AuditPeriod:January1,2010December31,2011 Livewire

POBox208 Jackson,MN56143 (507)8473771 (507)8475822FAX

EMAIL:info@livewireprinting.com www.livewireprinting.com

1.PublicationInformation
AverageNetCirculation: NumberofEditions: Format/AveragePageCount: CirculationCycle: CirculationDay/Time: Ownership: YearEstablished: PublicationType: Content: CirculationPaid/Unpaid: PrimaryDeliveryMethods: InsertZoningAvailable: CVCMemberNumber: DMA/MSA: AuditFundedBy:

10,480(PrintEdition) One Tabloid/16Pages Weekly Sunday/by5PM LivewirePrintingCompany,Inc. 1929 Shopper 90%Advertising/10%Editorial 100%Unpaid/0%Paid/0%Sponsored 44%CarrierDelivery/50%Mail/6%ControlledBulk YesZIPCode/Route 100102 Minneapolis,MN MinnesotaFreePaperAssociation MidwestFreeCommunityPapers#1320 January1,2012 Six(6)columnsx15inchcolumndepth Fullpage:9.6875wideX15depth. Local: $9.15percolumninch National: $11.45percolumninch $75.00perthousand $7.50forupto20words

2.RateCardandMechanicalData
RateCardEffectiveDate: MechanicalData: OpenRate: InsertOpenRate: ClassifiedRate:

Volume,frequency,contract,color,andotherratesmaybeavailablefromthepublisher.

3.ContactInformation
Publisher: Advertising: Circulation:

JustinLessman DallasLuhmann MarilynKnutson

EMAIL:justinl@livewireprinting.com EMAIL:dallasl@livewireprinting.com EMAIL:marilynk@livewireprinting.com

4.CirculationPricing
Livewire is a controlled circulation weekly without circulation pricing. Annual mail subscription rate:$30.00

5.AuditedCirculation,DistributionandNetPressAveragesPrintEdition
CVCAccountNumber:100102

Livewire Jackson,MN

AuditPeriodSummary AverageNetCirculation AverageGrossDistribution AverageNetPressRun

(5H) (5F) (5A)

10,480 10,590 10,709

AuditPeriodDetail A.AverageNetPressRun B.Office/File C.ControlledDistribution 1.CarrierDelivery 2.ControlledBulkDelivery/DemandDistribution 3.Mail 4.Restock&OfficeService 5.Other: TOTALAVERAGECONTROLLEDDISTRIBUTION D.PaidDistribution 1.CarrierDelivery 2.SingleCopy 3.Mail 4.Restock&OfficeService 5.Other: TOTALAVERAGEPAIDDISTRIBUTION E.Sponsored/VoluntaryPaidDistribution 1.CarrierDelivery 2.SingleCopy 3.Mail 4.Restock&OfficeService 5.Other: TOTALAVERAGESPONSOREDDISTRIBUTION F.AverageGrossDistribution G.Unclaimed/Returns H.AverageNetCirculation

10,709 119 4,670 552 5,273 87 0 10,582 0 0 8 0 0 8 0 0 0 0 0 0 10,590 (110)* 10,480

6A.AuditedAverageWebsiteReportingwww.livewireprinting.com
WebsiteUniqueVisitors WebsitePageViews AverageTimeSpentonWebsite

MonthlyAuditPeriodAverage NotApplicable NotApplicable NotApplicable

6B.AuditedOnlineEditionReporting
UniqueDigitalEditionVisitors DigitalEditionPageViews

MonthlyAuditPeriodAverage NotApplicable NotApplicable

7.Explanatory
PARAGRAPHFIVEAUDITPERIODSUMMARY AVERAGENETCIRCULATION:Seeauditperioddetail(H). AVERAGEGROSSDISTRIBUTION:Seeauditperioddetail(F). NETPRESSRUN:Seeauditperioddetail(A). AUDITPERIODDETAIL A. 1.NETPRESSRUN:Averagenetpressrunduringtheauditperiodindicated.Thenetpressrunaveragedoesnotinclude presswaste,orstartupcopies. B. 1.OFFICE/FILE:Undistributededitionsmaintainedbythepublisherforofficepurposes.Office/Fileeditionsdonot qualifyascontrolled,paid,orsponsoreddistribution. C. CONTROLLEDDISTRIBUTION(NONPAID):Editionsdistributedbythepublisherfreeofcharge. 1.CARRIERDELIVERY:Editionsdeliveredbyprivatecarriertosinglefamilyresidences,and/ormultifamilyresidences, and/orbusinesses. 2.CONTROLLEDBULK/DEMANDDISTRIBUTION:Editionsdistributedtonewsracks,newsstands,and/orarearetail businessesandavailabletoindividualreaders.Subjecttoparagraph5Ereturns. 3.MAIL:EditionsdeliveredbyUnitedStatesPostalServicemailtosinglefamilyresidences,and/ormultifamilyresidences, and/orbusinesses,and/orPostOfficeBoxes. 4.RESTOCK/OFFICESERVICE:Editionsmaintainedanddistributedbythepublisherforrestockofnewsracks, newsstands,arearetailbusinesses,officedeliveries,andadvertisingpurposesduringtheeditioncycle.Subjectto paragraph5Ereturns. 5.OTHER: D. PAIDDISTRIBUTION:Editionsdistributedbythepublisherthroughpaidsubscriptionorothermonetaryexchangewith individualreaders. 1.CARRIERDELIVERY:Editionsdistributedbyprivatecarriertopaidsubscribersinsinglefamilyresidences,and/ormulti familyresidences,and/orbusinesses. 2.SINGLECOPY:Editionsdistributedtonewsracks,newsstands,and/orarearetailbusinessesandavailabletoindividual readers.Subjecttoparagraph5Ereturns. 3.MAIL:EditionsdeliveredbyUnitedStatesPostalServicemailtopaidsubscribersinsinglefamilyresidences,and/or multifamilyresidences,and/orbusinesses,and/orPostOfficeBoxes. 4.RESTOCK/OFFICESERVICE:Editionsmaintainedanddistributedbythepublisherforrestockofnewsracks, newsstands,arearetailbusinesses,officedeliveries,andadvertisingpurposesduringtheeditioncycle.Subjectto paragraph5Ereturns. 5.OTHER: E. SPONSORED/VOLUNTARYPAIDDISTRIBUTION:Editionsdistributedbythepublisherthataresponsoredbyathirdparty monetaryexchange. 1.CARRIERDELIVERY:Editionsdeliveredbyprivatecarriertosponsoredsubscribersinsinglefamilyresidences,and/or multifamilyresidences,and/orbusinesses. 2.SINGLECOPY:Editionsdistributedtonewsracks,newsstands,and/orarearetailbusinessesandavailabletoindividual readersonavoluntarypaybasis.Subjecttoparagraph5Ereturns. 3.MAIL:EditionsdeliveredbyUnitedStatesPostalServicemailtosponsoredsubscribersinsinglefamilyresidences, and/ormultifamilyresidences,and/orbusinesses,and/orPostOfficeBoxes. 4.RESTOCK/OFFICESERVICE:Editionsmaintainedanddistributedbythepublisherforrestockofvoluntaryor sponsorednewsracks,newsstands,arearetailbusinesses,officedeliveries,andadvertisingpurposesduringtheedition cycle.Subjecttoparagraph5Ereturns. 5.OTHER: F. 1.AVERAGEGROSSDISTRIBUTION:Averagegrossdistributionfortheauditperiodindicated.(Totalofcontrolled distribution(A),paiddistribution(B),andsponsoreddistribution(C)). G. 1.UNCLAIMED/RETURNS:Distributededitionsreturnedtothepublisherunsoldand/orunclaimedduringtheedition cycle*(Seeparagraph12forCVCreturn/unclaimedconfirmation.) H. 1.AVERAGENETCIRCULATION:Averagenetcirculationfortheauditperiodindicated.(TotalofcontrolleddistributionI, paiddistribution(D),andsponsoreddistribution(E)minusunclaimed/return(G)). PARAGRAPHSIX(A) UNIQUEVISITORS:Auniquevisitortoawebsitewheretheuserregistersorwheretheuserisidentifiedormarkedbya cookie,IPaddress,orotherIDthatisattachedtothebrowserwithinthedefinedcycle.Limitationsapplytothe measurementofuniquevisitors.PleaseseeCVCRules&Regulationsforfurtherinformation. PAGEVIEWS:Thetransmittalofafullpagecontainedwithinthewebsitetotheusersbrowser. TIMESPENT:Theaverageamountoftimespentonawebsiteduringasinglevisit,expressedinHH:MM:SS PARAGRAPHSIX(B) UNIQUEDIGITALEDITIONVISITORS:Uniquevisitorstoadigitaleditionpublicationwheretheuserregistersorwherethe userisidentifiedormarkedbyacookie,IPaddress,orotherID,withinadefinedtimeperiod(i.e.day,weekormonth). Auniquevisitorcountsoncewithinthetimescale.Avisitorcanmakemultiplevisits.Limitationsapplytothe measurementofuniquevisitors.PleaseseeCVCRules&Regulationsforfurtherinformation. DIGITALEDITIONPAGEVIEWS:Requestsforfileswhosetypesaredefinedaspages;transmittalsoffullpagescontained withinthedigitaleditionpublicationtotheusersbrowser.SeveralpageviewsareexpectedtobeloggedperVisit/Session.

8.AveragePrintCirculationHistory

YEAR

AUDITSOURCE

Q1

Q2

Q3

Q4

01/01/1112/31/11 01/01/1012/31/10 01/01/0912/31/09 01/01/0812/31/08 01/01/0712/31/07 01/01/0612/31/06 01/01/0512/31/05 01/01/0412/31/04 01/01/0312/31/03 01/01/0212/31/02 01/01/0112/31/01 01/01/0012/31/00 01/01/9912/31/99

CVC CVC CVC CVC CVC CVC CVC CVC CVC CVC CVC CVC CVC

10,608 10,305 10,292 10,264 10,391 10,409 10,317 10,991 10,120 10,156 9,885 9,583

10,760 10,239 10,278 10,250 10,463 10,463 10,411 11,101 10,114 10,166 9,984 9,903

10,662 10,307 10,305 10,287 10,287 11,464 10,587 10,565 10,349 10,193 10,151 10,220

10,672 10,232 10,330 10,288 10,288 10,564 10,482 10,390 10,477 10,225 10,109 10,046

9.DistributionbyZipCode(12/25/2011Edition)Sunday ZIP CITY/AREA COUNTY CARRIER CODE DELIVERY

51334 51360 51363 56101 56111 56127 56137 56143 56150 56161 56167 56171 56176 56181 Misc TOTAL

CONTROLLED

MAIL

BULK

OFFICE/ RESTOCK

TOTAL

Estherville SpiritLake Superior Windom Alpha Dunnell HeronLake Jackson Lakefield Okabena RoundLake Sherburn Trimont Welcome Assorted

Emmet,IA Dickinson,IA Dickinson,IA Cottonwood Jackson Martin Jackson Jackson Jackson Jackson Nobles Martin Martin Martin

0 0 0 298 0 0 497 2,173 1,084 90 0 496 0 0 0 4,638

100 135 0 209 0 0 5 20 0 0 0 70 0 0 0 539

740 1,361 60 334 201 202 0 227 307 0 317 544 488 547 200 5,528

0 0 0 0 0 0 0 207 10 0 0 0 0 0 0 217

840 1,496 60 841 201 202 502 2,627 1,401 90 317 1,110 488 547 200 10,922

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10.DistributionbyCounty(12/25/2011Edition)Sunday COUNTY CITY/AREA CARRIER CONTROLLED

DELIVERY BULK

MAIL

OFFICE/ RESTOCK

TOTAL

Cottonwood Jackson

Windom Alpha HeronLake Jackson Lakefield Okabena Dunnell Sherburn Trimont Welcome RoundLake SpiritLake Superior Estherville Assorted

298 3,844

209 25

334 735

0 217

841 4,821

Martin

496

70

1,781

2,347

Nobles Dickinson,IA Emmet,IA Misc TOTAL

0 0 0 0 4,638

0 135 100 0 539

317 1,421 740 200 5,528

0 0 0 0 217

317 1,556 840 200 10,922

11.VerificationofReceivership&Readership
ControlledCarrierDeliveryandMailDistribution Livewirereportedanaveragecarrierdeliverydistributionof4,670duringtheauditperiod.Carrier deliverywasverifiedthroughthereviewofcarrierstatementsandadditionalpublishersupport documents.Livewirereportedanaveragemaildistributionof5,273duringtheauditperiod.Mail distribution was verified through the review of USPS mail statements and additional publisher support documents. The Circulation Verification Council interviewed residents in the primary marketareasindicatedinparagraphnine.Thepurposewastoidentifythenumberofresidents whoindicatetheyreceivethepublicationonaregularbasis,andfurtheridentifythenumberof residents who read or look through the publication. The interviews took place throughout the audit period between the hours of 5:30 PM8:30 PM and 10:00 AM2:00 PM. All respondents identifiedthemselvesas18orolder. 1.Livewireisdistributedregularlyinyourarea.DoyoureceiveLivewireonaregularbasis? 2. (If response to #1 was YES) Do you or someone in your household regularly read or look throughLivewire? CVCinterviewsindicatethat315of321householdsor98.1%indicatedtheyreceiveLivewireon aregularbasis. CVCinterviewsindicatethat267of315or84.8%indicatetheyregularlyreadorlookthrough Livewire.
*Householdsreportingstopdeliveryrequestswereexcludedfromthesurvey. TheCirculationVerificationCouncilestimatesthatalltheinformationinthistextboxhasaminimumaccuracylevelof+/2.5%.

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 12.VerificationofDistribution
ControlledBulk/DemandDistribution The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publications delivery list. The purpose was to identifythenumberoflocationswhoindicatetheyreceivethepublicationonaregularbasis,and further verify the number of publications distributed at the beginning of the edition cycle, and thenumberofeditionsleftunclaimedbyreadersattheendoftheeditioncycle. CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they receivedLivewireonaregularbasis. CVCinterviewssubstantiateLivewiresclaimof110singlecopy&returnablesourcedistributed editionsreturnedtothepublisherunclaimedaftertheeditioncycle.

13.PaidReportingAnalysis
CARRIERDELIVERY FullBasicRate Over75%ofbasicrate Over50%ofbasicrate Under50%ofbasicrate

BasicRates:N/A AVERAGENUMBEROFSUBSCRIPTIONS 0 0 0 0

MAIL FullBasicRate Over75%ofbasicrate Over50%ofbasicrate Under50%ofbasicrate

BasicRates:$30.00/1Year AVERAGENUMBEROFSUBSCRIPTIONS 8 0 0 0

SINGLECOPY

COVERPRICE:N/A AVERAGEWHOLESALERATE:N/A

OTHER:

14.CouncilAuditStatement
CirculationVerificationCouncil(CVC)reviewedtheprinting,distribution,circulation,andgeneral businessrecordsofthispublicationforthepurposeofcompilingthisinformation.Thereviewwas completedusingCouncilauditproceduresconsiderednecessaryunderthecircumstancesofthe audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.

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ThecurrentstatusofthisreportexpiresDecember31,2013.
IfthisreportispresentedafterDecember31,2013pleasecallthetollfreenumberlistedbelow.

LivewireJackson,MN56143100102SupplementalReadershipStudy
The Circulation Verification Council interviewed Livewire readers in the primary market areas indicated in publications CVC audit report.Thepurposewastoidentifythenumberofresidentswhoindicatetheyreceivethepublicationonaregularbasis,identifythe number of residents who read or look through the publication, and gather readership study information useful for advertising purchasedecisions.MarketstatisticsestimatesappearinginCVCreportsareobtainedfromEASISoftware.Thepopulationstudied consisted of adults age 18 and over, living in households within the survey area. Within this area, each household and each adult withinthehouseholdhadaknown(ornonzero)probabilityofbeingselectedforthesample.Interviewswere conducted solely withpredesignatedrespondentsandnosubstitutionswerepermitted.Theverificationandreadershipstudytookplacethroughout theauditcyclebetweenthehoursof5:30PMand8:30PMand10:00AMand2:00PM.Initialinterviewattemptswerespreadevenly acrossallsurveydays(i.e.,TuesdaythroughSaturday).Aminimumof250completedinterviewsisrequiredwithnomorethanone interviewperhousehold.InterviewProcedures:Toensurethehighestdegreeofcomparabilityandtofacilitatetheauditingprocess, astandard,consistent,specifiedlistofinterviewquestionswasasked.InterviewswereconductedbyCVCwithsupervision,interview training,andmonitoringcapabilities.Interviewswere conductedovera minimumperiod offour weeksto minimizetheimpactof weather and/or special events. Every effort was made to ensure that interviews were assigned randomly by day and that an approximatelyequalnumberofinterviewswerecompletedoneachinterviewingday.Whereappropriate,datawasbalancedand/or weightedbyZIPcodeusinguptodateknowndemographics:gender,age,numberofadultsinhouseholdandethnicityinthosecases where one minority comprised no less than ten percent of the total population. Nonresponses to any single question were eliminatedfromthesurvey.Inallcases,atleastsixattemptsweremadetocontactallpredesignatedrespondents.Thetelephone rangaminimumofsixtimeseachtimeanumberwasdialedbeforetheattemptwasclassifiedasanoanswer.Eachnumberwas dialedatdifferenttimesand,asnecessary,ondifferentdays.Everyeffortwasmadetosurmountlanguage,cultural,behavioraland otherbarrierstoasuccessfulinterview;andtotheextentfeasible,callbackswerescheduledonarandombasis.Atleastonecallback attemptperrespondentwasmadeonaweekend.Duringtheinterviewprocess,noquestionswereaskedpriortothepublication readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a generalwarmupcallexplanationdesignedtoputtherespondentatease.Warmupquestionsdidnotincludeanyreferencetothe publication itselfor the nature of the study. This study followed recommended guidelines developed in part from the Advertising ResearchFoundation(ARF)readershipguidelines.Surveytotalsmaynotequal100%duetorounding.TheCirculationVerification Council estimates that allthe information in this survey has a maximum error margin of +/2.5 at the 95% confidence level. *267 Surveyrespondentswereinterviewedduringtheverificationofcarrierdeliveryandmaildistribution.0Surveyrespondentsreported readingaminimumoftwoofthelastfourissuesthroughsinglecopy,controlledbulk,orpassalongdistribution.

Averagereaderspereditionduringtheauditperiod:1.95*
*Readershipestimatescompiledfrom2011CVCcirculation&readershipstudydata.

1.Livewireisdistributedregularlyinyourarea.DoesyourhouseholdregularlyreceiveLivewire? YES 315 98.1% NO 6 01.9% 2.DoyouorsomeoneinyourhouseholdregularlyreadorlookthroughLivewire? YES 267 84.8% NO 48 15.2% 3.DoyoufrequentlypurchaseproductsorservicesfromadsseeninLivewire? YES 217 81.3% NO 50 18.7% 4.HowlongdoyoukeepLivewirebeforediscardingit? 63% 12Days 19% 34Days 01% 56Days 17% 1WeekorMore 5.Pleaseselectthecategorythatbestdescribesyourage.

Reader Demographics

Market Demographics

00% 04% 11% 20% 24% 21% 14% 06%

04% 06% 12% 16% 20% 16% 11% 15%

1820 2124 2534 3544 4554 5564 6574 75yearsorolder

PAGE1OF2

6.Whatcategorybestdescribesyourcombinedannualhouseholdincomeforlastyear? Reader Market

Demographics Demographics

19% 25% Under$25,000 30% 32% $25,001$49,999 24% 21% $50,000$74,999 15% 12% $75,000$99,999 09% 07% $100,000$149,999 03% 03% Over$150,000 7.Whatisthehighestlevelofeducationyouhaveobtained?
Reader Demographics Market Demographics

04% 14% SomeHighSchoolorLess 36% 36% GraduatedHighSchool 34% 33% SomeCollege 22% 13% GraduatedCollege 04% 04% CompletedPostGraduate 8.Whichofthefollowingproductsorservicesdoyouplantopurchaseduringthenexttwelvemonths?
13% 20% 23% 45% 20% 14% 41% 45% 18% 63% 58% 25% 28% 60% 05% 78% 81% 44% 02% 18% 18% 23% 11% 29% 10% 22% 63% 18% 30% 06% 27% 45% 79% 26% 84% 21% 10% 32% NewAutomobile (%=Positiverespondents) UsedAutomobile Antiques/Auctions Furniture/HomeFurnishings MajorHomeAppliance HomeComputers HomeImprovements/Supplies Television/Electronics Carpet/Flooring AutomobileAccessories(tires,brakes&service) Lawn&Garden Florist/GiftShops HomeHeating/AirConditioning(service,newequipment) Vacations/Travel RealEstate MensApparel WomensApparel ChildrensApparel Boats/PersonalWatercraft Art&CraftsSupplies Childcare Education/Classes Attorney Veterinarian Chiropractor FinancialPlanner(Retirement,Investing) TaxAdvisor/Services HealthClub/ExerciseClass CleaningServices(CarpetCleaning,AirDuctCleaning,HomeCleaning) WeightLoss LawnCareService(Maintenance&Landscaping) LegalGamblingEntertainment(Lottery,Casinos,Racetracks,Bingo) Pharmacist/PrescriptionService CellularPhoneNew/UpdateService Dining&Entertainment Jewelry WeddingSupplies Athletic&SportsEquipment
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Cottonwood
56101

56137

Minnesota
56176 56143

Nobles
56167

56161

Jackson
56150

Martin
56171 56111 56127

56181

Jackson

51360

51363

Dickinson

Iowa

Emmet

51334

Key to Features
State Boundary County Boundary

Livewire Jackson, Minnesota 10-0102

Zip Code Boundary