says TSFIF manager Dilith Castleton. The topics include effective communication skills, dealing with emotions and peer pressure, understanding ones body, HIV/AIDS and personality development. o RISHTA is an adolescent health project, in collaboration with the Tata Steel Rural Development Society and the David and Lucile Packard Foundation.

AIDS awareness: Understanding the threat of HIV/AIDS, TSFIF realised the importance of integrating HIV/AIDS programmes with RCH services. Screening tests for pregnant mothers were introduced along with counselling and treatment for those infected.

Drinking water and sanitation: Nearly 2,000 tube wells have been constructed for a population of 3 lakh. At least 2,000 toilets are constructed annually.

Eye care and cleft lip: More than 1,500 eye-related and 500 cleft lip and palate correction services are provided annually.

Lifeline Express: This hospital on wheels has helped over 50,000 patients in Jharkhand, Orissa and Chhatisgarh.

TSFIF also looks at livelihood concerns of the community through: Watershed management: It trains villagers on water use, crop diversification, multicropping, hybrid farming, maintenance of assets, etc. Land and water management: It teaches villagers to adopt improved agricultural techniques. Enterprise promotion: It trains villagers on financial management, entrepreneurship, etc through activities such as goat rearing, poultry, banana cultivation, etc.

NEWS HEADLINES RELATED TO CSR BY TATA GROUP:-

1. Tata Group spends around Rs 1,000 crore towards CSR PTI Aug 26, 2008, 08.59pm IST
MUMBAI: Known for its philanthropic activities, one of the country's most respected business houses - the Tata Group - spends Rs 800-1,000 crore a year on corporate social responsibility (CSR). "In Tata steel, we spend Rs 200 crore a year on CSR and the Tata Group as a whole spends some Rs 800-1,000 crore on that per annum," Tata Steel Managing Director B Muturaman said last evening at a programme organised by Organistaion of Plastic Processors of India.

2. INDIACSR News Network

JAMSHEDPUR: The department of Urban Services, a wing of Tata Steel, started nurturing the talent that is M Rahul Raj two years back, and this coupled with his fathers rigorous training, secured him a position among the 11 cadets selected for Tata Football Academy (TFA) this year. With his exceptionally good skills in football and with all his love and determination to excel in the game, Rahul today stands apart from the rest. It was only after a series of intensive selection trials that he has been selected as a cadet of Tata Football Academy (TFA). A resident of Baridih bustee, Rahul had been selected for Tata Athletics Academy a few years back. However, he had then chose to spend more time in academics than in sports owing to his brilliant academic performance. His father Mr Ashok Tudu, an ace footballer himself, finally recognized his sporting talent and trained him in football. Ages ago Mr Kaushar Ahmed from Dhakidih bustee had been selected from the erstwhile Community Development and Welfare Society (CD&SW) team for TFA. Rahuls dream is to represent the Indian Football team at an international level. The teenager said, Lack of proper infrastructure is a big hindrance for the budding players in India. However, I am fortunate to be selected for the TFA team where my skills will be groomed and I will be trained, with the necessary equipment, under the right supervision. My next aim is to sport the Indian jersey and make my country proud. Rahul, a class IX student of Swami Vivekananda High School, Kolabera, realizes that a high action game like football requires relentless practice, determination, grit and passion. Unlike most of his other school friends who invest their energy in regular activities, he has already prepared himself to fit into a system that combines all aspects of

the dynamic sport- dedication, focus, practice and technique. Practice, practice and more practice is his mantra for success now.

3. INDIACSR News Network:-

JAMSHEDPUR: A free Dental Check-up camp was organized by Urban Services, Tata Steel in partnership with Avadh Dental College and Hospital, Jamshedpur at Kitadih Community Centre on April 23, 2012. The camp was attended by large number of patients from the catchment area. About 250 people, mostly women and children had participated in the programme and benefitted from this camp. The camp received an overwhelming response from the

community at large. The residents, visitors, and the Community Committee members urged for such camps on regular basis so that the less privileged sections of the society can benefit and lead a healthy life

4. INDIACSR NEWS Network

JAMSHEDPUR: Birhore tribes are one of the primitive tribes of Jharkhand that needs care and a focused approach for the development. Tribal Cultural Society (TCS), Tata Steel, is supporting 30 children belonging to the Sabar and Birhore tribes from the villages of Patamda block, by enrolling them in two schools namely St. Thomas High School, Gandedungri and Loyola School, Chaira. The support for education happens to be an on-going process. Last year Tata Steels Tribal Cultural Society had admitted 10 children from Dongagarral and Dhusra villages in Holy Cross School, Chowka for formal education. This year too, 20 girl children will be admitted in the same school and will be sponsored jointly by TCS and Mr Ajay Jain, a Tata Steel vendor. Mr Partha Sengupta, Vice- President, Raw Materials, Tata Steel was present at the venue to appreciate the initiatives taken by TCS for improving the quality of life of the community it serves. Mr Biren Bhuta, Chief, CSS encouraged the children and asked them to study well. Mrs Urmila Ekka, Hony Secretary, TCS said that Tata Steel recognizes the fact that education can be a powerful instrument for societal development and change and hence the focus was to assimilate the primitive tribes into the mainstream development through education.

In another endeavor, Tata Steel has set out to enroll 24 Birhore children, 11 boys and 13 girls in St Roberts Boys and St Roberts Girls school at Hazaribagh. The educational expenditure like boarding and lodging, maintenance, school dress, tuition fee, stationeries to be used by the Birhore children will be borne by TSRDS/Tata Steel funds. On this occasion Sanjay Rajoria, General Manager, West Bokaro, Mr Mohan Mahato President, RCMS, Mr Sambhu Singh Secretary, RCMS, Mr Surata Das, Chief, KBP, Mr PK Dhal, Chief Q-CB, Mr NK Gupta, Chief ACB, Mr Seth Chief (P&EM), Mr Haidar Ali, Head, Maintenance, Mr Balmiki Kumar, Head, Adminstration present and other members of TSRDS.

5. INDIACSR News Network

HALDIA: Tata Power, Indias largest Integrated Private Power Company has been associated with various community programs in Haldia. In continuation with these efforts, Tata Power Community Relations team of Haldia organized a free Allopathic Medical camp on 31st October 2011. More than 100 patients from local villages and contract workers got benefitted from this camp. Apart from doctor consultation, free medicines were also given to the patients based on their prescription. Speaking about this initiative, Mr. Vijayant Ranjan, Station Manager, Haldia Power Plant, said, The objective of this programme is to provide better healthcare facility to the community around our business operations. Its our endeavour to improve the quality of life of our communities through such health camps and drives. Tata Power is Indias largest private sector power utility with an installed generation capacity of about 3182 MW and a presence in all the segments of the power sector viz Generation (thermal, hydro, solar and wind), Transmission, Distribution and Trading. The Company has successful public-private partnerships in Generation, Transmission and Distribution North Delhi Power Limited with Delhi Vidyut Board for distribution in North Delhi, Powerlinks Transmission Ltd. with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi and Maithon Power Ltd. with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. It has acquired 30% stake in Coal Companies at Indonesia and is developing the first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology. With its track record of technology leadership, customer care and redefining contours of the Indian power sector, Tata Power is poised for a five-fold growth and committed to lighting up lives for generations to come.

6. BHUBNESWAR:
Tata Steel proposed to invest about Rs 33.50 crore on environment protection and Rs 40 crore towards corporate social responsibility (CSR) activities for its industrial park coming up at Gopalpur in Odisha.

The steel firm plans to set up a 400,000 tonne per annum (tpa) rebar mill, 55000 tpa capacity high carbon ferro-chrome plant and a sea water desalination plant with a capacity of 1.2 million gallons per day on around 450 acres of land at a cost of about Rs 800 crore. The company is the anchor investor for the industrial park which is being set up on around 3000 acres. The steel maker had originally acquired this land in mid 90s to set up a steel plant, but later shelved the project. During the public hearing conducted today at Chamakhandi, about 25 km from here, the company said, it has already conducted the Environment Impact Assessment and prepared the Environment Management Plan for the projects. The company proposed to devote 34 per cent (155 acres) of its total plant area (450 area) to green cover. The proposed project would provide employment to about 1000 persons during construction stage and about 430 persons during operation stage. Most of the displaced persons who participated in the public hearing, were, however, not convinced about the assurance of Tata Steel and demanded higher compensation for their land lost for the steel project based on the present market value. We had given our land at Rs one lakh per acre at that time, but the present market value of the land is around Rs 20 lakh per acre. We want to be paid higher compensation based on the present value value of land from the company, said Srinivash Reddy of Sindhigaon. Reddy along with around 800 families in five villages-Sindhigaon, Patrapur, Mansurekota, Badapur, Kalipalli were displaced for the Tata Steels shelved steel project.

We have lost everything with the hope of a mega steel plant coming up in the area. Our condition is not good today and we are not convinced by the companys assurances, said Raju Jena, one of the land losers.

7. JARANDI: Drive India Enterprise Solutions Ltd. (DIESL), a Tata group company specializing in logistics, conducted a tree plantation drive in Jarandi, a village in rural Maharashtra. The tree plantation drive is a part of the village adoption program initiated by DIESL last year. The initiative was carried out with the dual objectives of environmental sustainability as well as improving the economic condition of the villagers. The drive enabled the plantation of over a 1000 saplings. The saplings included Mango, Clustered Apple, Guava, Papaya and Drumstick in an area of over 1 acres. In the past DIESL has conducted Bund Construction, recharge of 2 bore wells, compost pit, kitchen garden, backyard poultry and health camps in Jarandi. The village adoption program was initiated to deal with problems like health & hygiene, water scarcity, low productivity, obsolete farming methods, lack of awareness, employment, malnutrition etc. due to absence of sustainable livelihood, basic amenities and infrastructure. The purpose of the project is to enrich smallholder farmers through a more holistic and self-reliant method not only in terms of improvement of income, employment and nutritional status but also in terms of fostering community development, gender empowerment, protection of environment and health awareness. DIESL (Drive India Enterprise Solutions Ltd.), a TATA group company and a leading provider of integrated logistics solutions, with over 176 warehouses connecting 7000 towns across India, creates a unique proposition to end-to-end logistics needs. DIESL operates more than 4.4 million sq. ft. of warehouse area, covering around 90% of countrys districts and managing over 3.2 million transactions per month. Catering to a wide range of industries like telecom, lubes, consumer durables, FMCG, retail, DTH, project logistics and automobiles. DIESL provides customers and business enablers a vast array of services which include Warehousing Solutions, Distribution, Forward/ Reverse Logistics, Last Mile Pickup and Delivery, Kitting, Packing & Programming, Cash Management Services, Tax & Compliance Management, Retail Sales & Distribution, Customs Clearance, Freight Forwarding, Trading and E-Trade.

Tata Motors
By - Pukhar Sonar

Even before the concept of Corporate Social Responsibility came into existence, the Tata Group has been working towards social welfare & community development activities right from the time of J. N. Tata. Tata Motors have had a philosophy of contributing towards society for over 60 years.

Green Matters : Tata Motors, a Company that cares about the future...

True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to Corporate Social Responsibility. It is a signatory to the United Nations Global Compact and is engaged in community and social initiatives on labour and environment standards in compliance with the principles of the Global Compact. In accordance with this, it plays an active role in community development, serving rural communities adjacent to its manufacturing locations. The company's focus areas in CSR include health, education, environment protection and employability. Tata Motors believes in technology for tomorrow, with a responsibility towards the society. They ensure that their products are environmentally sound in a variety of ways. These include reducing hazardous materials in vehicle components, developing extended life lubricants, fluids and using ozone-friendly refrigerants. Tata Motors has been making conscious effort in the implementation of several environmentally sensitive technologies in manufacturing processes. The Company uses some of the world's most advanced equipment for emission check and control. Tata Motors concern is manifested

by a dual approach Reduction of environmental pollution and regular pollution control drives

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Restoration of ecological balance

The endeavors towards environment protection are soil and water conservation programmes and extensive tree plantation drives. Tata Motors is committed to restoring and preserving environmental balance, by reducing waste and pollutants, conserving resources and recycling materials.

1. Reducing Pollution:Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. It is the first Indian Company to introduce vehicles with Euro norms well ahead of the mandated dates. Tata Motors' joint venture with Cummins Engine Company, USA, in 1992, was a pioneering effort to introduce emission control technology for India. Over the years, Tata Motors has also made investments in setting up of an advanced emission-testing laboratory. With the intention of protecting the environment, Tata Motors has upgraded the performance of its entire range of four and six cylinder engines to meet international emission standards. This has been accomplished with the help of worldrenowned engine consultants like Ricardo and AVL. These engines are used in Tata Motors vehicles in the Indian market, as well as in over 70 export markets.Tata Motors is constantly working towards developing alternative fuel engine technologies. It has manufactured CNG version of buses and followed it up with a CNG version of its passenger car, the Indica.

2. Restoring Ecological Balance:Tata Motors has set up effluent treatment facilities in its plants, to avoid release of polluted water into the ecosystem. In Pune, the treated water is conserved in lakes attracting various species of birds from around the world thus turning the space into a green belt. Tree plantation programmes involving villagers and Tata Motors employees, have turned acres of barren village green. Tata Motors has planted as many as 80,000 trees in the works and the township and more than 2.4 million trees have been planted in Jamshedpur region. Over half a million trees have been planted in the Poona region. Tata Motors has directed all its suppliers to package their products in alternate material instead of wood.

3. End of Life Vehicle Treatment and Recycling:Europe, and some other export markets, have recognised that they have become a 'throwaway' society in recent decades, and are now introducing waste prevention regimes in different industry sectors to collect and recycle valuable resource

rather than it ending up in landfill. In the Automotive sector, the European End of Life Vehicle (ELV) Directive, points responsibility for this issue to vehicle manufacturers, and the scrap car recovery industry. Similar regulations are being introduced in Japan and Korea. Thus, Tata Motors has already met the 'producer responsibility' aspects of the ELV Directive, such as compliance to Heavy metals and other hazardous substance restrictions. Also, material code marking of plastic parts has been introduced to aid achievement of demanding European recycling targets. The mission of this train is to reach the disabled people who do not have access to medical facilities in the rural areas of India. On the spot advanced medical diagnosis and surgical treatments are offered to the people who need them. Apart from this, the Lifeline Express also tries to encourage the local people to help the people in need. It tries to make the people aware. For this, it seeks the support of local authorities present in the villages of India. In a way, this train is also educating people to help themselves in the remotest parts of India. It is a truth that even today there are a lot of villages in India which do not have adequate medical facilities. Many villages do not have a single hospital. This train is doing a very great work for the poor people of the rural areas of India. A large number of medical services like Orthopedic/ surgical treatment for restoration of movement of parts in handicapped people, surgery for correcting the cleft palate etc.are offered by this train. Extending better healthcare facilities to the people living in the rural and inaccessible remote areas, TATA Steel hosted the Lifeline Express, the world's first hospital on wheels for the sixth time in Odisha at the Jajpur Road railway station from December 14th 2010 to January 15th 2011. The Lifeline Express is a joint collaboration between the Impact India Foundation, the Rajiv Gandhi Foundation and the Indian Railways. People living in the farthest corner of Jajpur district, parts of Bhadrak and Kendrapara districts benefited from this initiative. Prior to this, TATA Steel has already hosted the train in five locations of Odisha Gopalpur, Bamanipal, Jajpur Road, Meramundali and Joda. The Lifeline Express is equipped with a modern operation theatre, which offers diagnostic, medical and surgical treatment for prevention and curative interventions for the handicapped. Through the initiative, polio and orthopedic defects of people would be treated through surgery and provision of calipers; eye testing and restoration of eyesight through cataract operations and providing intra ocular lenses would be done; restoration of hearing through surgery and supply of hearing aids, correction of clefts through surgery, counseling and referral services and arrangements for follow up of the patient's progress with local authorities would be made. TATA Steel is the only corporate house in the country to sponsor the Lifeline Express for the highest number of times across the States of Bihar, Jharkhand, Odisha, West Bengal, and Chhattisgarh. Till date, through this train, TATA Steel has reached out to more than 67,800 persons offering medical treatment. The company's entire range of healthcare services has been reaching out annually to 400,000 people in the interior villages of Odisha through five hospitals and mobile health clinics.

4. Community Development:The Company's Community Service Division works through various societies to improve the conditions of neighbouring villages - encouraging economic independence through self-initiated cottage industries and contributing to community

and social forestry, road construction, rural health, education, water supply and family planning. Tata Motors has been making numerous well-planned efforts in the area of rural development, with specific focus on the following:

5. Health & Sanitation

Mobile health service staff provide preventive and curative health services under the "Health For All" programme. They train village health workers in conducting the same. Safe drinking water facilities are provided to ensure health of the villagers.

6. Employment Generation
Tata Motors encourages self-sufficiency with the aim to improving the confidence, morale and lives of its employees and their dependents. The Company has worked on some novel ideas around its townships. Employees' relatives at Pune have been encouraged to form various industrial co-operatives engaged in activities such as re-cycling of scrap wood into crates and furniture, welding, steel scrap baling, battery cable assembly etc. The Tata Motors Grihini Social Welfare Society caters to employees' women dependents'. The women folk make a variety of products, ranging from pickles and uniforms to electrical cable harnesses etc.

7. Community Centres
These centres are situated in various parts of Jamshedpur, Pune and some of their neighbouring towns. The centres regularly organise various programmes & neighbouring populations are encouraged to participate in these activities. Tata Motors classify their CSR activities w.r.t Economic, Human, Natural & Social capital. Following are various initiatives taken by the company as part of community development & social responsibility.

8. Economic Capital:In Lucknow, two Societies - Samaj Vikas Kendra & Jan Parivar Kalyan Santhan have been formed for rural development & for providing healthcare to the rural populace. Concerted efforts by these two societies at rapport building with the villagers have helped improve cooperation & have enabled the resolution of issues that arise periodically in an amicable

manner. Tata Motors Lucknow acknowledged that sustainable inclusive development mandated the need for concerted CSR activities, since for the land losers & their families, government's compensation package would not guarantee growth. Perhaps the most noteworthy CSR activity by Samaj Vikas Kendra, for rural development, is the comprehensive women empowerment programme. To facilitate economic self-dependence among women, Self Help Groups (SHGs) have been formed. The women in SHGs are encouraged to start their collective enterprise & in several cases, the CSR team enables these women to sell their products by providing them market linkages. This enables the women to earn a living without having to fight the cultural barriers. The women who have greater mobility are trained in sub-assembly work & find employment with societies that are supported & encouraged by the company. Girls receive computer education to equip them with the knowledge of a technology which is indispensable for any vocation.